COMPANY OVERVIEW 2014

AMPLIFINITY 912 NORTH MAIN, SUITE 100 ANN ARBOR, MI 48104 734.585.5684 WWW.AMPLIFINITY.COM

C O N S U M E R S D E F I N E Y O U R B R A N D !

Mobile and social technologies have dramatically changed the way in which consumers interact. Mobile, online, SMS, SEM, and internet marketing empowers consumers to quickly locate transparent information about a brand’s products and services.

But that information no longer originates from the brand – or at the very least, that’s where consumers are looking. Today, consumers define your brand: recommendations, reviews, and testimonials are written and shared with fellow consumers in seconds.

In fact, it is estimated that 75% of the sales cycle is complete before a consumer makes any contact with a salesperson. Recommendations from your brand advocates - consumers who use your products, like what you do or have had positive interactions with your brand - have a greater impact on sales than any other variable. And no industry is exempt from this shift from brand power to consumer power.

AMPL I F IN I TY Amplifinity recognized this ‘advocacy imperative’ and developed the AMP Platform specifically for large enterprises. AMP leverages a brand’s: customers, employees and 3rd party influencers to drive sales and marketing actions that result in:

•  The highest quality leads •  Significant increases in brand awareness •  New customer acquisition

AMP closes the loop from engagement, to advocate action, to closed sale. We give our enterprise clients the tools and technology they need to stay competitive in a new marketplace.

C L O S E D - L O O P A D V O C A C Y M A R K E T I N G

AMP makes it very simple for customers, employees, and/or 3RD party influencers to become advocates. They can be driven to an AMP-powered registration process from almost anywhere: your web site, social accounts, printed statements, or other customer communications. Potential advocates can easily register themselves or register with the help of a sales rep from a PC or mobile device. A personal account allows them to log-in anytime to make more referrals and track the status of their referrals and rewards.

ACQUIRE AND ACTIVATE 1

The Amplinfinity platform combines best practices and powerful technology to deliver Closed-Loop Brand Advocacy Programs that:

EMPOWER 2 After quickly creating an account, advocates have access to multiple empowerment tools that make referring easy. Advocates can send referral requests through email, LinkedIn, Facebook, or Twitter with content pre-populated. They can also enter the contact information of a potential client or print cards to hand out. All leads generated by Advocates can be automatically routed to our clients’ preferred sales fulfillment channel(s) including online buy-flow, call center, CRM system, or other destination.

CLOSED-LOOP ADVOCACY MARKET ING

NURTURE 3

ATTRIBUTE 4

REWARD 5

Consumers who are willing to help sell and market your brand’s products and services by becoming a brand advocate, are incredibly valuable assets to your business. AMP helps you nurture these advocates by providing each of them with an online account and automated email communication throughout the referral process. Your advocates are always in the loop and feel appreciated.

AMP completely automates the reconciliation process (matching of advocates to prospects and qualifying purchases for reward). Administrative controls and comprehensive reporting give executives insight and provide program managers the ability to make real-time adjustments that increase results.

It’s a fact: rewards are motivational. AMP was built with the flexibility to implement the rewards that are valuable to advocates and cost effective for the brand. AMP includes support for complex reward structures including multi-tiered rewards, which can create a higher level of engagement for your advocates.