Amazon FastMovers Best Selling Amazon UK...

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Best Selling Product Benchmarks Amazon FastMovers Best Selling Amazon UK Brands Special Report, Q3 2016

Transcript of Amazon FastMovers Best Selling Amazon UK...

Page 1: Amazon FastMovers Best Selling Amazon UK Brandsinsights.profitero.com/rs/476-BCC-343/images/Amazon... · increase from 2016. £10.5 billion is forecast to be spent on online grocery

Best Selling Product Benchmarks

Amazon FastMovers

Best Selling Amazon UKBrands Special Report, Q3 2016

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Recognize how pivotal Amazon can be to your eCommerce strategy

A M A Z O N F A S T M O V E R S : B E S T S E L L I N G A M A Z O N U K B R A N D S , Q 3 2 0 1 6

www.profitero.com

IGD’s latest UK forecasts to 2021 shows that online continues to be the fastest-

growing grocery channel, both in percentage and cash terms. In the next 5 years, the UK online grocery channel will be worth £17.6 billion, a 68.3% increase from 2016. £10.5 billion is forecast to be spent on online grocery shopping in the UK this year.

Disruption is a key driver of this growth, with new entrants such as AmazonFresh certain to help grow sales via the online channel. Indeed, IGD’s shopper research reveals that 40% of Amazon grocery shoppers say they would consider buying fresh food on Amazon, up from 33% in 2014.

Of particular note for today’s FMCG/CPG brands is that ‘challenger brands’ are increasingly making their mark on Amazon, even if they do not have the brick-and-mortar presence of

“traditional” competitors. That’s why you need Profitero’s Amazon FastMovers reports.

Special Edition of Amazon FastMovers reports

This report compiles key categories on Amazon UK, and features best-selling brands in:

Amazon UKBaby BeautyBeerChocolateGroceryPet FoodSpirits

041 32534435363

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www.profitero.com

A M A Z O N F A S T M O V E R S : B E S T S E L L I N G A M A Z O N U K B R A N D S , Q 3 2 0 1 6

Rely on our Amazon FastMovers reports for vital intelligence on the competition

Where you’ll find 50% of CPG’s growth According to an IRI/BCG/

Google study for the GMA,

within the next 5 years, 50% of

growth in CPG is expected to

come from eCommerce, and

that’s not taking into account

the impact of the online

channel on physical stores.

Deloitte Digital suggests that

almost two-thirds of every

dollar spent in brick-and-

mortor stores is now influenced

by a digital interaction.

Sign up to receive future issues of Profitero’s Amazon FastMovers

• Monitor Amazon’s Best Sellers daily in the US (more than 4.9 million products monitored) and UK (more than 2.1 million products monitored)

• Release complimentary FastMovers reports on a monthly basis, with each report featuring the products with the best sales performance in that given month—also known as the FastMovers 100

• Show you essential sales trends, such as the fact that the fastest-moving brands and products may be emerging brands, and not necessarily the incumbent market leaders in the brick-and-mortar channel

As Amazon accelerates its growth in 2016—and further strengthens its position as a key account or strategic customer for many global brands—you need data that helps you benchmark your online performance and attain competitive advantage. That’s where Profitero comes in. Count on us to:

Use the Amazon FastMovers Report to:

• Get ahead of the competition by spotting the key trends to capitalize on for both your eCommerce and brick & mortar operations

• Understand the programs you need to be in to win online, such as Subscribe & Save

• Gain the insights you need to drive sales, by benchmarking your product's pricing and number of reviews against Amazon's best sellers

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Best Selling Product Benchmarks

Amazon FastMovers

UK BabyAugust 2016 Report

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 05

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

25DaysAverage Tenure

24New Arrivals

4.4Average Product Rating

£1663Average Price

76%Prime-Eligible

24Max Number of Price Changes

5Average Number of Price Changes

566Average Reviews

5AverageImages

5%Subscribe & Save

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 06

FastMovers

BrandsBrand Number of Products

Tommee Tippee 15

The Gro Company 3

Box 2

Britax-Römer 2

Dan 2

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FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

NEW RELEASE | Potette Plus 100% Compatible Travel Potty Liner | EXTRA Super Saver Bonus | Get 35 Up & Go Travel Liners For The Price Of 30 £8.00 £8.00 £8.00 2 Y 4.7 73 5

California Basics Digital Thermometer for Oral, Rectal, Underarm & Axillary Readings in 15 Seconds, Clinically Approved for Baby, Adult, and Children

£6.21 £6.95 £5.95 0 Y 4.9 159 6

Philips AVENT SCF281/02 Microwave Steriliser £10.14 £14.69 £9.99 40 Y 4.6 614 4

2 Packs Idealeben Window Insect Screen Velcro Kit 1.3m x 1.5m White £6.99 £6.99 £6.99 2 Y 4.6 50 7

*FLASH SALE* Premium Universal Car Sun Shades | Pack Of 2 | Block UV Rays | Protect Your Children And Pets | Simple Installation | 100% Infinity Guarantee | Ideal Gift |

£6.49 £9.97 £5.97 0 4.6 123 9

Generic Toddler Safety Harness Kid Baby Backpack Reins - Angel £1.95 £3.14 £0.67 33 4.2 82 2

Baby Monitor, ELEPHAS 2.4Ghz Security Wireless Digital HD Video Baby Monitor with Camera, Two-Way Audio, Large LCD Screen and Night Vision, Temperature Monitoring, Built-in 4 Lullabies (2016 NEW Upgrade)

£33.99 £33.99 £33.99 2 Y 4.2 67 7

12 Home Safety Plug Socket Covers Baby & Child Proof Protector Guard £1.97 £1.99 £1.95 41 Y 4.1 115 2

Red Kite Sleeptight Travel Cot (Black) £29.21 £35.90 £28.99 10 Y 4.6 819 4

Sleepyhead Deluxe Pod (0-8 Months, Pristine White) £110.00 £110.00 £110.00 2 Y 4.6 320 40

TLCmat® Soft Foam Play Mat (6pcs Pack or 12pcs Pack) £14.38 £15.31 £13.55 2 Y 4.5 149 4

GONO Colorful Waterproof Funny Bathroom LED Lights Kids Bath Toys £2.42 £2.89 £2.39 2 2.1 39 4

Baby Box £30.08 £46.00 £21.99 3 Y 4.7 156 1

Clippasafe Walking Harness and Reins (Black) £4.95 £4.95 £4.95 19 Y 4.5 288 1

Baby Box B £37.21 £46.00 £25.88 2 Y 4.8 68 1

Hangqiao Baby Cute Music Plush Activity Crib Stroller Soft Toys Hanging Rabbit Star Shape £2.02 £2.22 £1.00 42 4.4 94 5

Haakaa Silicon Breast Pump £16.10 £16.10 £16.10 1 5.0 8 3

Sleepyhead Deluxe Pod Cover (Celestial Blue) £45.00 £45.00 £45.00 2 Y 4.5 359 1

VTech Baby First Steps Baby Walker (Pink) £23.37 £24.99 £16.49 24 Y 4.6 465 2

Nuby Stackable Suction Bowl with Lid (Pack of 3, Multi-Coloured) £6.50 £6.50 £6.50 4 Y 3.4 177 7

Tommee Tippee Sangenic Compatible Cassette, 3 Cassettes £11.02 £11.99 £9.99 23 Y 4.6 1,884 1

Sophie The Giraffe So Pure Teething Ring Soft Version (White) £8.86 £9.95 £8.00 24 Y 4.6 198 3

Sanwood Baby Girl Headband Infant Chiffon Headdress Faux Pearl Hairband (Pink) £0.85 £0.92 £0.73 15 4.5 84 2

FINEJO New 150cm Portable Toy Storage Bag and Kids Play Mat Toys Organizer £4.67 £5.97 £3.00 20 4.2 150 9

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FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

84 Fisher-Price Roaring Rainforest Jumperoo £64.82 £79.99 £55.99 22 Y 4.7 76 6

84 Zacro Edge Corner Guard - 12 Pack Premium Clear Corner protectors for Baby Protection and Safety £5.21 £5.21 £5.21 0 Y 5.0 69 5

58 NEW RELEASE | Potette Plus 100% Compatible Travel Potty Liner | EXTRA Super Saver Bonus | Get 35 For The Price Of 30 £8.00 £8.00 £8.00 2 Y 4.7 73 5

55California Basics Digital Thermometer for Oral, Rectal, Underarm & Axillary Readings in 15 Seconds, Clinically Approved for Baby, Adult, and Children

£6.21 £6.95 £5.95 0 Y 4.9 159 6

44 Philips AVENT SCF281/02 Microwave Steriliser £10.14 £14.69 £9.99 40 Y 4.6 614 4

44 Lovely Infant Baby Foot Socks / Wristand Rattles Toys (Type 2) £1.16 £1.47 £0.87 12 3.4 117 1

43 Lansinoh Disposable Nursing Pads (Pack of 240 Pieces) £21.15 £22.00 £19.16 21 Y 4.9 1,296 1

40 2 Packs Idealeben Window Insect Screen Net Mesh Velcro Kit 1.3m x 1.5m White £6.99 £6.99 £6.99 2 Y 4.6 50 7

35 Clair de Lune Cot Bed Cotton Jersey Fitted Sheets (Pack of 2, White) £9.99 £9.99 £9.99 6 Y 4.6 134 3

35*FLASH SALE* Premium Universal Car Sun Shades | Pack Of 2 | Block UV Rays | Protect Your Children And Pets | Simple Installation | 100% Infinity Guarantee | Ideal Gift |

£6.49 £9.97 £5.97 0 4.6 123 9

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-76

90x Personalised Garment Stickers, STIKINS® Label Planet®, Children's School Uniform/Clothes/Clothing Labels For Kids/Children, New Stick In Name Labelling NO NEED TO IRON ON/SEW, Adhesive White Vinyl For School Wear, Message Name To Be Printed

£7.55 £7.55 £7.55 0 4.6 423 8

-71 Summer Infant Slumber Buddies Eddie the Elephant £18.42 £23.35 £12.49 30 Y 4.5 884 3

-60 Fisher-Price Rainforest Jumperoo £109.99 £119.99 £89.99 26 Y 4.8 2,185 23

-59 Tommee Tippee Closer to Nature Fast Flow Teats 6m+, 2 Teats £4.69 £4.69 £4.69 42 Y - 305 6

-55 Medela Swing Electric breast pump with Calma £127.15 £134.99 £108.00 9 Y 4.4 673 3

-54 Tommee Tippee Closer to Nature Disposable Breast Pads, 50 Pads £6.97 £8.11 £6.45 34 Y 4.1 249 4

-52 Summer Infant Grow with Me Single Bedrail (White) £16.99 £16.99 £16.99 12 Y - 249 4

-50 Tommee Tippee Closer to Nature Essentials Kit - Black £67.57 £74.99 £59.99 7 Y 4.5 348 2

-49 Safety 1st Simply-Close Pressure Fit Metal Gate £26.96 £26.96 £26.96 9 4.1 812 5

-45 East Coast Nursery Essential Spot Changing Mat (Taupe) £5.99 £5.99 £5.99 0 4.3 140 1

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FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Tommee Tippee Sangenic Tec Compatible Cassette - Pack of 3 £11.66 £11.99 £9.99 8 Y Y 4.6 1,884 6

2 Tommee Tippee Closer to Nature Perfect Prep Replacement Filter - Pack of 1 £8.94 £8.99 £8.49 23 Y Y 4.6 491 3

3 The Gro Company Gro-Clock Sleep Trainer £19.10 £19.99 £12.86 37 Y 4.3 3,327 11

4 Angelcare Nappy Disposal System Refill Cassettes - Pack of 3 £13.31 £14.99 £12.99 43 Y Y 4.5 710 2

5 The Gro Company Gro Anywhere Blackout Blind £19.97 £22.99 £14.52 26 Y 4.0 2,611 11

6 Sophie The Giraffe in Fresh Touch Gift Box £10.91 £10.99 £9.80 13 Y 4.5 1,841 4

7 Tommee Tippee Closer to Nature Feeding Bottles - Pack of 6 £10.78 £12.05 £10.00 2 Y 4.6 1,196 7

8 Tommee Tippee Closer to Nature Healthcare Kit £12.00 £12.00 £12.00 51 Y 4.5 1,400 12

9 Potette Plus Disposable Liners 30 pack £9.75 £12.95 £7.95 15 Y 4.5 208 4

10 Fisher-Price Roaring Rainforest Jumperoo £64.82 £79.99 £55.99 22 Y 4.7 76 6

11 Clevamama 70 x 140 ClevaBed CotBed Mattress Protector - Fitted £7.99 £7.99 £7.99 11 Y 4.6 497 5

12 The Gro Company Gro-Egg Room Thermometer £15.22 £15.50 £14.99 17 Y 4.3 1,233 6

13 VTech First Steps Baby Walker £21.27 £24.99 £16.49 32 Y 4.7 1,480 6

14 Lansinoh Breastmilk Storage Bags (50 Pieces) £8.05 £8.78 £7.50 37 Y 4.5 684 1

15 Lamaze Freddie The Firefly £8.45 £9.99 £6.85 72 Y 4.8 1,420 1

16 Zacro Edge Corner Guard - 12 Pack Premium Clear Corner protectors for Baby Protection and Safety £5.21 £5.21 £5.21 0 Y 5.0 69 5

17 Tommee Tippee Closer to Nature Perfect Prep Machine - White £69.40 £69.99 £66.05 26 Y 4.6 2,160 6

18 Koo-di Wetec Baby Seat Protector KD037 Charcoal £6.05 £6.99 £5.99 9 Y 4.3 170 6

19 Tommee Tippee Closer to Nature Milk Powder Dispensers - Pack of 6 £3.59 £3.59 £3.59 52 4.5 385 9

20 Tommee Tippee Closer to Nature Medium Flow Teats, 2 Teats £2.95 £2.95 £2.95 44 Y 4.6 258 7

21 Lansinoh Disposable Nursing Pads (Pack of 240 Pieces) £21.15 £22.00 £19.16 21 Y 4.9 1,296 1

22 Tommee Tippee Closer to Nature Travel Food Warmer £8.94 £9.98 £7.99 40 Y 4.6 900 4

23 Tommee Tippee Sangenic Tec Nappy Disposal Tub (White) £12.90 £14.99 £12.76 27 Y 4.6 621 13

24 ewan the dream sheep® - grey £29.99 £29.99 £29.99 0 Y 4.4 151 6

25 Britax Romer Adventure Years High-Backed Booster Car Seat, Group 2/3 - 4-12 Years, Black £33.29 £37.90 £31.94 5 4.7 605 5

26 Motorola MBP8 Digital Audio Monitor - White £19.22 £19.99 £19.00 14 Y 4.2 1,096 5

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FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

27 Tippitoes Mini Bath (White) £13.99 £13.99 £13.99 4 Y 4.8 1,350 2

28 Tomy Foam Cone Factory Toy £13.98 £13.99 £13.95 72 Y 4.3 180 6

29 Milestone Baby Cards £12.23 £12.25 £12.23 14 Y 4.9 438 7

30 Clair de Lune Cot Bed Cotton Jersey Fitted Sheets (Pack of 2, White) £9.99 £9.99 £9.99 6 Y 4.6 134 3

31 Dr Browns Bottle and Teat Brush £3.27 £3.27 £3.27 63 4.0 204 3

32 BabyDan Multidan Extending Metal Safety Gate (White) £19.95 £21.95 £18.99 3 4.4 309 5

33 Munchkin Miracle 360 Trainer Cup - Blue £7.19 £7.80 £6.64 12 Y 4.4 120 3

34 Motorola MBP36S Digital Video Monitor £91.77 £98.99 £74.09 18 Y 3.5 575 7

35 Disposable Nappy Bags, 200 bags - fragranced £1.75 £3.20 £0.81 33 Y 3.9 633 2

36 Dr Brown's Natural Flow 240ml Four Pack Bottles £17.58 £17.99 £17.18 23 Y 4.3 467 5

37 MAM Medium Flow Teats (2-pack) £4.50 £4.50 £4.49 39 Y 4.6 295 1

38 Tommee Tippee Closer to Nature Electric Steriliser Kit £36.12 £39.99 £29.99 14 Y 4.4 582 7

39 Polar Gear 5 Point Harness Travel Booster £12.66 £14.99 £9.99 26 Y 4.6 373 4

40 Potette Plus 2-in-1 Travel Potty (White/Blue) £14.00 £14.00 £14.00 18 Y 4.3 195 2

41 Philips AVENT Natural Newborn Starter Set SCD290/01 £14.62 £14.99 £14.30 30 Y 4.7 228 12

42NWNK13® High Quality Soft Slim Shockproof 360° Protective Front and Back Full Body TPU Silicone Gel Case Cover With Card Organiser For Samsung Galaxy S7 / S6 Edge

£3.99 £3.99 £3.99 0 3.9 249 5

43NEW RELEASE | Potette Plus 100% Compatible Travel Potty Liner | EXTRA Super Saver Bonus | Get 35 Up & Go Travel Liners For The Price Of 30

£8.00 £8.00 £8.00 2 Y 4.7 73 5

44 Tommee Tippee Sangenic Compatible Cassette (Pack of 9) £34.73 £36.99 £29.99 7 Y 4.6 1,884 8

45 Tommee Tippee Explora Soft Tip Weaning Spoons 4m+, 5 Spoons £3.99 £3.99 £3.99 34 Y 4.3 208 4

46 California Basics Digital Thermometer for Oral, Rectal, Underarm & Axillary Readings in 15 Seconds, Clinically Approved for Baby £6.21 £6.95 £5.95 0 Y 4.9 159 6

47 Babyway Travel Cot £25.25 £26.98 £24.99 2 Y 4.5 297 1

48 Tippitoes Toilet Trainer Seat - Blue £6.25 £9.99 £5.99 3 4.8 333 1

49 EJY Kids Baby Bath Time Toys Storage Suction Bag £1.17 £1.20 £1.05 5 3.5 339 3

50 Haani High Quality Terry Towel Waterproof Fitted Sheet Mattress Protector - Single 92 X 190 Cm £5.30 £5.94 £2.44 12 4.3 348 2

51 Bright Starts Activity Balls £6.28 £6.99 £5.01 20 Y 4.7 926 5

FastMovers 100 Products (Continued)

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

52 Lovely Infant Baby Foot Socks / Wristand Rattles Toys (Type 2) £1.16 £1.47 £0.87 12 3.4 117 1

53 Milton Cold Water Steriliser (White) £13.50 £14.15 £12.87 17 Y 4.8 314 1

54 SweetDreamers ewan the dream sheep® - purple £29.99 £29.99 £29.99 2 Y 4.3 1,125 7

55 Nuby Garden Fresh Fruitsicles Frozen Purees Moulds £4.99 £4.99 £4.99 9 Y 4.8 158 7

56 Clevamama Clevafoam Toddler Pillow £14.02 £14.99 £12.99 12 Y 4.5 303 6

57 Philips AVENT SCF281/02 Microwave Steriliser £10.14 £14.69 £9.99 40 Y 4.6 614 4

58 NUK Baby Bottle Cleanser 380ml (1 pack) £3.99 £3.99 £3.99 11 Y 4.5 127 1

59 10 Pcs Finger Set Animal Puppet Set Toy Learn Play Story 10z £1.61 £1.89 £0.89 42 Y 4.2 389 6

60 6X Child Infant Baby Safety Appliance Fridge Drawer Cupboard Cabinet Door Drawers Lengthened Safety Lock Latch £1.16 £1.25 £0.97 48 3.3 294 6

61 2 Packs Idealeben Window Insect Screen Net Mesh Velcro Kit 1.3m x 1.5m White £6.99 £6.99 £6.99 2 Y 4.6 50 7

62 Safety 1st Swivel Bath Seat - Primary £10.00 £10.00 £9.95 25 Y 4.3 1,064 6

63 Tommee Tippee Closer to Nature Milk Storage Lids, 4 Lids £3.99 £3.99 £3.99 31 4.7 166 5

64KATY® Superior Deluxe Spring Cot Bed-Junior Bed Sprung Mattress 140x70 x 10CM THICK British Made With High Grade Density Foam CMHR28

£36.77 £36.77 £36.77 0 4.8 1,161 5

65 Polar Gear Baby Hand Bag Size Changing Mat (Black) £6.64 £10.29 £5.99 23 Y 4.7 321 4

66*FLASH SALE* Premium Universal Car Sun Shades | Pack Of 2 | Block UV Rays | Protect Your Children And Pets | Simple Installation | 100% Infinity Guarantee | Ideal Gift |

£6.49 £9.97 £5.97 0 4.6 123 9

67 Happy Mummy Hook and Stroll £5.36 £6.49 £4.82 24 4.8 1,015 4

68 BubbleBum Portable, Inflatable Car Booster Seat - Black £24.85 £27.80 £23.00 12 Y 4.3 87 8

69 Generic Toddler Safety Harness Kid Baby Backpack Reins Harnesses - Angel £1.95 £3.14 £0.67 33 4.2 82 2

70 Streetwize SWBM2 Extra Large Super view £12.27 £13.66 £11.58 14 Y 4.9 464 1

71

Baby Monitor, ELEPHAS 2.4Ghz Security Wireless Digital HD Video Baby Monitor with Camera, Two-Way Audio, Large LCD Screen and Night Vision, Temperature Monitoring, Built-in 4 Lullabies (2016 NEW Upgrade)

£33.99 £33.99 £33.99 2 Y 4.2 67 7

72 BabyDan No Trip Beechwood Safety Gate £17.99 £21.99 £15.99 2 Y 4.5 116 5

73 12 Home Safety Plug Socket Covers Baby & Child Proof Protector Guard Easy to Use £1.97 £1.99 £1.95 41 Y 4.1 115 2

74 Red Kite Sleeptight Travel Cot (Black) £29.21 £35.90 £28.99 10 Y 4.6 819 4

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

75 Baby Nails Standard Pack Hands-Free Nail Files Manicure Grooming New Baby £5.49 £5.49 £5.49 0 4.1 31 6

76 Sleepyhead Deluxe Pod (0-8 Months, Pristine White) £110.00 £110.00 £110.00 2 Y 4.6 320 40

77 Tommee Tippee Closer to Nature Bottle Carriers -Pack of 2 £8.57 £9.99 £7.99 40 Y 4.2 434 5

78 TLCmat® Soft Foam Play Mat (6pcs Pack or 12pcs Pack) £14.38 £15.31 £13.55 2 Y 4.5 149 4

79 GONO Colorful Waterproof Funny Bathroom Bathing Tub LED Lights Kids Bath Toys £2.42 £2.89 £2.39 2 2.1 39 4

80 Munchkin Dandy Dots Bath Mat £9.42 £13.05 £8.00 31 Y 4.4 82 4

81 Baby Box £30.08 £46.00 £21.99 3 Y 4.7 156 1

82 Lamaze Captain Calamari the Octopus Pirate £9.46 £12.00 £6.99 56 Y 4.9 446 7

83 Mybabylog Inkless Wipe Hand and Foot Print Kit £4.99 £4.99 £4.99 3 Y 4.1 220 1

84 Clippasafe Walking Harness and Reins (Black) £4.95 £4.95 £4.95 19 Y 4.5 288 1

85 Philips AVENT SCH550/20 Bath and Room Thermometer £12.54 £13.00 £11.99 58 Y 4.0 1,042 6

86 Baby Box B £37.21 £46.00 £25.88 2 Y 4.8 68 1

87 Hangqiao Baby Cute Music Plush Activity Crib Stroller Soft Toys Hanging Rabbit Star Shape £2.02 £2.22 £1.00 42 4.4 94 5

88 Haakaa Silicon Breast Pump £16.10 £16.10 £16.10 1 5.0 8 3

89 Sleepyhead Deluxe Pod Cover (Celestial Blue) £45.00 £45.00 £45.00 2 Y 4.5 359 1

90 Milton Sterilising Tablets - Pack of 28 Tablets £2.80 £2.99 £2.69 49 4.4 83 1

91 Medela 200.1593 Contact Nipple Shields with Case, 20 mm £8.99 £8.99 £8.99 10 Y 4.4 348 3

92 Tommee Tippee Closer to Nature Perfect Prep Machine - Black £69.93 £69.99 £68.04 12 Y 4.6 2,160 7

93 VTech Baby First Steps Baby Walker (Pink) £23.37 £24.99 £16.49 24 Y 4.6 465 2

94 Nuby Stackable Suction Bowl with Lid (Pack of 3, Multi-Coloured) £6.50 £6.50 £6.50 4 Y 3.4 177 7

95 Britax Romer Evolva Combination Car Seat - Black Thunder £88.48 £99.00 £69.99 5 Y 4.5 350 1

96 Tommee Tippee Sangenic Compatible Cassette, 3 Cassettes £11.02 £11.99 £9.99 23 Y 4.6 1,884 1

97 Sophie The Giraffe So Pure Teething Ring Soft Version (White) £8.86 £9.95 £8.00 24 Y 4.6 198 3

98 Sanwood Baby Girl Headband Infant Chiffon Headdress Faux Pearl Hairband (Pink) £0.85 £0.92 £0.73 15 4.5 84 2

99 Halilit Baby's First Birthday Band Musical Instrument Gift Set £15.99 £15.99 £15.99 18 Y 4.7 239 12

100 FINEJO New 150cm Portable Toy Storage Bag and Kids Play Mat Toys Organizer £4.67 £5.97 £3.00 20 4.2 150 9

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Best Selling Product Benchmarks

Amazon FastMovers

UK BeautyAugust 2016 Report

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 14

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

25DaysAverage Tenure

26New Arrivals

4.3Average Product Rating

£830Average Price

72%Prime-Eligible

25Max Number of Price Changes

7Average Number of Price Changes

544Average Reviews

5AverageImages

22%Subscribe & Save

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 15

FastMovers

BrandsBrand Number of Products

Real Techniques 4

Avon 3

Tangle Teezer 3

Feng Brush 2

Olay 2

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 16

FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Shills - Black Mask Purifying Peel off Mask - Facial Care by Shills £2.72 £3.14 £2.52 6 Y 3.30 169 7

Skinapeel Deep Cleansing Black Mask Blackhead Removing Peel Off Mask For Face & Body 50g £9.49 £9.49 £9.49 3 Y 3.80 473 8

Feng Pro Wool Make Up Brush Set 20 pcs Makeup Brush Set tools Make-up Toiletry Kit (Gold # 2) £2.55 £2.80 £0.58 16 Y 4.30 287 1

100 Pcs Aluminium Foil Nail Wraps Acrylic Gel Polish Remover £1.75 £1.89 £1.58 14 Y 4.50 57 2

Cosmetic Make Up Clear Acrylic Organiser 20 Sections with Drawers £12.87 £13.34 £12.85 22 Y 4.50 556 7

Tangle Teezer Salon Elite Professional Detangling Hairbrush Blue £7.22 £7.25 £6.99 49 Y Y 4.70 326 10

6 Pcs 1g Nail Art Mirror Glitter Shinning Nail Chrome Pigment Powder Nail Art Tools with Sponge Stick £5.44 £5.76 £4.89 0 - 1 7

LuckyFine Deep Cleansing Blackhead Peel-off Removal Mask £2.55 £2.98 £2.48 5 4.00 38 8

W7 The Fixer Face Spray £2.26 £3.08 £1.99 23 Y Y 3.80 254 1

Biore Ultra Pore Strips Pack of 6 £5.35 £5.35 £5.35 26 Y 3.90 157 6

NALATI New Mirror Chrome Effect Nails Powder 1g Silver(with a 3g Box) £2.73 £2.99 £2.49 0 5.00 12 8

Mavala Stop - Discourages Nail Biting and Thumb Sucking For Children and Adults - 5ml £4.98 £4.99 £4.83 13 Y 4.30 598 5

FACILLA® 400X Lint Free Nail Art Wipes Acrylic Gel Tips Remover [Misc.] £0.99 £0.99 £0.99 15 Y 4.20 304 5

Make Up Brushes, USpicy Makeup Brushes Cosmetics Professional Essential 32-Piece Make Up Brush Set Kits with Travel Pouch £14.86 £14.99 £11.00 2 Y 4.80 1,091 7

TINKLE Razor eyebrow shaper Trimmer Twinkle Face Bikini Hair Removers 3pcs Set £0.85 £1.44 £0.43 14 3.10 198 5

Davidoff Adventure EDT Spray 100 ml £15.94 £17.95 £14.55 122 Y 4.40 220 6

Neverland Slim Fan Makeup Brush Blending Highlighter Face Contour Powder Brush £0.01 £0.01 £0.01 0 5.00 20 1

15 COLOURS 3D RADIANCE CONCEALER PALETTE £1.30 £1.72 £0.15 22 3.70 196 5

Tinabless 2 in 1 Brown and Black Waterproof Gel Eyeliner Set with Makeup Eyebrow Brush + Cat Eye Liner Stencil £6.94 £6.99 £6.89 2 Y 4.50 24 9

100 x ALCOHOL SWABS /WIPES -FOR INJECTIONS /PIERCINGS / CLEANING £2.00 £2.09 £1.97 9 4.70 348 2

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 17

FastMovers

New Arrivals (continued)

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Mylee Prep + Wipe Nail Gel Polish Cleanser Cleaner sanitize UV LED Manicure 250ml £6.69 £6.69 £6.69 2 Y 4.80 377 1

Pedi Extra Coarse Hard Skin Remover Refill Rollers for Scholl Velvet Smooth- Replacement Rollers Heads-Exfoliate Hard, Tough, Lifeless Skin-Best Pedi Refill Roller for Scholl Velvet Smooth Electronic Callus Removers(Pack of 4)

£9.28 £10.97 £8.97 2 Y 4.80 151 6

W7 Prime Magic Face Primer Camera Ready - 30 ml, Clear £3.75 £3.99 £3.20 34 4.30 1,249 1

- £16.99 £16.99 £16.99 2 - - 4.40 90 0

Maybelline Master Precise Liquid Eyeliner Black £2.77 £4.00 £2.00 13 Y 4.30 306 7

Weleda Baby Calendula Shampoo and Body Wash 200ml £5.75 £6.95 £4.78 129 Y Y 4.80 198 2

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 18

FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

92 Shills - Black Mask Purifying Peel off Mask - Facial Care by Shills £2.72 £3.14 £2.52 6 Y 3.3 169 7

79 Skinapeel Deep Cleansing Black Mask Blackhead Removing Peel Off Mask For Face & Body 50g £9.49 £9.49 £9.49 3 Y 3.8 473 8

69 Stainless Steel Blackhead Acne Pimple Extractor Remover Removal Tool Kit Set of 5Pcs £2.12 £2.28 £1.20 29 Y 4.4 67 8

65 Feng Pro Wool Make Up Brush Set 20 pcs Makeup Brush Set tools Make-up Toiletry Kit (Gold # 2) £2.55 £2.80 £0.58 16 Y 4.3 287 1

56 100 Pcs Aluminium Foil Nail Wraps Acrylic Gel Polish Remover £1.75 £1.89 £1.58 14 Y 4.5 57 2

55 Cosmetic Make Up Clear Acrylic Organiser 20 Sections with Drawers £12.87 £13.34 £12.85 22 Y 4.5 556 7

49 Real Techniques Deluxe Set Collectors Edition £12.33 £14.76 £10.48 24 Y 4.7 350 7

46 Tangle Teezer Salon Elite Professional Detangling Hairbrush Blue £7.22 £7.25 £6.99 49 Y Y 4.7 326 10

41 6 Pcs 1g Nail Art Mirror Glitter Shinning Nail Chrome Pigment Powder Nail Art Tools with Sponge Stick £5.44 £5.76 £4.89 0 - 1 7

40 LuckyFine Deep Cleansing Blackhead Peel-off Removal Mask £2.55 £2.98 £2.48 5 4.0 38 8

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 19

FastMovers

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-58 Riemann P20 Once a Day 10 Hours Protection SPF30 Sunscreen 200ml £18.14 £19.69 £16.00 33 Y Y 4.5 367 6

-56 AKORD Waterproof Eyeliner Pencil Lips Lipliner Professional Lasting Lip Makeup 15 cm - 12-Piece £2.20 £2.56 £1.95 7 Y 4.2 198 5

-53New Noza Tec Electric Hair Straightener Brush Ceramic Heated Anti Static Zero Damage Comb Detangling Brush for Frizz-free Hair Styling With LCD Display Massage Straightening Irons

£15.99 £15.99 £15.99 0 3.7 301 6

-48

PurOrganica HYALURONIC ACID SERUM For Face, Neck and Decollete - HUGE 60 ML BOTTLE - Smoothing and Fertilizing, Clinical Strength Anti Ageing Serum - Best Organic Anti Wrinkle Serum With Chinese Ginseng + Vitamin E, MSM and Jojoba Oil - It Works or Your Money Back Guarantee

£12.96 £12.96 £12.96 0 Y 4.8 822 5

-45 WUNDERBROW - Perfect Eyebrows in 2 Mins - Blonde £19.95 £19.95 £19.93 10 Y 3.9 2,427 4

-44 Tangle Teezer Original Detangling Hairbrush, Panther Black £8.09 £8.95 £6.58 38 Y Y 4.7 1,405 6

-43 Tonsee® Pro Cosmetic Makeup Face Powder Blusher Toothbrush Curve Foundation Brush £1.06 £1.95 £0.84 2 4.3 771 7

-41 Epsom Salt 5 kg - Food Grade £13.36 £17.01 £10.95 16 Y 4.8 124 1

-35 Nivea Sun Protect and Moisture Moisturising Sun Spray High SPF 30, 200 ml £5.22 £6.49 £4.79 14 Y Y 4.6 329 8

-35 Nivea Sun Kids Moisturising Sun Spray Very High SPF 50+, 200 ml £4.79 £4.79 £4.79 23 Y Y 4.6 128 3

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 20

FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Shills Purifying Blackhead Acne Remover Peel Mud Deep Cleaning Anti Aging Facial Mask £3.51 £4.89 £2.60 4 3.20 456 5

2 Feng Pro Wool Make Up Brush Set 20 pcs Makeup Brush Set tools Make-up Toiletry Kit (Gold) £2.62 £2.80 £0.76 14 Y 4.30 287 1

3 Avon Skin So Soft Original Dry Oil Body Spray with Jojobal 150 ml - Pack of 2 £6.79 £7.41 £6.36 18 Y Y 4.40 1038 1

4

PREMIUM Vitamin C Serum For Face with Hyaluronic Acid Serum - Clinical Strength - The Best Anti Ageing & Anti Wrinkle Serum - Our Customer Call It A Face Lift without the needles! This Vegan Vitamin C Serum Will Plump, Hydrate & Brighten Skin While Filling In Those Fine Lines & Wrinkles.

£12.97 £12.97 £12.97 0 Y 4.40 1515 6

5 Real Techniques Miracle Complexion Sponge £4.87 £4.99 £4.79 51 Y 4.50 1312 5

6 Real Techniques Core Collection Kit £10.44 £11.99 £9.07 56 Y 4.60 2472 11

7 Bluesky soak off gel top coat £6.50 £6.50 £6.50 4 Y 4.50 66 1

8 Ularma 4Pcs/Set Toothbrush Shape Eyebrow Makeup Foundation Brush Powder Brush Kits £3.80 £5.13 £2.82 2 4.70 82 7

9 Shills - Black Mask Purifying Peel off Mask - Facial Care by Shills £2.72 £3.14 £2.52 6 Y 3.30 169 7

10 TECHNIC GET GORGEOUS HIGHLIGHTER Shimmer Compact Highlighting Shimmering Powder £2.48 £3.07 £2.25 20 4.30 256 2

11 Internet 4pcs Pro Beauty Flawless Makeup Blender Foundation Puff Multi Shape Sponges £0.59 £0.59 £0.59 2 3.30 52 4

12Best Hair Growth Shampoo Sulfate Free, Caffeine, Biotin, Argan Oil, Allantoin, Rosemary. Stimulates hair re-growth, Helps Stop Hair Loss, Grow Hair Fast, Hair Loss Treatment for Men & Women

£10.00 £10.00 £10.00 2 Y 4.00 421 8

13 Tonsee 12Pcs Pro MakeUp Cosmetic Set Eyeshadow Foundation Brush blusher Tools kit £2.55 £2.82 £2.00 2 4.50 89 6

14 WUNDERBROW - Perfect Eyebrows in 2 Mins - Brunette £19.95 £19.95 £19.93 14 Y 3.90 2427 2

15 HAZ Pure Acetone Nail Polsih Remover 250 ml £2.19 £3.67 £1.70 24 Y Y 4.30 466 1

16 The Aurora Band Night Roller, Original as Seen on Dragons Den £12.75 £12.75 £12.75 19 Y Y 2.70 901 6

17 Aztec Secret Indian Healing Facial Clay 1 Lb. £10.24 £11.99 £9.98 20 Y 4.50 1017 5

18 Olaplex, Number 3 Hair Perfector 100ml £23.02 £26.42 £19.39 12 Y 4.40 667 3

19 chendongdong Black Eyeliner Waterproof Liquid Make Up Beauty Comestics Eye Liner Pencil Pen £0.79 £0.83 £0.77 27 Y 4.10 170 9

20 Stargazer Glitter Fix Gel Perfect For Applying Glitter To The Body! £2.15 £2.65 £1.95 25 4.00 212 1

21 Stainless Steel Blackhead Acne Pimple Extractor Remover Removal Tool Kit Set of 5Pcs £2.12 £2.28 £1.20 29 Y 4.40 67 8

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 21

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

22 Skinapeel Deep Cleansing Black Mask Blackhead Removing Peel Off Mask For Face & Body 50g £9.49 £9.49 £9.49 3 Y 3.80 473 8

23Simon & Tom Yoffee Clear - Premium Fungal Nail Treatment. Suitable for Finger and Toe Nails. With Tea Tree and Argan oil. 10ml

£9.90 £9.90 £9.90 3 Y 4.30 713 4

24

PurOrganica EYE CREAM for Wrinkles, Eye Bags, Dark Circles, Puffiness and Crow's Feet - DOUBLE SIZED 30ML - Organic Anti Ageing Cream with Vitamin C, Hyaluronic Acid, Jojoba Oil and Vitamin E - Best Natural Treatment for Women and Men - 100% Satisfaction or Your Money Back Guarantee

£14.95 £14.95 £14.95 0 4.50 1452 5

25 Maybelline Lash Sensational Mascara 01 Very Black 9.5ml £5.00 £5.00 £4.99 24 Y Y 4.40 243 5

26 Avon Skin So Soft Original Dry Oil Body Spray with Jojoba and Citronellol 150 ml - Pack of 3 £8.38 £9.52 £7.45 14 Y Y 4.60 576 1

27 Laila London - Activated Charcoal Tooth Whitening Powder 60ml £9.90 £10.00 £8.95 0 Y 4.30 364 2

28 American Crew Fiber 85g £8.53 £9.02 £7.99 119 Y Y 4.20 439 4

29 Tonsee Pro Cosmetic Makeup Brush Face Powder Blusher Toothbrush Curve Brush Foundation + 15 Colors Concealer £2.39 £2.50 £1.82 2 3.90 96 9

30 UV Glow Neon Face and Body Paint Set of 6 Tubes - Fluorescent - Brightest glow under UV! £4.99 £4.99 £4.99 0 4.70 372 8

31 OZ Naturals- BEST Hyaluronic Acid Skin Serum. Clinical Strength, Anti Aging. Facelift in a Bottle! £12.39 £12.39 £12.39 10 Y 4.30 1229 6

32 10x White Acrylic Nail Art Tips Buffer Buffing Sanding Block Files Manicure Tool £1.43 £1.43 £1.43 31 4.30 484 5

33 Westlab Epsom Salt Resealable Stand Up Pouch 1Kg £4.38 £4.85 £3.99 43 Y 4.60 417 2

34 Eylure Body Tape £3.99 £3.99 £3.99 10 Y Y 4.20 275 1

35 Real Techniques Deluxe Set Collectors Edition £12.33 £14.76 £10.48 24 Y 4.70 350 7

36 Feng Pro Wool Make Up Brush Set 20 pcs Makeup Brush Set tools Make-up Toiletry Kit (Gold # 2) £2.55 £2.80 £0.58 16 Y 4.30 287 1

37BESTOPE Blackhead Remover - Acne Pimple Comedone Extractor - Whitehead Removal Tool Kit Set of 5Pcs for Lady Facial Care Skin Protect with Silver Metal Case

£8.11 £8.95 £7.99 2 Y 4.60 134 8

38 Nail Art Striping Tape Line Decoration pack of 10 rolls from Easy-go £0.65 £0.70 £0.64 20 Y 4.00 883 9

39 RapidLash Eye Lash Enhancing Serum £27.81 £31.07 £18.00 16 Y Y 4.20 1570 2

40 Olay SPF15 Total Effects 7-in-1 Anti-Ageing Moisturiser - 50 ml £7.21 £8.99 £7.00 30 Y Y 4.60 538 9

41 Australian Gold Dark Tanning Accelerator Lotion 250ml £13.26 £13.50 £9.58 11 Y 4.50 900 2

42 Real Techniques Miracle Complexion Sponge - Pack of 2 £7.44 £9.99 £6.43 36 Y 4.80 60 5

FastMovers 100 Products (Continued)

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 22

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

43Samidy iPhone 6s Case, iPhone 6 Case Clear Silicone Back Cover for 4.7 inches iPhone 6/iPhone 6s with a Screen protector and Phone Bracket

£3.39 £3.39 £3.39 0 4.70 182 4

44 Real Techniques Starter Kit £12.17 £14.26 £10.50 38 Y 4.70 1159 12

45 100 Pcs Aluminium Foil Nail Wraps Acrylic Gel Polish Remover £1.75 £1.89 £1.58 14 Y 4.50 57 2

46 Cosmetic Make Up Clear Acrylic Organiser 20 Sections with Drawers £12.87 £13.34 £12.85 22 Y 4.50 556 7

47 Riemann P20 Once a Day 10 Hours Protection SPF50 Plus Sunscreen 200ml £16.67 £19.35 £16.00 35 Y Y 4.50 319 1

48 6 Colors Tattoo Magic Color Peel Off Mask Tint Long Lasting Waterproof Lip Gloss £2.83 £2.96 £2.68 21 Y 3.70 82 1

49 Elite99 2 Box Mirror Powder Gold Silver Pigment Nail Glitter Nail Art Chrome(Silver+Gold) £3.14 £5.99 £1.23 3 4.70 35 5

50 Tangle Teezer Original Detangling Hairbrush, Blueberry Pop £6.90 £6.95 £6.55 36 Y 4.70 1405 5

51 Abody 9Pcs Makeup Brush Kit Wood Professional Cosmetic Set Foundation Brush Powder Brush Eyeshadow Brushes Blue £5.49 £5.49 £5.49 3 Y 4.60 292 6

52 Technic Contour Stix Cream Contouring Set & Get Gorgeous Highlighter Compact £4.75 £5.87 £4.45 13 Y 4.30 90 4

53 OKO White Peel Off Liquid Tape Peel Off Base Coat Nail Art Liquid Palisade £1.84 £1.88 £1.73 3 3.20 128 3

54 Micro TagBand Skin Tag Remover Device for Small to Medium Skin Tags £14.95 £14.95 £14.95 2 3.90 397 3

55 Tangle Teezer Salon Elite Professional Detangling Hairbrush Blue £7.22 £7.25 £6.99 49 Y Y 4.70 326 10

56 Ardell Professional Demi Wispies Natural Multipack (4 Pairs of Lashes) £10.20 £12.99 £5.09 22 4.70 365 1

57

DOUBLE LAYER BEAUTY CLEAR ACRYLIC COSMETIC DRAWER / MAKE UP NAIL POLISH VARNISH DISPLAY STAND / ORGANISER / RACK / HOLDER CAN ALSO BE USED FOR MAKEUP BRUSH SETS, JEWELLERY AND ARTS AND CRAFT - 20 SECTIONS

£12.51 £13.81 £11.48 17 Y 4.40 353 5

58 LyDia® UK STOCK Professional 24pcs Natural Wooden handle Black/brown Make Up Brush Set with Case £7.79 £7.79 £7.79 3 Y 4.50 605 9

59 ROPALIA 15 Colors Waterproof Long Lasting Matte Lip Gloss Not Stick On Cup Lipstick Cosmetic £1.98 £1.98 £1.98 0 3.90 63 3

60 6 Pcs 1g Nail Art Mirror Glitter Shinning Nail Chrome Pigment Powder Nail Art Tools with Sponge Stick £5.44 £5.76 £4.89 0 - 1 7

61 LuckyFine Deep Cleansing Blackhead Peel-off Removal Mask £2.55 £2.98 £2.48 5 4.00 38 8

62 WUNDERBROW - Perfect Eyebrows in 2 Mins - Black/Brown £19.95 £19.95 £19.94 9 Y 3.90 2427 2

63 Bomb Cosmetics Little Box of Love Gift Pack £10.78 £17.35 £9.99 10 Y 4.50 635 1

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 23

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

64 Aveeno Body Wash for Dry and Sensitive Skin, 500 ml £6.38 £7.34 £5.99 36 Y Y 4.80 201 5

65 RapidBrow Eye Brow Enhancing Serum £25.37 £26.79 £23.00 19 Y Y 4.20 1050 5

66 Riemann P20 Once a Day 10 Hours Protection SPF30 Sunscreen 200ml £18.14 £19.69 £16.00 33 Y Y 4.50 367 6

67 Riemann P20 Once a Day 10 Hours Protection SPF20 Sunscreen 200ml £16.79 £17.22 £16.64 36 Y Y 4.70 1221 1

68 Alpecin Caffeine Shampoo 250ml £5.34 £5.60 £5.00 62 Y 3.80 359 4

69 Calvin Klein Eternity Eau de Parfum for Women - 100 ml £22.44 £30.00 £20.66 19 Y 4.50 1227 7

70 5 Pairs Natural Look Fake Eye Lash False Eyelashes Extension Makeup £1.09 £1.09 £1.09 12 Y 3.70 120 3

71 W7 The Fixer Face Spray £2.26 £3.08 £1.99 23 Y Y 3.80 254 1

72 Tangle Teezer Original Detangling Hairbrush - Pink Fizz £7.82 £7.95 £7.25 51 Y 4.70 1405 10

73 Olay Regenerist 3 Point Super Age-Defying Moisturiser, 50 ml £15.25 £19.85 £12.55 19 Y Y 4.50 1212 8

74 Avon Skin So Soft Original Dry Oil Body Spray with Jojoba and Citronellol 150 ml £4.45 £4.99 £4.31 19 Y 4.50 625 1

75 Biore Ultra Pore Strips Pack of 6 £5.35 £5.35 £5.35 26 Y 3.90 157 6

76 NALATI New Mirror Chrome Effect Nails Powder 1g Silver(with a 3g Box) £2.73 £2.99 £2.49 0 5.00 12 8

77 Sarah Jessica Parker Lovely Eau de Parfum for Women - 100 ml £18.12 £21.58 £15.00 31 Y 4.50 1301 4

78 Nivea Sun Kids Moisturising Sun Spray Very High SPF 50+, 200 ml £4.79 £4.79 £4.79 23 Y Y 4.60 128 3

79 Fudge Matte Head Firm Hold Texture Paste With An Extra Matte Finish 75g / 2.5 fl.oz. £10.03 £12.99 £8.80 45 Y Y 4.40 268 1

80 Mavala Stop - Discourages Nail Biting and Thumb Sucking For Children and Adults - 5ml £4.98 £4.99 £4.83 13 Y 4.30 598 5

81 FACILLA® 400X Lint Free Nail Art Wipes Acrylic Gel Tips Remover [Misc.] £0.99 £0.99 £0.99 15 Y 4.20 304 5

82Make Up Brushes, USpicy Makeup Brushes Cosmetics Professional Essential 32-Piece Make Up Brush Set Kits with Travel Pouch

£14.86 £14.99 £11.00 2 Y 4.80 1091 7

83 TINKLE Razor eyebrow shaper Trimmer Twinkle Face Bikini Hair Removers 3pcs Set £0.85 £1.44 £0.43 14 3.10 198 5

84 Buttercup flash-friendly, camera-ready face powder for Multicultural Women. £20.00 £20.00 £20.00 5 Y 4.50 197 9

85 Davidoff Adventure EDT Spray 100 ml £15.94 £17.95 £14.55 122 Y 4.40 220 6

86 Neverland Slim Fan Makeup Brush Blending Highlighter Face Contour Powder Brush £0.01 £0.01 £0.01 0 5.00 20 1

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 24

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

87 15 COLOURS 3D RADIANCE CONCEALER PALETTE £1.30 £1.72 £0.15 22 3.70 196 5

88 BeautyBlender Classic Makeup Sponge, 1 Applicator £11.01 £16.96 £6.99 19 Y 4.20 531 3

89 Tinabless 2 in 1 Brown and Black Waterproof Gel Eyeliner Set with Makeup Eyebrow Brush + Cat Eye Liner Stencil £6.94 £6.99 £6.89 2 Y 4.50 24 9

90 100 x ALCOHOL SWABS /WIPES -FOR INJECTIONS /PIERCINGS / CLEANING £2.00 £2.09 £1.97 9 4.70 348 2

91 Jean Paul Gaultier Le Male Eau de Toilette for Men - 75 ml £28.05 £31.79 £26.00 95 Y 4.60 1161 5

92 Mylee Prep + Wipe Nail Gel Polish Cleanser Cleaner sanitize UV LED Manicure 250ml £6.69 £6.69 £6.69 2 Y 4.80 377 1

93

Pedi Extra Coarse Hard Skin Remover Refill Rollers for Scholl Velvet Smooth- Replacement Rollers Heads-Exfoliate Hard, Tough, Lifeless Skin-Best Pedi Refill Roller for Scholl Velvet Smooth Electronic Callus Removers(Pack of 4)

£9.28 £10.97 £8.97 2 Y 4.80 151 6

94 W7 Prime Magic Face Primer Camera Ready - 30 ml, Clear £3.75 £3.99 £3.20 34 4.30 1249 1

95 - £16.99 £16.99 £16.99 2 - - 4.40 90 0

96 Epsom Salt 5 kg - Food Grade £13.36 £17.01 £10.95 16 Y 4.80 124 1

97 Maybelline Master Precise Liquid Eyeliner Black £2.77 £4.00 £2.00 13 Y 4.30 306 7

98 Weleda Baby Calendula Shampoo and Body Wash 200ml £5.75 £6.95 £4.78 129 Y Y 4.80 198 2

99

PurOrganica HYALURONIC ACID SERUM For Face, Neck and Decollete - HUGE 60 ML BOTTLE - Smoothing and Fertilizing, Clinical Strength Anti Ageing Serum - Best Organic Anti Wrinkle Serum With Chinese Ginseng + Vitamin E, MSM and Jojoba Oil - It Works or Your Money Back Guarantee

£12.96 £12.96 £12.96 0 Y 4.80 822 5

100 Waxing Spatulas - Thick - Bag of 100 £1.66 £1.72 £1.64 7 4.60 280 1

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Best Selling Product Benchmarks

Amazon FastMovers

UK BeerAugust 2016 Report

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 26

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

21DaysAverage Tenure

19New Arrivals

4.6Average Product Rating

£1391Average Price

81%Prime-Eligible

26Max Number of Price Changes

2Average Number of Price Changes

12Average Reviews

2AverageImages

35%Prime Pantry

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 27

FastMovers

BrandsBrand Number of Products

Brewdog 6

Guinness 6

Badger 5

Beer Hawk 3

Blind Pig 3

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FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Foster's Lager Beer Can, 4 x 440ml £2.43 £3.24 £1.96 0 Y 4.0 3 5

John Smith's Golden Ale, 500ml x 4 £2.89 £3.98 £2.45 0 Y 3.5 4 5

Sierra Nevada Torpedo Extra IPA Beer, 355ml £1.99 £1.99 £1.99 0 5.0 1 1

Wold Top Against the Grain Beer 500ml (Case of 8) £17.20 £17.20 £17.20 0 Y 4.8 15 4

Peroni Nastro Azzurro Lager Bottle, 12 x 330ml - - - 0 - 0 1

Beer Hawk American Craft Beer Case (15 Beers) £44.79 £46.50 £39.50 2 Y 4.3 6 1

Deperados Tequila Beer Cans, (6 x 330 ml) £8.39 £9.00 £8.00 0 Y - 0 1

Sol Mexican Beer, 12 x 330ml £10.00 £10.00 £10.00 0 5.0 1 1

John Smith's Extra Smooth, 4 x 440ml Cans £2.78 £3.50 £2.08 0 Y 3.0 3 5

Coopers Original Pale Ale 375 ml (Case of 12) £18.88 £25.40 £15.99 5 Y 5.0 3 4

Guinness Foreign Extra Stout, 330ml £1.33 £1.33 £1.33 0 4.0 3 1

John Smith's Original Bitter, 4 x 440ml Cans £2.65 £3.20 £1.98 0 Y 4.0 1 6

Desperados Tequila Beer - 24 x 330ml £34.95 £34.95 £34.95 7 5.0 10 2

Brooklyn Lager Cans (12 x 355ml) £25.26 £30.79 £15.00 4 Y 5.0 4 1

Little Creatures IPA Beer 330 ml (Case of 12) £27.89 £30.06 £26.02 4 Y 4.3 4 3

Guinness Draught In Can, 8 x 440ml £6.71 £7.13 £6.47 0 4.5 2 1

Badger Golden Champion Ale, 500ml £1.74 £1.79 £1.60 0 Y 4.7 4 3

Brewdog Dead Pony Club, 330ml £5.75 £5.75 £5.75 5 - 0 1

San Miguel Fresca Lager, 4 x 330ml Cans £4.00 £4.49 £3.50 0 Y 5.0 1 3

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FastMovers

Movers Up

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-36 John Smith's Extra Smooth, 12 x 440ml £9.13 £9.60 £8.00 0 Y 1.5 2 5

-32 BrewDog Dead Pony Club 330 ml (Case of 12) £21.00 £21.00 £21.00 2 Y 5.0 4 4

-30 Brooklyn Lager 35.5 cl (Case of 12) £21.48 £21.48 £21.48 0 Y 3.8 5 4

-28 Peroni Red Label Premium Lager 33 cl (Case of 6) £12.99 £12.99 £12.99 2 Y - 0 4

-28 Sierra Nevada Pale Ale Beer 35 cl (Case of 6) £10.30 £10.30 £10.30 2 Y 4.3 4 4

-26 Frontier Craft Lager, 33cl £1.79 £1.79 £1.79 0 Y 5.0 1 1

-25 Alhambra Reserva 1925 Lager 33 cl (Case of 6) £14.04 £19.99 £9.99 2 Y 5.0 3 4

-23 A&W Root Beer 12 FL OZ (355 ml) Cans (Pack of 24) £19.00 £19.00 £19.00 3 4.7 23 1

-23 Cobra Premium Beer, 660ml £1.77 £1.77 £1.77 0 4.0 2 6

-22 Beavertown Brewery Gamma Ray 12 Can Case Beer £29.38 £29.49 £28.49 2 4.4 12 2

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

54 Foster's Lager Beer Can, 4 x 440ml £2.43 £3.24 £1.96 0 Y 4.0 3 5

46 John Smith's Golden Ale, 500ml x 4 £2.89 £3.98 £2.45 0 Y 3.5 4 5

45 Sierra Nevada Torpedo Extra IPA Beer, 355ml £1.99 £1.99 £1.99 0 5.0 1 1

43 Wold Top Against the Grain Beer 500ml (Case of 8) £17.20 £17.20 £17.20 0 Y 4.8 15 4

35 Peroni Nastro Azzurro Lager Bottle, 12 x 330ml - - - 0 - 0 1

32 Beer Hawk American Craft Beer Case (15 Beers) £44.79 £46.50 £39.50 2 Y 4.3 6 1

30 Deperados Tequila Beer Cans, (6 x 330 ml) £8.39 £9.00 £8.00 0 Y - 0 1

24 Black Sheep Riggwelter Strong Yorkshire Ale, 500 ml £1.65 £1.65 £1.65 0 Y 4.5 3 1

22 Sol Mexican Beer, 12 x 330ml £10.00 £10.00 £10.00 0 5.0 1 1

20 Guinness Golden Ale, 500ml £1.33 £1.33 £1.33 0 Y 4.3 3 1

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 30

FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Marston's Classic Ale 500 ml (Pack of 12, Assorted) £16.00 £16.00 £16.00 2 Y 4.6 186 2

2 Foster's Lager Beer Can, 20 x 440ml £11.45 £13.00 £11.00 0 Y 4.4 18 3

3 Erdinger Alkoholfrei (12 x 500ml) £14.40 £14.40 £14.40 4 Y 4.7 31 4

4 Wychwood Hobgoblin Mini Keg Ale 5 Litre £15.00 £15.00 £15.00 4 Y 4.6 51 3

5 Mad About Craft Ale 330 ml (Case of 5) £14.95 £15.00 £14.35 2 Y 4.0 31 3

6 Marston's Golden Ale 500 ml (Pack of 12, Assorted) £16.51 £21.30 £16.00 2 Y 4.9 22 3

7 BrewDog: Headliner Mixed Case (12 x 330ml) £23.99 £23.99 £23.99 0 Y 4.6 25 3

8 Kona Big Wave Beer 35.5 cl (Case of 6) £11.94 £11.94 £11.94 4 Y 4.9 7 4

9 Kronenbourg 1664 Lager, 10 x 440ml £8.00 £8.00 £8.00 0 Y 5.0 4 5

10 Heineken Lager Beer, 12 x 330ml Cans £8.00 £8.00 £8.00 0 Y 5.0 2 5

11 Warsteiner 5 litre Mini Keg £18.99 £18.99 £18.99 5 Y 4.0 14 3

12 BrewDog Punk IPA 330 ml (Case of 12) £19.36 £20.20 £19.20 6 Y 4.9 20 1

13 Paulaner Munich Mini Keg Beer 5 Litre £21.85 £21.90 £20.55 2 Y 4.8 16 3

14 Wychwood Beers of Character 12x500ml Mixed Pack £16.00 £16.00 £16.00 0 Y 5.0 4 3

15 Peroni Nastro Azzurro Premium Lager Beer, 10 x 33cl £12.56 £13.00 £12.00 0 Y 5.0 1 1

16 13 Guns IPA Beer Cans 330 ml (Case of 12) £17.45 £17.89 £17.15 2 Y 4.5 16 3

17 Mad About World Lager Gift Set 330 ml (Case of 5) £15.00 £15.00 £15.00 2 Y 4.4 15 3

18 Beavertown Neck Oil Beer Can 33 cl (Case of 12) £27.00 £27.00 £27.00 2 Y 5.0 6 3

19 Guinness Draught In Can, 10 x 440ml £8.97 £9.50 £8.00 0 Y 5.0 7 2

20 San Miguel Premium Cerveza Lager, 660ml £1.41 £1.60 £1.25 0 Y 4.6 7 2

21 Angry Orchard Crisp Apple Cider Beer 50 cl (Case of 6) £12.78 £24.99 £11.94 2 Y 4.6 14 4

22 Beavertown Gamma Ray Beer Cans 330ml (Case of 6) £15.98 £15.99 £15.83 2 Y 4.9 7 3

23 Birra Moretti Premium Italian Beer Bottles, 12 x 330ml £12.00 £12.00 £12.00 0 Y 3.0 2 2

24 Bath Ales Gem Mini Keg Beer 5 Litre £18.09 £18.09 £18.09 2 Y 5.0 3 1

25 Guinness West Indies Porter, 500ml £1.33 £1.33 £1.33 0 Y 5.0 6 1

26 Sharp's Brewery Doom Bar Ale, 500ml £1.72 £1.79 £1.50 0 Y 4.4 7 1

27 Badger Golden Glory Ale, 500ml £1.33 £1.33 £1.33 0 Y 5.0 3 3

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 31

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

28 Guinness Surger Cans 520 ml - Case of 24 (Surger Unit Sold Separately) £44.94 £44.94 £44.94 6 Y 4.7 133 1

29 Old Dominion Root Beer 355 ml (Case of 12) £15.48 £15.48 £15.48 0 Y 4.7 10 1

30 Guinness Golden Ale, 500ml £1.33 £1.33 £1.33 0 Y 4.3 3 1

31 Guinness Dublin Porter, 500ml £1.33 £1.33 £1.33 0 Y 4.0 4 1

32 Amstel Bier Beer Cans, 10x440ml £8.00 £8.00 £8.00 0 Y - 1 1

33 Sierra Nevada Pale Ale Beer, 355ml £1.79 £1.79 £1.79 0 Y 5.0 3 1

34 CISK Finest Quality Maltese Lager Beer (Case of 24) £28.99 £28.99 £28.99 2 Y 4.6 83 3

35 Greene King Craft Ale Collection Gift Set with Chalice Glass 330 ml (Case of 4) £15.00 £15.00 £15.00 2 Y 3.9 15 5

36 Kwak Gift Pack (4 x 33cl + 1 Glass & Stand) £26.26 £27.99 £21.43 4 4.9 16 4

37 Heineken Lager Beer Bottle, 24 x 330ml £16.00 £16.00 £16.00 0 Y 5.0 3 1

38 Staropramen Premium Beer, 660ml £1.49 £1.49 £1.49 0 4.3 3 3

39 Coors Light, 10 x 440ml £7.99 £7.99 £7.99 0 Y 5.0 1 1

40 Heineken Premium Lager Beer Bottle (12 x 330ml) £8.00 £8.00 £8.00 0 Y 5.0 2 6

41 Badger Hopping Hare Ale, 500ml £1.33 £1.33 £1.33 0 Y 5.0 2 1

42 Badger Fursty Ferret Pale Ale, 500ml £1.56 £1.64 £1.25 0 Y 4.8 6 3

43 J Walker Green Label Blended Malt Whisky 70cl £41.17 £44.50 £40.69 16 Y 4.8 22 1

44 Guinness Original, 500ml £1.46 £1.79 £1.33 0 Y 5.0 5 1

45 Guinness Golden Ale 500 ml (Case of 8) £10.64 £10.64 £10.64 6 Y 4.6 7 5

46 Brewdog Punk IPA Beer Gift Pack £14.00 £14.00 £14.00 3 Y 4.3 18 3

47 Foster's Lager Beer Can, 4 x 440ml £2.43 £3.24 £1.96 0 Y 4.0 3 5

48 Sierra Nevada Pale Ale Beer Cans 355 ml (Pack of 12) £21.79 £21.79 £21.79 2 Y 5.0 1 3

49 Foster's Lager Beer Can, 12 x 440ml Cans £7.85 £8.00 £7.09 0 Y 5.0 2 3

50 Singha Thai Lager Beer, 630ml £1.77 £1.77 £1.77 0 Y 4.7 3 2

51 Blind Pig Rum and Poached Pear Cider 50 cl (Case of 6) £20.15 £24.99 £18.99 2 Y 4.8 8 4

52 Abbot Ale Greene King Abbot Ale, 500 ml £1.39 £1.49 £1.33 0 Y 4.5 3 1

53 BrewDog: Vagabond (12 x 330ml) £23.72 £23.88 £21.38 2 Y 4.7 9 1

54 Badger Legendary Tangle Foot Ale, 500ml £1.64 £1.79 £1.25 0 Y 5.0 3 1

FastMovers 100 Products (Continued)

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

55 John Smith's Golden Ale, 500ml x 4 £2.89 £3.98 £2.45 0 Y 3.5 4 5

56 Sierra Nevada Torpedo Extra IPA Beer, 355ml £1.99 £1.99 £1.99 0 5.0 1 1

57 Anchor Steam Craft Beer 35.5 cl (Case of 6) £10.93 £14.43 £10.74 0 Y 4.5 3 4

58 Wold Top Against the Grain Beer 500ml (Case of 8) £17.20 £17.20 £17.20 0 Y 4.8 15 4

59 Black Sheep Riggwelter Strong Yorkshire Ale, 500 ml £1.65 £1.65 £1.65 0 Y 4.5 3 1

60 Tusker Lager (12 x 500ml) £26.42 £33.94 £18.58 5 4.7 24 1

61 Wychwood Hobgoblin Gold 500ml Can (Case of 12) £13.50 £13.50 £13.50 2 Y 5.0 1 1

62 Einstok White Ale 330 ml (Case of 12) £23.88 £23.88 £23.88 2 Y 5.0 2 1

63 Sierra Nevada Pale Ale Beer 35 cl (Case of 6) £10.30 £10.30 £10.30 2 Y 4.3 4 4

64 Happy Birthday Beer Box £32.95 £32.95 £32.95 0 4.9 19 1

65 Kona Longboard Lager Beer 35.5 cl (Case of 6) £14.72 £14.99 £14.29 0 Y 5.0 1 4

66 Peroni Nastro Azzurro Lager Bottle, 12 x 330ml - - - 0 - 0 1

67 Cisk Maltese Lager Beer - 12 x 330ml £13.98 £13.98 £13.98 0 4.6 25 1

68 Blind Pig Bourbon and Blueberry Cider 50 cl (Case of 6) £21.59 £24.99 £18.99 2 Y 5.0 4 4

69 Beer Hawk American Craft Beer Case (15 Beers) £44.79 £46.50 £39.50 2 Y 4.3 6 1

70 Black Sheep Golden Sheep Fine Pale Ale, 500 ml £1.33 £1.33 £1.33 0 Y 2.5 3 1

71 Deperados Tequila Beer Cans, (6 x 330 ml) £8.39 £9.00 £8.00 0 Y - 0 1

72 Fentimans Traditional Shandy, 275ml £1.45 £1.45 £1.45 0 Y 4.0 1 1

73 Bass Shandy 24x 330ml Cans £11.02 £12.82 £10.95 2 4.5 6 1

74 Alhambra Reserva 1925 Lager 33 cl (Case of 6) £14.04 £19.99 £9.99 2 Y 5.0 3 4

75 Blind Pig Whiskey, Honey and Apple Cider 50 cl (Case of 6) £20.57 £25.99 £18.99 2 Y 5.0 4 4

76 Beer Hawk British Beer Case (15 Beers) £43.54 £45.50 £38.50 2 Y 4.2 10 2

77 St Peters Brewery India Pale Ale (IPA) Beer Kit £24.05 £24.50 £23.91 10 Y 4.1 18 2

78 Cobra Premium Beer, 660ml £1.77 £1.77 £1.77 0 4.0 2 6

79 Sol Mexican Beer, 12 x 330ml £10.00 £10.00 £10.00 0 5.0 1 1

80 BrewDog: Dead Pony Club Can (12 x 330 ml) £20.54 £21.48 £19.98 3 Y 4.2 5 3

81 Camden Hells Lager Beer Cans 330 ml (Case of 12) £22.68 £22.68 £22.68 2 5.0 3 1

82 Discworld Ales : Heritage Collection 4 Bottle Presentation Pack (Version 4) £9.99 £9.99 £9.99 0 5.0 1 3

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

83 Superbock - Premium Portuguese Lager Beer - 24 x 330 ml - 5.1% ABV £28.84 £30.99 £28.20 4 4.9 19 1

84 Erdinger Dunkel (12 x 500ml) £21.95 £30.99 £21.00 5 Y 5.0 6 1

85 John Smith's Extra Smooth, 4 x 440ml Cans £2.78 £3.50 £2.08 0 Y 3.0 3 5

86 Coopers Original Pale Ale 375 ml (Case of 12) £18.88 £25.40 £15.99 5 Y 5.0 3 4

87 Guinness Foreign Extra Stout, 330ml £1.33 £1.33 £1.33 0 4.0 3 1

88 Beer Hawk Belgian Beer Case (15 Beers) £46.42 £50.00 £41.00 2 4.8 14 2

89 Brooklyn Lager 35.5 cl (Case of 12) £21.48 £21.48 £21.48 0 Y 3.8 5 4

90 John Smith's Original Bitter, 4 x 440ml Cans £2.65 £3.20 £1.98 0 Y 4.0 1 6

91 Cockburn's Special Reserve Port NV 75 cl £11.81 £12.00 £9.00 3 Y 5.0 2 1

92 Desperados Tequila Beer - 24 x 330ml £34.95 £34.95 £34.95 7 5.0 10 2

93 Brooklyn Lager Cans (12 x 355ml) £25.26 £30.79 £15.00 4 Y 5.0 4 1

94 Adnams Broadside Ale, 500 ml £1.63 £1.65 £1.60 0 Y 5.0 2 1

95 Little Creatures IPA Beer 330 ml (Case of 12) £27.89 £30.06 £26.02 4 Y 4.3 4 3

96 Guinness Draught In Can, 8 x 440ml £6.71 £7.13 £6.47 0 4.5 2 1

97 Badger Golden Champion Ale, 500ml £1.74 £1.79 £1.60 0 Y 4.7 4 3

98 Brewdog Dead Pony Club, 330ml £5.75 £5.75 £5.75 5 - 0 1

99 Bitburger Pils Beer 4.8 Percent Above Mini Keg 5 L £11.11 £11.29 £10.99 4 4.5 20 1

100 San Miguel Fresca Lager, 4 x 330ml Cans £4.00 £4.49 £3.50 0 Y 5.0 1 3

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Best Selling Product Benchmarks

Amazon FastMovers

UK ChocolateAugust 2016 Report

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 35

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

20DaysAverage Tenure

22New Arrivals

4.6Average Product Rating

£881Average Price

38%Prime-Eligible

18Max Number of Price Changes

4Average Number of Price Changes

102Average Reviews

3AverageImages

7%Subscribe & Save

3%Prime Pantry

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 36

FastMovers

BrandsBrand Number of Products

Grenade 5

Nakd 4

Naked 4

Green & Black's 3

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FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Kinder Bueno, 43G £0.47 £0.60 £0.35 10 5.0 2 1

Lindt Chocolate Selection, 428g £19.52 £27.59 £13.46 7 Y 4.7 199 3

Galaxy Counters chocolate Pouch, 112 g £1.36 £3.03 £1.00 7 4.0 2 4

Terry's Chocolate Orange Milk, 157g £1.00 £1.00 £1.00 0 - 0 1

Toot Sweets the Sweet Box Chocolate Bars Selection Mixed Sweets Assortment Gift Box £7.99 £7.99 £7.99 0 3.9 10 2

Kinder Happy Hippo Hazelnut 5 x 103.5 g (Pack of 10, Total 50 Bars) £11.21 £11.32 £11.12 11 Y 4.8 46 4

Kinder Surprise, 3 x 20g Chocolates £1.74 £2.00 £1.60 0 4.7 3 1

The London Chocolate Company Gin and Tonic Truffles Gift Box, 110g £10.93 £11.00 £9.99 0 Y 4.7 6 4

Maltesers Fairtrade Pouch, 103 g £3.94 £7.98 £1.00 3 5.0 1 3

Milk Chocolate Foiled Medals (Pack of 10) £18.06 £19.95 £15.50 3 4.5 16 3

Cadbury Selection Chocolate Bouquet - Sweet Hamper Tree - Perfect Gift £14.28 £18.95 £13.95 0 4.7 6 2

Alpen Fruit and Nut With Milk Chocolate Cereal Bar 29 g (Pack of 24) £9.00 £9.55 £4.80 6 Y 4.6 32 4

Vegan Chocolate and Snack Treat Hamper Gift Box £25.00 £25.00 £25.00 0 Y 5.0 6 2

Nakd Pecan Pie 35 g (Pack of 18) £13.24 £14.76 £9.00 20 Y 4.3 626 1

Milk Chocolate iPhone Replica £1.97 £1.99 £1.87 11 4.2 71 4

Limited Edition LION WHITE CHOCOLATE Bar by Nestle - Full box of 40 x 42g Bars £14.54 £15.65 £13.00 15 4.6 84 1

Purple Foil Chocolate Hearts Wedding Favours x50 £5.38 £5.48 £5.19 13 4.7 73 1

Kind Bar, Dark Chocolate / Nuts & Sea Salt 40 g (Pack of 12) £17.80 £17.80 £17.80 18 Y 4.4 20 7

Nakd Berry Cheeky Bar 30 g (Pack of 18) £10.73 £11.49 £10.49 11 Y 4.4 45 1

M & M's Peanut Pouch Maxi 1 kg £9.01 £9.30 £8.30 10 Y 4.6 29 3

Bounce Almond Protein Hit Energy Balls 49 g (Pack of 12) £19.40 £22.01 £18.88 22 4.4 159 4

Cadbury Drinking Chocolate 1KG Tub £8.09 £8.99 £7.33 14 Y 4.6 46 1

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FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

72 Kinder Bueno, 43G £0.47 £0.60 £0.35 10 5.0 2 1

61 Green and Black's Organic Dark Chocolate 85 Percent Cocoa 100 g (Pack of 5) £8.94 £10.00 £7.50 13 Y 4.9 111 5

48 Topic Chocolate Bar 4-Pack, 188g £1.00 £1.00 £1.00 0 Y 4.0 1 5

46 Monty Bojangles Choccy Scoffy Curious Truffles 150g £5.96 £6.03 £5.90 5 Y 4.9 16 2

45 Booja-Booja Organic Gourmet Selection, 237g £18.75 £21.73 £18.00 26 4.9 54 4

41 Lindt Chocolate Selection, 428g £19.52 £27.59 £13.46 7 Y 4.7 199 3

38 Moo Free Organic Dairy Free Chocolate Bar 100 g (Pack of 4) £10.01 £10.45 £10.00 13 Y Y 4.4 65 3

36 Galaxy Counters chocolate Pouch, 112 g £1.36 £3.03 £1.00 7 4.0 2 4

35 CAROL ANNE DARK CHOCOLATE COFFEE BEANS - 1KG £10.73 £10.85 £9.69 5 Y 4.8 83 1

35 Terry's Chocolate Orange Milk, 157g £1.00 £1.00 £1.00 0 - 0 1

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-57 Grenade Carb Killa High Protein and Low Carb Bar, Cookies and Cream - 12 x 60 g £19.35 £19.35 £19.35 19 Y Y 4.7 345 3

-56 Grenade Carb Killa High Protein and Low Carb Bar, Caramel Chaos - 12 x 60 g £19.27 £19.35 £18.95 22 Y Y 4.7 345 3

-53 Grenade Carb Killa High Protein and Low Carb Bar, Fudge Brownie - 12 x 60 g £19.65 £24.05 £19.35 17 Y Y 4.7 345 3

-50 Ferrero Raffaello 24 Pieces 240 g (Pack of 2) £12.16 £17.94 £10.00 14 4.8 74 5

-46 Maltesers Chocolate Box 120g £1.50 £1.50 £1.50 0 4.5 6 6

-40 Nakd Cocoa Delight Gluten Free Bar 35 g (Pack of 24) £16.87 £18.00 £14.22 8 4.7 39 2

-39 Cadbury Dairy Milk Chocolate Bar, 4 x 36g £1.50 £1.50 £1.50 0 Y - 0 1

-39 Nestle Quality Street Matchmakers Orange Flavoured Chocolate Sticks, 130g £1.48 £1.75 £1.00 0 5.0 5 1

-37 Quality Street Matchmakers Cool Mint Chocolates 130g £1.33 £1.75 £1.00 0 Y 4.4 14 5

-36 Maltesers Fun Size Chocolate Bag, 195g £2.24 £2.50 £1.50 0 5.0 6 5

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FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Finest Belgian Milk Chocolate Bag 900g - Suitable for a Chocolate Fountain - Chocolates £9.45 £9.45 £9.45 4 Y 4.8 427 7

2 Great Lakes Unflavored Gelatin, Kosher, 16 Oz £15.14 £17.99 £13.99 11 Y 4.7 131 5

3 M&M's Crispy Milk Chocolate Pouch, 141g £1.00 £1.00 £1.00 0 5.0 14 5

4 Nakd Cocoa Orange Gluten Free Bar 35 g (Pack of 18) £13.75 £16.22 £11.60 27 4.3 626 3

5 50 x 12ml UHT Semi Skimmed Milk Sticks by Dairystix £4.65 £4.99 £4.20 7 4.7 173 1

6 Cadbury Treasure Box £10.00 £10.00 £10.00 0 4.3 209 1

7 Galaxy Smooth Milk Full Size Chocolate Bar, 4 x 42g Bars £1.00 £1.00 £1.00 0 5.0 12 5

8 Milky Way Milk Chocolate Bar, 6 x 21.5g £1.00 £1.00 £1.00 0 4.7 10 5

9 Clif Bar Energy Bar Chocolate Chip 68 g (Pack of 12) £15.08 £18.00 £13.50 23 Y 4.7 31 5

10 Galaxy Ripple Full Size Bars, 4 x 33g £1.05 £1.50 £1.00 0 4.9 9 5

11 Monty Bojangles Choccy Scoffy Curious Truffles 150g £5.96 £6.03 £5.90 5 Y 4.9 16 2

12 Nakd Cashew Cookie Gluten Free Bar 35 g (Pack of 18) £12.02 £16.71 £9.00 23 4.3 626 5

13 The Gourmet Chocolate Pizza 7 inch Crunchy Munchy Chocolate Pizza £12.46 £16.01 £11.30 16 Y 4.5 108 2

14 Cadbury Dairy Milk 850g Large Bar by Cadbury Gifts Direct £12.45 £12.69 £11.39 4 4.7 78 2

15 Twix Fingers, 9 x 23g £1.15 £1.60 £1.00 0 4.8 11 5

16 Lindt Lindor Strawberry and Cream Lindor 200 g £6.06 £7.95 £3.50 28 Y 4.6 177 3

17 Nakd Berry Delight Gluten Free Bar 35 g (Pack of 18) £11.54 £14.48 £10.49 24 4.3 626 3

18 Sugar-Free Reese's Peanut Butter Cup Miniatures £4.48 £5.59 £2.95 7 4.0 67 1

19 M&M's Chocolate Peanut Sharing Pouch, 300g £1.63 £2.00 £1.50 0 4.7 9 5

20 Green and Black's Organic Dark Chocolate 85 Percent Cocoa 100 g (Pack of 5) £8.94 £10.00 £7.50 13 Y 4.9 111 5

21 Trek Cocoa Coconut Flapjack Bar 50 g (Pack of 16) £14.32 £17.04 £9.99 13 Y 4.5 218 1

22 Finest Belgian Milk Chocolate Bags 900g x 3 - Chocolate Fountain Chocolate £25.95 £25.95 £25.95 2 Y 4.9 119 6

23 M&M's Milk Chocolate Pouch, 165g £1.09 £1.50 £1.00 0 4.8 4 5

24 Kinder Bueno Twin Bar, 4 x 43g Bars £1.50 £1.50 £1.50 0 5.0 9 1

25 Galaxy Smooth Milk Chocolate Block, 114g £1.00 £1.00 £1.00 0 4.9 9 5

26 M&M's Chocolate Peanut Pouch, 165g £1.07 £1.50 £1.00 0 5.0 10 5

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FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

27 GuyLian Original Praline Seashells Chocolates in Double Layered Gift Box 500 g £12.25 £13.95 £10.39 5 4.5 42 2

28 Ferrero Rocher, 300g (Pack of 3) £20.67 £23.99 £18.40 14 4.7 93 5

29 Kinder Bueno, 43G £0.47 £0.60 £0.35 10 5.0 2 1

30 Milk Chocolate 22mm Gold £1 Coins (pack of 100) £8.33 £9.06 £8.28 3 3.7 35 3

31 Booja-Booja Organic Gourmet Selection, 237g £18.75 £21.73 £18.00 26 4.9 54 4

32 Moo Free Organic Dairy Free Chocolate Bar 100 g (Pack of 4) £10.01 £10.45 £10.00 13 Y Y 4.4 65 3

33 30 x Gold Foil Pirates Themed Milk Chocolate Money Coins Loot £3.67 £4.99 £3.50 6 4.6 30 2

34 Ombar Coco Milk Bar 35 g (Pack of 10) £17.55 £17.79 £17.50 9 Y Y 4.9 16 5

35 Holdsworth Exquisite Handmade Chocolates a Contemporary Twist on Some Old Fashioned Favorites 200 g £11.19 £13.99 £10.99 0 4.2 22 1

36 Nakd Banana Bread Raw Fruit, Nut and Oat Bar 30 g (Pack of 18) £11.17 £14.77 £9.47 17 Y 4.3 626 1

37 WALKERS NONSUCH Assorted Toffees and Chocolate Eclairs Bulk Bags 2.5 kg £16.16 £16.50 £15.99 7 Y Y 4.8 121 4

38 Grenade Carb Killa High Protein and Low Carb Bar, White Chocolate Cookie - 12 x 60 g £19.18 £19.35 £18.90 13 Y 4.7 345 4

39 Chocolate Beans 1 kilo bag £7.74 £7.76 £7.74 10 4.6 58 1

40 Grenade Carb Killa High Protein and Low Carb Bar, Dark Chocolate Mint - 12 x 60 g £19.25 £19.35 £18.95 18 Y 4.7 345 3

41 100 x 12ml UHT Semi Skimmed Milk Sticks by Dairystix £7.13 £7.49 £6.88 6 4.3 69 1

42 Cliff Bar Builder Bar , Peanut Butter , 2.40-Ounce (Pack of 12) £20.15 £24.95 £17.72 8 Y 5.0 9 1

43 Callebaut Chocolate Dark 70.4 Percent Easi-Melt Buttons Callets 2.5 Kg £19.31 £22.50 £16.25 3 5.0 22 1

44 - £1.00 £1.00 £1.00 0 - - 4.0 1 0

45 Cadbury Crunchie Chocolate Bar, 4 x 32g £1.25 £1.43 £1.00 0 5.0 2 1

46 Milk Chocolate Gold Pirate Coins 1kg Bag (Approx 180 coins) £13.95 £16.74 £12.00 5 4.6 51 1

47 Nakd Cocoa Mint Gluten Free Bar 35 g (Pack of 18) £12.55 £14.76 £11.87 23 Y 4.4 45 5

48 Chocolate Game Controller 70g £4.72 £4.95 £4.49 12 Y 4.2 225 3

49 M&Ms Peanut Butter Large 144g Peg Bag x1 £3.38 £3.65 £3.18 9 4.4 42 1

50 - £1.00 £1.00 £1.00 0 - - 4.5 2 0

51 Topic Chocolate Bar 4-Pack, 188g £1.00 £1.00 £1.00 0 Y 4.0 1 5

FastMovers 100 Products (Continued)

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

52 Cadbury Timeout Wafer Bars, 7 x 21.2g £1.18 £1.55 £1.00 0 5.0 1 1

53 Kinder Chocolate, 16 x 12.5g Bars £1.70 £2.00 £1.50 0 5.0 2 1

54 Bounty Chocolate Bar, 7 Per Pack £1.87 £2.00 £1.50 0 4.7 12 5

55 Mars Fun Size Family Favourites Variety Pack, 358g £3.42 £3.46 £2.62 0 Y 5.0 6 5

56 Reese's Mini Peanut Butter Cups Pouch, 226g £2.13 £2.50 £2.00 0 4.5 10 5

57 American Peanut Butter M&M's: Large 1304g, (46oz), Bag £21.63 £24.99 £13.22 8 Y 4.4 36 5

58 CAROL ANNE DARK CHOCOLATE COFFEE BEANS - 1KG £10.73 £10.85 £9.69 5 Y 4.8 83 1

59 Lindt Lindor Milk Chocolate Cornet 337 g (Pack of 2) £15.56 £19.59 £12.00 23 4.6 128 3

60 Lindt Chocolate Selection, 428g £19.52 £27.59 £13.46 7 Y 4.7 199 3

61 Chocolate Covered Raisins 1 kilo bag £7.42 £7.81 £6.69 14 Y 4.1 88 1

62 Green and Black's Organic Dark Chocolate 100 g (Pack of 5) £9.77 £10.61 £7.50 13 4.8 39 5

63 Reese's American Chocolate Selection Gift Box £6.63 £7.95 £5.97 4 4.0 103 1

64 Nakd Ginger Bread Raw Bar 35 g (Pack of 18) £12.27 £14.99 £9.00 10 Y 4.3 626 5

65 Galaxy Counters chocolate Pouch, 112 g £1.36 £3.03 £1.00 7 4.0 2 4

66 Terry's Chocolate Orange Milk, 157g £1.00 £1.00 £1.00 0 - 0 1

67 Kinder Chocolate, 6 x 21g £1.21 £1.25 £1.00 0 5.0 7 1

68 Grenade Carb Killa High Protein and Low Carb Bar, Caramel Chaos - 12 x 60 g £19.27 £19.35 £18.95 22 Y Y 4.7 345 3

69 Toot Sweets the Sweet Box Chocolate Bars Selection Mixed Sweets Assortment Gift Box £7.99 £7.99 £7.99 0 3.9 10 2

70 Charbonnel et Walker Pink Marc de Champagne Truffles 135 g £10.25 £12.95 £9.99 5 4.8 53 4

71 Grenade Carb Killa High Protein and Low Carb Bar, Cookies and Cream - 12 x 60 g £19.35 £19.35 £19.35 19 Y Y 4.7 345 3

72 Grenade Carb Killa High Protein and Low Carb Bar, Fudge Brownie - 12 x 60 g £19.65 £24.05 £19.35 17 Y Y 4.7 345 3

73 Maltesers Chocolate Box 120g £1.50 £1.50 £1.50 0 4.5 6 6

74 Galaxy Salted Caramel Chocolate Bar, 135g £1.00 £1.00 £1.00 0 4.0 3 5

75 Maltesers Fun Size Chocolate Bag, 195g £2.24 £2.50 £1.50 0 5.0 6 5

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

76 Galaxy Ripple, 7 x 33g £1.90 £2.00 £1.50 0 4.9 7 5

77 Kinder Happy Hippo Hazelnut 5 x 103.5 g (Pack of 10, Total 50 Bars) £11.21 £11.32 £11.12 11 Y 4.8 46 4

78 Quality Street Matchmakers Cool Mint Chocolates 130g £1.33 £1.75 £1.00 0 Y 4.4 14 5

79 Kinder Bueno White Milk and Hazelnuts, 4 x 39g £1.50 £1.50 £1.50 0 5.0 5 1

80 Kinder Surprise, 3 x 20g Chocolates £1.74 £2.00 £1.60 0 4.7 3 1

81 The London Chocolate Company Gin and Tonic Truffles Gift Box, 110g £10.93 £11.00 £9.99 0 Y 4.7 6 4

82 - £1.50 £1.50 £1.50 0 - - - 0 0

83 Maltesers Fairtrade Pouch, 103 g £3.94 £7.98 £1.00 3 5.0 1 3

84 Milk Chocolate Foiled Medals (Pack of 10) £18.06 £19.95 £15.50 3 4.5 16 3

85 Cadbury Selection Chocolate Bouquet - Sweet Hamper Tree - Perfect Gift £14.28 £18.95 £13.95 0 4.7 6 2

86 Alpen Fruit and Nut With Milk Chocolate Cereal Bar 29 g (Pack of 24) £9.00 £9.55 £4.80 6 Y 4.6 32 4

87 Vegan Chocolate and Snack Treat Hamper Gift Box £25.00 £25.00 £25.00 0 Y 5.0 6 2

88 Nakd Pecan Pie 35 g (Pack of 18) £13.24 £14.76 £9.00 20 Y 4.3 626 1

89 Galaxy Cookie Crumble Chocolate Bar, 114g £1.00 £1.00 £1.00 0 5.0 3 5

90 Kit Kat 4 Finger (Pack of 24) £13.99 £13.99 £13.99 24 Y 4.7 82 1

91 Milk Chocolate iPhone Replica £1.97 £1.99 £1.87 11 4.2 71 4

92 Limited Edition LION WHITE CHOCOLATE Bar by Nestle - Full box of 40 x 42g Bars £14.54 £15.65 £13.00 15 4.6 84 1

93 Purple Foil Chocolate Hearts Wedding Favours x50 £5.38 £5.48 £5.19 13 4.7 73 1

94 Nestle Quality Street Matchmakers Orange Flavoured Chocolate Sticks, 130g £1.48 £1.75 £1.00 0 5.0 5 1

95 Kind Bar, Dark Chocolate / Nuts & Sea Salt 40 g (Pack of 12) £17.80 £17.80 £17.80 18 Y 4.4 20 7

96 Nakd Berry Cheeky Bar 30 g (Pack of 18) £10.73 £11.49 £10.49 11 Y 4.4 45 1

97 M & M's Peanut Pouch Maxi 1 kg £9.01 £9.30 £8.30 10 Y 4.6 29 3

98 Green and Black's Organic Cocoa Rich Milk Chocolate 100 g (Pack of 5) £9.53 £10.61 £7.50 12 5.0 22 5

99 Bounce Almond Protein Hit Energy Balls 49 g (Pack of 12) £19.40 £22.01 £18.88 22 4.4 159 4

100 Cadbury Drinking Chocolate 1KG Tub £8.09 £8.99 £7.33 14 Y 4.6 46 1

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Best Selling Product Benchmarks

Amazon FastMovers

UK GroceryAugust 2016 Report

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Best Selling Amazon UK Brands - Special Report, Q3 2016| 44

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

25DaysAverage Tenure

18New Arrivals

4.6Average Product Rating

£1383Average Price

77%Prime-Eligible

20Max Number of Price Changes

4Average Number of Price Changes

468Average Reviews

5AverageImages

47%Subscribe & Save

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FastMovers

BrandsBrand Number of Products

Nescafe 12

Tassimo 12

Monin 3

A Quarter Of 2

Aptamil 2

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FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Matchæologist - Hyperpremium Matcha Green Tea Powder · Highest Quality Ceremonial Grade Artisanal Matcha 20g (Meiko - Full-bodied with Subtle Floral Aromas)

£11.90 £11.90 £11.90 2 4.7 192 9

Goddards Silver Dip 265ml £5.51 £5.80 £5.47 5 4.5 203 1

Clear Food Cosmetic Grade USP Kosher Vegetable Glycerine Glycerol (1000ml / 1L) [FREE UK Post*] £6.89 £6.89 £6.89 0 4.8 366 1

Morrisons British Semi Skimmed Milk, 4 Pints, 2.272L - - - 0 - 0 2

Jelly Belly Bean Boozled Jelly Beans 3.5 Oz With Spinner Wheel Game, 3Rd Edition £7.29 £7.32 £7.28 16 Y 4.4 129 6

Brockmans Gin 70 cl £31.68 £32.73 £30.49 27 Y 4.8 107 1

Aperol Liqueurs 70 cl £10.78 £16.94 £10.00 21 Y 4.8 60 2

Tommee Tippee Closer to Nature Colour My World Feeding Bottles Girl Decorated Different Colour 260ml x 6 £17.71 £22.19 £10.00 9 Y 4.7 351 3

Fireball Whisky 70 cl £15.20 £15.40 £14.99 17 Y 4.6 210 3

Malibu Caribbean Coconut Rum, 100 cl £15.21 £25.89 £13.00 5 Y 4.9 45 3

illy Espresso Classic Roast Coffee Beans 250g £5.92 £6.50 £4.50 20 Y 4.6 156 5

Arm and Hammer Baking Soda (smaller pack) 227g £1.98 £2.08 £1.00 11 4.5 131 1

Arm & Hammer Baking Soda 454g 1LB £4.34 £7.75 £1.68 7 4.7 110 3

Absolut Vodka, 100 cl £19.91 £20.00 £18.70 4 Y 4.7 30 1

Dylon Wash & Dye Black Machine Dye Fabric Large 350G £5.25 £5.25 £5.18 19 4.2 745 1

Aptamil Stage 3 Growing Up Milk Powder 900 g (Pack of 6) £57.00 £57.00 £57.00 5 Y Y 4.8 7 7

TASSIMO Cadbury Hot Chocolate Drink 16 discs, 8 servings (Pack of 5, Total 80 discs/pods, 40 servings) £18.04 £19.85 £17.40 28 Y Y 4.3 838 1

Optima Montmorency Cherry Juice Super Concentrate 500ml £9.49 £9.49 £9.49 29 Y 4.5 240 1

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FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

63Matchæologist - Hyperpremium Matcha Green Tea Powder · Highest Quality Ceremonial Grade Artisanal Matcha 20g (Meiko - Full-bodied with Subtle Floral Aromas)

£11.90 £11.90 £11.90 2 4.7 192 9

49 50 Original Nespresso Coffee Capsules (Mixed) £24.97 £25.99 £22.99 32 Y 4.5 433 6

39 BerryWorld Fresh British Strawberries 400g - - - 0 - 0 3

39 100ml Peppermint Pure Essential Oil £7.49 £7.49 £7.49 0 4.5 748 1

39 Walden Farms Original Barbeque Sauce 355ml £3.73 £3.99 £3.00 8 3.8 105 1

36 Cafédirect Fairtrade Machu Picchu Organic Roast & Ground Coffee 227g (Pack of 2) £5.61 £7.00 £5.00 11 4.8 111 8

34 Meridian Natural Crunchy Peanut Butter With No Added Salt 1 Kg (Pack of 2) £10.95 £10.98 £10.73 23 Y 4.7 183 6

34 50 Nespresso Capsules Special Mixed Variety £24.87 £24.99 £24.49 36 Y 4.3 465 6

33 Lucy Bee Extra Virgin Fair Trade Organic Raw Coconut Oil 1 Litre £16.01 £17.29 £15.25 15 Y Y 4.9 287 6

32 Goddards Silver Dip 265ml £5.51 £5.80 £5.47 5 4.5 203 1

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-73 50 Original Nespresso Coffee Capsules (Mixed) £24.54 £24.54 £24.54 17 Y 4.5 433 6

-59 Jelly Belly Bean Boozled Jelly Beans 3.5 Oz With Spinner Wheel Game, 3Rd Edition £7.28 £7.28 £7.28 14 Y - 129 6

-51 Kraken Black Spiced Rum 1 L £28.43 £28.57 £27.86 6 Y 4.9 233 2

-50 Talisker Skye Single Malt Scotch Whisky 70 cl £27.83 £32.00 £25.00 20 Y 4.7 111 6

-46 100 NESPRESSO CAPSULES MIXED VARIETY £52.02 £52.99 £49.99 42 Y 4.4 182 2

-45 Bollinger Special Cuvee Champagne NV 75 cl Gift Box £37.36 £40.00 £30.00 11 Y 4.8 91 3

-40 Finest Belgian Milk Chocolate Bag 900g - Suitable for a Chocolate Fountain - Chocolates £9.45 £9.45 £9.45 4 Y 4.8 427 7

-39 Vita Coco 100% Natural Coconut Water 330ml (Pack of 12) £13.40 £14.97 £11.97 32 4.5 281 1

-36 Nakd Cocoa Orange Gluten Free Bar 35 g (Pack of 18) £13.75 £16.22 £11.60 27 4.3 626 3

-36 - - - - 0 - - - 0 0

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FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 TASSIMO Costa Americano 16 T DISCs (Pack of 5, Total 80 T DISCs/pods) £15.70 £19.85 £15.00 53 Y Y 4.8 1,524 7

2 TASSIMO Costa Latte coffee 16 discs, 8 servings (Pack of 5, Total 80 discs/pods, 40 servings) £24.81 £25.00 £23.79 28 Y Y 4.3 1,574 3

3 Braggs Organic Apple Cider Vinegar 946 ml £6.99 £6.99 £6.98 35 4.6 1,181 10

4 Nescafe Dolce Gusto Cappuccino 16 Capsules - Pack of 3 (Total 48 Capsules, 24 Servings) £10.64 £10.65 £10.50 47 Y Y 4.7 819 9

5 Nescafe Dolce Gusto Caffè Americano 16 Capsules - Pack of 3 (Total 48 Capsules, 48 Servings) £10.81 £11.97 £10.50 37 Y Y 4.7 605 1

6 Lucy Bee Extra Virgin Fair Trade Organic Raw Coconut Oil 500ml £9.50 £9.67 £8.49 24 Y 4.8 1,906 5

7 TASSIMO Kenco Colombian 16 T DISCs (Pack of 5, Total 80 T DISCs) £15.53 £17.50 £15.00 24 Y Y 4.6 1,652 10

8 Nescafé Dolce Gusto Latte Machiato Coffee, Pack of 3 (Total 48 Capsules, 24 Servings) £10.65 £10.65 £10.65 35 Y Y 4.8 727 11

9 Nescafe Dolce Gusto Cafe Au Lait - Pack of 3 (Total 48 Capsules, 48 servings) £10.64 £10.65 £10.50 47 Y Y 4.7 646 1

10 50 Original Nespresso Coffee Capsules (Mixed) £24.97 £25.99 £22.99 32 Y 4.5 433 6

11 1 Litre Coconut Merchant Organic Raw Extra Virgin Coconut Oil £13.49 £13.49 £13.49 22 Y Y 4.8 866 1

12 TASSIMO Costa Cappuccino coffee 16 discs, 8 servings (Pack of 5, Total 80 discs/pods, 40 servings) £22.50 £22.50 £22.50 45 Y Y 4.6 659 8

13 Golden Swan White Vinegar 5 Litre (Pack of 4) £12.76 £12.79 £12.45 0 Y Y 4.8 325 3

14 Nescafe Dolce Grande Intenso Coffee Pods - Pack of 3 (16 Capsules x 3, 48 servings) £11.88 £11.97 £10.50 30 Y Y 4.7 373 6

15 Vitacoco Natural Coconut Water 1 Litre (6 Pack) £13.75 £16.84 £12.00 19 Y Y 4.5 74 8

16 Lavazza Qualita Rossa Coffee Beans, 1kg £11.48 £13.88 £10.00 70 Y Y 4.7 649 8

17 Nescafe Dolce Gusto Chococino 16 Capsules, 8 Servings - Pack of 3 (Total 48 Capsules, 24 Servings) £10.66 £10.67 £10.50 41 Y Y 4.7 883 14

18 Fever Tree Ultimate Gin and Tonic Collection (Case of 8) £12.00 £12.00 £12.00 2 Y 4.7 59 3

19 TASSIMO Carte Noire Latte Macchiato 16 discs, 8 Servings (Pack of 5, Total 80 discs, 40 servings) £22.76 £22.80 £22.50 19 4.6 1,652 1

20 Engevita Savoury Yeast Condiment With B12 125 g (Pack of 3) £8.85 £8.85 £8.84 14 Y Y 4.8 286 6

21 Moet and Chandon Imperial Brut Champagne Gift Boxed 75 cl £25.77 £26.40 £25.00 9 Y 4.5 90 4

22 Nescafé Dolce Gusto Skinny Latte Machiato, 16 Capsules - Pack of 3 (48 Capsules) £10.64 £10.65 £10.50 18 Y Y 4.7 341 7

23 Edinburgh Gin Rhubarb and Ginger Liqueur 50 cl £17.96 £18.00 £17.90 14 Y 4.9 258 3

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FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

24 TASSIMO Carte Noire Espresso Classico 16 T DISCs (Pack of 5, Total 80 T DISCs) £15.55 £17.75 £15.00 25 Y Y 4.7 263 7

25 Biona Organic Raw Virgin Coconut Oil 800 g £14.47 £15.72 £13.28 41 Y Y 4.8 1,208 4

26 Biona Organic Apple Cider Vinegar 5 L £12.49 £12.49 £12.49 31 Y Y 4.7 719 3

27 Nescafé Dolce Gusto Lungo Decaffeinated, 16 Capsules - Pack of 3 (48 Capsules) £10.64 £10.65 £10.50 19 Y Y 4.7 221 12

28 Tassimo Milk Creamer 16 Discs/Pods, Pack of 5 (80 Discs in Total) £19.95 £19.95 £19.95 26 Y Y 4.6 398 12

29 Tassimo Kenco Americano Grande 16 T DISCs (Pack of 5, Total 80 T DISCs/pods) £15.75 £19.00 £15.00 10 Y Y 4.6 307 1

30 BerryWorld Fresh British Strawberries 400g - - - 0 - 0 3

31 TASSIMO Americano Smooth (Pack of 5, Total 80 T DISCs) £16.46 £19.95 £15.00 19 Y Y 4.6 1,652 7

32 TASSIMO Cadbury Hot Chocolate Drink 16 discs, 8 servings (Pack of 5, Total 80 discs/pods, 40 servings) £17.65 £17.75 £17.50 28 Y Y 4.3 838 1

33 Nescafé Dolce Gusto Skinny Cappuccino, 16 Capsules - Pack of 3 (48 Capsules, 24 Servings) £11.97 £11.97 £11.97 30 Y Y 4.7 319 9

34 Aptamil Stage 1 First Infant Milk 200 ml (Pack of 12) £9.00 £9.00 £9.00 4 Y 4.4 10 7

35 Tassimo Costa Caramel Latte 16 discs, 8 servings (Pack of 5, Total 80 discs, 40 servings) £24.95 £24.95 £24.95 23 Y Y 4.6 491 10

36 TASSIMO Carte Noire Latte Macchiato Caramel coffee 16 T DISCs/pods - Pack of 5 £22.50 £22.50 £22.50 27 Y Y 4.4 354 7

37 22 Tassimo T Discs Pods Variety Pack £9.10 £9.23 £8.99 20 Y 4.0 897 1

38Matchæologist - Hyperpremium Matcha Green Tea Powder · Highest Quality Ceremonial Grade Artisanal Matcha 20g (Meiko - Full-bodied with Subtle Floral Aromas)

£11.90 £11.90 £11.90 2 4.7 192 9

39 Nescafé Dolce Gusto Grande 16 Capsules (Pack of 3, Total 48 Capsules/coffee pods, 24 servings) £11.79 £11.97 £10.50 23 Y Y 4.7 251 9

40 Xylitol Natural Sweetener 1Kg £9.84 £10.27 £8.79 30 Y Y 4.6 437 5

41 Kirkland Signature Canadian Maple Syrup - 1L - Grade A Dark Amber £13.05 £13.58 £12.70 23 Y 4.8 324 2

42 Meridian Organic Crunchy Peanut Butter (1 Kg) £6.94 £7.96 £6.49 26 Y 4.7 261 7

43 Total Sweet 100% Natural Xylitol, 1kg £9.69 £9.99 £9.39 24 Y Y 4.7 369 3

44 Yorkshire Tea Traditional 1200 One Cup Tea Bags 3 Kg £20.18 £20.49 £19.75 38 Y 4.9 335 3

45 Monin Premium Caramel Syrup 1 L £9.13 £9.48 £8.69 17 Y Y 4.8 266 4

46 Monkey 47 Dry Gin 50 cl £34.99 £34.99 £34.99 27 Y 4.7 137 1

FastMovers 100 Products (Continued)

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

47RealFoodSource Certified Organic Extra Virgin Cold Pressed Coconut Oil 1 Litre Eco Tub (~920g) with FREE Coconut Oil Recipe Ebook

£8.99 £8.99 £8.99 0 4.8 381 1

48 PureChimp Super Tea (Matcha Green Tea Powder) 50g - Ceremonial Grade From Japan - All Natural & Vegan £11.95 £11.95 £11.95 2 Y 4.6 321 8

49 Tassimo Twinings English Breakfast Tea 16 servings (Pack of 5, 80 servings/pods/discs in total) £17.88 £19.95 £16.78 14 Y Y 4.6 245 8

50 Monin Premium Caramel Sugar Free Syrup 1 L £9.57 £9.85 £9.33 17 Y Y 4.5 147 4

51

Retro Sweets Mega Gift Box: Jam Packed With Over 60 of the Best Retro Sweets. Perfect Birthday Gift, Get Well Soon, Congratulations or Anniversary Present Ideas For Him and Her: Boys & Girls, Mums & Dads, Men & Women Of All Ages.

£16.95 £16.95 £16.95 3 Y 4.6 685 8

52 Nescafé Dolce Gusto Cafe Lungo 16 Capsules (Pack of 3, 48 coffee pods,Total 48 Capsules, 48 Servings) £11.97 £11.97 £11.95 48 Y Y 4.7 883 7

53 100ml Peppermint Pure Essential Oil £7.49 £7.49 £7.49 0 4.5 748 1

54 Linwoods Organic Milled Flaxseed 425 g (Pack of 2) £9.46 £11.18 £5.19 23 Y 4.8 232 3

55 Lucy Bee Extra Virgin Fair Trade Organic Raw Coconut Oil 1 Litre £16.01 £17.29 £15.25 15 Y Y 4.9 287 6

56 Buy Whole Foods Bicarbonate of Soda £5.74 £5.98 £4.31 3 4.7 365 2

57 CherryActive Concentrate 946 ml £25.31 £26.68 £23.97 66 Y Y 4.6 286 7

58 "EU" Icing Colour Kit 28g (By Wilton) £12.79 £13.99 £12.16 13 Y 4.8 579 4

59 Walden Farms Original Barbeque Sauce 355ml £3.73 £3.99 £3.00 8 3.8 105 1

60 Cafédirect Fairtrade Machu Picchu Organic Roast & Ground Coffee 227g (Pack of 2) £5.61 £7.00 £5.00 11 4.8 111 8

61 Nescafé Dolce Gusto Mocha, 16 Capsules - Pack of 3 (48 Capsules, 24 Servings) £11.97 £11.97 £11.97 27 Y Y 4.7 329 13

62 Suma Whole Almonds 1 kg £12.80 £12.99 £12.79 0 Y Y 4.4 102 4

63 50 Nespresso Capsules - Luxury MIXED (Livanto, Rosabaya, Dulsao, Indriya, Fortissio Lungo) £25.32 £26.99 £24.38 36 Y 4.5 43 1

64 Jolly Ranchers Original Hard Candy, 198g £3.35 £3.55 £2.98 16 4.5 256 3

65 Meridian Natural Crunchy Peanut Butter With No Added Salt 1 Kg (Pack of 2) £10.95 £10.98 £10.73 23 Y 4.7 183 6

66 50 Nespresso Capsules Special Mixed Variety £24.87 £24.99 £24.49 36 Y 4.3 465 6

67 Bottega Gold Prosecco NV 75cl £21.95 £22.19 £21.30 17 Y 4.8 175 3

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FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

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Rating Reviews Images

68 Classikool Finest Professional 30ml Bottle of Edible Glue for Sugarcraft [FREE POST IN UK] £2.49 £2.49 £2.49 0 4.3 722 1

69 Goddards Silver Dip 265ml £5.51 £5.80 £5.47 5 4.5 203 1

70 Monin Premium Vanilla Syrup 1 L £9.36 £9.97 £9.29 15 Y Y 4.8 170 4

71 Clear Food Cosmetic Grade USP Kosher Vegetable Glycerine Glycerol (1000ml / 1L) [FREE UK Post*] £6.89 £6.89 £6.89 0 4.8 366 1

72 Marston's Classic Ale 500 ml (Pack of 12, Assorted) £16.00 £16.00 £16.00 2 Y 4.6 186 2

73 Morrisons British Semi Skimmed Milk, 4 Pints, 2.272L - - - 0 - 0 2

74 Jelly Belly Bean Boozled Jelly Beans 3.5 Oz With Spinner Wheel Game, 3Rd Edition £7.29 £7.32 £7.28 16 Y 4.4 129 6

75 Mini Lovehearts x 50 £4.10 £4.40 £4.09 13 4.9 220 3

76 TASSIMO Carte Noire Cappuccino coffee 16 discs, 8 servings (Pack of 5, Total 80 discs/pods, 40 servings) £19.95 £19.95 £19.95 25 Y Y 4.5 258 7

77 Brockmans Gin 70 cl £31.68 £32.73 £30.49 27 Y 4.8 107 1

78 Nescafé Dolce Gusto Barista Coffee pods (Pack of 3, Total 48 Capsules, 48 servings) £11.97 £11.97 £11.97 24 Y Y 4.7 169 1

79 Tree of Life Organic Pumpkin Seeds 1 Kg £10.87 £10.87 £10.87 6 Y Y 4.8 111 5

80 Aperol Liqueurs 70 cl £10.78 £16.94 £10.00 21 Y 4.8 60 2

81 Finest Belgian Milk Chocolate Bag 900g - Suitable for a Chocolate Fountain - Chocolates £9.45 £9.45 £9.45 4 Y 4.8 427 7

82 Tommee Tippee Closer to Nature Colour My World Feeding Bottles Girl Decorated Different Colour 260ml x 6 £17.71 £22.19 £10.00 9 Y 4.7 351 3

83 Fireball Whisky 70 cl £15.20 £15.40 £14.99 17 Y 4.6 210 3

84 The Jelly Bean Factory Carrying Jar 1400 g £15.18 £17.10 £13.34 6 Y Y 4.7 469 7

85 KTC Coconut Oil 500 ml £4.10 £4.40 £1.04 47 4.4 1,866 1

86 Malibu Caribbean Coconut Rum, 100 cl £15.21 £25.89 £13.00 5 Y 4.9 45 3

87 Vita Coco 100% Natural Coconut Water 330ml (Pack of 12) £13.40 £14.97 £11.97 32 4.5 281 1

88 illy Espresso Classic Roast Coffee Beans 250g £5.92 £6.50 £4.50 20 Y 4.6 156 5

89 Kraken Black Spiced Rum 70 cl £19.87 £20.00 £19.50 32 Y 4.8 259 4

90 Nakd Cocoa Orange Gluten Free Bar 35 g (Pack of 18) £13.75 £16.22 £11.60 27 4.3 626 3

91 Arm and Hammer Baking Soda (smaller pack) 227g £1.98 £2.08 £1.00 11 4.5 131 1

92 Arm & Hammer Baking Soda 454g 1LB £4.34 £7.75 £1.68 7 4.7 110 3

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FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

93

Best Retro Sweets Cartoon Box Selection, Packed Full Of Mouthwatering Old-Fashioned Sweets from Your Childhood Sweetshop. It's Nostalgia In A Box - the Perfect Inexpensive Birthday, Get Well Soon, Congratulations and Anniversary Presents

£13.95 £13.95 £13.95 2 Y 4.7 1,310 6

94 Absolut Vodka, 100 cl £19.91 £20.00 £18.70 4 Y 4.7 30 1

95 Dylon Wash & Dye Black Machine Dye Fabric Large 350G £5.25 £5.25 £5.18 19 4.2 745 1

96 Lavazza Crema e Aroma Coffee Beans (1kg) £11.34 £11.34 £11.34 22 Y 4.6 220 2

97 Aptamil Stage 3 Growing Up Milk Powder 900 g (Pack of 6) £57.00 £57.00 £57.00 5 Y Y 4.8 7 7

98 Bollinger Special Cuvee Champagne NV 75 cl Gift Box £37.36 £40.00 £30.00 11 Y 4.8 91 3

99 TASSIMO Cadbury Hot Chocolate Drink 16 discs, 8 servings (Pack of 5, Total 80 discs/pods, 40 servings) £18.04 £19.85 £17.40 28 Y Y 4.3 838 1

100 Optima Montmorency Cherry Juice Super Concentrate 500ml £9.49 £9.49 £9.49 29 Y 4.5 240 1

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Best Selling Product Benchmarks

Amazon FastMovers

UK Pet FoodAugust 2016 Report

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FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

25DaysAverage Tenure

10New Arrivals

4.7Average Product Rating

£1981Average Price

96%Prime-Eligible

16Max Number of Price Changes

2Average Number of Price Changes

447Average Reviews

3AverageImages

73%Subscribe & Save

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FastMovers

BrandsBrand Number of Products

Royal Canin 13

Lily's Kitchen 8

James Wellbeloved 7

Gourmet 6

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FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Whiskas Kitten Food 2-12 Months Poultry Selection in Gravy 100 g (pack of 4, total 48 pouches) £10.85 £22.44 £10.00 4 Y Y 4.5 41 4

Whiskas Dry Cat Food Complete with Chicken, 7 kg £14.71 £20.55 £10.50 14 Y 4.7 35 6

Tetra Aqua Safe Water Conditioner, 500 ml £8.60 £10.71 £7.16 37 Y 4.7 393 1

Royal Canin Kitten Food 36 Dry Mix 4 kg £18.58 £18.58 £18.58 16 Y Y 4.8 276 4

Lintbells YuMOVE Dog Joint Supplement for Stiff and Older Dogs - 60 Tablets £13.36 £13.49 £12.98 41 Y Y 4.7 2,452 3

Wagg Bunny Brunch 15 kg £11.35 £12.99 £11.25 25 Y Y 4.6 201 5

Lily's Kitchen Herby Chicken with Carrots and Broccoli Complete Wet Food for Dogs 150g (Pack of 10) £8.82 £9.90 £6.45 5 Y Y 4.5 71 5

Harrington's Puppy Food Complete Rich In Turkey and Rice 10 Kg £16.26 £22.82 £14.00 17 Y Y 4.6 104 5

Purina Gourmet Perle Wet Cat Food Country Medley Mini Fillets in Jelly, 12 x 85g, Pack of 4 £14.18 £21.88 £12.00 8 Y Y 4.6 925 7

Arden Grange Senior Dog Food 12kg £28.99 £28.99 £28.99 24 Y Y 4.7 71 1

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FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

67 Whiskas Kitten Food 2-12 Months Poultry Selection in Gravy 100 g (pack of 4, total 48 pouches) £10.85 £22.44 £10.00 4 Y Y 4.5 41 4

37 Whiskas Dry Cat Food Complete with Chicken, 7 kg £14.71 £20.55 £10.50 14 Y 4.7 35 6

37 Purina Gourmet Perle Wet Cat Food Mini Fillets in Gravy, 48 x 85 g - Connoisseur's Collection (Pack of 4) £13.16 £25.00 £12.00 18 Y 4.6 925 2

30 Tetra Aqua Safe Water Conditioner, 500 ml £8.60 £10.71 £7.16 37 Y 4.7 393 1

28 Wagg Complete Worker Dry Mix Dog Food Chicken & Vegetables, 17kg £9.33 £16.40 £8.00 23 Y 4.7 1,222 5

28 Naturediet Chicken and Lamb/ Vegetable Dog Food, 390 g, Pack of 18 £13.29 £13.29 £13.29 12 Y Y 4.3 915 1

25 Royal Canin Kitten Food 36 Dry Mix 4 kg £18.58 £18.58 £18.58 16 Y Y 4.8 276 4

24 Lintbells YuMOVE Dog Joint Supplement for Stiff and Older Dogs - 60 Tablets £13.36 £13.49 £12.98 41 Y Y 4.7 2,452 3

18 Burgess Dog Food Greyhound and Lurcher with British Chicken 12.5kg £16.31 £16.99 £15.99 20 Y Y 4.6 161 2

18 Aquarian Goldfish Flake Fish Food 200 g £7.89 £8.45 £7.12 45 Y 4.8 222 1

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-45 Lifelong Dog Food, Turkey and Rice for Adult Dogs, 2.5 kg £8.40 £8.40 £8.40 2 Y 4.3 203 4

-44 Extra Select Mealworms 5 L Tub £19.93 £19.93 £19.93 0 Y Y 4.8 683 1

-39 Bob Martin Vetzyme High Strength Flexible Joint, 90 Tablets £10.77 £10.99 £10.25 23 Y 4.7 555 1

-35 3 X Johnson's Veterinary Flea Killer Bomb Room Fogger Multi pack £28.88 £30.99 £24.99 5 Y 4.1 53 1

-32 Supa Vacation 2 week Holiday Fish Food Block 25g £2.45 £2.95 £1.75 31 Y 4.1 269 2

-32 Naturediet Chicken 390 g (Pack of 18) £15.72 £20.60 £13.29 14 Y Y 4.3 915 1

-31 Royal Canin Veterinary Diet Cat Food Urinary 3.5 Kg £31.31 £35.68 £23.99 12 Y 4.9 260 1

-31 James Wellbeloved Dog Food Senior Turkey and Rice Kibble 15kg £43.83 £45.99 £38.99 20 Y Y 4.6 117 1

-29 Royal Canin Veterinary Diet Cat Food Urinary 6 Kg £36.99 £36.99 £36.99 7 4.9 260 1

-29 Bakers Complete Dog Food Tender Meaty Chunks Tasty Beef and Country Vegetables, 14 kg £21.45 £21.99 £18.69 34 Y Y 4.4 703 3

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FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Whiskas Wet Cat Food 84 x 100 g Pouch for 1+ Adult, Mixed Selection in Jelly + Free 10g Whiskas Dentabites Sample £18.20 £22.09 £17.99 5 Y Y 4.6 360 7

2 Lintbells YuMOVE Dog Joint Supplement for Stiff and Older Dogs (300 Tablets) £33.99 £33.99 £33.99 36 Y Y 4.8 2,452 2

3 James Wellbeloved Dog Food Adult Turkey and Rice Kibble 15kg £34.64 £38.99 £33.99 25 Y 4.8 465 1

4 Skinner's Field & Trial Dog Food Duck & Rice £21.64 £22.99 £21.38 30 Y Y 4.6 495 1

5 Harrington's Dog Food Complete Lamb and Rice Dry Mix 15kg £19.96 £29.84 £18.50 26 Y Y 4.7 794 5

6 Arden Grange Adult Chicken Dog Food - 12 kg £25.99 £25.99 £25.99 30 Y Y 4.8 303 1

7 Wagg Complete Worker Dry Mix Dog Food Beef and Vegetables, 17kg £8.79 £16.28 £8.00 40 Y 4.7 1,222 5

8 Suet to Go Wild Bird Suet Value Insect Block 300 g (Pack of 10) £7.99 £7.99 £7.99 13 Y Y 4.8 1,124 1

9 Felix Wet Cat Adult Food Pouch, 120 x 100 g £24.55 £24.55 £24.55 0 Y 4.7 702 6

10 Felix As Good As It Looks Wet Cat Food Adult Pouch, 120 x 100 g £34.12 £35.00 £32.73 0 Y Y 4.8 205 6

11 Protexin Pro-Fibre for Dogs 500 g £12.64 £12.89 £12.25 16 Y Y 4.7 297 2

12 Royal Canin Dog Food Medium Adult 15kg £36.77 £36.99 £33.60 29 Y 4.8 209 4

13 Royal Canin Dog Food Mini Adult 8kg £26.03 £26.93 £23.49 25 Y 4.9 348 4

14 Wagg Dog Food Complete Chicken and Veg Dry Mix, 12 kg plus 3 kg Free £9.18 £14.57 £9.00 8 Y 4.8 42 1

15 Burgess Excel Nuggets with Mint Adult Rabbit Food 10 kg £16.08 £18.74 £15.99 29 Y Y 4.8 369 6

16 Purina Gourmet Perle Wet Cat Food Mini Fillets in Gravy, 12 x 85 g - Chef's Collection (Pack of 4) £13.31 £21.88 £12.00 16 Y Y 4.6 925 7

17 Lintbells YuMOVE Dog Joint Supplement for Stiff and Older Dogs - 120 Tablets £19.94 £19.95 £19.94 46 Y Y 4.7 2,452 3

18 Burns Dog Food Original Chicken for Adult or Senior Dogs 15 Kg £46.60 £46.90 £42.21 27 Y Y 4.7 295 1

19 Purina Gourmet Perle Wet Cat Food Mini Fillets in Gravy, 12 x 85 g - Ocean Delicacies (Pack of 4) £12.74 £14.50 £12.00 12 Y Y 4.6 925 2

20 Harrington's Dog Food Complete Turkey and Vegetables Dry Mix 15kg £21.32 £22.99 £21.00 28 Y Y 4.7 794 5

21 Arden Grange Dog Food Adult Lamb and Rice 12 Kg £29.36 £29.36 £29.36 24 Y Y 4.8 235 1

22 Lily's Kitchen Adult Chicken & Duck Complete Dry Food for Dogs 7kg £33.99 £33.99 £33.99 11 Y Y 4.7 480 3

23 Tiny friends farm Russel Rabbit Tasty Hay 2kg £2.88 £2.89 £2.79 12 Y 4.0 141 1

24 Royal Canin Dog Food Maxi Adult 15kg £35.70 £35.99 £33.60 34 Y 4.6 115 3

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FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

25 Royal Canin Dog Food Labrador/Retriever 30 Dry Mix 12kg £37.99 £37.99 £37.99 28 Y Y 4.8 109 2

26 Extra Select Standard Wild Bird Food, 20 Kg £14.82 £14.99 £14.41 3 Y Y 4.3 434 1

27 Wagg Complete Worker Dry Mix Dog Food Chicken & Vegetables, 17kg £9.33 £16.40 £8.00 23 Y 4.7 1,222 5

28 Felix Wet Cat Adult Food Pouch, 80 x 100 g £17.77 £21.82 £16.36 0 Y Y 4.7 702 6

29 Arden Grange Dog Food Adult Light 12 Kg £26.18 £26.99 £25.99 23 Y Y 4.7 150 1

30 Chappie Dry Mix Dog Food, Chicken with Wholegrain Cereals - 15 kg £17.06 £18.99 £17.00 28 Y Y 4.7 250 1

31 Skinner's Field and Trial Maintenance, 15 kg £17.84 £20.98 £17.38 37 Y Y 4.7 222 5

32 Pedigree Dog Pouches Real Meals in Gravy, 24 x 100 g - Pack of 2 (Total 48 Pouches) £12.41 £13.58 £12.00 10 Y Y 4.7 324 5

33 Harrington's Dog Food Complete Rich In Salmon and Potato 12kg £17.40 £26.03 £15.50 17 4.6 217 5

34 Whiskas Kitten Food 2-12 Months Poultry Selection in Gravy 100 g (pack of 4, total 48 pouches) £10.85 £22.44 £10.00 4 Y Y 4.5 41 4

35 Skinner's Field & Trial Dog Food Salmon & Rice £26.99 £26.99 £26.99 24 Y Y 4.7 217 6

36 Lily's Kitchen Chicken & Turkey Casserole Complete Wet Food for Dogs 400g (Pack of 6) £12.80 £13.24 £12.00 20 Y Y 4.7 681 5

37 Pedigree Dog Pouches Favourites in Jelly, 24 x 100 g - Pack of 2 (Total 48 Pouches) £11.66 £12.00 £10.50 8 Y Y 4.7 324 7

38 Whiskas Wet Cat Food Pouch for 1+ Adult, Mixed Selection in Gravy - 84 x 100 g Pouch £18.86 £24.36 £18.27 3 Y Y 4.6 360 6

39 Royal Canin Dog Sensitivity Control 12 x 420 g (Chicken & Rice) £23.99 £23.99 £23.99 12 Y Y 4.7 126 1

40 Naturediet Chicken 390 g (Pack of 18) £15.72 £20.60 £13.29 14 Y Y 4.3 915 1

41 Purina Bakers Adult Dry Dog Food Tasty Chicken and Country Vegetables, 14 kg £22.34 £25.00 £19.60 39 Y Y 4.4 703 3

42 Arden Grange Dog Food Adult Large Breed Chicken 12 Kg £30.47 £30.89 £29.90 26 Y Y 4.8 142 1

43 Extra Select Sunflower Hearts Bird Food, 20 Kg £24.95 £24.99 £24.95 6 Y Y 4.8 396 3

44 James Wellbeloved Dog Food Adult Lamb and Rice Kibble 15kg £38.93 £38.99 £37.99 27 Y 4.8 365 1

45 Tetra Pond Sticks Bag 7 Litre £11.88 £12.95 £10.63 29 Y Y 4.8 680 4

46 Forthglade Natural Menu Dog Food Multicase, 395 g, Pack of 12 £13.83 £13.99 £13.00 19 Y Y 4.4 92 1

47 Purina Gourmet Perle Wet Cat Food Mini Fillets in Gravy, 12 x 85 g - Delicate Meats (Pack of 4) £15.34 £26.92 £12.00 9 Y Y 4.6 925 2

48 Arden Grange Puppy/Junior Dog Food Large Breed 12 Kg £28.18 £28.99 £27.99 29 Y Y 4.7 112 1

FastMovers 100 Products (Continued)

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FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

49 Royal Canin Veterinary Diet Cat Food Urinary Pouches 48 x 100 g (Chicken) £37.93 £37.99 £36.99 12 Y Y 4.6 106 1

50 Royal Canin Dog Food Maxi Junior 15kg £36.35 £37.99 £34.32 21 Y 4.8 136 3

51 Aquarian Goldfish Flake Fish Food 200 g £7.89 £8.45 £7.12 45 Y 4.8 222 1

52 Lily's Kitchen Wild Campfire Stew Complete Wet Food for Dogs 400g (Pack of 6) £12.97 £13.50 £12.00 11 Y Y 4.7 681 5

53 Go-Cat Dry Cat Adult Food Tuna, Herring and Vegetable, 10 kg £20.91 £26.85 £18.00 19 Y Y 4.7 636 1

54 Go-Cat Cat Food Chicken and Duck, 10 kg £20.00 £20.00 £20.00 11 Y Y 4.7 636 1

55 Lily's Kitchen Beef, Potato & Vegetable Dinner Complete Wet Food for Dogs 400g (Pack of 6) £11.49 £11.49 £11.49 10 Y Y 4.7 681 5

56 Purina Gourmet Perle Wet Cat Food Mini Fillets in Gravy, 48 x 85 g - Connoisseur's Collection (Pack of 4) £13.16 £25.00 £12.00 18 Y 4.6 925 2

57 James Wellbeloved Dog Food Adult Pouch Turkey with Rice and Vegetables '10 Pouches x 150 g' £6.99 £6.99 £6.99 19 Y 4.6 100 1

58 Natures Menu Multi Pack Dog Food 8 x 300 g £10.08 £10.08 £10.08 11 Y Y 4.6 141 1

59 Whiskas Cat Food Milk 3 x 200 ml (Pack of 5) £13.40 £19.77 £10.00 26 Y Y 4.7 144 3

60 Extra Select No Wheat Wild Bird Food 12.75 Kg £13.99 £13.99 £13.99 4 Y Y 4.5 462 1

61 Interpet Holiday Food Block £2.37 £3.98 £1.99 8 4.1 37 1

62 Royal Canin Dry Dog Food Mini Junior 4 kg £16.84 £16.99 £15.49 21 Y 4.8 266 1

63 Naturediet Chicken and Lamb/ Vegetable Dog Food, 390 g, Pack of 18 £13.29 £13.29 £13.29 12 Y Y 4.3 915 1

64 Whiskas Dry Cat Food Complete with Chicken, 7 kg £14.71 £20.55 £10.50 14 Y 4.7 35 6

65 Burgess Dog Food Greyhound and Lurcher with British Chicken 12.5kg £16.31 £16.99 £15.99 20 Y Y 4.6 161 2

66 Lily's Kitchen Slow Cooked Lamb Hotpot Complete Wet Food for Dogs 400g (Pack of 6) £11.58 £13.02 £11.49 21 Y Y 4.7 681 5

67 James Wellbeloved Dry Cat Food Turkey Adult 10 Kg £36.49 £36.49 £36.49 17 Y 4.8 269 1

68 Purina Gourmet Perle Wet Cat Food Mini Fillets in Gravy, 60 x 85 g - Chef's Collection £15.89 £25.07 £14.45 8 Y Y 4.6 925 2

69 20kg SACK OF SUNFLOWER HEARTS - BIRD FOOD £23.68 £25.99 £21.95 10 Y 4.8 618 1

70 Extra Select Mealworms 5 L Tub £19.93 £19.93 £19.93 0 Y Y 4.8 683 1

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Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

71 Tetra Aqua Safe Water Conditioner, 500 ml £8.60 £10.71 £7.16 37 Y 4.7 393 1

72 Extra Select High Energy Suet Pellets Insect 3 Kg Refill £8.99 £8.99 £8.99 2 Y Y 4.7 291 1

73 Iams Cat Food ProActive Health Adult Rich In Succulent Roast Chicken 10 kg £25.80 £26.99 £24.16 21 Y Y 4.7 126 9

74 Bob Martin Vetzyme High Strength Flexible Joint, 90 Tablets £10.77 £10.99 £10.25 23 Y 4.7 555 1

75 Royal Canin Kitten Food 36 Dry Mix 4 kg £18.58 £18.58 £18.58 16 Y Y 4.8 276 4

76 Applaws Dry Cat Food Chicken and Salmon, 2kg £11.99 £11.99 £11.99 26 Y Y 4.4 273 4

77 Lintbells YuMOVE Dog Joint Supplement for Stiff and Older Dogs - 60 Tablets £13.36 £13.49 £12.98 41 Y Y 4.7 2,452 3

78 Royal Canin Cat Food Exigent Savour Sensation Dry Mix 2 kg £12.86 £12.99 £12.68 22 Y Y 4.8 211 3

79 3 X Johnson's Veterinary Flea Killer Bomb Room Fogger Multi pack £28.88 £30.99 £24.99 5 Y 4.1 53 1

80 James Wellbeloved Dog Food Adult Fish and Rice Kibble 15kg £38.18 £39.99 £37.99 21 Y 4.8 195 1

81 Royal Canin Veterinary Diet Dog Food Satiety Support 12kg £46.81 £56.70 £43.92 15 Y Y 4.7 101 1

82 James Wellbeloved Dog Food Light Turkey and Rice Dry Mix 12.5 kg £39.22 £39.99 £36.99 17 Y Y 4.8 131 2

83 Lily's Kitchen Breakfast Crunch Dry Food for Dogs 800g £6.99 £6.99 £6.99 28 Y Y 4.7 127 5

84 Wagg Bunny Brunch 15 kg £11.35 £12.99 £11.25 25 Y Y 4.6 201 5

85 Burns Dog Food Moist Penlan Chicken, Brown Rice and Vegetables for Dogs of all Ages 6 x 400 g Pouches £9.59 £9.59 £9.59 9 Y Y 4.6 71 1

86 Supa Vacation 2 week Holiday Fish Food Block 25g £2.45 £2.95 £1.75 31 Y 4.1 269 2

87 Naturediet Lamb 390 g (Pack of 18) £13.29 £13.29 £13.29 7 Y Y 4.3 915 1

88 Lily's Kitchen Puppy Chicken & Salmon Complete Dry Food for Dogs 1kg £6.99 £6.99 £6.99 6 Y Y 4.7 154 5

89 Harringtons Optimum Rabbit 10 Kg £13.32 £13.99 £12.40 19 Y Y 4.8 163 5

90 Bakers Complete Dog Food Tender Meaty Chunks Tasty Beef and Country Vegetables, 14 kg £21.45 £21.99 £18.69 34 Y Y 4.4 703 3

91 James Wellbeloved Dog Food Senior Turkey and Rice Kibble 15kg £43.83 £45.99 £38.99 20 Y Y 4.6 117 1

92 Royal Canin Dog Food Medium Junior 15kg £38.96 £39.99 £35.99 23 Y 4.6 155 3

93 Purina Pro Plan Medium Adult with Optihealth Dry Dog Food Rich in Chicken, 14 Kg £33.53 £43.16 £32.42 17 Y Y 4.6 88 5

94 Lily's Kitchen Herby Chicken with Carrots and Broccoli Complete Wet Food for Dogs 150g (Pack of 10) £8.82 £9.90 £6.45 5 Y Y 4.5 71 5

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FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

95 Harrington's Puppy Food Complete Rich In Turkey and Rice 10 Kg £16.26 £22.82 £14.00 17 Y Y 4.6 104 5

96 Royal Canin Veterinary Diet Cat Food Urinary 3.5 Kg £31.31 £35.68 £23.99 12 Y 4.9 260 1

97 Rosewood Boredom Breaker Natural Treat Double Woodroll £5.70 £6.45 £1.86 14 4.4 168 2

98 Purina Gourmet Perle Wet Cat Food Country Medley Mini Fillets in Jelly, 12 x 85g, Pack of 4 £14.18 £21.88 £12.00 8 Y Y 4.6 925 7

99 King British Turtle and Terrapin Food 200 g £9.88 £11.13 £9.21 47 Y Y 4.7 149 1

100 Arden Grange Senior Dog Food 12kg £28.99 £28.99 £28.99 24 Y Y 4.7 71 1

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Best Selling Product Benchmarks

Amazon FastMovers

UK SpiritsAugust 2016 Report

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Executive Summary

Stability

Pricing

Product Attributes

Programs

24DaysAverage Tenure

25New Arrivals

4.7Average Product Rating

£2449Average Price

97%Prime-Eligible

20Max Number of Price Changes

4Average Number of Price Changes

87Average Reviews

4AverageImages

2%Subscribe & Save

1%Prime Pantry

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BrandsBrand Number of Products

Absolut 5

Jim Beam 4

Edinburgh Gin 3

Johnnie Walker 3

Tanqueray 3

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New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Absolut Vodka, 100 cl £19.91 £20.00 £18.70 4 Y 4.7 30 1

Strathisla 12 Year Old Scotch Malt Whisky, 70 cl £25.00 £25.00 £25.00 14 Y 4.7 47 3

Old Pulteney 12 Year Old Malt Whisky 70 cl £25.84 £29.89 £24.00 26 Y 4.7 155 11

Smirnoff Vodka, 70cl £12.00 £12.00 £12.00 0 4.0 6 1

Chase Marmalade Vodka 70 cl £26.00 £26.00 £26.00 19 Y 4.7 75 4

Cointreau Liqueur 70 cl £16.86 £17.20 £16.80 14 Y 5.0 32 7

Glenlivet Founder's Reserve Scotch Whisky 40%, 70 cl £24.32 £30.44 £22.40 21 Y 4.5 133 7

Rumbullion!, 70cl £33.47 £34.05 £33.15 10 Y 4.6 149 3

Hibiki Japanese Harmony Suntory Whisky 70 cl £51.77 £53.94 £47.62 15 Y 5.0 13 6

The Balvenie Double Wood 12 Year Old Single Malt Scotch Whisky 70 cl £35.00 £35.00 £35.00 7 Y 5.0 6 6

Ardbeg 10 Year Old Malt Whisky 70 cl £38.87 £40.70 £37.00 36 Y 4.8 76 7

Gordon's Dry Gin, 70cl £11.98 £14.00 £11.50 0 Y 5.0 1 1

Jura Origin 10 Year Old Whisky, 70cl £24.00 £24.00 £24.00 24 Y 4.3 29 1

Frangelico Liqueurs 50 cl £15.98 £22.98 £11.00 4 Y 5.0 6 1

Whitley Neill Gin 70 cl £22.65 £24.00 £21.00 15 Y 4.9 25 1

Tarquins Dry Gin 70 cl £36.19 £36.20 £35.99 11 Y 4.9 43 3

Brecon Botanicals Gin 70 cl £20.57 £28.99 £19.99 7 Y 4.6 40 4

Angostura Orange Bitters 10 cl £9.94 £11.83 £9.10 11 Y 4.8 50 6

Glenfiddich 12 Year Old Whisky 70 cl £26.45 £27.00 £26.00 25 Y 4.7 42 9

Dalwhinnie 15 Year Old Whisky 70 cl £35.00 £35.00 £35.00 22 Y 4.5 251 1

Jameson Irish Whisky, 70 cl £17.69 £19.10 £15.40 26 Y 4.8 24 3

Tin Cup Whiskey 70 cl £28.66 £31.95 £25.00 8 Y 4.8 20 1

Scapa Skiren, 70 cl £34.61 £43.99 £32.90 10 Y 4.8 4 5

Pussers Gunpowder Proof 70cl £34.90 £34.90 £34.90 15 Y 4.8 220 2

Puerto de Indias Strawberry Gin 70 cl £25.00 £25.00 £25.00 4 Y 3.3 5 1

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Movers Up

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-73 Courvoisier VS Cognac Brandy, 70cl £23.06 £25.00 £20.00 25 Y 4.7 25 10

-70 Makers Mark Bourbon Whiskey 70cl £25.46 £28.00 £25.00 31 Y 4.7 47 10

-60 CIROC Red Berry Vodka, 70 cl £28.03 £28.09 £27.98 22 Y 4.8 90 4

-58 Haig Club Single Grain Scotch Whisky 70 cl £40.00 £40.00 £40.00 23 Y 4.1 368 7

-58 Bulleit Bourbon Frontier Whiskey 70 cl £24.90 £25.00 £22.00 28 Y 4.7 200 8

-50 CÎROC Green Apple Vodka 70 cl £27.94 £28.19 £27.65 17 Y 4.8 37 3

-45 CIROC Blue Steel Snap Frost Vodka, Zoolander Limited Edition Bottle 70 cl £29.40 £29.94 £28.95 13 Y 4.6 50 5

-43 Talisker Storm Single Malt Scotch Whisky 70 cl £33.69 £38.00 £30.00 25 Y 4.7 106 7

-42 Glenfiddich Family Distillers Collection with 2 Glasses Gift Pack £28.61 £34.49 £25.00 6 Y 4.9 55 6

-42 Dalmore Malt Scotch Whisky 15 Year Old Glass Gift Pack 70 cl £59.06 £59.84 £52.61 6 Y 4.8 45 5

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

86 Absolut Vodka, 100 cl £19.91 £20.00 £18.70 4 Y 4.7 30 1

73 Strathisla 12 Year Old Scotch Malt Whisky, 70 cl £25.00 £25.00 £25.00 14 Y 4.7 47 3

62 Old Pulteney 12 Year Old Malt Whisky 70 cl £25.84 £29.89 £24.00 26 Y 4.7 155 11

59 Smirnoff Vodka, 70cl £12.00 £12.00 £12.00 0 4.0 6 1

56 Chase Marmalade Vodka 70 cl £26.00 £26.00 £26.00 19 Y 4.7 75 4

54 Cointreau Liqueur 70 cl £16.86 £17.20 £16.80 14 Y 5.0 32 7

49 Glenlivet Founder's Reserve Scotch Whisky 40%, 70 cl £24.32 £30.44 £22.40 21 Y 4.5 133 7

47 Woodford Reserve Bourbon Whiskey, 70cl £26.57 £33.95 £23.00 29 Y 4.9 90 7

42 Rumbullion!, 70cl £33.47 £34.05 £33.15 10 Y 4.6 149 3

40 Hibiki Japanese Harmony Suntory Whisky 70 cl £51.77 £53.94 £47.62 15 Y 5.0 13 6

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FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Fever Tree Ultimate Gin and Tonic Collection (Case of 8) £12.00 £12.00 £12.00 2 Y 4.7 59 3

2 Edinburgh Gin Rhubarb and Ginger Liqueur 50 cl £17.96 £18.00 £17.90 14 Y 4.9 258 3

3 Monkey 47 Dry Gin 50 cl £34.99 £34.99 £34.99 27 Y 4.7 137 1

4 Brockmans Gin 70 cl £31.68 £32.73 £30.49 27 Y 4.8 107 1

5 Kraken Black Spiced Rum 70 cl £19.87 £20.00 £19.50 32 Y 4.8 259 4

6 Monin Cocktail Syrup Gift Set £7.42 £8.15 £6.67 15 Y 4.3 154 5

7 Aperol Liqueurs 70 cl £10.78 £16.94 £10.00 21 Y 4.8 60 2

8 Bathtub Gin 70cl £32.29 £32.75 £31.50 13 Y 4.8 188 4

9 Hendrick's Gin 70cl £26.99 £27.00 £26.95 36 Y 4.9 129 3

10 Malibu Caribbean Coconut Rum, 100 cl £15.21 £25.89 £13.00 5 Y 4.9 45 3

11 Warner Edwards Distillery Victoria's Rhubarb Gin 70 cl 2015/2016 £34.33 £34.75 £30.95 7 Y 4.7 77 3

12 Brecon Special Reserve Gin 70cl £17.99 £17.99 £17.99 12 Y 4.8 90 2

13 Aberlour 10 Year Old Double Cask Matured Single Malt Scotch Whisky, 70 cl £22.13 £24.00 £22.00 5 Y 4.8 67 3

14 Edinburgh Raspberry Gin Liqueur 50 cl £18.00 £18.00 £18.00 17 Y 4.7 158 2

15 Absolut Vodka, 100 cl £19.91 £20.00 £18.70 4 Y 4.7 30 1

16 Glenmorangie 10 Year Old Whisky 70 cl £26.00 £26.10 £26.00 37 Y 4.7 61 5

17 Crystal Head Vodka 70 cl £39.74 £39.87 £38.98 30 Y 4.7 443 3

18 Talisker Skye Single Malt Scotch Whisky 70 cl £27.83 £32.00 £25.00 20 Y 4.7 111 6

19 Woodford Reserve Bourbon Whiskey, 70cl £26.57 £33.95 £23.00 29 Y 4.9 90 7

20 Johnnie Walker Red Label Blended Scotch Whisky 70 cl £15.14 £16.40 £15.00 22 Y 4.5 144 6

21 Tanqueray No. Ten Gin 70 cl £25.85 £28.00 £25.10 21 Y 4.8 78 7

22 Buffalo Trace Bourbon 70 cl £19.48 £20.00 £18.00 23 Y 4.7 165 2

23 Fireball Whisky 70 cl £15.20 £15.40 £14.99 17 Y 4.6 210 3

24 The Botanist Islay Dry Gin 700ml £33.55 £34.84 £32.85 28 Y 4.8 87 3

25 Angostura Aromatic Bitters 20 cl £9.49 £9.96 £9.33 16 Y 4.7 50 1

26 Chivas Regal 12 Year Old Whisky, 70 cl £20.88 £25.00 £20.00 28 Y 4.8 133 2

27 Silent Pool Gin 70 cl £36.20 £37.00 £34.45 15 Y 4.9 30 3

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Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

28 Strathisla 12 Year Old Scotch Malt Whisky, 70 cl £25.00 £25.00 £25.00 14 Y 4.7 47 3

29 Rock Rose Gin 70 cl £33.82 £33.99 £33.35 13 Y 4.9 66 2

30 Kahlua Original Rum and Coffee Liqueur, 70 cl £12.14 £14.10 £12.00 7 Y 4.6 16 2

31 Patron XO Cafe Tequila Coffee Liqueur, 70cl £27.15 £27.80 £26.60 26 Y 4.8 156 5

32 Tanqueray Dry London Gin 1 L £22.32 £25.00 £21.00 4 Y 4.7 49 5

33 Lagavulin 16 Year Old Whisky 70 cl £48.12 £48.50 £47.99 34 Y 4.7 166 5

34 Johnnie Walker Black Label Blended Scotch Whisky 70 cl £23.92 £24.40 £23.00 24 Y 4.7 269 6

35 Caorunn Small Batched Scottish Gin 70 cl £23.97 £26.00 £23.00 22 Y 4.9 40 3

36 Frangelico Liquer 70cl £18.09 £18.49 £17.79 24 Y 4.8 145 3

37 Absolut Raspberry Swedish Vodka, 70 cl £15.17 £15.40 £15.00 13 Y 4.6 27 4

38 Laphroaig 10 Years Scotch Whisky 70cl £29.02 £33.50 £26.50 32 Y 4.6 49 4

39 Old Pulteney 12 Year Old Malt Whisky 70 cl £25.84 £29.89 £24.00 26 Y 4.7 155 11

40 Kraken Black Spiced Rum 1 L £28.43 £28.57 £27.86 6 Y 4.9 233 2

41 Monkey Shoulder Blended Malt Whisky 70 cl £26.00 £26.00 £26.00 30 Y 4.6 92 11

42 Smirnoff Vodka, 70cl £12.00 £12.00 £12.00 0 4.0 6 1

43 Highland Park 12 Year Old Orkney Malt Whisky Bottle, 70cl £25.77 £28.00 £25.00 20 Y 4.8 35 6

44 Edinburgh Gin Elderflower Liqueur 50 cl £17.95 £18.00 £17.90 16 Y 4.9 74 2

45 Chase Marmalade Vodka 70 cl £26.00 £26.00 £26.00 19 Y 4.7 75 4

46 Liquor De Tequila Rose Liquers 70 cl £17.04 £17.75 £16.49 17 Y 4.9 80 1

47 Cointreau Liqueur 70 cl £16.86 £17.20 £16.80 14 Y 5.0 32 7

48 Old J Spiced Rum 70 cl £21.35 £21.40 £21.27 12 Y 4.8 146 1

49 Diplomatico Rum Reserva Excl 70cl £37.72 £37.75 £37.63 19 Y 4.9 79 2

50 Rémy Martin V.S.O.P Mature Cask Finish Cognac 70cl £27.79 £33.00 £27.00 18 Y 4.7 95 8

51 Aberlour 12 Year Old Single Malt Scotch Whisky, 70 cl £28.72 £32.89 £25.40 7 Y 4.7 56 4

52 Glenlivet Founder's Reserve Scotch Whisky 40%, 70 cl £24.32 £30.44 £22.40 21 Y 4.5 133 7

53 Jim Beam Honey Bourbon Whisky 70 cl £13.26 £17.00 £13.00 17 Y 4.4 15 1

54 Jim Beam Maple Bourbon Whisky 70 cl £17.46 £24.99 £13.00 9 Y 4.8 42 2

55 Dalwhinnie Winter's Gold Whisky 70 cl £27.62 £35.00 £25.00 15 Y 4.6 61 4

FastMovers 100 Products (Continued)

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FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

56 Absolut Vanilia Swedish Vodka, 70 cl £16.98 £19.60 £15.00 14 Y 4.5 25 3

57 Martin Millers Gin 70 cl £22.95 £25.60 £22.00 19 Y 4.7 47 2

58 Absolut Flavoured Vodka Gift Pack, 5 cl - Case of 5 £12.85 £15.95 £10.00 7 Y 4.3 10 1

59 Rumbullion!, 70cl £33.47 £34.05 £33.15 10 Y 4.6 149 3

60 Nikka From the Barrel 50cl £35.02 £35.19 £34.70 21 Y 4.7 63 6

61 Hibiki Japanese Harmony Suntory Whisky 70 cl £51.77 £53.94 £47.62 15 Y 5.0 13 6

62 Tanqueray Rangpur Gin 70 cl £24.15 £24.15 £24.15 16 Y 4.8 54 3

63 The Balvenie Double Wood 12 Year Old Single Malt Scotch Whisky 70 cl £35.00 £35.00 £35.00 7 Y 5.0 6 6

64 Mare Gin 70 cl £37.11 £38.45 £34.75 21 Y 4.8 48 3

65 Penderyn Welsh Malt Whisky 70 cl £33.71 £35.00 £30.00 13 Y 4.8 179 5

66 Merlyn Welsh Cream Liqueur 70cl £11.97 £22.93 £10.00 8 Y 4.8 122 3

67 Baileys Chocolat Luxe - Belgian Chocolate and Irish Cream Liqueur 50cl Bottle £14.50 £17.55 £14.40 12 Y 4.6 137 1

68 Ardbeg 10 Year Old Malt Whisky 70 cl £38.87 £40.70 £37.00 36 Y 4.8 76 7

69 Gordon's Dry Gin, 70cl £11.98 £14.00 £11.50 0 Y 5.0 1 1

70 Jim Beam Double Oak Whiskey 70 cl £24.31 £27.99 £22.39 12 Y 4.7 31 7

71 Johnnie Walker Gold Label Reserve Premium Blended Scotch Whisky, 70 cl £36.00 £43.99 £30.00 21 Y 4.7 60 5

72 Talisker 10 Year Old Single Malt Scotch Whisky 70 cl £33.00 £33.00 £33.00 36 Y 4.7 176 6

73 Jura Origin 10 Year Old Whisky, 70cl £24.00 £24.00 £24.00 24 Y 4.3 29 1

74 Funkin White Peach Puree 1kg £6.95 £6.95 £6.95 15 Y 4.7 46 3

75 Frangelico Liqueurs 50 cl £15.98 £22.98 £11.00 4 Y 5.0 6 1

76 Whitley Neill Gin 70 cl £22.65 £24.00 £21.00 15 Y 4.9 25 1

77 Isle Of Jura Superstition Whisky 70 cl £27.79 £30.76 £26.00 23 Y 4.8 72 8

78 Tarquins Dry Gin 70 cl £36.19 £36.20 £35.99 11 Y 4.9 43 3

79 Brecon Botanicals Gin 70 cl £20.57 £28.99 £19.99 7 Y 4.6 40 4

80 Angostura Orange Bitters 10 cl £9.94 £11.83 £9.10 11 Y 4.8 50 6

81 Metaxa The Original Greek Spirit 5 Stars 70cl £18.90 £22.99 £15.00 15 Y 4.9 113 4

82 Grey Goose French Vodka, 70cl £36.47 £36.47 £36.47 27 Y 4.7 48 16

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FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

83 Chambord Raspberry Liqueur, 500ml £15.02 £15.09 £15.00 3 Y 5.0 11 6

84 Patron Non Vintage Silver Tequila, 70cl £34.00 £34.00 £34.00 25 Y 4.8 33 2

85 Bulleit Bourbon Frontier Whiskey 70 cl £24.90 £25.00 £22.00 28 Y 4.7 200 8

86 CIROC Red Berry Vodka, 70 cl £28.03 £28.09 £27.98 22 Y 4.8 90 4

87 Jack Daniel's Gentleman Jack Tennessee Whiskey 70cl £29.79 £30.00 £27.89 33 Y 4.8 82 7

88 Glenfiddich 12 Year Old Whisky 70 cl £26.45 £27.00 £26.00 25 Y 4.7 42 9

89 Glenfiddich Family Distillers Collection with 2 Glasses Gift Pack £28.61 £34.49 £25.00 6 Y 4.9 55 6

90 Dalwhinnie 15 Year Old Whisky 70 cl £35.00 £35.00 £35.00 22 Y 4.5 251 1

91 Absolut Mango Vodka, 70 cl £15.18 £15.40 £15.00 14 Y 4.9 24 3

92 Jameson Irish Whisky, 70 cl £17.69 £19.10 £15.40 26 Y 4.8 24 3

93 Opihr Oriental Spiced Gin 70 cl £22.08 £22.58 £19.10 11 Y 4.6 52 3

94 Tin Cup Whiskey 70 cl £28.66 £31.95 £25.00 8 Y 4.8 20 1

95 Scapa Skiren, 70 cl £34.61 £43.99 £32.90 10 Y 4.8 4 5

96 Portobello Road No. 171 Gin 70 cl £25.00 £25.00 £25.00 16 Y 4.8 31 3

97 Pussers Gunpowder Proof 70cl £34.90 £34.90 £34.90 15 Y 4.8 220 2

98 Jim Beam Apple Bourbon Whisky 70 cl £15.00 £24.99 £13.00 10 Y 4.4 18 7

99 Makers Mark Bourbon Whiskey 70cl £25.46 £28.00 £25.00 31 Y 4.7 47 10

100 Puerto de Indias Strawberry Gin 70 cl £25.00 £25.00 £25.00 4 Y 3.3 5 1

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FastMovers

Data Collection and Methodology

In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products’ performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon’s Product Taxonomy:

•New Arrivals identifies products that appear in a given month’s FastMovers ranking and did not appear in the previous month

•FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon’s public best sellers lists

•Movers Up refers to products that ascend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•Movers Down refers to products that descend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•S & S refers to Amazon’s “Subscribe & Save” program

About Profitero Profitero is a global provider of eCommerce intelligence for retailers and brands, collecting data on more than 300 million product pages at more than 4,000 online retailers every day. Profitero provides retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers and brand manufacturers including Waitrose, Morrisons, and Ocado rely on Profitero’s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical eCommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, email [email protected] visit www.profitero.comor call +44 (0) 1628 421860

Use the Amazon Fastmovers Reports to: • Identify strong-selling new products in your category, including launches from competitors • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes • Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime

Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation.

To receive future updates to this report, please visit our blog: http://insights.profitero.com/amazon-fastmovers-reports.html