130 years young

THE NEW

a B2MeMagazine™ TransforMing Magazine adverTising To daTa-driven lead-gen

TargeTed

lead-genDemonstrating

the power of today’s integrated,

interactive print technology. More

B2MeMagazine information:

B2MeMag.com/More

Enabling data-driven dialogues

with 25,000+ print industry subscribers. Advertising positions

are available on a first come basis. To review

currently available space, Scan/Key:

B2MeMag.com/Ad

Relaunched on a B2MeMagazine™ platform!

adverTiser prospecTusThe World’s Only B2MeMagazine™ Integrating database, print, web & social media for measurable, data-driven, lead-generating results

After 130 years of renowned service to print professionals, American Printer has been relaunched on a B2MeMagazine™ platform.

WhAT DoES ThiS MEAn To you, ThE ADvErTiSEr? Your personalized B2MeAd captures your pros-pects’ attention because it demonstrates the power of today’s progressive, integrated print technology. Your B2MeAd speaks individually to each of our 25,000+ subscribers based on their demographic profile. Personalized QR/PuRl codes are seamlessly inte-grated into your ad when the magazine is printed to quickly bring the subscriber with his/her demographic information to your personalized landing page.

B2MeAds = The perfect lead-generation platform: a demographically identified 1:1 ad.

PArTiCiPATE in our SuMMEr iSSuE. The NEW American Printer, now a division of the Outputlinks Communications Group, is a quarterly B2MeMagazine. Katherine O’Brien serves as senior editor and American Printer’s guiding light. Ray Prince serves as the editorial advisor. • American Printer Magazine:

25,000+ certified subscribers• GCWorldBIZ eNewsletter: 50,000 weekly• Bonus coverage

WhAT iS A B2MeMAgAzinE? • The B2MeMagazine concept seamlessly integrates today’s print, web and social media technologies to dramatically enhance advertiser ROI.

• B2MeMagazine is tailored to each individual subscriber with B2MeArticles and B2MeAds.

• B2MeMagazine utilizes the same integrated print technology used to create highly individualized, 1:1 transpromo and direct mail communications.

• B2MeMagazine combines cutting-edge web advertising techniques with tried-and-true print advertising.

Our B2MeMagazine platform meets the expectations of today’s highly empowered individuals who prefer personalized dialogues to group monologues. American Printer’s ads and arti-cles speak 1:1 with each subscriber based on his/her name, title, company size and business type.

B2MeAds are tailored to the individual subscriber’s demographic profile.

The Power of B2MeAds™

fee scHedule

SubScriber demographic profileS are uSed to dynamically generate b2meadS and b2mearticleS

PlATinuMamerican printer • Full page magazine B2MeAd• Half page magazine advertorial• Vertical banner ad (120x600) website homepage• Hyperlinked logo top of website homepage

BonuS CovErAgE:gCWorlDBiz• Vertical banner ad (120x600) website homepage• Hyperlinked logo top of website homepage• Hyperlinked logo top of eNewsletter

golDamerican printer • Half page magazine B2MeAd• Quarter page magazine advertorial• Vertical banner ad (120x240) website homepage• Hyperlinked logo top of website homepage

BonuS CovErAgE:gCWorlDBiz• Vertical banner ad (120x240) website homepage• Hyperlinked logo top of website homepage• Hyperlinked logo top of eNewsletter

SilvEramerican printer • Full page magazine static ad• Quarter page magazine advertorial• Vertical banner ad (120x240) website homepage• Hyperlinked logo on website homepage

BonuS CovErAgE:gCWorlDBiz• Vertical banner ad (120x240) website homepage• Hyperlinked logo on website homepage• Hyperlinked logo on eNewsletter

BronzEamerican printer • Half page magazine static ad• Hyperlinked logo on website homepage

BonuS CovErAgE:gCWorlDBiz• Hyperlinked logo on website homepage• Hyperlinked logo on eNewsletter

Advertising positions are limited and only available in full and

half page. To review fees and secure avail-

able positions Scan/Key the B2MeCode.

B2MeMag.com/Ad

The Power of B2MeAds™

Use the NEW American Printer’s powerful B2MeAds to maximize advertising response and ROI.

Ads can include personalized B2MeCodes™ (QR/PURL) launch points to the advertiser’s land-ing page personalized per the subscriber’s profile – name, title, company, geographic location, company size and type.

The NEW American Printer’s integration of print, database, web and social media provides a powerful platform for highly sophisticated, database-driven, demographically rich, high- response advertising campaigns.

This B2MeMagazine and B2MeAd™ concept eclipses conventional print ad effective-ness by providing personalized messaging using demographi-cally based responder-specific analytics.

To discuss your advertising position: email advertise@AmericanPrinter.com or call 1-713-300-0674, ext. 711

The Power of B2MeArTICLes™

B2MeArticles are dynamically generated at time of print to provide the subscriber with a personalized communication experience. These articles are tailored to the subscriber’s demographic profile with targeted information elements based upon their job responsibilities, location and company type or size. Immediate 1:1 interaction between the subscriber and the writer is enabled via an article’s B2MeQR/PURL launch points.

Primary Business Percentage

general commercial Printer 61.8

specialty Printer 18.6

Quick Printer 6.9

screen Printer 4.2

Publication Printer 2.9

Binding and Finishing 2.8

Package Printer 1.5

Book Printer - manufacturer 1.3

AMERicAN PRiNTER ’S 25,000+ SUBSCRIBERS

© 2012 OutputLinks Communications Group

To secure an advertising position or for ad specification related questions please contact Andy Plata, Publisher, advertise@AmericanPrinter.com.

The NEW American Printer is a smart magazine for smart readers and even smarter advertisers.

LEAD-GENERATiNG PROSPEcT DiALOGUES ViA PRiNT AND DiGiTAL MEDiAgcWorldBiZ enewsletter

50,000 recipients per week

American Printer magazine

25,000+ recipients per quarter

American Printer2100 West Loop South #900Houston TX 77027713-300-0674AmericanPrinter.com

American Printer is a division of OLCG

130 yEARS yOUNG

THE NEW

A QUARTERLy MAGAZiNE FOR PRiNT PROFESSiONALS

Scan/Key the B2MeCode™ for the Editorial

Calendar:

B2MeMag.com/ eCalendar

Current subscription fee is $85/year.

To subscribe:

B2MeMag.com/ Subscribe

AMERICAN PRINTER’S ads and articles are tailored to the subscriber’s demographic profile for 1:1 dialogues.