Amity Institute of Competitive Intelligence

8/9/2019 Amity Institute of Competitive Intelligence

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UTTAR PRADESHUTTAR PRADESH

AMITYAMITY INSTITUTE OF COMPETITIVE INTELLIGENCEINSTITUTE OF COMPETITIVE INTELLIGENCE

((AICI)AICI)

Where modernity blends with traditionWhere modernity blends with tradition
http://amity.edu/admission/default.asp


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Extracts form Presidents messageExtracts form Presidents message

Dr. Ashok K. Chauhan ,President,Dr. Ashok K. Chauhan ,President,

Amity Institute of CompetitiveAmity Institute of Competitive

IntelligenceIntelligence

Ritnand Balved Education FoundationRitnand Balved Education Foundation

In this age of intelligence, business success will beIn this age of intelligence, business success will bedependent on knowing how to cultivate intelligence anddependent on knowing how to cultivate intelligence anduse it to advantage. Truly competitive companies willuse it to advantage. Truly competitive companies willbecome increasingly sophisticated at collecting andbecome increasingly sophisticated at collecting and

processing information to churn out intelligence.processing information to churn out intelligence.Businesses will learn that their greatest assets are theBusinesses will learn that their greatest assets are thesharp minds of their employees, their analysing skills andsharp minds of their employees, their analysing skills andtheir ability to make effective decisions. Competitivetheir ability to make effective decisions. CompetitiveIntelligence is still in its formative stages of evolution. TheIntelligence is still in its formative stages of evolution. Themore obvious techniques have been codified but newmore obvious techniques have been codified but newdevelopments are constantly taking place. As intelligencedevelopments are constantly taking place. As intelligence

gathering becomes more widespread so will the techniquesgathering becomes more widespread so will the techniquesfor restricting the outflow of information from companiesfor restricting the outflow of information from companies(counter-intelligence). Each side of the equation will need(counter-intelligence). Each side of the equation will needto find methods of circumventing initiatives taken by theto find methods of circumventing initiatives taken by theother.other.


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Extracts from Directors messageExtracts from Directors message

Maj.Gen.Ashok Krishna, AVSM ( retd ), DirectorMaj.Gen.Ashok Krishna, AVSM ( retd ), DirectorAmity Institute of Competitive IntelligenceAmity Institute of Competitive Intelligence

The Amity Institute of Competitive Intelligence (AICI) is running a Two Years full time course - MBA The Amity Institute of Competitive Intelligence (AICI) is running a Two Years full time course - MBA(Competitive Intelligence and Corporate Warfare) with additional specialization in Marketing and Sales -(Competitive Intelligence and Corporate Warfare) with additional specialization in Marketing and Sales -since 25 July 2005.With the right mix of the subjects in Management, Competitive Intelligence and Corporatesince 25 July 2005.With the right mix of the subjects in Management, Competitive Intelligence and CorporateWarfare, blended with Business Strategy, this unique course is being offered for the first time in India toWarfare, blended with Business Strategy, this unique course is being offered for the first time in India tobring about a change in the mind-set of our future corporate leaders.bring about a change in the mind-set of our future corporate leaders.

The programme particularly focuses on:-The programme particularly focuses on:-

Functional areas of management (Marketing and Sales, Brand and Retail, Advertising and Public Relations).Functional areas of management (Marketing and Sales, Brand and Retail, Advertising and Public Relations).Generating Competitive Intelligence.Generating Competitive Intelligence.Strategies and Tactics in Corporate Warfare.Strategies and Tactics in Corporate Warfare.Logistics and Supply Chain Management.Logistics and Supply Chain Management.Identification of Blind Spots.Identification of Blind Spots.Competitive Early Warning.Competitive Early Warning.Financial Forensics.Financial Forensics.Industry Analysis and War Gaming.Industry Analysis and War Gaming.Scenario Planning.Scenario Planning.Change Management.Change Management.Scanning the environment for informed decision making.Scanning the environment for informed decision making.

The world is moving fast, we need to move faster. In the long run, MBA (Competitive Intelligence and The world is moving fast, we need to move faster. In the long run, MBA (Competitive Intelligence andCorporate Warfare) with additional specialization in Marketing and Sales will bring about a revolution in theCorporate Warfare) with additional specialization in Marketing and Sales will bring about a revolution in thecorporate landscape. It will speed up Indias progress towards becoming a great power.corporate landscape. It will speed up Indias progress towards becoming a great power.


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THE AMITYTHE AMITY INSTITUTE OF COMPETITIVEINSTITUTE OF COMPETITIVE

INTELLIGENCEINTELLIGENCE

AICI was raised under Maj.Gen.Ashok Krishna,AICI was raised under Maj.Gen.Ashok Krishna,

AVSM (Retd) on 01 May 2003.AVSM (Retd) on 01 May 2003.

The Institute offers a two years full time MBA The Institute offers a two years full time MBA

course incourse in Competitive Intelligence and CorporateCompetitive Intelligence and Corporate

Warfare with additional specialization inWarfare with additional specialization in

Marketing and Sales.Marketing and Sales.


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FRENCH COLLABORATIONFRENCH COLLABORATION

In order to facilitateIn order to facilitateinternational academicinternational academic

exchange, to develop academicexchange, to develop academicrelationships and in support ofrelationships and in support ofcollaborative activities, Amitycollaborative activities, AmityGlobal Varsity for and behalf ofGlobal Varsity for and behalf ofAmity Institute of CompetitiveAmity Institute of CompetitiveIntelligence and EcoleIntelligence and EcoleInternationale Des Sciences DeInternationale Des Sciences De

L'Information for and behalf ofL'Information for and behalf ofMastere Specialize EnMastere Specialize EnIntelligence Economique haveIntelligence Economique havesigned a Memorandum ofsigned a Memorandum ofUnderstanding.Understanding.


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FRENCH INDUSTRY MENTORFRENCH INDUSTRY MENTOR

Mr. Pierre MemheldMr. Pierre Memheld

Master of Arts in Information & Security from CESD, Marne-la-Valle.Master of Arts in Information & Security from CESD, Marne-la-Valle. He has Master of Science in Technology Monitoring from CRRM, Marseille.He has Master of Science in Technology Monitoring from CRRM, Marseille. Manager with EH Conseils.Manager with EH Conseils. Manager with EH Conseils.Manager with EH Conseils. Specialized in information collection and analysis using latest software andSpecialized in information collection and analysis using latest software and

management tools.management tools. Has vast experience in implementing risk management strategies in sensitiveHas vast experience in implementing risk management strategies in sensitive

and highly competitive business environments in emerging countries.and highly competitive business environments in emerging countries.


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CAREER DEVELOPMENT AND INDUSTRYCAREER DEVELOPMENT AND INDUSTRY

INTERACTION COMMITTEE(CDIIC)INTERACTION COMMITTEE(CDIIC)

Robust & ProactiveRobust & Proactive

Works in support of students to give direction & resources to acquire necessary skillsWorks in support of students to give direction & resources to acquire necessary skills

OBJECTIVE-CDIICOBJECTIVE-CDIIC

To enhance the career prospects of the studentsTo enhance the career prospects of the students

ACTIVITIES OF CDIICACTIVITIES OF CDIIC

FINAL PLACEMENTFINAL PLACEMENT SUMMER AND WINTER INTERNSHIPSUMMER AND WINTER INTERNSHIP PERSONALITY DEVELOPMENTPERSONALITY DEVELOPMENT CAREER COUNSELLINGCAREER COUNSELLING MENTORSHIP PROGRAMMEMENTORSHIP PROGRAMME MOCK INTERVIEWMOCK INTERVIEW SEMINAR/EVENT/WORKSHOPSEMINAR/EVENT/WORKSHOP STRONG INDUSTRY INTERFACESTRONG INDUSTRY INTERFACE ON THE JOB TRAININGON THE JOB TRAINING HR SUMMITHR SUMMIT EDPs/MDPs & CUSTOMIZED PROGRAMMEEDPs/MDPs & CUSTOMIZED PROGRAMME GUEST LECTUREGUEST LECTURE INDUSTRY VISITINDUSTRY VISIT GROUP DISCUSSION/DEBATEGROUP DISCUSSION/DEBATE PRESENTATIONPRESENTATION RESUME BUILDING SESSIONRESUME BUILDING SESSION QUIZQUIZ RESEARCH RELATED PROJECTRESEARCH RELATED PROJECT ALUMNI MEETALUMNI MEET


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GUEST LECTURERSGUEST LECTURERS

Name Designation Company Topic

Rajesh Lalwani MD Scenario ConsultingPrivate Limited

Social Media

Vivek Nanda Head-Direct Sales Sharp Business

Systems(India)Limited

Seven Mantras of

Corporate Sucess

Pankaj Belwariar Regional GeneralManager

Malayala Manorama Competition with CI &CW

Debanjan Ray Head-HR,

DGM-HumanResources

ColorBar CosmeticsPvt Ltd,Twenty FourSeven Retail Stores

PrivateLimited,Godfrey

Phillips India Limited

Talent Mgmt BestPractices

Mrutyunjay Mishra Director JuxtConsult Life after AICI

Kapil Mohan GM(Sales and Mktg) Uttam Toyota Toyota Sales Process


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INDUSTRY VISITINDUSTRY VISIT

ParleParle

Mother DairyMother Dairy

Sterling ToolsSterling Tools

HTHT

MoserbearMoserbear Zee NewsZee News


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COMPANIES VISITED FOR PLACEMENTSCOMPANIES VISITED FOR PLACEMENTS

AND SUMMER INTERNSHIPSAND SUMMER INTERNSHIPS

DLF INDUSTRIES LIMITED HALDIRAMS

HAIER RELIANCE COMMUNICATION

ALPS INDUSTRIES STANDARD CHARTERED BANK

CLICK JOBS.COM BHUSHAN POWER NAD STEELLTD

INDIABULLS SURYA ROSHINI

USDOLLAR STORE SHOPPERS STOP

RADISSON HOTEL BUSINESS WORLDTNT LOGISTICS TRACK PACK INDIA LTD

PRIME HONDA BILT(YNR)

TRIVANTRON ICICI PRUDENTIAL


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CIPLA CII

HERTZ RENT A CAR FICCI

AIRCEL EMAAR MGF

ORCASH SERVICES TEAM COMPUTERS

APOLLO VSS GLOBAL

BHEL PHARMARC

IDEA UNITECH

RELIGARE SECURITIES ATS GREENS

AIRTEL ITC

ONGC PIONEER


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There are sixty-threeThere are sixty-three

BUSINESS READYBUSINESS READY

PROFESSIONAL inPROFESSIONAL inMBA(CI & CW )2008-MBA(CI & CW )2008-

2010 batch from2010 batch from

various regions of thevarious regions of the

country, with a WIDEcountry, with a WIDE

range of educationalrange of educational

background . Somebackground . Some

have HAD workhave HAD workexperience withexperience with

reputed companies.reputed companies.


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GRADUATION DETAILSGRADUATION DETAILSBE2%

B.Tech

6%

BBA

21%

BCA

5%

B.Sc

16%

B.Com

21%

B.A

21%

B.P harm

2%

B.B.M

3%

B.A.L.L.B3%

BE

B.Tech

BBA

BCA

B.Sc

B.Com

B.A

B.P harm

B.B.M

B.A.L.L.B


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FOREIGN BUSINESSFOREIGN BUSINESS

LANGUAGELANGUAGE

JAPANESE

60%

FRENCH

40%

JAPANESE

FRENCH


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PRIOR WORK EXPERIENCEPRIOR WORK EXPERIENCE

82%

6%

5%5% 2%

Freshers

0-12 months

12-24 month24-36 month

36-48 month


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THE GENERAL SUBJECTSTHE GENERAL SUBJECTS

OFFERED BY ALL B-SCHOOLSOFFERED BY ALL B-SCHOOLSMARKETING MANAGEMENTMARKETING MANAGEMENT

SALES MANAGEMENTSALES MANAGEMENT

MARKET RESEARCHMARKET RESEARCH

MARKETING OF SERVICESMARKETING OF SERVICES

CONSUMER BEHAVIOURCONSUMER BEHAVIOUR

CUSTOMER RELATIONSHIPCUSTOMER RELATIONSHIP

RETAIL MANAGEMENTRETAIL MANAGEMENT

LOGISTIC & SUPPLY CHAINLOGISTIC & SUPPLY CHAIN

MANAGEMENTMANAGEMENTGLOBAL MARKETINGGLOBAL MARKETING

ADVERTISING & PUBLIC RELATIONSADVERTISING & PUBLIC RELATIONS

BRAND MANAGEMENTBRAND MANAGEMENT


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SO HOW AICI STUDENTS ARESO HOW AICI STUDENTS ARE

BETTER???BETTER???MARKETING MANAGEMENTMARKETING MANAGEMENT

SALES MANAGEMENTSALES MANAGEMENT

MARKET RESEARCHMARKET RESEARCH

MARKETING OF SERVICESMARKETING OF SERVICES

CONSUMER BEHAVIORCONSUMER BEHAVIOR

CUSTOMER RELATIONSHIPCUSTOMER RELATIONSHIP

RETAIL MANAGEMENTRETAIL MANAGEMENT

LOGISTIC & SUPPLY CHAIN MANAGEMENTLOGISTIC & SUPPLY CHAIN MANAGEMENT

GLOBAL MARKETINGGLOBAL MARKETING

ADVERTISING & PUBLIC RELATIONSADVERTISING & PUBLIC RELATIONS

BRAND MANAGEMENTBRAND MANAGEMENT

HUMAN RESOURCESHUMAN RESOURCES

COMPETITIVE INTELLIGENCE

CORPORATE WARFARE

COMPETITIVE STRATEGIC

ANALYSISCOMPETITIVE EARLY

WARNING

FINANCIAL FORENSICS

RISK MANAGEMENTCI PROJECT MANAGEMENT

WARGAMINGSCENARIO PLANNNING


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FREQUENTLY ASKEDFREQUENTLY ASKED

QUESTIONSQUESTIONSQ.1 What is Competitive Intelligence?Q.1 What is Competitive Intelligence?

A.A. Competitive Intelligence is about acquiring complete understanding ofCompetitive Intelligence is about acquiring complete understanding of

the competitors, and the total environment, in which the business isthe competitors, and the total environment, in which the business is

conducted. It involves understanding the strategy and aspirations of theconducted. It involves understanding the strategy and aspirations of the

competitors and the customers, assessing the factors that make thecompetitors and the customers, assessing the factors that make the

market, what it is today and what it will be in the long term.market, what it is today and what it will be in the long term.

Q.2 Isnt Competitive Intelligence simply Market Research?Q.2 Isnt Competitive Intelligence simply Market Research?

A.A. Competitive Intelligence goes beyond research, It provides reliable,Competitive Intelligence goes beyond research, It provides reliable,

actionable analysis for the recipient of the information. Gathering theactionable analysis for the recipient of the information. Gathering the

information is just the first step towards effective analysis. People withinformation is just the first step towards effective analysis. People with

high levels of tenacity and intuition do excellent Competitive Intelligencehigh levels of tenacity and intuition do excellent Competitive Intelligence

work for their organizations.work for their organizations.


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Q.3 It seems like the only people who can afford anQ.3 It seems like the only people who can afford an

intelligence function are the fortune 500. Is this theintelligence function are the fortune 500. Is this the

case?case?

A.A. No, even small companies can conduct effectiveNo, even small companies can conduct effective

intelligence studies. Medium and small businesses areintelligence studies. Medium and small businesses are

also competing for market share and in a lot of cases,also competing for market share and in a lot of cases,

they would need information as much as largethey would need information as much as large

companies.companies.

Q.4 What is Corporate Warfare?Q.4 What is Corporate Warfare?

A.A. Corporate Warfare is a contest between companies,Corporate Warfare is a contest between companies,

for the acquisition of customers and for obtainingfor the acquisition of customers and for obtaining

superiority and domination of one over the other.superiority and domination of one over the other.


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WHAT COMPETITIVEWHAT COMPETITIVE

INTELLIGENCE CAN DOINTELLIGENCE CAN DOTO YOUR COMPANY???TO YOUR COMPANY???

IT WILL MAKE ITIT WILL MAKE IT

THE MARKETTHE MARKETLEADER!!!LEADER!!!


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HOW???HOW???

By anticipating changes in the marketplace.By anticipating changes in the marketplace.

By foreseeing actions of competitors.By foreseeing actions of competitors.

By learning about new technologies, products, andBy learning about new technologies, products, and

processes that affect your business.processes that affect your business.

Bu finding out about political, legislative, or regulatoryBu finding out about political, legislative, or regulatory

changes that can affect your business.changes that can affect your business.

By implementing the latest management tools.By implementing the latest management tools.


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FOR PLACEMENT DETAILSFOR PLACEMENT DETAILS

CONTACT:CONTACT:Amity University- Uttar Pradesh,Amity Institute of Competitive Intelligence,Amity University- Uttar Pradesh,Amity Institute of Competitive Intelligence,

Amity University Campus, 4Amity University Campus, 4thth floor, C- Block, Sector- 125, Noida 201301.floor, C- Block, Sector- 125, Noida 201301.

Maj. Gen. Ashok Krishna, AVSM (Retd):Maj. Gen. Ashok Krishna, AVSM (Retd): [email protected]@amity.edu

Mr. Vivek Raghuvanshi,Programme Director:Mr. Vivek Raghuvanshi,Programme Director: [email protected]@amity.edu

Ms. Gurpreet Bindra,Manager-Industry Interaction:Ms. Gurpreet Bindra,Manager-Industry Interaction: [email protected]@amity.edu

Mobile: 9810392986/ 9810799325/ 9911426745Mobile: 9810392986/ 9810799325/ 9911426745

Phone No.: 0120-439 2118/ 439 2513Phone No.: 0120-439 2118/ 439 2513

www.amity.edu/aiciwww.amity.edu/aici
mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.amity.edu/aicihttp://www.amity.edu/aicihttp://www.amity.edu/aicimailto:[email protected]:[email protected]


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WE LOOK FORWARD FOR YOUR PRESENCE AT AICI

Amity Institute of Competitive Intelligence

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