amit presentation1

8/2/2019 amit presentation1

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GroupMembers

Sourov Barua ID# 0612111324

Tanmoy Bhattacharjee ID# 0612111328

Mashud Billah ID# 0612111340

Amit Barua ID# 0612111343 Morshed Nayaz MazumderID# 0612111349

Md. Ayub Meah ID# 0612111352

Nipa Barua ID# 0612111353

Shoybal Deb ID# 0612111370 Salim Hasan ID# 0612111390

Rageeb Nizaam ID# 0612111376


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CompanyOverview

TM International (Bangladesh) Ltd.(TMIB), established in 1996.

It is a joint venture company betweenTelekom Malaysia Berhad (TM) and A. K.Khan & Co. Ltd.

Currently Aktel has more than 6 million

subscribers.


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Mission1.Aktel aims to be number one in

market share2.Being an employer of choices with

up to date knowledge of product geared


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Vision

Aktel To be a leader as a

Telecommunication Service Providerin Bangladesh.

Theme

AKTEL always strivesto uphold thedictum Customer First.


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How To Developing Marketing Mix

The set of controllable tacticalmarketing tools-Product, Price, Placeand Promotion.


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Product Performance

For the year 2007(Whole country)

Sales(million in Tk.)

0 10 20 30Fu

rtiPow

er

JoySi

gnature

Infinity

Sales(million in

Tk.)


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CustomerNeeds

Well Network CoverageAffordable Price for all Income level ofpeople

Reasonable Tariffs and Charges

Up to the Date Service


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MARKETING OBJECTIVES&

ISSUES


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Objectives&Issues:

To Increase the Market Share 17%within 2010.

To Set up their Network in all over theCountry within 2010.


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To Increase their Subscription to 10million within 2010.

To Increase the Usage rate Per User.

To Facilities their Subscriber by Providingafter Sales Service.


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MarketingStrategies


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Product

1.ProductVariety

Post paid


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Pre paid


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2.Product Features

InternationalRoaming

Friends&Family

E-Fill


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3.BrandNameAktel

4.Qualitycustomersatisfactionby

continually improvingitsprocesses

5.Packaging


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6. Value Added Service


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7. ServiceProvidedBy PostPaid


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Price

1.List Price2.Allowances3.Payment Period


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Promotion

Extensive Promotional Effort

Marketing communication strategy

Customer relationship

Customercare division


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Place

1.Distribution Channel

Aktel AuthorizedDealers

AuthorizedSalesOutlets

Customers

2. Location


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3. Coverage Area


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PEOPLE

PROCESS

PHYSICAL EVIDENCE

EXTENDEDTHREEPS:


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Conclusion

AKTEL is one step ahead than thecompetitors

AKTEL always gets the directsfeedback from its parent companywhich is telecom Malaysia.

Most of its major decision comes from

the head quarter


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Thank YoU ForBeing

With Us

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