America's Charities - Snapshot 2015 Webinar - 10 Dec 2015 ... · Top 6 Trends ichols ities eenhalgh...
Transcript of America's Charities - Snapshot 2015 Webinar - 10 Dec 2015 ... · Top 6 Trends ichols ities eenhalgh...
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PANELISTS MODERATOR
Volunteerisma path to full employee engagement
Engagement must be authentic
Leaders getting involved
Millennials have expectations of their employers
Engagement isn’t justfor largecompanies
Align corporate & employee interests with nonpro�t needs
Top 6 Trends
Lindsay NicholsAmerica’s CharitiesSteve Greenhalgh
America’s Charities Heather Lofkin WrightPwC Dave Armon
3BL Media
What is Important to Leaders
Year-round giving
Support for employees
Measuring ROI
Employees connect with peers around
causes
Employees connected to corporations’
signature programs
Employeescan choosethe causes
Shift toward
Volunteerism ...but nonpro�ts
still need unrestrictedfunding
Companies have volunteerismstrategies
On-ramps to opportunities should be easy
Volunteeringand Engagement...
In themoment Any time
of theyear
When they arefeeling it
85% of companies do year-round giving
Usesocial
media!
CommunicationSmall
snippetsof info
Haveemployees share the
story
Shortcommunication focused on 1 or
2 points
Employees
Nonprofits
What thecompany gets
out of it
Value networking, skills development,
feeling good
Companies
Engagement: When employees tell others about
the event
How to accelerateour impact?
Need organizational goals that resonate
From topto bottom
#snapshot2015
Increasedexpectations
Benchmarking against others’
best practices & programs
Leaders are onboard & asking
about the bene�ts
Forward-lookingcompanies are aware of
& promote employee giving outside of the company
Corporate givingo�cers must beone step ahead...
but not too far ahead
Achieving Balance,Shared Value &
Sustained Change I want toexperience somethingwith others
Employees will tell others & bring
them next time
Reevaluate what you are doing to ensure that goals are being met
Engagement is a key to recruitment & retention
InsightsEmbed engagement in the Corporate DNA
Leadership must be authentic -- Employees will know
Volunteerism is the coreof engagement
Empower employees to support their preferred causes
Companies & Nonprofitsshould define mutual benefits
Small & mid-sized companies can leverage large companies’ experience
Trent Wakenight
How companies measure success
is changing
www.charities.org/snapshot2015