(BDT314) A Big Data & Analytics App on Amazon EMR & Amazon Redshift
Amazon Redshift For Large Scale Marketing Analytics
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High Performance Analytics Douglas Cohen Director of Analytics
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Presentation on how tools like RedShift & Tableau are being used to optimize marketing sped. http://www.meetup.com/LA-Web-Mobile-Software-Entrepreneurs/events/147917912/
Transcript of Amazon Redshift For Large Scale Marketing Analytics
High Performance Analytics
Douglas CohenDirector of Analytics
Database Marketing
Analytics Infrastructure
Columnar Databases
Event Log Schema
Example Record
Analytic Queries
Top Video …Bob Ross versus Pablo Picasso
Big Picture - Content Age
Big Picture - Cohort Retention
Small Picture - First Session
Small Picture - Path Analysis
Questions ?