IAADFSEXHIBITOR BOOTH GUIDE

MARCH/APRIL 2012

Photo courtesy of IAADFS

7

May 30 - June 02

D u t y F r e e : a w a t e r f a l l o f o p p o r t u n i t i e s

h t t p : / / c o n f e r e n c i a 2 0 1 2 . a s u t i l . o r g /

“A strong year”t’s that time again when travel retailbuyers, suppliers, distributors andservice providers from across theAmericas meet in sunny Orlandofor the annual International Associ-

ation of Airport Duty Free Stores (IAADFS)Duty Free Show of the Americas. Thelargest of its kind in the region and a greatplace to network in professional and socialsettings, the show offers a convenient meansto get a large amount of business done injust a few short days.Michael Payne, Executive Director of

IAADFS, told us at press time that 150companies will be exhibiting this year.The following chart provides a breakdownof booths by category:

“We’re about at the same level that we wereat this time last year, perhaps a hundred orso above,” Payne told us. “However, thesenumbers aren’t really indicative of any finalfigures at the moment. The registrationprocess tends to get much more aggressivefrom this point on and then of course youhave to wait and see what the on-site num-bers turn out to be. We’ll have a strong year.”When we spoke to Payne the exhibition

space was completely sold out and at presstime IAADFS was trying to determine if there was any other way to accommo-date a few more exhibitors. The net total

exhibition space at this year’s show equalsabout 74,000 square feet.There have been a number of changes

to this year’s show in terms of content.IAADFS is now offering a single registra-tion option that includes all social events;upscaled entertainment at the Gala Eveningwith Willy Chirino; live entertainment inClub Americas; the addition of soccer andZumba to sports day; the elimination ofthe Sunday afternoon picnic; and anupgraded Opening Reception. Furthermore, last year IAADFS had an

educational session on Sunday afternoonthat was targeted toward WHO issues.This year the organization has put togetheranother Sunday afternoon seminar that willbe open to everyone and that Payne assureswill be very entertaining. Tim Gard fromComic Visions will discuss travel issuesand experiences in a humorous manner.“It’s a casual event on Sunday afternoonbut with some real networking and con-tent-driven value,” Payne adds.In terms of sponsors at press time,

Payne confirmed that Brown-Forman,Pernod Ricard, Philip Morris, AdvancedWireless, Bacardi, Cross, Hershey’s andBotran Rums would be sponsoring eventsthis year, with more companies likely tocome onboard. “These sponsorships rep-resent a major contribution to the show andIAADFS is very appreciative of their gen-erosity,” Payne told us.And in terms of the attitude of members

this year, Payne told us that some key indi-cators for the industry have travel retailexecutives in high spirits: “The mood seemsvery positive about the show and 2012 in gen-eral. Travel numbers are up, which is obvi-ously a good tracker for us. You can still

find regional differences obviously, but peo-ple seem very upbeat and looking forwardto doing business at the show this year.”Of course, a good sense of the attitude

in the region can be gleaned from howquickly exhibition space is sold. Consideringbooth space at the 2012 IAADFS exhibitionwas snapped up very quickly this year, it’sclear that people are ready to get down tobusiness. Many have updated booths, andin terms of social activities Payne tells usthat members are eager to find alternativenetworking opportunities in addition tomeeting on the tradeshow floor. “Spend is up, travel is up and in some

cases more importantly the spend per prod-uct is up, meaning that travelers in manycases are going back to buying higher-priced items in the stores,” Payne concluded.Given the positive indicators coming fromout on the concourse and the changes thatthe IAADFS has implemented, it wouldappear that the Duty Free Show of theAmericas is once again set to dazzle atten-dees from across the region in 2012. c

www.dutyfreemagazine.ca THE AMERICAS DUTY FREE & TRAVEL RETAILING 3

2012 Duty Free Show of the Americas

I

Number Category of booths

Liquor 47Fragrances and Cosmetics 35Jewelry, Accessories and Luggage 32Confectionery and Food 15Tobacco 10Gifts and Writing Instruments 9Services 2Total 150

“I haven’t seen finalnumbers for 2011 yetin a formal way, butthe sense you getfrom talking to peopleis that business hasbeen strong and theycan see improve-ments over 2010.”Michael Payne, Executive Director, IAADFS

BY RYAN WHITE

This year’s exhibitors bring theirbest and latest offerings to retailersin search of new merchandise andfresh concepts for duty free shelves

The buzz around

IAADFS

ALFA BrandsBooth number: 530Product(s) exhibiting during IAADFS: Jelly Belly Strawberry ChocolateDips feature a new flavor added to the Jelly Belly family in response to populardemand, combining strawberry and dark chocolate in a 2.8 oz. bagpacked in 12-count caddies for shelf display; the Peter Rabbit Collectionin a 10-flavor gift box with themed lid as well as the 3.1 oz. bag, 1 oz. flip-top box and 8.5 oz. tie-top bag, new for 2012; new Peter Rabbit seasonalsweet bags; two-tone jell Sour Bunnies; Jelly Belly Baby Carrot shelfdisplay bags with 4.25 oz. Tangerine Jelly Belly jellybeans packed in a 12-bag “carrot patch” display; speckled Chocolate Malted eggs; a range of4.5 oz. flip-top jelly bean boxes expanded with the addition of Jelly BellySnapple Mix; two new additions to the 1.45 oz. checkout bag range—JellyBelly Kids Mix and Very Cherry Jelly Bean Chocolate Dips; and a new “freshlybaked” Jelly Belly candy dish designed like a fresh fruit pie in Blueberry orVery Cherry versions, each with Jelly Belly jelly beans inside. Target area/consumer group: Duty free and travel retailersContact name: Amy HildrethContact email: ahildreth@alfabrandsdfs.comWebsite: www.alfabrandsdfs.com

IAADFS Exhibitors

Jelly Belly adds new flavors to range

BardinetBooth number: 901Product(s) exhibiting during IAADFS: Sir Edward’s 12YOBlended Scotch Whisky; Sir Edward’s 3YO Blended ScotchWhisky; Glen Moray Single Malt Whisky; Bardinet Brandy;Beehive Brandy; and Old Nick Rum. Sir Edward’s comes fromthe heart of Scotland, where it is patiently produced, distilled andmatured in oak barrels, while Bardinet Brandy has been appreciatedsince 1857 for its well-balanced nose, aromatic persistence andmatured fruit and oak notes. It is one of the 3 major French Brandybrands in the world and it is sold in 75 countries.Target area/consumer group: A range of young, cocktail-

oriented consumersContact name: Etienne BraultContact email: Etienne.brault@bardinet.frWebsite: www.bardinet.fr

KT&GBooth number: 1237Product(s) exhibiting during IAADFS: ESSE super slimcigarettes and Raison king size cigarettes. Since its introduction,the ESSE brand has grown rapidly in terms of both sales volumeand brand awareness. To date, ESSE has been introducedin more than 40 countries and has become a serious playerin the super slim cigarette subcategory. KT&G says thatESSE is meant to appeal to young, trendy 20-somethingswho are “confident in expressing themselves, have modernsensibilities and possess a desire to be unique and stylish.”Target area/consumer group: Travel retail/duty freeretailersContact name: Jihyun Choi Contact email: iloveyou@ktng.com Website: www.ktng.com

Since its introduction, the ESSE brand has grown rapidly in terms of both sales volume and brand awarenessSir Edward’sFinest BlendedScotch Whiskyis distilled andmatured inScotland and isa top qualityproduct, agedfor a minimumof 12 years inoak casks inScottish cellars

McCormick Distilling Co. Inc.Booth number: 1338Product(s) exhibiting during IAADFS: Tequila Rose is a deliciouscombination of strawberry flavored cream liqueur with a splashof Tequila. A global leader, it is now distributed in over 40international markets. 360 Vodka is the world’s first eco-friendlyluxury vodka, quadruple distilled, filtered five times and availablein nine unique flavors, with Double Chocolate leading the way.Target area/consumer group: Duty free retailers, wholesalersand spirits distributors in Latin AmericaContact name: Howard KirkeContact email: hkirke@mccormickdistilling.comWebsite: www.mccormickdistilling.com

Braun GmbHBooth number: 1304Product(s) exhibiting during IAADFS: The Silk-épil 5 epilator range, whichhas a new design and intelligent features including close-grip technology,pivoting head, cooling glove and high frequency massage rollers—designed for women who are new to epilation; the Silk-épil 3 epilator range,which also has a new, modern design and features a newly addedSmartlight, customizable dual-speed setting and two massage rollers tostimulate the skin before and after epilation; the Multiquick range of threepremium juicers, sporting an award-winning design and practical userfeatures, with powerful motors and intelligent functionality; the Oral-B StagesPower battery toothbrush for children, which offers 9,600 oscillations perminute, improved battery life, squish grip handle for small hands, two coloroptions and a built-in timer to make sure kids brush for the full twominutes recommended by dental professionals; and Braun’s own rangeof clocks and watches, produced under license by ZEON Ltd., andincluding both classic designs reflecting the high quality standards of theoriginals alongside contemporary stylings that push the design envelope. Target area/consumer group: Travel retail/duty free retailersContact name: Klaus MellinContact email: mellin.k@pg.com Website: www.braun.com/global

Horizon International Duty FreeBooth number: 801Product(s) exhibiting during IAADFS: Cilea EyelashGrowth Stimulator; Parlux Fragrances, Inc.; Allisondesigner eyewear; B+D readers and sunglasses;Equus watches, jewelry and leather goods; TortugaRum Cakes; Tequilas de la Doña; U’Luvka PolishLuxury Vodka; Vice Vodka Icewine; VnC’s range of100% natural pre-mixed cocktails; and Von Eickentobacco products. The world’s first and only VodkaIcewine, Vice combines vidal icewine from Canada’saward-winning Vineland Estates Winery with Canadianmade vodka. In one year, U’Luvka won “Best Vodkain the World” four times and “Best Packaging” in

the drinks industry six times.Target area/consumer group: Travelretail/duty free retailersContact name: José B. Chao, PresidentContact email: jchao@horizonintdf.comWebsite: www.horizoninternationaldf.com

TravaloBooth number: 2409Product(s) exhibiting during IAADFS: TravaloClassic; Travalo Excel; and Travalo Touch. Travalosays that sales of its Classic and Excel modelshave been “phenomenal.” All Travalo productsfeature unisex design and are aimed at “anexceptionally wide demographic—literally anyonewho is ‘on the go.’ New for 2012, the Travalo Touchis the third member of the family. Travalo Touchis a new 5 mL refillable fragrance wand usingrollerball technology. Like the Classic and Excelmodels, the Touch has a patented easy-fill systemand a built-in limiter to eliminate spills and leaks. Target area/consumer group: Travelretail/duty free retailersContact name: Orlando Bajos (+1 305-525-4535)Contact email: iaadfs@travalo.comWebsite: www.travalo.com

All Travalo products feature unisex design

Tequila Rose is adelicious combinationof strawberry flavoredcream liqueur with asplash of Tequila

Vice Vodka Icewine is the world’s firstand only Vodka Icewine Spirit made bycombining the finest vidal icewinetogether with quadruple distilled, fivetimes polished corn based vodka

Braun’s Silk-épil 5epilator range

Caballeros Inc.Booth number: 1201Product(s) exhibiting during IAADFS: Scorpion Mezcals made from100% Agave; Tobala Mezcals; Mijes Mezcals; and other 100% agaveMezcals from Oaxaca, Mexico. Scorpion Mezcal Tobala is estate grownout of respect to the environment and indigenous species. By growingits Tobala on its own estate, Caballeros Inc. minimizes theimpact on the ecosystem while still achieving superiorresults in creating the spirit.Target area/consumer group: Travel retailContact name: Barbara SweetmanContact email: barbara@scorpionmezcal.comWebsite: www.ScorpionMezcal.com

Tobala Añejo is a Mezcalfrom Oaxaca, Mexico

IAADFS Exhibitors

2 0 1 2IAADFSEXHIBITORS

EXHIBITOR NAME PRIMARY CATEGORY LOCATIONA La Gate Carte Services 1441Actium LLC Liquor 1223Advanced Wireless Technologies Gifts/Writing Instruments 1323Aero-Cos International Ltd. Jewelry/Accessories/Luggage 1004Air-Val International Fragrances/Cosmetics 829Alexander James & Co. Liquor 813Alexander Kalifano Jewelry/Accessories/Luggage 1142ALFA Brands Inc. Confections/Gourmet Foods 530American Caribbean Gateway Tobacco 1404American Fragrances LLC Fragrances/Cosmetics 2210Angelique de Paris Jewelry/Accessories/Luggage 122Angus Dundee Distillers PLC Liquor 806Artco Group Services 826B+D Buch+Deichmann (Kerview S.A.) Jewelry/Accessories/Luggage 2205Bacardi USA Inc. Liquor 923Bardinet SAS Liquor 901Barrington House Premium Jamaican Cigars, Ltd. Tobacco 1009Barton & Guestier Liquor 1200Beam Inc. Liquor 323Beaute Prestige International Fragrances/Cosmetics Atlanta RoomBeauty Contact Inc. Fragrances/Cosmetics 1519Beauty2market Fragrances/Cosmetics 2208Belvedere Duty Free Liquor 727Bijoux Terner Jewelry/Accessories/Luggage 432Bolzano Handbags Jewelry/Accessories/Luggage 2008Bonardo Travel Retail Confections/Gourmet Foods 733Braun GmbH Gifts/Writing Instruments 1304British American Tobacco Tobacco 1012Brown-Forman Beverages Worldwide Liquor 1409Buckley Jewellery Ltd Jewelry/Accessories/Luggage 400aBushnell Outdoor Products Jewelry/Accessories/Luggage 435Caballeros Inc. Liquor 1201Campari Mexico Liquor 601Camus Wines & Spirits Liquor 522Capella Industries Jewelry/Accessories/Luggage 2107Chase International, Inc. Liquor 1111Codipe, Inc. Gifts/Writing Instruments 2304COFINLUXE Fragrances/Cosmetics 2115Collections 2000 Inc. Jewelry/Accessories/Luggage 439Colorful Licenses International BV Jewelry/Accessories/Luggage 2201Concha y Toro Group Liquor 701Cosmica CIA LTDA Liquor 1335Coty Prestige Fragrances/Cosmetics Crystal Salons M+NCrabtree & Evelyn Fragrances/Cosmetics 2413Cross Gifts/Writing Instruments 623CTI International Group Gifts/Writing Instruments 1301De Kuyper Royal Distillers Liquor 112de Ropraz International Liquor 429Design Go Ltd. Jewelry/Accessories/Luggage 2411Destilerias Campeny, SA Liquor 703Devanlay Lacoste Jewelry/Accessories/Luggage 1915Diageo Liquor Alcove BDistributions Fontaine Inc. Confections/Gourmet Foods 739E.T. Perfumes, Inc. Fragrances/Cosmetics 110Empire of Scents Fragrances/Cosmetics 2003Essence Corp Fragrances/Cosmetics 1703Estee Lauder Fragrances/Cosmetics Crystal Salons K+LEuroitalia SRL Fragrances/Cosmetics 1901Euro-Signatures Fragrances/Cosmetics 1814Falic Fashion Group Fragrances/Cosmetics 1503Ferragamo Parfums Fragrances/Cosmetics 1520Ferrero Trading Lux, SA Confections/Gourmet Foods 838Five Star Fragrance Co. Fragrances/Cosmetics 1614Flor de Cana Rum Liquor 1329Florida Caribbean Distillers Liquor 1305Fraternity Spirits World Tequila Corralejo Inc. Liquor 828Furla Jewelry/Accessories/Luggage 2021Geneva, A Binda Company Jewelry/Accessories/Luggage 900Gerard Bertrand Liquor 1400aGiowine Inc. Liquor 1101Global Lifestyle Gifts/Writing Instruments 730GMP Services, Inc. Fragrances/Cosmetics 1515Go Snacks Inc. Confections/Gourmet Foods 1336Godiva Chocolatier Confections/Gourmet Foods 823Gold Silk Inc. Jewelry/Accessories/Luggage 536Goldkenn SA Confections/Gourmet Foods 528Goris Group Co. Gifts/Writing Instruments 437Guylian NV Confections/Gourmet Foods 1309Haleybrooke International Liquor 207, 208, 309Harston Group Jewelry/Accessories/Luggage 931Heineken International Liquor 707Hobo International Jewelry/Accessories/Luggage 2301Honora Industries Jewelry/Accessories/Luggage 433Horizon International Duty Free LLC Liquor 801

EXHIBITOR NAME PRIMARY CATEGORY LOCATIONI & JC Corporation Jewelry/Accessories/Luggage 431I Marmol & Associates Inc. Fragrances/Cosmetics 123Iberjoya Inc. Jewelry/Accessories/Luggage 1341Idesa Parfums SA Fragrances/Cosmetics 1603Imperial Tobacco International Ltd. Tobacco 713Industrias Licoreras de Guatemala Liquor 1401Industrias Tip-Top Leanez & Cia Liquor 2400International Beverage Liquor 542International Liquor and Tobacco Trading Co. Liquor 1005Ithier de Montmarin SARL Fragrances/Cosmetics 330Jakeman's Maple Products Confections/Gourmet Foods 802JC Newman Cigar Company Tobacco 1400Jean-Charles Brosseau Fragrances/Cosmetics 1708JTI USA Duty Free, Inc. Tobacco 1421Kaloo, Clayeux & Corolle Parfums by the MEC Fragrances/Cosmetics 231Kipling Jewelry/Accessories/Luggage 1909Kosta Enterprises, LLC Jewelry/Accessories/Luggage 1516Kraft Foods World Travel Retail LLC Confections/Gourmet Foods 315Kronos America LLC Jewelry/Accessories/Luggage 2209KT&G Tobacco 1237Latin American Wines & Spirits Marketing Inc. Liquor 807Les Vins de Pierre Montagnac Liquor 800Loc Maria Confections/Gourmet Foods 2405L'Occitane Fragrances/Cosmetics 1609L'Oreal - Parbel Fragrances/Cosmetics Canary Salon 4Lorience Paris Fragrances/Cosmetics 2109Luxottica Group Jewelry/Accessories/Luggage 2015Maison Hebrard SARL Liquor 109Majorica Jewelry Ltd. Jewelry/Accessories/Luggage 423Marchon Eyewear Jewelry/Accessories/Luggage 2323Marcolin Eyewear Jewelry/Accessories/Luggage 1721Mars Confections/Gourmet Foods 523Maui Jim Inc. Jewelry/Accessories/Luggage 2204McCormick Distilling Co., Inc. Liquor 2417Micys Company Spa Fragrances/Cosmetics 1715Monarq Liquor 1037Nestle International Travel Retail Confections/Gourmet Foods 1123Neuhaus NV/SA Confections/Gourmet Foods 1234Orlane SA Fragrances/Cosmetics 1911P&G Prestige Fragrances/Cosmetics Canary Salon 2Parfums Jacques Bogart Fragrances/Cosmetics 2007Patron Spirits International AG Liquor 531PBG, S.A. (Premium Brands Group, SA) Liquor 939Perfetti Van Melle Global Travel Confections/Gourmet Foods 1105Perfumes Y Diseno Comercial S.L. Fragrances/Cosmetics 1615Pernod Ricard Americas Travel Retail Liquor 411Philip Morris Duty Free, Inc. Tobacco 301, Alcove APommares Agencies Fragrances/Cosmetics 223Premier Global Trading, Inc. Fragrances/Cosmetics 1512Pronto Innovations Jewelry/Accessories/Luggage 2407Prowood Wine & Spirits Inc. Liquor 1104Puig Panama Fragrances/Cosmetics Crystal Salons P+QPurseN Jewelry/Accessories/Luggage 2403Quality Gold Jewelry/Accessories/Luggage 1442Quartier Francais Spiritueux Liquor 1203Rabbco Inc. Fragrances/Cosmetics 2401Remy Cointreau Travel Retail Americas Liquor 113Republica del Cacao Confections/Gourmet Foods 200aRevlon Fragrances/Cosmetics 723Safe Skies TSA Luggage Locks Jewelry/Accessories/Luggage 1307Safilo Far East Ltd. Jewelry/Accessories/Luggage 2215Scorpio Distributors Ltd Jewelry/Accessories/Luggage 1031Sea & Sky Supply BV Gifts/Writing Instruments 832Shiseido Travel Retail Americas Fragrances/Cosmetics Chicago RoomSilhouette International Jewelry/Accessories/Luggage 1710Stansfeld Scott Inc. Liquor 201Tairo International Fragrances/Cosmetics Anaheim RoomThe Hershey Company Confections/Gourmet Foods 1315Travalo Fragrances/Cosmetics 2409Travel Blue Ltd. Jewelry/Accessories/Luggage 2317Travel Retail Consulting Liquor 1129T-Tech by Tumi Jewelry/Accessories/Luggage 2415Tumi, Inc. Jewelry/Accessories/Luggage 1231Vapor Corp/Smoke Anywhere Gifts/Writing Instruments 2402Varela Hermanos SA Liquor 1001Villiger Sons Ltd. Tobacco 1106Wente Vineyards Liquor 1205William Grant & Sons Liquor 100Williams & Humbert Liquor 700aWorld Equity Brand Builders (WEBB) Liquor 1433World of Patria International Liquor 1300Worldclassbrands Jewelry/Accessories/Luggage 732Zippo Gifts/Writing Instruments 2307Zonin SPA, Casa Vinicola Liquor 835Zylangia- Parfums Marina de Bourbon Fragrances/Cosmetics 2103

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IAADFSTRADE SHOWFLOOR PLAN

2012

Success in ITR comes in many colours.

As one of the leading confectionery players in ITR, you’ll find Mars’ brands at almost every travel location across the world. Focusing on the key purchase motivations our stunning product portfolio, containing the nr. 1 and nr. 2 brands M&M’s and Snickers, is backed by creative merchandising driving the purchase decision. Our combination of insight, category vision and global strength enables us to optimize the effectiveness of our unmatched portfolio of global favourites. Finally, we continue to develop exciting new concepts.For example, we now have all Wrigley products fully integrated into our ITR program, creating even more opportunities to drive your business.

639.090f Coorporate Advertentie.indd 1 09-08-11 14:54

210x297 The Americas DF US

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