National Association of Music Merchants Foundation Marketing Plan
description
Transcript of National Association of Music Merchants Foundation Marketing Plan
![Page 1: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/1.jpg)
+National Association of Music MerchantsFoundation Marketing Plan
By Allison Lightfield
![Page 2: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/2.jpg)
+Marketing Challenge
Opposition of the causeImportance of the causeFinding an easy way to
donate
![Page 3: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/3.jpg)
+Unique Selling Proposition
Supports music education research to prove the importance of music in education
![Page 4: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/4.jpg)
+Strengths and Weaknesses
Weakness: People are
unaware
Opportunity:To make a
difference
Strength: Good Reputation
Threat:To not meet the
needs
![Page 5: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/5.jpg)
+Most Important Public
30-40 year old women with children
NashvilleValue Entertainment and
generous spendingMusic entertainment
television channels
![Page 6: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/6.jpg)
+Objectives
![Page 7: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/7.jpg)
+Objective 1
Our first objective is to enhance music programs in ten school districts by providing funding for classes and instruments. We will be enhancing donations by hosting a benefit concert with famous musicians will do this. We will strive for more schools in order to challenge the profits of the benefit. We will make this money in the next three months through ticket sales and money will be distributed to schools that apply for the grants. The focus is on the publics because they will be the group most reaping the benefits of this plan.
![Page 8: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/8.jpg)
+Objective 2
We will give out scholarships to 30 deserving students in the U.S. who plan to study or have studied music in secondary education. These 30 students will be anywhere in the U.S. We will be able to achieve this goal by recording an album and selling it in which all donations will go to these scholarships of at least $500 a piece. This album will be sold on Itunes and online stores for 5 months. The money will then be distributed to deserving students who apply for the scholarship. These students will be supported in there aspirations to continue keeping music a vital part of their lives.
![Page 9: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/9.jpg)
+Objective 3
We will award one music teacher of the year to honor their work in music in education. This will be awarded in May of 2011 based on applications. This objective will encourage teachers to continue to work hard with their students and their music programs.
![Page 10: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/10.jpg)
+Trigger Event
Convention and ConcertSmall concerts and
informational boothsJoin email and mailing
lists
![Page 11: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/11.jpg)
+Strategic Partnership
Vh1 Save the music
![Page 12: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/12.jpg)
+Spokespersons
Informal - Arthur White Formal - Mike Huckabee
![Page 13: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/13.jpg)
+Bumper Stickers
Your small donation could make a big difference.
Let the children play. Donate your money today.
![Page 14: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/14.jpg)
+New Look!
![Page 15: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/15.jpg)
+Reporter:
Roz Fehr
The Teaching Music Magazine
![Page 16: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/16.jpg)
+Engage Fans on Facebook
Keep it FreshContent is KingWe Have a
Winner!
![Page 17: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/17.jpg)
+4 Media Buys
Teaching Music Magazine ad
95.5 the wolf music station ads
Spots on Country Music Television
Facebook Page
![Page 18: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/18.jpg)
+Gantt Chart
Increase awareness by 15%
Increase donations by 20%
Increase giving by 20%
12/23 1/22 2/21 3/22 4/21 5/21 6/20
Start DateCompleted
![Page 19: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/19.jpg)
+Budgeting Strategy
Percentage Sales
![Page 20: National Association of Music Merchants Foundation Marketing Plan](https://reader033.fdocuments.in/reader033/viewer/2022051421/568160d8550346895dd00923/html5/thumbnails/20.jpg)
+Thank you!