American Marketing Association Foundation (AMAF) 1

AMA Professional Chapter Community

Service GrantsAmerican Marketing Association Foundation

(AMAF)

American Marketing Association Foundation (AMAF) 2

Assist Nonprofits to Market Effectively

Community Service Grants

• Funded by the American Marketing Association Foundation (AMAF), grants of up to $1,000 support efforts by AMA Professional Chapters in strengthening the marketing program of one or more nonprofit organizations. 

• In just nine years, the AMAF has given 60 community service grants to AMA Professional Chapters to provide support that assists in building marketing capacity in nonprofits.

American Marketing Association Foundation (AMAF) 3

Community Service Grant Goals

• Strengthen the marketing program of one or more nonprofit organizations

• Solve a problem or meet a need by an innovative and/or creative approach to the use of marketing

• Make imaginative use of available marketing resources

American Marketing Association Foundation (AMAF) 4

What Makes a Great Proposal?

Top Ten List

10. Identify a community-based need

9. Seek a nonprofit partner

8. Build a relationship

7. Provide compelling case for support

6. Establish specific marketing goals

American Marketing Association Foundation (AMAF) 5

…Great Proposal?

5. Measure these goals

4. Attainable timeline

3. Provide a budget

2. Explain desired outcomes

1. Celebrate your successes

American Marketing Association Foundation (AMAF) 6

Help the AMAF Celebrate Your Success

• Take photos

• Get quotes

• Share your stories

American Marketing Association Foundation (AMAF) 7

Questions? Contact Information

Jason Oleniczak

AMAF Program Manager

312-542-9041

joleniczak@ama.org

www.themarketingfoundation.org