AMERICAN ADVERTISING AWARDS PROFESSIONAL … · Company: Lands End Outfitters ... Senior Associate...

AMERICAN ADVERTISING AWARDS

PROFESSIONAL WINNERS BOOK 2018

SALES & MARKETING

Sales Promotion - Product or Service Sales Promotion - Sales Kit or Product Information Sheets

Gold ADDY

Company: Lands End Outfitters

Advertiser: Lands' End Outfitters

Entry: RFP Presentation for Verizon

Credits: Daniel Hetzer, Lands' End Outfitters Creative Director / Robert Burch, Lands' End Outfitters

Associate Creative Director

Silver ADDY

Company: Wisconsin School of Business, University of Wisconsin-Madison

Advertiser: Wisconsin School of Business

Entry: WSB Corporate Relations Publication

Credits: Ben Stiemsma, Marketing Strategist / Katie Schauer, Design Manager / Patricia Hoopes, Senior

Copywriter / Typhaine Morrison, Senior Associate Director, IMC

Sales Promotion - Packaging - Single Unit

Gold ADDY

Company: Backflip

Advertiser: Karben4 Brewing

Entry: Fantasy Factory 12 pack

Credits: Philip Hetue, Designer

Gold ADDY

Company: Hoot Communications

Advertiser: Tent Show Troubadours

Entry: TentShowTroubadours Murder of Crows

Credits: Bob Hoot, Designer, Art Director, Illustrator and Photo Illustrator / Greg Sutter, Photographer

Silver ADDY

Company: Chrysalis Design Works

Advertiser: Snake River Brewing

Entry: Eclipse Ale 12 oz can

Credits: David Schield, Art Director/Principal / Mike Grunder, Designer

American Advertising Awards – Professional Winners Book 2018

Silver ADDY

Company: The Digital Ring

Advertiser: Nicolet Water

Entry: Nicolet Water Bottle Design

Credits: The Digital Ring Crew

Silver ADDY

Company: Ce Designs and Illustration

Advertiser: Centurion Brands

Entry: Sprouts Garden Tools for Kids

Credits: CE Designs & Illustrations LLC, Catherine E Feeman-Fick | Art Director | Designer

Sales Promotion - Packaging Campaign

Silver ADDY

Company: Rippe Keane Marketing

Advertiser: Wisconsin River Honey

Entry: Raw and Creamed Honey Labels

Credits: Rippe Keane Marketing

Collateral Material - Stationery Package - Single or Multiple Pieces

Gold ADDY

Company: Backflip

Advertiser: Self

Entry: Backflip business card

Credits: Philip Hetue, Designer / Jeff Bell, 3D Designer

Printed Annual Report

Gold ADDY

Company: Alliant Energy

Advertiser: Alliant Energy

Entry: Corporate Sustainability Report

Credits: John Schultz, Senior Graphic Arts Designer / Scott Reigstad, Senior Communications Partner /

Michelle Pluta, Lead Environmental Specialist

Silver ADDY

Company: Great Lakes Higher Education Guaranty Corporation

Advertiser: Great Lakes Higher Education Guaranty Corporation

Entry: Great Lakes Gives Year in Review

Credits: Kira Cortese, Creative Director / Katie Wing, Senior Graphic Designer / Jeffrey Jensen, Senior

Writer / Bob Jacobson, Copy Director / Jason Rasmusen, Director Strategic Communications


Silver ADDY



Entry: Shared Success Philanthropy Report

Credits: Kira Cortese, Creative Director / Katie Wing, Senior Graphic Designer / Jason Rasmusen, Director

Strategic Communications / David Nevala, Photgrapher

Silver ADDY

Company: Suttle-Straus, Inc.

Advertiser: Preventive Cardiovascular Nurses Association

Entry: PCNA Impact Report

Credits: Amy Olson, Graphic Designer

Printed Newsletter - Single Newsletter

Gold ADDY

Company: Stephan & Brady

Advertiser: Wisconsin Milk Marketing Board

Entry: What's New from Wisconsin

Printed Newsletter Campaign

Gold ADDY



Entry: What's New from Wisconsin

Brochure - Single Unit

Gold ADDY

Company: Econoprint

Advertiser: Baker Tilly Capital

Entry: Baker Tilly EB-5 Brochure

Credits: Todd Duane, Senior Creative Designer

Gold ADDY


Advertiser: Gressco, Ltd.

Entry: Gressco Leave Behind Brochure

Credits: Amy Olson, Graphic Designer / Eddie Mason, Art Director

Silver ADDY


Advertiser: EPIC Specialty Benefits

Entry: EPIC Specialty Benefits Flipbook

Credits: Christine Edgren, Senior Graphic Designer / Social Media Specialist


Silver ADDY


Advertiser: Diocese of Madison

Entry: Diocese of Madison ACA Brochure

Credits: Christine Edgren, Senior Graphic Designer / Social Media Specialist / Eddie Mason, Art Director

Silver ADDY

Company: WPS Health Solutions

Advertiser: WPS Health Insurance

Entry: WPS Small Group Brochure

Credits: Scott Kowalski, Executive Vice President, WPS Health Insurance / Stephanie Tervort, Senior

Director of Marketing and Communications / Eric Roell, Creative Manager / Wendy Hathaway,

Communications Specialist / Ryan Kanable, Senior Communications Specialist / Ben Rasmussen, Design

Specialist

Silver ADDY



Entry: WPS Small Group Employee Packet


Director of Marketing and Communications / Eric Roell, Creative Manager / Peggy Archambault,

Designer / Ryan Kanable, Senior Communications Specialist

Silver ADDY


Advertiser: Aspirus Arise

Entry: Aspirus Arise Employee Folder

Credits: Scott Kowalski, Executive Vice President, WPS Health Insurance / Eric Roell, Creative Manager /

Peggy Archambault, Designer / Ryan Kanable, Senior Communications Specialist

Silver ADDY


Advertiser: Aspirus Arise

Entry: Aspirus Arise Group Plan Folder


Director of Marketing and Communications / Eric Roell, Creative Manager / Peggy Archambault,

Designer / Ryan Kanable, Senior Communications Specialist

Brochure Campaign

Silver ADDY

Company: Pop-Dot

Advertiser: Erdman

Entry: Erdman Brochure Campaign

Credits: Pop-Dot Team


Publication Design - Cover

Silver ADDY

Company: Alliant Energy

Advertiser: Alliant Energy

Entry: Corporate Sustainability Report

Credits: John Schultz, Senior Graphic Arts Designer / Scott Reigstad, Senior Communications Partner /

Michelle Pluta, Lead Environmental Specialist

Publication Design - Cover/Editorial Spread or Feature - Series

Silver ADDY

Company: Wisconsin School of Business, University of Wisconsin-Madison

Advertiser: Wisconsin School of Business

Entry: WSB Update Magazine

Credits: Katie Schauer, Art Director / Paul L. Newby ll, Photographer / Jane Burns, Writer / Siri Pairin,

Writer

Publication Design - Book Design

Silver ADDY

Company: Red Arrow Advertising & Guide Service

Advertiser: Original Wisconsin Ducks

Entry: Wisconsin Ducks guidebook

Credits: Emil Bertalot, Writer / Designer

Special Event Material - Card, Invitation, Announcement - Single Unit

Silver ADDY

Company: Agrace Hospice & Palliative Care

Advertiser: Agrace Hospice & Palliative Care

Entry: Gala on the Green

Credits: Jamie Guyot, Graphic Designer / Joan Siebers, Art Director / Monica Cicci, Editor

Silver ADDY

Company: Sugar Pear Design

Advertiser: Sugar Pear Design

Entry: Noll Tuschy Wedding Stationery

Credits: Sugar Pear Design, Creative

Silver ADDY



Entry: Butterfly Gala

Credits: Jamie Guyot, Graphic Designer / Joan Siebers, Art Director / Monica Cicci, Editor

American Advertising Awards – Professional Winners Book 2018 Silver ADDY

Company: z2

Advertiser: Putzmeister America, Inc.

Entry: Putzmeister Holiday Card

Credits: z2, Agency / Karyn Hadjinian, Senior Art Director / Scott Wexler, Copywriter / Jeanne Siejkowski,

Senior Account Executive

Special Event Material - Card, Invitation, Announcement Campaign

Silver ADDY

Company: Sugar Pear Design

Advertiser: Sugar Pear Design

Entry: Doughty Seals Wedding Stationery

Credits: Sugar Pear Design, Creative

Direct Marketing - Direct Mail - Flat - Single

Silver ADDY


Advertiser: Sauk Prairie Healthcare

Entry: 3D Mammography Mailer


Direct Marketing - Direct Mail - 3D / Mixed – Single

Gold ADDY


Advertiser: Arise Health Plan

Entry: Arise Small Group Box Giveaway


Director of Marketing and Communications / Eric Roell, Creative Manager / Wendy Hathaway,

Communications Specialist / Ben Rasmussen, Design Specialist

Direct Marketing - Direct Marketing - Direct Mail-3D Campaign

Silver ADDY

Company: Gordon Flesch Company & Heinzeroth Marketing Group

Advertiser: Gordon Flesch Company

Entry: The Future of Business Technology

Credits: Connie Dettman, Director of Marketing

Direct Marketing - Specialty Advertising - Other Merchandise

Gold ADDY

Company: Reinhart Boerner Van Deuren

Advertiser: Reinhart Boerner Van Deuren

Entry: Reinhart Ale

Credits: Daniel Nisbet, Graphic Designer / Andrew Narrai, CMO


Silver ADDY


Advertiser: EPIC Specialty Benefits

Entry: EPIC Specialty Benefits Spa Package

Credits: Christine Edgren, Senior Graphic Designer / Social Media Specialist / Eddie Mason, Art Director

Direct Marketing - Specialty Advertising Campaign

Gold ADDY

Company: Discover Mediaworks

Advertiser: Discover Wisconsin

Entry: Discover Wisconsin Fall Merchandise

Credits: Brianna Taylor, Graphic Designer / Caitlin McKinstry, Finance & Administrative / Kristen Finstad,

Marketing Specialist / Mariah Haberman, Director of Brand Development / Brad Cisewski, Editor / Olivia

Gilbert, Producer / Sarah Kleemann, Freelance Photographer

Public Service Collateral - Annual Report

Silver ADDY

Company: designCraft Advertising

Advertiser: Madison Community Foundation

Entry: MCF Annual Report

Credits: Yvette Jones, President / Laura Ovberg, Art Director - Designer / Brandy Ray - American Printing

Company, Graphic Designer

Silver ADDY

Company: Madison Metropolitan Sewerage District

Advertiser: Madison Metropolitan Sewerage District

Entry: Annual Report - Executive Summary

Credits: Jennifer Scholte, Art Director / Jennifer Sereno, Copywriter

Public Service Collateral - Brochure/Sales Kit

Silver ADDY



Entry: 2016 Performance Indicators Report

Credits: Brooke Wentland, Art Director/Designer

Public Service Direct Marketing & Specialty Advertising Campaign

Gold ADDY



Entry: 50th Anniversary Campaign

Credits: Kira Cortese, Creative Director / Katie Wing, Senior Graphic Designer / Jeffrey Jensen, Senior

Writer / Jason Rasmusen, Director Strategic Communications


Advertising Industry Self -Promotion - Collateral Brand Elements

Gold ADDY

Company: Mirror 34 Productions, Inc.

Advertiser: Mirror 34 Productions

Entry: Mirror 34 Productions Business Card

Credits: Jim Stiener, President, Mirror 34 Productions / Cari Johnson, COO & Creative Director, Mirror 34

Productions

Silver ADDY



Entry: Mirror 34 Productions Letterhead


Productions

Silver ADDY

Company: Ce Designs and Illustration

Advertiser: All-4-Design

Entry: All4Design

Credits: CE Designs & Illustration LLC, Catherine E Feeman-Fick | Designer | Art Director

Advertising Industry Self -Promotion - Collateral - Special Event Materials

Gold ADDY


Advertiser: The Digital Ring

Entry: TDR - Cards Against Business


Silver ADDY



Entry: Prepro Afterglow


Productions

Advertising Industry Self -Promotion - Collateral- Direct Marketing & Specialty Advertising

Gold ADDY


Advertiser: Suttle-Straus, Inc.

Entry: Suttle-Straus Awards Night Invite

Credits: Christine Edgren, Senior Graphic Designer / Social Media Specialist / Courtney Coffman, Graphic

Designer / Eddie Mason, Art Director


Silver ADDY

Company: Kennedy Communications

Advertiser: Kennedy Communications

Entry: KennedyC Holiday Party Invite

Credits: Kennedy Communications Team

Silver ADDY


Advertiser: Suttle-Straus, Inc.

Entry: Suttle-Straus Holiday Mailer

Credits: Amy Olson, Graphic Designer / Maeghan Nicholson, Marketing Manager / Eddie Mason, Art

Director

Silver ADDY



Entry: Mirror 34 Logo Animation

Credits: Jim Stiener, President, Mirror 34 Productions / Paul Musselman, Graphics & Animation, Mirror

34 Productions / Cari Johnson, COO & Creative Director, Mirror 34 Productions

PRINT ADVERTISING

Magazine Advertising - Full Page Or Less Single Unit

Gold ADDY

Company: Sentry + gyro

Advertiser: Sentry

Entry: Sentry "Right by You"

Credits: Doug Kamp, Executive Creative Director / Ted Wahlberg, Creative Director / Don Dunbar,

Associate Creative Director / Matt Olson, Art Director / Siamank Bonshahi, Account Director / Vic

Emond, Director of Digital Delivery / Diane Vorkeller, Media Director / Mark Witthoefft, Head of

Strategy / Natalie Snyder, Production DIrector

Silver ADDY

Company: HealthMyne

Advertiser: HealthMyne

Entry: RSNA Radiology Today Magazine Ad

Credits: Steven Davis, Creative Manager / Neal Miller, Vice President of Marketing

Silver ADDY


Advertiser: Group Health Cooperative of South Central Wisconsin

Entry: Ships Magazine Ad



Magazine Advertising Campaign

Gold ADDY


Advertiser: Sentry



Associate Creative Director / Matt Olson, Art Director / Siamank Bonshahi, Account Director / Vic

Emond, Director of Digital Delivery / Diane Vorkeller, Media Director / Mark Witthoefft, Head of

Strategy / Natalie Snyder, Production DIrector

Newspaper Advertising Campaign

Gold ADDY

Company: Isthmus Publishing Co.

Advertiser: Isthmus Publishing

Entry: Isthmus Beer & Cheese Fest 2018

Credits: Tommy Washbush, Artist / Chris Winterhack, Concept

Public Service Print Advertising - Single Unit - Any Size

Gold ADDY

Company: Pop-Dot

Advertiser: Madison Reading Project

Entry: Read Like Mad Game Board


Public Service Print Advertising Campaign

Silver ADDY

Company: Pop-Dot

Advertiser: Madison Reading Project

Entry: Read Like Mad Campaign


OUT-OF-HOME & AMBIENT MEDIA

Ambient Media - Single Installation

Gold ADDY



Entry: 50th Anniversary Wall

Credits: Kira Cortese, Creative Director / Jaime Trongaard, Graphic Designer / Jeffrey Jensen, Senior

Writer / Bob Jacobson, Copy Director / Jason Rasmusen, Director Strategic Communications / David

Nevala, Photographer


Silver ADDY

Company: HealthMyne

Advertiser: HealthMyne

Entry: HealthMyne RSNA Trade Show Booth

Credits: Steven Davis, Creative Manager / Neal Miller, Vice President of Marketing

Ambient Media - Multiple Installations

Gold ADDY


Advertiser: Culligan

Entry: Minnesota State Fair Banner


Silver ADDY


Advertiser: WPS Military and Veterans Health

Entry: WPS Values - Hampton, VA

Credits: Stephanie Tervort, Senior Director of Marketing and Communications / Eric Roell, Creative

Manager / Caryn Vesperman, Manager Marketing and Communications / Cindy Hoffman, Design

Specialist

Out-of-Home - Poster - Campaign

Gold ADDY

Company: InfoSec Institute

Advertiser: InfoSec Institute

Entry: The Art of Cyber War

Credits: Sean Voigts, Graphic Designer / Darren Dalasta, Vice President of Marketing / Louisa Hayward,

Copywriter / Megan Sawle, Editor

Outdoor Board - Super-sized, Extension/Dimensional, Digital or Animated – Single Unit

Gold ADDY

Company: Adams Outdoor Advertising

Advertiser: Fuji Sushi & Hibachi

Entry: Caution: Jumbo Flying Shrimp

Credits: Evan Schultz, Art Director / Steve Tortorici, Account Executive

Gold ADDY


Advertiser: Milwaukee County Zoo

Entry: Body Worlds Giraffe

Credits: Emil Bertalot, Creative Director / Taylor Smith, Art Director


Silver ADDY


Advertiser: Cascade Mountain

Entry: "More to Explore"

Credits: Brooke Weiland, Art Director / Brian Unitan, Account Executive

Silver ADDY


Advertiser: Sumo Japanese Steakhouse & Sushi

Entry: You Can't Fight Big Taste


Out-of-Home - Mass Transit/Airlines - Exterior – Single

Silver ADDY


Advertiser: University of Wisconsin-Madison

Entry: UW-Madison Football Truck

Credits: Eddie Mason, Art Director

Out-of-Home - Site - Interior – Single

Silver ADDY


Advertiser: University of Wisconsin-Madison

Entry: UW-Madison Kohl Center Tunnel

Credits: Eddie Mason, Art Director

Silver ADDY


Advertiser: Ulla Eyewear

Entry: Ulla Store Window Cling


Out-Of-Home Campaign

Gold ADDY



Entry: Body Worlds Animal Inside Out

Credits: Emil Bertalot, Writer / Producer / Taylor Smith, Art Director

Silver ADDY


Advertiser: Collision Masters

Entry: Bent & Broken



Silver ADDY


Advertiser: Jewelers Workshop

Entry: Create Your Masterpiece

Credits: Brooke Weiland, Art Director / Brian Unitan, Account Executive

Public Service Out-Of-Home - Campaign

Silver ADDY


Advertiser: Badger Honor Flight

Entry: Welcome Home

Credits: Brooke Weiland, Art Director / Nicole Ledoda, Account Executive

Advertising Industry Self-Promotion Ambient Media

Silver ADDY



Entry: TDR - Cards Against Business


ONLINE/INTERACTIVE

Websites - Consumer

Gold ADDY

Company: Mid-West Family Broadcasting

Advertiser: Hop Haus Brewing Company

Entry: Hop Haus Website

Credits: Crystal Buchberger & Michael Allen, Graphic Design / Michael Allen & Bob Moore, Development

Gold ADDY

Company: Powderkeg

Advertiser: Human Head Studios

Entry: Rune Ragnarok

Credits: Brittany Kalscheur, Designer / Nick Kalscheur, Developer

Gold ADDY

Company: Pilch & Barnet

Advertiser: Rhinelander Tourism Marketing Committee

Entry: Explore Rhinelander Website


Gold ADDY

Company: Lion Tree Group

Advertiser: Elevated Tree Care

Entry: Elevated Tree Care Website

Credits: Marlena Cavanaugh

Silver ADDY

Company: TMA+Peritus

Advertiser: American Harvest Pet Hay

Entry: American Harvest Pet Hay Website

Credits: Kathy Marks, Principal

Silver ADDY


Advertiser: Sergenian's Floor Coverings

Entry: Sergenian's Website


Silver ADDY

Company: Powderkeg

Advertiser: Econoprint

Entry: Econoprint

Credits: Andy Riel, Designer

Silver ADDY

Company: Powderkeg

Advertiser: Fleetworthy

Entry: Fleetworthy


Silver ADDY

Company: Kella Design

Advertiser: TAG Global Systems

Entry: TAG Global Systems

Credits: Joe Leschisin, Partner / Creative Director / Kelly Leschisin, Partner / Strategic Director

Silver ADDY

Company: Kella Design

Advertiser: Auburn Ridge

Entry: Auburn Ridge

Credits: Chris LaRose, Designer / Joe Leschisin, Partner / Creative Director / Kelly Leschisin, Partner /

Strategic Director


Websites - B-to-B

Silver ADDY


Advertiser: H&H Group Holdings

Entry: H&H Group Holdings


Silver ADDY


Advertiser: Workloud

Entry: Workloud International


Silver ADDY

Company: Tingalls Graphic Design

Advertiser: ITP - Information Technology Professionals

Entry: ITP Website Redesign

Credits: Ellie Sherven, Director of Marketing / Rebecca Waraczynski, Account Manager

Silver ADDY


Advertiser: CENTRI Precleaners

Entry: CENTRI Precleaners Website


Silver ADDY



Entry: Mirror 34 Productions Website


Productions

Websites - Microsites

Gold ADDY


Advertiser: Granite Peak Ski Area

Entry: Granite Peak Ski More. Travel Less.


Silver ADDY

Company: Pilch & Barnet

Advertiser: Middleton Tourism Commission

Entry: Why Middleton? Contest


Silver ADDY


Advertiser: United Country Real Estate

Entry: United Country Real Estate SPGs

Credits: Marlena Cavanaugh, Creative Director

Social Media - Single Execution

Gold ADDY



Entry: Goodyear | Cavs Social

Credits: The Digital Ring Crew / The Marketing Arm

Silver ADDY


Advertiser: Tera's Whey

Entry: Berry Simple Smoothie


Social Media - Campaign

Gold ADDY


Advertiser: Jones Dairy Farm

Entry: How To Videos

Silver ADDY



Entry: Check the Label Videos

Apps, Games, and Virtual Reality - Website Based App

Silver ADDY

Company: Powderkeg

Advertiser: National Motorists Association

Entry: NMAlerts



Advertising & Promotion - Web Banner Ad or Website Takeover

Silver ADDY


Advertiser: Sentry



Associate Creative Director / Matt Olson, Senior Art Director / Mark Witthoefft, Head of Planning /

Siamak Bonshahi, Account Director / Diane Vorkeller, Media Director / Natalie Snyder, Production

Director

Online/Interactive - Advertising & Promotion - Campaign

Silver ADDY

Company: Fox 47 WMSN-TV

Advertiser: Essen Haus

Entry: Essen Haus - Beer Banners

Credits: Kate Becker, Promotions/Creative Services Producer

Silver ADDY


Advertiser: Sentry




Siamak Bonshahi, Account Director / Diane Vorkeller, Media Director / Natalie Snyder, Production

Director

Advertising & Promotion - Email

Silver ADDY

Company: Pop-Dot

Advertiser: Nonn's

Entry: Nonn's Insiders List Emails


Silver ADDY


Advertiser: Milio's Sandwiches

Entry: Sandwich Teaser Email



Blogs & Digital Publications - Blogs

Silver ADDY

Company: Powderkeg


Entry: Rune Ragnarok


Blogs & Digital Publications - Digital Publications

Gold ADDY

Company: Pop-Dot

Advertiser: Nonn's

Entry: 2017 Nonn's Insiders List Stories


Silver ADDY



Entry: Grate. Pair. Share. Holiday 2017

Public Service Online/Interactive

Silver ADDY

Company: Mandli Communications

Advertiser: Wisconsin Automated Vehicle Proving Grounds

Entry: Wisconsin Automated Vehicle Website

Credits: Mandli Communications Media Team

Advertising Industry Self-Promotion Online/Interactive

Silver ADDY



Entry: Kennedy Communications Website


FILM, VIDEO & SOUND

Radio Advertising / Local - Single Spot more than :30 seconds

Silver ADDY



Entry: You Ain't Gotta Play That Radio

Credits: Rippe Keane Marketing / Kathy Geist, Voice Talent / Rob Haggar, Sound Design


Radio Advertising / Local Campaign more than :30 seconds

Silver ADDY

Company: Entercom Milwaukee/Madison

Advertiser: Dane County Humane Society

Entry: Dane County Humane Dogtoberfest

Credits: Robert Jarzen, Creative Director/Writer / Marshall Pierce, Production Engineer / Jesse Garon,

Voice

Regional/National - Single spot more than :30 seconds

Silver ADDY



Entry: Body Worlds radio

Credits: Emil Bertalot, Writer / Producer / Independent Sound, Audio engineering

Television Advertising – Local - Single Spot :15 or less

Silver ADDY

Company: WMTV-NBC15

Advertiser: Action Insurance Agency

Entry: Action Insurance "High Risk Ladder"

Credits: Brad Weier, Writer/Photographer/Editor/Producer / Producer, Kelly Smith

Television Advertising – Local - Single Spot :30 seconds - Production Budget $5,000 and Under

Silver ADDY

Company: WISC-TV3

Advertiser: Harry Potter Festival Jefferson

Entry: Harry Potter Festival Jefferson

Credits: John Murray, Producer/Writer/Editor / Mike Evans, Visual Effects Editor / Tom Hopfensberger,

Account Executive

Silver ADDY

Company: Peak Creative

Advertiser: Cress Funeral Service

Entry: Cress Funeral Service

Credits: Steven Knuteson, Writer / Producer / Director / Pete Calgaro, Editor

Silver ADDY

Company: Backflip

Advertiser: Diocese of Madison

Entry: All The Little Things

Credits: Ryan Freng, Writer/Director / John Shoemaker, Cinematographer / Jeff Bell, Editor


Silver ADDY

Company: AFFIRM Agency

Advertiser: Unison Credit Union

Entry: Unison Credit Union STUNT DOUBLE

Credits: Danny Mager, Writer/Director / Emma Spaude, Copywriter / Mirror 34 Productions, Production

/ Lance Peroutka, Executive Producer / Kara Hoelzel, Account Executive

Silver ADDY



Entry: Ships TV Commercial

Credits: Rippe Keane Marketing / Mirror 34, Video Production

Television Advertising – Regional/National - Single Spot – Up to 2:00

Gold ADDY

Company: Mirror 34 Productions, Inc. & Hoffman York

Advertiser: Wisconsin Lottery

Entry: Wisconsin Lottery The Perfect Gift

Credits: Jim Stiener, Producer / Kiki Hayes, Agency Producer / David Hanneken, Executive Creative

Director, Hoffman York / Jaime Hutchings, VP Management Supervisor, Hoffman York / Rob Haggar,

Sound Design, Haggar Audio / Daniel Kinney, Editor, Mirror 34 Productions

Gold ADDY


Advertiser: Sentry



Associate Creative Director / Matt Olson, Senior Art Director / Diane Vorkeller, Media Director / Siamak

Bonshahi, Account Director / Natalie Snyder, Production DIrector / Mark Witthoefft, Head of Planning

Silver ADDY



Entry: Granite Peak Ski Area

Credits: Tom Marks, Principal

Silver ADDY

Company: Spot Filmworks, Ltd.

Advertiser: Jimmy Johns

Entry: JJ Fresh

Credits: Michael Graf, Director / Michelle Tocash-Hughes, Producer / David Kessler,

D.P./Cinematographer


Silver ADDY

Company: Kunes Country Auto Group

Advertiser: Kunes Country Auto Group

Entry: The American Farmer

Credits: Matt McGuinness, Video Production / Bob O'Neill, Writer / Matt Bisbee, Voice Talent

Silver ADDY

Company: Mirror 34 Productions, Inc. & AE Marketing Group

Advertiser: Network Health Insurance

Entry: Network Health - Meet Chris

Credits: Matt Cowden, Producer, Mirror 34 Productions / Brian Walker, AE Marketing Group CEO /

Graham Metzger, Director, Editor and Graphic Artist, Hootenanny

Television Advertising – Regional/National - Campaign

Silver ADDY


Advertiser: Kwik Trip, Inc.

Entry: Kwik Trip Vikings Refuel

Credits: Jim Stiener, Producer, Mirror 34 Productions / Mark Meisner, Marketing Director, Kwik Trip, Inc.

/ Daniel Kinney, Editor, Mirror 34 Productions

Silver ADDY



Entry: Network Health 2017 Branding



Television Self-Promotion-Local Campaign

Silver ADDY

Company: 27 WKOW

Advertiser: 27 WKOW

Entry: Weather School

Credits: Katrina Dunlavy, On-Air Promotion Manager / Jill Genter, Marketing Manager / Chad Smith,

Graphic Artist / Heather Reese, Marketing Writer and Producer

Internet Commercial - Single Spot – Any Length

Gold ADDY



Entry: How To Read An Ingredient Label


Gold ADDY



Entry: How Do You Know Who Makes Your Food

Gold ADDY



Entry: Lands' End Outfitters Force 5 BTL

Credits: Daniel Hetzer, Lands' End Outfitters Creative Director / Robert Burch, Lands' End Outfitters

Associate Creative Director / Sara Triggs, Lands' End Outfitters Associate Art Director / Robert

Humphries, Lands' End Outfitters Copy Manager / Rob Sax, Propamatic Studios Director

Gold ADDY

Company: Mirror 34 Productions, Inc. & MCGARRYBOWEN

Advertiser: Oscar Mayer

Entry: Oscar Mayer Introduces Wienerfleet

Credits: Jonas Dolkart, Producer / Greg Guidotti, President of Marketing, Oscar Mayer / Whitney Shaw,

Director, Oscar Mayer Brand Build / Jeremy Truxal, Brand Manager, Oscar Mayer Brand Build / Kevin

Thoem, Group Creative Director, Art CHI, MCGARRYBOWEN / Lee Remias, Group Creative Director,

Copy, CHI, MCGARRYBOWEN / Rob Neveau, Associate Creative Director, Copy, MCGARRYBOWEN / Dave

McCradden, Associate Creative Director, Art, MCGARRYBOWEN / Steve Ross, Head of Production,

MCGARRYBOWEN / Joann Baker, Head of Production Business, MCGARRYBOWEN / Justin Lee, Senior

Producer, MCGARRYBOWEN / Kelly Duff, Producer, MCGARRYBOWEN / Kiki Powell, Sr. Production

Business Manager, MCGARRYBOWEN / Randi Schwieger, Account Director, Oscar Mayer,

MCGARRYBOWEN / Arika Jeter, Assistant Account Executive, Oscar Mayer, MCGARRYBOWEN / Nick

Wurz, Creative Support, Mondial Inc. / Duy Nguyen, Creative Support/Editor, Mondial Inc. / Ash Bruce,

Producer, Mondial Inc. / Keeley Davis, GFX, Mondial Inc.

Gold ADDY



Entry: Meet Colleen Online Commercial



Silver ADDY


Advertiser: O'so Brewing Company

Entry: O'so Brewing: Who We Are

Credits: Stacy Bruner, Videography / Drew Hartberg, Videography

Silver ADDY


Advertiser: Isthmus Publishing and Karben4 Brewing Company

Entry: Isthmus OktoBEERfest-Silent Polka

Credits: Stacy Bruner, Videography / John Clarke, Concept


Silver ADDY


Advertiser: Old Navy

Entry: Old Navy Flip Flops

Credits: Jonas Dolkart, Producer / Daniel Kinney, Editor, Mirror 34 Productions

Internet Commercial - Online Film, Video & Sound Campaign

Gold ADDY



Entry: How To Video Campaign

Silver ADDY



Entry: Check the Label Videos

Silver ADDY

Company: Pop-Dot

Advertiser: Nonn's

Entry: Think Nonn's Internet Ads


Branded Content & Entertainment For Online Film, Video & Sound - Single entry :60 seconds or less

Silver ADDY


Advertiser: Fox Films

Entry: Kingsman The Golden Circle Game

Credits: Jonas Dolkart, Producer / Mike George, Director

Branded Content & Entertainment For Online Film, Video & Sound - Single entry – more than :60

seconds

Gold ADDY

Company: Blend Marketing

Advertiser: New Legacy Recovery

Entry: Our Legacy

Credits: Julia Smith, Producer / Alex Miranda, Director / Blake Noble, Editor

Gold ADDY

Company: Mythos

Advertiser: Banzo

Entry: Banzo

Credits: Blake Noble, Director / Julia Smith, Producer


Silver ADDY

Company: Tilt Media Inc.

Advertiser: Tilt Media Inc.

Entry: ProShip - Mason Companies

Credits: Tilt Media Inc., Production Company

Silver ADDY

Company: Creative Communications & Tilt Media Inc.


Entry: SSM - William's Story

Credits: Tilt Media Inc., Production Company / Creative Communications - Tom Kermgard, Producer

Silver ADDY

Company: Discover Mediaworks

Advertiser: Discover Mediaworks

Entry: Discover Wisconsin | Aerial Scenes

Credits: Brad Cisewski, Editor / Mariah Haberman, Director of Brand Development

Branded Content & Entertainment – Non-Broadcast

Silver ADDY



Entry: UW Naming Partnership


Silver ADDY


Advertiser: WPS Medicare Market Solutions

Entry: "Thank You"

Credits: Jim Baird, Vice President, Medicare Market Solutions / Stephanie Tervort, Senior Director of

Marketing and Communications / Matthew Stanosz, Multimedia Supervisor / Nathan Redman,

Multimedia Specialist

Cinema Advertising - In-Theatre Commercials or Slides

Silver ADDY

Company: z2

Advertiser: be Fitness

Entry: be Fitness

Credits: z2, Agency / Eric Lewin, Senior Copywriter / Dominc Panico, Video Producer / Jason Jahnke,

Director of Video Content / Jeanne Siejkowski, Senior Account Executive


Sales Promotion - Audio/Visual Sales Presentation

Silver ADDY

Company: Hinckley Productions

Advertiser: Cardiac Science

Entry: Live Extraordinary

Credits: Natalie Hinckley, Director

Music Video

Gold ADDY

Company: z2

Advertiser: This Time Tomorrow Foundation

Entry: This Time Tomorrow 9

Credits: Cory Zimmermann, Director, Producer, Editor, Color, Director of Photography / Debra Zindler,

Co-Producer / Jason Jahnke, RAK Footage / Dominic Panico, RAK Footage / Jerry Schienebeck, Camera

Operator / Jay DeMarcus, Jason Scheff, Natalie Kaye Robertson, Patrik Wayne Robertson, Music

Performance

Silver ADDY

Company: the john urban production co.

Advertiser: The Mascot Theory

Entry: Tear It Down, Make It Better

Credits: John Urban, Director/Editor / Brian Alberth, Camera / Erik Kjelland, Producer/Editor /

Erik Kjelland, Songwriter

Public Service Television

Silver ADDY

Company: WMTV-NBC15

Advertiser: NBC15-WMTV

Entry: Summer Hunger PSA

Credits: Ryan Hendricks, Photographer/Editor/Producer / Kelly Smith, Photographer

Public Service Online Film, Video & Sound

Silver ADDY


Advertiser: Wisconsin Skeeters Sled Hockey

Entry: Support the Skeeters


Silver ADDY

Company: the john urban production co.

Advertiser: Rape Crisis Center

Entry: "We Believe You"

Credits: JOHN URBAN, Director/Editor


Advertising Industry Self-Promotion Film, Video & Sound

Gold ADDY

Company: Backflip

Advertiser: Self

Entry: Let's Backflip

Credits: Jeff Bell, Lead Editor

Silver ADDY


Advertiser: Traction Factory

Entry: Momentum, Traction Factory

Credits: Jonas Dolkart, Producer / Scott Bucher, Business Development Specialist & President, Traction

Factory / Peter Bell, Executive Creative Director, Traction Factory / Shannon Egan, Director of Accounts,

Traction Factory / Tom Dixon, Senior Copy Writer, Traction Factory / Daniel Kinney, Editor, Mirror 34

Productions

CROSS PLATFORM

Integrated Advertising Campaigns - B-to-B Campaign National

Gold ADDY


Advertiser: Sentry




Diane Vorkeller, Media Director / Siamak Bonshahi, Account Director / Natalie Snyder, Production

Director

Integrated Advertising Campaigns- Consumer Campaign-Local

Gold ADDY

Company: Vendi Advertising

Advertiser: Mayo Clinic Health System

Entry: Mayo Clinic Choose Extraordinary

Credits: Kathy Van Kirk, Creative Director / Karen Bernhardt, Art director / Elly Reister, Copywriter /

Kevin Cram, videographer/photographer / Kate Weis, Account Manager

Silver ADDY



Entry: Agrace Ad Campaign

Credits: Brian Larson, Graphic Designer / Joan Siebers, Art Director / Monica Cicci, Writer & Editor /

Jamie Guyot, Writer / Liz Kopling, Marketing Director / Wendy Patterson, Producer, Kernel


Integrated Advertising Campaigns - Consumer Campaign National

Gold ADDY



Entry: Lands' End Outfitters Workwear

Credits: Daniel Hetzer, Lands' End Outfitters Creative Director / Michael Keegan, Lands' End Outfitters

Art Director / Jonathan Chapman, JCP- Director

Silver ADDY

Company: Pop-Dot

Advertiser: Nonn's

Entry: Think Nonn's Campaign


Silver ADDY



Entry: Body Worlds Animal Inside Out

Credits: Emil Bertalot, Writer / Producer / Taylor Smith, Art Director / Independent Studios, Sound /

Video Design

Silver ADDY

Company: Hiebing

Advertiser: Summit Credit Union

Entry: Mortgage Campaign

Credits: Hiebing Team

Integrated Branded Content Campaign – Local or Regional/National

Gold ADDY

Company: AFFIRM Agency

Advertiser: Dane County Regional Airport

Entry: Dane County Airport FLY LOCAL

Credits: Danny Mager, Copywriter/Account Supervisor / Traci Brice, Senior Graphic Designer / Mark

Skowron, Digital Designer / Laura Monagle, Account Executive / Steve Stocker, Creative Director / Emma

Spaude, Copywriter / Dena Vang, Assistant Account Executive / Ryan Quade, Graphic Designer

Public Service - Integrated Media Public Service Campaign

Gold ADDY

Company: Kane Communications Group

Advertiser: Milwaukee County Behavioral Health Division

Entry: Mental Health Nurse Recruitment

Credits: Kane Communications Group


Silver ADDY



Entry: Pollution Prevention Week Campaign

Credits: Jennifer Sereno, Communications Manager

Public Service - Integrated Media Public Service Campaign

Silver ADDY



Entry: CDANA Invite


ELEMENTS OF ADVERTISING

Copywriting

Gold ADDY



Entry: Ski More.Travel Less. Website

Credits: Thomas Marks, Principal

Silver ADDY

Company: Candorem

Advertiser: Crawfish Junction

Entry: Restaurant Menu

Visual - Logo Design

Gold ADDY


Advertiser: Wisconsin River Honey

Entry: Wisconsin River Honey Logo


Gold ADDY


Advertiser: Nicolet Water

Entry: Nicolet Water Logo



Gold ADDY


Advertiser: Ulla Eyewear

Entry: Ulla Reframed Logo


Silver ADDY


Advertiser: Versocore

Entry: Versocore Logo


Visual - Illustration - Single

Silver ADDY

Company: Candorem

Advertiser: Candorem

Entry: 2017 Holiday Card

Visual - Still Photography - Campaign

Gold ADDY

Company: Chris Hynes Photography & Shine United

Advertiser: Lake Louie Brewing

Entry: Lake Louie Brewing Brand Posters

Credits: Audelino Moreno, Art Director / Chad Bollenbach, Graphic Designer/Retoucher

Visual - Art Direction - Single

Silver ADDY

Company: Candorem

Advertiser: BBB Serving Wisconsin

Entry: BBB Thank You

Film & Video - Cinematography

Gold ADDY


Advertiser: Vierbicher Associates, Inc.

Entry: Sand Valley Project



Gold ADDY

Company: Mirror 34 Productions, Inc. & Hoffman York

Advertiser: Wisconsin Lottery

Entry: Wisconsin Lottery The Perfect Gift

Credits: Jim Stiener, Producer, Mirror 34 Productions / David Hanneken, Executive Creative Director,

Hoffman York / Kiki Hayes, Agency Producer / Jaime Hutchings, VP Management Supervisor, Hoffman

York / Rob Haggar, Sound Design, Haggar Audio / Daniel Kinney, Editor, Mirror 34 Productions

Gold ADDY

Company: Ho-Chunk Gaming Madison

Advertiser: Ho-Chunk Gaming Madison

Entry: HCG Madison Long Beer Pour

Credits: John Cloud III, Multi-Media Design Specialist / Creative Edge

Silver ADDY

Company: Spot Filmworks, Ltd.

Advertiser: Jimmy Johns

Entry: JJ Fresh

Credits: Michael Graf, Director / Michelle Tocash-Hughes, Producer / David Kessler,

D.P./Cinematographer

Film & Video - Animation, Special Effects or Motion Graphics

Gold ADDY



Entry: Thermo Fisher - Protein Dolls


Film & Video - Video Editing

Silver ADDY



Entry: WPS Heritage

Credits: Jim Baird, Vice President, Medicare Market Solutions / Stephanie Tervort, Senior Director of

Marketing and Communications / Matthew Stanosz, Multimedia Supervisor / Nathan Redman,

Multimedia Specialist / Ryan Kanable, Senior Communications Specialist / Scott Rippe, Rippe-Keane

Marketing


Sound - Sound Design

Silver ADDY

Company: SoundGlyph, LLC

Advertiser: Wisconsin Department of Transportation/Department of Justice

Entry: WI DOT/DOJ - Drugged Driving :30

Credits: Dan Geocaris - SoundGlyph LLC, Audio Post-Production Design / Tilt Media - Rich Rubasch/Scott

Dahm, Video Production Company / Affirm Agency, Advertising Agency

Elements of Advertising - Digital Creative Technology - Interface & Navigation

Gold ADDY


Advertiser: Custom Timber Frames

Entry: Custom Timber Frames Website


Silver ADDY


Advertiser: H&H Group Holdings

Entry: H&H Gallery Navigation


Silver ADDY

Company: pebble road

Advertiser: Erin Schambureck, IDEC, IIDA, ASID Assistant Professor at Texas Tech University

Entry: Design for Sight research website

Credits: Melanie Wallace, Graphic Designer

Silver ADDY

Company: Powderkeg

Advertiser: Agrace

Entry: Agrace

Credits: Brittany Kalscheur, Designer / James Boullion, Developer

Silver ADDY

Company: Powderkeg


Entry: Rune Ragnarok Member Portal


Silver ADDY


Advertiser: Mercury Radio Arts

Entry: Glenn Beck - Website

Credits: The Digital Ring Crew, / Alexander Somoskey


Silver ADDY


Advertiser: Signia Venture Partners

Entry: Signia VP - Website


Silver ADDY


Advertiser: Princeton Club

Entry: Princeton Club


Digital Creative Technology - Responsive Design

Silver ADDY


Advertiser: Wisconsin Institute of Public Policy & Service

Entry: WI Inst. of Public Policy/ Service


Silver ADDY



Entry: Granite Peak Ski More Travel Less


Silver ADDY


Advertiser: Workloud

Entry: Workloud Responsive Design


Silver ADDY

Company: Powderkeg

Advertiser: MCS

Entry: MCS

Credits: Brittany Kalscheur, Designer

Silver ADDY

Company: Powderkeg

Advertiser: Brandi's Bridal

Entry: Brandi's Bridal



Silver ADDY

Company: Powderkeg

Advertiser: McKenzie Apartments

Entry: McKenzie Apartments

Credits: Matt Ivory, Designer / Brittany Kalscheur, Designer

Silver ADDY


Advertiser: Versocore

Entry: Versocore - Website


Silver ADDY

Company: UW-Madison Division of Continuing Studies Integrated Marketing Communications

Advertiser: UW-Madison Division of Continuing Studies

Entry: Website

Credits: Greta Seckman, Digital Solutions Manager / Kerrie Osborne, Digital Marketing Specialist / Betsy

Lambright, Digital Marketing Specialist / Stanley Sallay, Designer

Elements of Advertising - Digital Creative Technology - GPS & Location Technology

Silver ADDY

Company: Mandli Communications

Advertiser: Mandli Communications (for various Departments of Transportation)

Entry: Roadview Explorer

Credits: Mandli Communications Media Team

Digital Creative Technology - User Experience

Gold ADDY


Advertiser: Lion Tree Group

Entry: Lion Tree Group Website


Silver ADDY

Company: Powderkeg


Entry: Rune Ragnarok Member Portal


Silver ADDY


Advertiser: Web Courseworks

Entry: Web Courseworks - Website



Silver ADDY


Advertiser: Madison Family Dental

Entry: MFD - Website


Digital Creative Technology - Data Driven Media

Silver ADDY

Company: Powderkeg

Advertiser: National Motorists Association

Entry: NMAlerts


Local - Potpourri

Silver Potpourri ADDY

Company: designCraft Advertising

Advertiser: School of Human Ecology

Entry: Mobilize for Health Card Deck

Credits: Yvette Jones, President / Lisa Lombardo, Senior Designer

Best of Show Professional

Company: Sentry & gyro

Advertiser: Sentry

Entry: Sentry “Right by You”

Judges’ Comments: The judges found this winner to be extremely well executed from start to finish. The

campaign showed consistency of the Sentry brand, while reflecting their strong position in the

marketplace. The judges appreciated the simplicity and thoughtfulness that resonated in every aspect of

the campaign. They also enjoyed the juxtaposition of the cozy chairs in the industrial setting and really

want to know how the team kept them clean through production.

Judge’s Choice Award

Company: Blend Marketing

Advertiser: New Legacy Recovery

Entry: Our Legacy

Judge: Larry Stern, Champion Creative Group

Judge’s Comments: The cinematography and the message are outstanding! This powerful story from a

personal perspective is riveting. The piece reflects the understanding, courage and patience that is

needed to break the chain of alcoholism.





Entry: TDR – Cards Against Business

Judge: Juanita Hickerson, ColinKurtis Advertising

Judge’s Comments: I love the sheer audacity of this project and its concept, as well as it’s excellent

quality and execution. Even the color and material selections are spot on. It looks and feels fantastic!

No detail was overlooked. I admire the commitment to the concept, seeing it through with the greatest

of detail.




Entry: How to Videos

Judge: Mark Sorensen, Seed Factory Branding

Judge’s Comments: I admired the clever two position strategy that offered great tone and execution.

Very engaging from start to finish. It left the viewer with a positive feeling about choosing Jones.

AMERICAN ADVERTISING AWARDS PROFESSIONAL … · Company: Lands End Outfitters ... Senior Associate...

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Transcript of AMERICAN ADVERTISING AWARDS PROFESSIONAL … · Company: Lands End Outfitters ... Senior Associate...