(Extra Pack of Peanuts, 2013)

AMERICAN EXPRESS Presented by -

Mir Hossain

Azizur Rahman

Chowdhury W Hasanath

Sadi Mahmud

INTRODUCTION Globalization is a social, economical and cultural phenomenon

global expansion of market is not only a term but also a way to explore and share of

1. Cash flow2. Resources 3. Information

Circumnavigation of a company or organization.

About.americanexpress.com, (2015). (ResearchPedia.Info, 2014)

AMERICAN EXPRESS American Express makes it easier, safer and more rewarding for consumers and

businesses to purchase the things they need and for merchants to sell their goods and services. An engine of commerce, American Express provides innovative payment, travel and expense management solutions for individuals and businesses of all sizes. 

At a Glance Founded: 1850 CEO: Kenneth Chenault Website: www.americanexpress.com Sales: $34.93 B Headquarters: New York, New York Henry Wells Founder of American Express

ENVIRONMENTAL FRAMEWORK Social activity and Philanthropy - The company works with the Red cross, created a (RED) American Express card to allow cardholders to donate to AIDS awareness through Project (RED)

Legal – company maintains low and legal aspect in 140 countries in the world

Environmental - Provide relief to nations during disaster situations and for prevention

Political – Kenneth Chenault member of Council on Foreign Relationship. American Express Company Political Action Committee (AXP PAC)

Technology - American Express announced the opening of a new technology hub in Palo Alto , silicon vally tech hunt

Kenneth Chenault - CEO of American Express About.americanexpress.com, (2015). 

South China Morning Post, (2015).

•100 percent of respondents in Brazil;•94 percent of respondents in China;•81 percent of respondents in Mexico;•78 percent of respondents in India.

INVESTMENT IN EMERGING MARKETS

About.americanexpress.com, (2015).

EXPLOITING NATIONAL DIFFERENCE American express around the globe • Preserving and sustaining unique historic places for the future• Developing new leaders for tomorrow• Encouraging community service where our employees and customers live and work

About.americanexpress.com, (2015)

WHAT AMERICAN EXPRESS DONE Art Gallery of Ontario, Ontario, Canada New York Hall of Science, New York, NYRails to Trails, Washington, DCDisaster Relief with red crossEmployee-Driven Philanthropy more then 12 countries

American Express Leadership AcademyHistoric Preservation InitiativesServe2Gether Consulting

Udland, M. (2015).

SYNERGY •Apple PayTM with American Express•Membership Rewards program•Membership Rewards - McDonald’s•Membership Rewards - Uber•Membership Rewards - Taxi •Membership Rewards – British Airways

Kenneth Chenault - CEO of American Express, Worcester Regional Airport, (2015). reddit, (2014)

REGIONALISATION AND LOCALISATION  United States Post Office's money orders American Express Community Stadium  Brighton, East Sussex, England

Royalty payback -  I-Mint loyalty program in India also in Germany and Poland

Happy Diwali card

York, A., Company, A., Express, A. and York, O. (2015).

WHY AMERICAN EXPRESS? (COMPITATIVE AND COMPARATIVE ADVANTAGES)

PRO -American Express AXP-0.78% - coverage in many insurance without any fee, 1,300 reward partners worldwide, additional travel insurance, no deductible fraud protection, Platinum members get complimentary airport clubs, $200 airline credit, 

CON - Credit card giants Visa (NYSE:V) and MasterCard (NYSE:MA) have recently taken steps to capitalize on the growing mobile payment sector.

BUT WHY TO CHOSE : LAY ON CONSUMERS Close loop transaction system

ETHICAL ISSUES - AMERICAN EXPRESS NAMED AS ONE OF THE "WORLD'S MOST ETHICAL COMPANIES" FOR THE FOURTH YEAR IN A ROW IN 2010

Investment in innovation and sustainable business practices

Best practices in business ethics, corporate social responsibility, anti-corruption and sustainability

value our people, encourage their development and reward their performance.

serving communities is not only integral to running a business successfully, it is part of American Express’s individual responsibilities as citizens of the world.

About.americanexpress.com, (2015)

REFFERENCE About.americanexpress.com, (2015). American Express Creates New Technology Hub in Silicon Valley. [online] Available at:

http://about.americanexpress.com/news/pr/2014/amex-creates-tech-hub-silicon-valley.aspx [Accessed 23 Mar. 2015].

About.americanexpress.com, (2015). American Express Creates New Technology Hub in Silicon Valley. [online] Available at: http://about.americanexpress.com/news/pr/2014/amex-creates-tech-hub-silicon-valley.aspx [Accessed 23 Mar. 2015].

CA Specialist Cladding Systems, (2015). American Express Community Stadium (Brighton & Hove Albion Football Club) - CA Specialist Cladding Systems. [online] Available at: http://www.caspecialistcladdingsystems.co.uk/case-study/american-express-community-stadium-brighton-hove-albion-football-club/ [Accessed 23 Mar. 2015]. Careers.americanexpress.com, (2015). American Express Global Careers. [online] Available at: https://careers.americanexpress.com/OurCompany [Accessed 23 Mar. 2015].

Extra Pack of Peanuts, (2013). The Best Ways to Use American Express Points - Extra Pack of Peanuts. [online] Available at: http://www.extrapackofpeanuts.com/the-best-ways-to-use-american-express-points/ [Accessed 23 Mar. 2015].

Michael Shaw, B. (2015). Be Afraid, Be Very Afraid (Without Your AmEx Card) — BagNews. [online] Bagnewsnotes.com. Available at: http://www.bagnewsnotes.com/2013/09/be-afraid-be-very-afraid-without-your-amex-card/ [Accessed 23 Mar. 2015]. Khanna, T., Palepu, K. and Bullock, R. (2010). Winning in emerging markets. Boston, Mass.: Harvard Business Press.

Peterson, R. and Ferrell, O. (2005). Business ethics. Armonk, N.Y.: M.E. Sharpe.

ResearchPedia.Info, (2014). Henry Wells Founder of American Express - ResearchPedia.Info. [online] Available at: http://researchpedia.info/henry-wells-founder-of-american-express/ [Accessed 23 Mar. 2015].

reddit, (2014). Tina Fey swipes the card upside down in every AmEx commercial. • /r/mildlyinfuriating. [online] Available at: http://www.reddit.com/r/mildlyinfuriating/comments/2g0hm1/ [Accessed 23 Mar. 2015].

South China Morning Post, (2015). American Express | South China Morning Post. [online] Available at: http://www.scmp.com/topics/american-express [Accessed 23 Mar. 2015].

Udland, M. (2015). The bad news for American Express just won't stop. [online] Business Insider. Available at: http://uk.businessinsider.com/american-express-antitrust-suit-2015-2?r=US [Accessed 23 Mar. 2015].

Worcester Regional Airport, (2015). JetBlue Archives - Worcester Regional Airport. [online] Available at: http://www.flyorh.com/category/jetblue [Accessed 23 Mar. 2015].

York, A., Company, A., Express, A. and York, O. (2015). American Express Card: "Conan O'Brien in India" TV Commercial by Ogilvy & Mather New York. [online] Creative Advertising & Commercials Archive. Awarded Ads database. Available at: http://www.coloribus.com/adsarchive/tv-commercials/american-express-card-conan-obrien-in-india-14053255/ [Accessed 23 Mar. 2015].

YouTube, (2015). Spent: Looking For Change (Full Documentary) | American Express. [online] Available at: https://www.youtube.com/watch?v=pTd9Z2nCjM0 [Accessed 23 Mar. 2015].