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Best Selling Product Benchmarks

Amazon FastMovers

Best Selling USGrocery Brands Special Q1 2016 Report

Recognize how pivotal Amazon can be to your eCommerce strategy

A M A Z O N F A S T M O V E R S : I N T R O D U C T I O N Q 1 2 0 1 6

www.profitero.com

Did you know Zevia is the market leader in beverages on Amazon? And that KIND

is the leader in snacks? If not, you’re in good company. Increasingly, upstart brands are making their mark online, even if they do not have the brick-and-mortar presence of

“traditional” competitors.

It’s this type of knowledge that is increasingly important to your brand’s success – as well as understanding what’s going on in the Amazon marketplace, because:

• Amazon continues to dominate as the world’s largest e-retailer, with Planet Retail predicting that Amazon will see the highest growth between now and 2020 against all major retailers

• Industry reports state Amazon accounted for 24% of total US retail sales growth in 2015

• Amazon Prime is now in more than 50 million US HHs

Philip Walker

Senior eCommerce Manager, Danone Europe

Special Edition of Amazon FastMovers reports

This report compiles the key grocery categories on Amazon, and includes best-selling brands in:

Amazon USBreakfast Foods Candy & ChocolateGrocery & Gourmet FoodPrime PantrySnacksSoft Drinks

03142 43 54 45 5

A M A Z O N F A S T M O V E R S : I N T R O D U C T I O N Q 1 2 0 1 6

www.profitero.com

Rely on our Amazon FastMovers reports for vital intelligence on the competition

Where you’ll find 50% of CPG’s growth According to an IRI/BCG/Google study for the GMA, within the next 5 years, 50% of growth in CPG is expected to come from eCommerce, and that’s not taking into account the impact of the online channel on physical stores. Deloitte Digital suggests that almost two-thirds of every dollar spent in brick-and-mortar stores is now influenced by a digital interaction.

Sign up to receive future issues of Profitero’s Amazon FastMovers

• Monitor Amazon’s Best Sellers daily in the US (more than 4.9 million products monitored) and UK (more than 2.1 million products monitored)

• Release complimentary FastMovers reports on a monthly basis, in 10+ categories, with each report featuring the products with the best sales performance in that given month—also known as the FastMovers 100

• Show you essential sales trends, such as the fact that the fastest-moving brands and products may be emerging brands, and not necessarily the incumbent market leaders in the brick-and-mortar channel

As Amazon accelerates its growth in 2016—and further strengthens its position as a key account or strategic customer for global CPG firms—you need data that helps you benchmark your online performance and attain competitive advantage. That’s where Profitero comes in. Count on us to:

Use the Amazon FastMovers Reports to:

• Get ahead of the competition by spotting the key trends to capitalize on for both your eCommerce and brick & mortar operations

• Understand the programs you need to be in to win online, such as Subscribe & Save and Prime Pantry

• Gain the insights you need to drive sales, by benchmarking your product's pricing and number of reviews against Amazon's best sellers

http://insights.profitero.com/amazon-fastmovers-reports.html


Amazon FastMovers

US BreakfastFoods December 2015 Report

December 2015 – US Grocery – Best-Selling Product Benchmarks | 05

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

26DaysAverage Tenure

17New Arrivals

4.6Average Product Rating

$1073Average Price

82%Prime-Eligible

42%Prime Pantry

40%Subscribe & Save

16Max Number of Price Changes

5Average Number of Price Changes

1,019AverageReviews

8AverageImages


FastMovers

BrandsBrand Number of Products

KIND 19

LÄRABAR 10

Clif Bar 9

Quaker 7

Pop-Tarts 5

Insights

The average price of a Breakfast Foods FastMover dropped 8%, from $11.61 in November 2015 to $10.73 in December

Five additional products were sold on Prime Pantry: 42 in December vs. 37 in November

The top climber was “Frosted Flakes, 26.8 Oz,” which was new to the list at #19 and sold on Prime Pantry

$10.73Average

Price

5FastMovers

#19Brand


FastMovers

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Frosted Flakes, 26.8 Oz $3.94 $4.16 $3.78 0 Y 4.8 114 6

Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $3.00 0 Y 4.6 178 8

Pop-Tarts, Frosted Chocolate Fudge, 8 Count $1.99 $2.00 $1.98 0 Y 4.6 19 6

Frosted Mini-Wheats Cereal, 24 oz $6.35 $9.29 $3.05 13 4.7 197 7

Quaker Chewy Chocolate Chip Granola Bars Reduced Sugar, 8 Count $2.26 $3.75 $1.99 0 Y 4.9 28 6

Apple Jacks, 21.7 Oz $3.94 $3.98 $3.78 0 Y 4.8 190 6

Quaker Oatmeal Squares Cereal, 14.50 Oz $3.46 $4.33 $2.75 0 Y 4.7 127 9

CLIF BUILDER'S - Protein Bar - Chocolate Mint - (2.4 oz, 12 Count) $17.13 $21.82 $15.00 35 Y 4.5 1,154 9

GoGo SqueeZ applecinnamon, Applesauce on the Go, 3.2-Ounce Pouches (Pack of 48) $41.16 $44.85 $38.25 7 Y Y 4.7 633 9

Kellogg's Cracklin' Oat Bran, 17 Oz $3.68 $3.68 $3.68 0 Y 4.9 31 10

Pop-Tarts, Red Velvet, 14.1 Ounce $2.00 $2.00 $2.00 0 Y 3.9 37 6

CLIF ENERGY BAR - Chocolate Chip Peanut Crunch - (2.4 oz, 12 Count) $11.72 $11.98 $9.98 40 Y 4.5 1,433 6

RxBar Whole Food Chocolate Sea Salt Protein Bar, 1.83 Ounce (Pack of 12) $22.51 $25.99 $19.99 9 Y 4.1 528 6

LARABAR Peanut Butter Cookie, 1.7 oz. Bars, 5 Count $5.31 $5.79 $5.00 8 4.3 386 8

Stonewall Kitchen Farmhouse Pancake & Waffle Mix, 33 oz $14.06 $25.70 $10.72 8 4.8 37 5

Special K Protein Meal Bar, Chocolate Peanut Butter, 1.59 oz, 6-Count Bars, (Pack of 3) $17.94 $17.94 $17.94 0 4.5 397 9

Bob's Red Mill Steel Cut Oats Oatmeal Cereal, 24-Ounce (Pack of 4) $12.54 $18.47 $10.08 23 Y 4.8 437 10

New Arrivals


FastMovers

Movers Up

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers



-91 CLIF ENERGY BAR - White Chocolate Macadamia - (2.4 oz, 12 Count) $20.20 $21.90 $11.48 53 4.5 1,433 8

-46 Clif Energy Bar, Chocolate Chip - (2.4 Ounce, 12 Count) $14.22 $20.44 $11.38 56 4.5 1,433 7

-39 Quaker Chewy Granola Bars, Reduced Sugar Variety Pack, 18 Count $4.86 $18.58 $3.74 0 Y 4.7 74 7

-37 Viva Labs #1 Organic Maca Powder, Gelatinized for Enhanced Bioavailability, Non-GMO, 1lb Bag $28.99 $28.99 $28.99 2 Y Y 4.5 668 3

-31 STRONG & KIND Roasted Jalapeno Savory Snack Bars, 1.6 Ounce, 12 Count $17.21 $18.49 $15.72 62 Y Y 4.3 716 9

-30 KIND Nuts & Spices Bars Variety Pack, 1.4 Ounce, 12 Count $16.68 $17.99 $15.29 12 Y Y 4.6 4,561 16

-29 KIND Fruit & Nut, Blueberry Vanilla & Cashew, 1.4 Ounce, 12 Count $14.85 $15.28 $14.79 52 Y Y 4.6 2,362 9

-27 LUNA PROTEIN - Gluten Free Protein Bar - Chocolate Chip Cookie Dough - (1.6 oz, 12 Count) $13.45 $14.99 $10.04 31 Y Y 4.4 269 4

-24 Nature Valley Peanut, Almond and Dark Chocolate Protein Chewy Bars, 5 Count Box $3.49 $3.56 $3.48 0 Y 4.6 37 7

-24 KIND Fruit & Nut, Almond & Apricot, All Natural, Gluten Free Bars ,1.4 Ounce, 12 Count $14.92 $14.99 $12.94 50 Y Y 4.6 2,362 11


Max. Price

Min. Price

3P Sellers



82 Frosted Flakes, 26.8 Oz $3.94 $4.16 $3.78 0 Y 4.8 114 6

79 Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $3.00 0 Y 4.6 178 8

44 Rice Krispies Toasted Rice Cereal, 18-Ounce $3.56 $6.15 $3.38 0 Y 4.8 38 5

43 Pop-Tarts, Frosted Chocolate Fudge, 8 Count $1.99 $2.00 $1.98 0 Y 4.6 19 6

42 Frosted Mini-Wheats Cereal, 24 oz $6.35 $9.29 $3.05 13 4.7 197 7

41 Quaker Chewy Chocolate Chip Granola Bars Reduced Sugar, 8 Count $2.26 $3.75 $1.99 0 Y 4.9 28 6

40 Apple Jacks, 21.7 Oz $3.94 $3.98 $3.78 0 Y 4.8 190 6

40 Quaker Oats, Old Fashioned, 18 Oz $3.23 $4.00 $2.68 0 Y 4.4 69 9

32 Quaker Oatmeal Squares Cereal, 14.50 Oz $3.46 $4.33 $2.75 0 Y 4.7 127 9

31 CLIF BUILDER'S - Protein Bar - Chocolate Mint - (2.4 oz, 12 Count) $17.13 $21.82 $15.00 35 Y 4.5 1,154 9


FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers



1 KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt, 1.4 Ounce, 12 Count $14.36 $17.99 $14.22 111 Y 4.6 4,561 11

2 KIND PLUS, Peanut Butter Dark Chocolate + Protein, Gluten Free Bars, 1.4 Ounce, 12 Count $14.38 $16.15 $12.23 77 Y Y 4.6 3,122 8

3 Amazing Grass Green SuperFood Original, 30 Servings, 8.5 Ounces $19.92 $21.99 $15.17 43 Y Y 4.3 6,465 7

4 KIND Fruit & Nut, Almond & Coconut, All Natural, 1.4-Ounce Gluten Free Bars,(pack of 12) $14.44 $15.22 $12.42 64 Y Y 4.6 2,362 8

5 Rice Krispies Treats Bars, The Original, 16 Count $3.66 $3.68 $3.66 0 Y 4.7 187 4

6 KIND Nuts & Spices, Caramel Almond and Sea Salt, 1.4 Ounce, 12 Count $14.59 $19.93 $14.29 58 Y Y 4.6 4,561 10

7 Pop-Tarts, Frosted Strawberry, 16 Count $3.53 $3.99 $3.50 0 Y 4.6 384 4

8 Mott's Natural Applesauce, 3.9 oz cups, 6 count $2.18 $3.00 $1.98 0 Y 4.7 192 5

9 Quaker Chewy Granola Bars, Variety Pack, 0.84oz Bars, 18 Count $3.83 $4.11 $3.71 0 Y 4.6 258 7

10 Larabar Gluten Free Fruit & Nut Food Bar, Peanut Butter Chocolate Chip, 16 - 1.6 Ounce Bars $16.90 $20.53 $16.00 32 4.4 2,173 10

11 KIND Healthy Grains Granola Bars, Variety Pack, 1.2oz Bars, 15 Count $9.99 $9.99 $9.99 11 Y 4.2 1,277 14

12 KIND PLUS, Dark Chocolate Cherry Cashew + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $14.18 $14.39 $12.23 57 Y Y 4.6 3,122 8

13 Larabar Gluten Free Fruit & Nut Food Mini Bars, Variety Pack of Cherry Pie, Apple Pie, Cashew Cookie, 12 - 0.78 Ounce Bars $8.95 $9.09 $7.73 15 Y 4.1 298 7

14 Manitoba Harvest Hemp Hearts Raw Shelled Hemp Seeds, natural flavor, 1 Pound. $11.61 $11.79 $11.07 27 Y Y 4.7 1,351 10

15 Pop-Tarts, Frosted Brown Sugar Cinnamon, 16 Count $3.78 $3.99 $3.50 0 Y 4.7 213 4

16 Kellogg's Frosted Mini Wheats Original, 24 Ounce Box $3.39 $4.36 $3.05 0 Y 4.7 147 7

17 KIND PLUS, Cranberry Almond + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $16.07 $17.97 $14.22 69 Y Y 4.6 3,122 8

18 Nature Valley Sweet and Salty Nut Granola Bars, Cashew, 6 Count $2.93 $2.98 $2.50 0 Y 4.5 489 11


20 CLIF ENERGY BAR - Chocolate Brownie - (2.4 oz, 12 Count) $11.82 $15.20 $9.98 38 Y 4.5 1,433 10

21 CLIF ENERGY BAR - Chocolate Chip - (2.4 oz, 6 Count) $5.69 $5.69 $5.69 0 Y 4.5 1,433 6


23 Quaker Instant Oatmeal, Variety Pack, 18 Count $5.00 $5.00 $5.00 0 Y 4.6 304 7


FastMovers


Max. Price

Min. Price

3P Sellers



24 Coombs Family Farms Pure Organic Grade A Maple Syrup, Dark Color, Robust Taste, 32-Ounce $24.77 $24.89 $21.16 0 Y Y 4.8 876 7

25 Nature Valley Peanut Butter Protein Bar, Peanut Butter Dark Chocolate, 5 Count $3.36 $4.29 $2.50 0 Y 4.5 192 7

26 Nutella Hazelnut Spread, 26.5 Ounce $6.31 $6.79 $6.22 0 Y 4.9 104 5

27 Nature Valley Crunchy Granola Bars, Variety Pack of Oats 'n Honey, Peanut Butter, and Maple Brown Sugar, 24 Count $5.07 $5.38 $4.98 0 Y 4.5 131 8

28 Pop-Tarts, Variety Frosted Strawberry and Frosted Brown Sugar Cinnamon, 32 Count, 57.50 Ounce $9.74 $23.00 $6.66 17 Y Y 4.8 120 7

29 Raisin Bran Crunch Cereal, 24.8 Oz $3.73 $4.05 $3.68 0 Y 4.7 322 7

30 Kellogg's Nutri-Grain Bars, Strawberry, 16 count $4.64 $5.79 $3.98 0 Y 4.6 155 4

31 Bragg Nutritional Yeast Seasoning, Premium, 4.5 Ounce $7.36 $7.75 $6.48 28 Y 4.6 564 7

32 Cinnamon Toast Crunch, 23.6 Oz $4.49 $4.52 $4.48 0 Y 4.8 97 8

33 Bisquick Pancake and Baking Mix, Gluten-Free, 16-oz. Boxes (Count of 3) $16.85 $27.60 $13.44 10 Y 4.6 1,284 10

34 Honey Bunches of Oats, Crunchy Honey Roasted, 18 Oz $3.78 $4.49 $2.65 0 Y 4.5 148 6

35 Larabar Gluten Free Fruit & Nut Food Bar, Blueberry Muffin, 16 - 1.6 Ounce Bars $16.92 $19.25 $15.01 37 Y Y 4.4 2,173 7

36 Larabar Gluten Free Fruit & Nut Food Bar, Chocolate Chip Cookie Dough, 1.6 OZ Bars 16 count $16.16 $16.93 $14.40 36 Y Y 4.4 2,173 9

37 Bob's Red Mill Old Country Style Muesli, 18-Ounce (Pack of 4) $13.33 $15.14 $10.68 31 Y 4.8 1,072 10

38 Quaker Chewy Granola Bars, Variety Pack, 18 Count $3.91 $5.02 $3.71 0 4.4 65 5

39 CLIF BUILDER'S - Protein Bar - Crunchy Peanut Butter - (2.4 oz, 12 Count) $17.73 $19.79 $15.74 49 Y Y 4.5 1,154 5

40 Froot Loops, 21.7 Oz $4.11 $5.69 $3.78 0 Y 4.7 105 6

41 CLIF ENERGY BAR - Crunchy Peanut Butter - (2.4 oz, 6 Count) $5.94 $5.99 $5.92 0 Y 4.6 217 7

42 Quaker Oats, Old Fashioned, 18 Oz $3.23 $4.00 $2.68 0 Y 4.4 69 9

43 KIND Nuts & Spices Bars, Maple Glazed Pecan & Sea Salt, 1.4 Ounce, 12 Count $14.22 $14.22 $14.22 62 Y Y 4.6 4,561 9

44 Kashi Layered Granola Bar, Dark Chocolate Coconut, 6 count $3.01 $3.99 $2.98 0 Y 4.3 300 7

45 Kellogg's Raisin Bran, 23.5 Oz $3.63 $3.74 $3.42 0 Y 4.7 143 8

46 Cheerios Cereal, 21 Oz $3.98 $3.98 $3.98 0 Y 4.8 116 7

47 KIND Healthy Grains Granola Bars, Peanut Butter Dark Chocolate, 1.2oz Bars, 15 Count $9.30 $10.79 $7.45 11 Y 4.2 1,277 10

FastMovers 100 Products (Continued)


FastMovers



Max. Price

Min. Price

3P Sellers



48 Bob's Red Mill Oats Rolled Regular, 32-Ounce (Pack of 4) $13.41 $13.84 $11.76 17 Y 4.8 271 8

49 Lucky Charms Cereal, 20.5 Oz $3.98 $3.98 $3.98 0 Y 4.8 84 8

50 CLIF ENERGY BAR - White Chocolate Macadamia - (2.4 oz, 6 Count) $5.77 $5.89 $4.99 0 Y 4.5 1,433 7

51 Rice Krispies Toasted Rice Cereal, 18-Ounce $3.56 $6.15 $3.38 0 Y 4.8 38 5

52 Krusteaz Cornbread and Muffin Mix, Honey, 15 Oz $1.63 $1.74 $1.52 0 Y 4.7 160 7

53 KIND Nuts & Spices, Madagascar Vanilla Almond, 1.4 Ounce, 12-Count Bars $14.50 $15.22 $12.94 53 Y Y 4.6 4,561 10

54 KIND Nuts & Spices, Dark Chocolate Cinnamon Pecan, 1.4 Ounce, 12 Count $14.18 $14.22 $12.94 68 Y Y 4.6 4,561 10

55 Larabar Gluten Free Fruit & Nut Food Bar, Peanut Butter Cookie, 16 - 1.7 Ounce Bars $17.26 $22.50 $16.00 23 Y Y 4.4 2,173 9

56 KIND Nuts & Spices Chocolate Bar, Dark Chocolate Mocha Almond, 1.4 Ounce, 12 Count $17.18 $17.99 $15.29 69 Y Y 4.6 4,561 10

57 Special K Cereal, Red Berries, 14.7 Oz $3.90 $4.02 $3.65 0 Y 4.7 210 4

58 Pop-Tarts, Frosted Chocolate Fudge, 8 Count $1.99 $2.00 $1.98 0 Y 4.6 19 6

59 Frosted Mini-Wheats Cereal, 24 oz $6.35 $9.29 $3.05 13 4.7 197 7


61 Apple Jacks, 21.7 Oz $3.94 $3.98 $3.78 0 Y 4.8 190 6

62 Fiber One Snacks Fiber One Protein Caramel Nut Chewy Bars, 5.85 Ounce Wrappers $2.55 $4.35 $2.49 0 Y 4.5 64 7

63 LARABAR Fruit & Nut Food Bar, Apple Pie, Gluten Free 1.6 ounce , 5 count $6.10 $6.99 $5.68 5 4.3 386 8

64 KIND PLUS, Peanut Butter Dark Chocolate + Protein, 1.4 Ounce, 4 Count $4.80 $6.49 $4.74 0 Y 4.6 81 8

65 KIND Healthy Grains Granola Bars, Oats & Honey with Toasted Coconut, 1.2oz Bars, 15 Count $9.53 $10.79 $8.94 16 Y 4.2 1,277 10

66 Quaker Chewy Granola Bars, Chocolate Chip, 18 Count $4.22 $4.59 $3.66 0 Y 4.4 472 7

67 Larabar Gluten Free Fruit & Nut Food Bar, Cherry Pie, 16 - 1.7 Ounce Bars $17.86 $18.80 $14.69 13 Y Y 4.4 2,173 10

68 KIND PLUS, Pomegranate Blueberry Pistachio + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $15.90 $16.92 $13.17 65 Y Y 4.6 3,122 8

69 Quaker Oatmeal Squares Cereal, 14.50 Oz $3.46 $4.33 $2.75 0 Y 4.7 127 9



FastMovers



Max. Price

Min. Price

3P Sellers



71 Pamela's Products Gluten Free Baking and Pancake Mix, 4-Pound Bags (Pack of 3) $44.59 $47.18 $40.26 23 Y Y 4.9 1,759 3

72 GoGo SqueeZ applecinnamon, Applesauce on the Go, 3.2-Ounce Pouches (Pack of 48) $41.16 $44.85 $38.25 7 Y Y 4.7 633 9

73 Larabar Snack Bar, Cashew Cookie, 16 ct, 1.7 oz $17.93 $18.11 $15.39 29 Y Y 4.4 2,173 10

74 Rise Bar Gluten-Free, High-Protein Bars, Almond Honey, 12-Count $25.34 $26.29 $21.89 44 Y Y 4.3 370 11

75 Nature's Bakery Stone Ground Whole Wheat Fig Bar-36, 2 OZ Twin Packs, variety pack $16.70 $16.79 $16.59 23 Y 4.7 121 5

76 KIND Nuts & Spices Bars, Dark Chocolate Nuts & Sea Salt, 1.4 Ounce, 4 Count $4.80 $6.49 $4.74 0 Y 4.7 65 12

77 Kellogg's Cracklin' Oat Bran, 17 Oz $3.68 $3.68 $3.68 0 Y 4.9 31 10

78 KIND Fruit & Nut, Blueberry Vanilla & Cashew, 1.4 Ounce, 12 Count $14.85 $15.28 $14.79 52 Y Y 4.6 2,362 9

79 Pop-Tarts, Red Velvet, 14.1 Ounce $2.00 $2.00 $2.00 0 Y 3.9 37 6

80 KIND Fruit & Nut, Almond & Apricot, All Natural, Gluten Free Bars ,1.4 Ounce, 12 Count $14.92 $14.99 $12.94 50 Y Y 4.6 2,362 11

81 Vega Protein & Greens, Vanilla, Tub, 26.8 oz $33.45 $34.29 $28.80 16 Y Y 4.1 430 9

82 Reeses Puffs Cereal, Peanut Butter, 22.9 Ounce $3.98 $3.98 $3.98 0 Y 4.6 127 8

83 LARABAR Fruit & Nut Food Bar, Blueberry Muffin, Gluten Free, 1.6 Oz., (Pack of 5) $4.97 $7.09 $4.63 4 4.3 386 8

84 Kashi GOLEAN Crunch! Cereal, Honey Almond Flax, 14-Ounce Boxes (Pack of 4) $12.90 $19.00 $12.48 32 Y Y 4.3 304 8

85 Bob's Red Mill Gluten Free Quick Cooking Oats, 32-Ounce Bags (Pack of 4) $22.13 $24.42 $16.56 29 Y Y 4.8 243 9

86 CLIF ENERGY BAR - Chocolate Chip Peanut Crunch - (2.4 oz, 12 Count) $11.72 $11.98 $9.98 40 Y 4.5 1,433 6

87 Clif Energy Bar, Chocolate Chip - (2.4 Ounce, 12 Count) $14.22 $20.44 $11.38 56 4.5 1,433 7

88 RxBar Whole Food Chocolate Sea Salt Protein Bar, 1.83 Ounce (Pack of 12) $22.51 $25.99 $19.99 9 Y 4.1 528 6

89 STRONG & KIND Roasted Jalapeno Savory Snack Bars, 1.6 Ounce, 12 Count $17.21 $18.49 $15.72 62 Y Y 4.3 716 9

90 LARABAR Peanut Butter Cookie, 1.7 oz. Bars, 5 Count $5.31 $5.79 $5.00 8 4.3 386 8

91 Stonewall Kitchen Farmhouse Pancake & Waffle Mix, 33 oz $14.06 $25.70 $10.72 8 4.8 37 5

92 Special K Protein Meal Bar, Chocolate Peanut Butter, 1.59 oz, 6-Count Bars, (Pack of 3) $17.94 $17.94 $17.94 0 4.5 397 9

93 Glutino Gluten Free Toaster Pastry, Strawberry, 1.83 oz. 5 Count $4.39 $4.39 $4.33 16 Y 3.8 596 7


FastMovers



Max. Price

Min. Price

3P Sellers



94 Bear Naked Granola Pouches, Fruit and Nutty, 12 Ounce (Pack of 6) $21.59 $22.89 $20.88 26 Y Y 4.6 796 5

95 Golden Grahams Cereal, 12 Oz $2.93 $3.27 $2.63 0 Y 4.7 78 8

96 LUNA PROTEIN - Gluten Free Protein Bar - Chocolate Chip Cookie Dough - (1.6 oz, 12 Count) $13.45 $14.99 $10.04 31 Y Y 4.4 269 4

97 General Mills Cereals Rice Chex Cereal, 12 Ounce Box $2.80 $3.43 $2.34 0 Y 4.9 26 7

98 Clif Bar, 2.4 Ounce - Organic Cool Mint Chocolate (12 Pack) $14.22 $21.98 $11.88 44 4.6 203 7

99 Bob's Red Mill Steel Cut Oats Oatmeal Cereal, 24-Ounce (Pack of 4) $12.54 $18.47 $10.08 23 Y 4.8 437 10

100 Viva Labs #1 Organic Maca Powder, Gelatinized for Enhanced Bioavailability, Non-GMO, 1lb Bag $28.99 $28.99 $28.99 2 Y Y 4.5 668 3


Amazon FastMovers

US Candy &Chocolate December 2015 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

22 DaysAverage Tenure

43New Arrivals


$1092Average Price

73%Prime-Eligible

2%Prime Pantry

18%Subscribe & Save



520AverageReviews

5AverageImages


FastMovers


Lindt 12

Jelly Belly 7

Hershey's 6

Ferrero 5

Broadway Basketeers 4

Insights

The Candy & Chocolate FastMovers 100 was volatile in December 2015, with 11 price changes on average (+4 from November) and 43 new arrivals (+7 from November)

The average price ranged $6.15 (maximum price - minimum price) in December

17 product titles mentioned “box,” compared to nine referencing “box” in November

11Price

Changes

$6.15Average

Price

17Products


FastMovers

New Arrivals


Max. Price

Min. Price

3P Sellers



Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $11.10 26 Y 4.6 518 1

GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $23.97 24 Y 4.4 51 5

Lindt LINDOR Milk Chocolate Truffles ,120 Count $27.90 $36.99 $22.19 14 Y Y 4.6 1,922 5

KIRKLAND Signature Chocolates of the World in Assortment Jar, 2 lb. $18.36 $18.49 $17.92 58 Y 4.2 389 5

Ferrero Rocher Gift Box, 24 Count $10.76 $11.99 $9.97 38 Y 4.7 1,233 5

Palmers Coal Chocolate Stocking Stuffers Net Wt 3.4 oz(96g) $4.15 $5.87 $1.75 22 4.3 44 2

Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $11.91 25 4.4 618 8

Broadway Basketeers Chocolate & Nut Gift Tray $25.95 $25.95 $25.94 2 Y 4.3 84 2

Lindt LINDOR White Chocolate Truffles ,120 Count $19.22 $20.00 $12.00 17 Y Y 4.6 1,922 9

mberry Miracle Fruit Tablets, 10-Count (Pack of 2) $25.00 $25.00 $25.00 2 Y 4.2 447 2

Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $15.32 8 Y 4.6 1,922 9

SNICKERS Slice n' Share Chocolate Candy Bar 1-Pound $16.73 $27.99 $7.99 24 Y 4.8 165 6

Hershey's Milk Chocolate Bar, 1-Pound Bar $9.58 $9.98 $8.49 9 4.4 100 5

Godiva Chocolatier Classic Gold Ballotin, 19 Count, Net Wt 7.2 oz $30.10 $32.99 $30.00 13 Y 4.4 171 3

Tabasco - Spicy Dark Chocolate Wedges - Round Tin - 50g $6.85 $8.95 $4.20 12 4.3 104 3

Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $8.96 14 4.7 1,233 3

Fancy Pickle flavored Candy Canes, 3.8 OZ $8.11 $10.92 $5.28 10 Y 3.2 105 8

Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $11.91 15 Y 4.6 1,922 5

Broadway Basketeers Towering Heights Kosher Gourmet Gift Tower with an Assortment of Chocolate, Snacks, Sweets, Cookies and Nuts $39.68 $39.95 $35.95 3 4.1 78 3

Lindt Lindor Truffles "8-10 Flavor Assorted Truffle Box" 100 Truffles Total $30.43 $30.99 $29.99 9 Y 4.0 53 4

Trident Sugar Free Gum, Spearmint,18-Count (Pack of 12) $8.14 $10.10 $7.53 19 Y Y 4.6 630 9

Grand Ghirardelli Chocolate Gift Basket $37.03 $39.99 $35.99 0 Y 3.8 77 2

Assorted Gumballs Refill ~ 16 oz $10.70 $14.99 $9.20 8 Y 3.9 94 5

Lindt LINDOR Dark Chocolate Truffles, 120 Count $29.06 $39.99 $21.59 11 Y 4.6 1,922 9

Ghirardelli Chocolates Tower, Sentimental, 1.75 Pound $33.02 $34.47 $31.89 0 4.5 4 2

Wine.com Godiva Sampler Chocolate Gift Basket $35.70 $38.73 $29.45 0 4.4 46 5

Ferrero Rocher Fine Hazelnut Chocolate 5.3oz $7.72 $9.50 $3.10 23 4.3 65 5


FastMovers

New Arrivals (Continued)


Max. Price

Min. Price

3P Sellers



Dubble Bubble Gumball Refill 53 OZ Resealable Bag $14.38 $16.49 $12.53 21 Y 3.3 86 5

Wine Country Gift Baskets Tower of Sweets $25.93 $36.99 $24.95 4 Y 4.5 68 5

Godiva Chocolatier Gift Basket $53.08 $59.99 $49.29 4 Y 4.5 40 4

Broadway Basketeers Photo Gift Box Collection - A Unique Gift Idea $28.86 $29.95 $24.26 4 Y 4.5 30 3

Kosher Nut-Free Milk Chocolate Coins Box of 24 .50 oz (14g) each, Total WT 12 oz(336g) $17.67 $19.95 $10.99 11 Y 4.8 31 9

Lindor Lindt Chocolate Truffles, Assorted, 15.2 Ounce $10.62 $10.62 $10.62 2 Y 4.2 373 5

Jelly Belly Bean Boozled Jumbo Spinner 12.6 Ounces $24.11 $25.04 $21.99 33 Y 4.7 13 4

Godiva Holiday Collection Assorted Chocolates $28.16 $32.80 $24.89 19 Y 4.4 93 6

Bergen Marzipan M-1 Assorted Fruit, 8 Ounce $7.91 $12.99 $7.44 10 Y Y 4.1 299 6

Lindor Assorted Chocolate Truffles, 21.2 ounce $17.07 $21.99 $12.24 32 Y 4.2 373 5

Lindt Chocolate Swiss Luxury Selection Box, 4.9 Oz $15.19 $17.99 $12.20 10 Y 4.2 62 6

Reese's Peanut Butter Cup Miniatures, 40 Ounce Package $11.54 $19.37 $9.98 16 Y 4.7 230 7

Wine.com Godiva Dark Chocolate Gift Basket $33.57 $45.93 $26.64 0 4.2 49 4

Lindt Signature Collection 13.5 Oz (384g) Premium Chocolates $19.53 $23.99 $18.69 22 Y 3.9 64 5

Giant Gummy Bear approx 5 Pounds - Cherry Flavored Giant Gummy Bear $31.40 $35.99 $22.97 12 Y 4.6 644 1

Lindt LINDOR Assorted Chocolate Deluxe Sampler Gift Box, 20.7oz $28.45 $50.00 $19.98 10 Y 4.5 108 6


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers



91 Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $11.10 26 Y 4.6 518 1

86 Anthon Berg, Chocolate Liqueurs with Original Spirits, 64 Pieces / Gift Set by Anthon Berg [Foods] $25.98 $27.90 $24.49 23 Y 4.6 52 5

84 GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $23.97 24 Y 4.4 51 5

83 Lindt LINDOR Milk Chocolate Truffles ,120 Count $27.90 $36.99 $22.19 14 Y Y 4.6 1,922 5

78 KIRKLAND Signature Chocolates of the World in Assortment Jar, 2 lb. $18.36 $18.49 $17.92 58 Y 4.2 389 5

70 Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $35.90 2 4.6 200 3

70 Ferrero Rocher Gift Box, 24 Count $10.76 $11.99 $9.97 38 Y 4.7 1,233 5

69 Hershey's Chocolate Full Size Variety Pack, 30-Count Pack $16.95 $17.49 $15.74 39 Y 4.7 518 5

68 Palmers Coal Chocolate Stocking Stuffers Net Wt 3.4 oz(96g) $4.15 $5.87 $1.75 22 4.3 44 2

63 Broadway Basketeers Thinking of You Chocolate Gift Set $20.79 $21.95 $19.95 2 Y 4.0 142 3

Movers Down


Max. Price

Min. Price

3P Sellers



-67 Kraft Jet Puffed Marshmallows, 16 Oz $2.18 $2.38 $1.96 0 Y 4.5 70 5

-66 Kracie Popin Cookin 9 Item Bundle with Sushi, Hamburger, Bento, Takoyaki, Cake Shop and More $21.02 $27.00 $15.01 6 4.7 434 3

-64 Kisses Holiday Milk Chocolate, 36-Ounce Bag $19.55 $24.99 $9.98 16 Y 4.8 77 10

-61 NOW Foods Xanthan Gum, 6 Ounce Bottle $8.92 $9.10 $8.80 24 Y 4.7 249 7

-60 Sour Patch Kids,Net Weight 46 Ounces, 240-Count Individually Wrapped $13.39 $13.65 $12.99 24 Y Y 4.6 142 8

-56 3D House German Chocolate Advent Calendar by Windel $13.98 $13.99 $13.95 2 4.2 57 2

-55 CLIF MOJO - Trail Mix Bar - Peanut Butter Pretzel - (1.6 oz, 12 Count) $14.49 $14.49 $14.49 19 Y Y 4.6 354 6

-53 Kisses Cookies 'n Creme, 10.5-Ounce Bag $4.00 $7.28 $3.19 16 4.7 231 8

-52 Ice Breakers Ice Cubes Sugar Free Peppermint Gum, 40-Piece Bottle Packs (Pack of 4) $14.42 $21.49 $13.96 15 Y Y 4.7 123 8

-52 Ferrero Collection, 12 Count, 4.6 Ounce (129 gm) $8.52 $9.99 $4.38 39 4.7 1,233 5


FastMovers



Max. Price

Min. Price

3P Sellers



1 Jelly Belly Bean Boozled Jelly Beans 3.5 oz with Spinner Wheel Game, 3rd Edition $8.03 $9.50 $5.36 36 4.6 1,326 5

2 Anthon Berg Dark Chocolate Liqueurs with Original Spirits - 64 pcs. Gift Box (2.2 lbs) $25.84 $27.16 $24.93 62 Y 4.6 1,659 1

3 Skittles Original Candy, 9 Ounce $1.29 $1.29 $1.29 28 4.8 712 9

4 Jelly Belly Bean Boozled Spinner and Refill Boxes, 10 Ounce $14.39 $16.05 $12.12 32 Y 4.6 522 5

5 Haribo Gummi Candy Gold-Bears, 5-Pound Bag $15.68 $20.06 $12.99 31 Y Y 4.6 2,123 4

6 Hershey's Nuggets Chocolates Assortment, 38.5-Ounce Bag $10.04 $10.49 $9.44 40 Y Y 4.7 640 4

7 Jelly Belly Bean Boozled Spinner Gift Box Game, Net Wt 3.5oz $7.45 $9.30 $3.86 43 Y 4.7 420 3


9 mberry Miracle Fruit Tablets, 10-Count $14.88 $14.99 $13.90 2 Y 4.0 1,169 4


11 Jelly Belly Beanboozled Mystery Bean Jelly Belly Set $8.13 $10.25 $7.70 31 Y 4.7 68 1


13 Hershey's Chocolate Full Size Variety Pack, 30-Count Pack $16.95 $17.49 $15.74 39 Y 4.7 518 5

14 BeanBoozled Spinner Jelly Bean Gift Box - 2 Pack, 3.5 oz $11.84 $12.99 $11.40 23 Y 4.7 653 5

15 Reese's Holiday Peanut Butter Cups, 1-Pound Package $16.32 $21.99 $9.98 33 Y 4.6 353 5

16 Moose Toys Chocolate Bar Maker $16.94 $19.78 $9.99 100 Y 4.1 198 2



19 Japanese Kit Kat - Maccha Green Tea Bag 4.91 oz by Nestle $4.78 $7.80 $4.00 50 4.3 1,005 3

20 Ghirardelli Limited Edition Peppermint Bark XXL Bag, 20.99 oz. $17.99 $26.47 $14.45 4 4.8 288 2

21 Signature Jelly Belly Jelly Beans, 4-Pound $25.95 $32.80 $23.58 31 Y 4.6 978 8

22 Kisses Milk Chocolate, 40-Ounce Bag $12.41 $19.49 $9.98 27 Y 4.8 222 13

23 KIRKLAND Signature Chocolates of the World in Assortment Jar, 2 lb. $18.36 $18.49 $17.92 58 Y 4.2 389 5

24 Popin' Cookin' Happy Sushi House $3.75 $8.99 $3.36 24 Y 4.1 1,637 7

25 Jelly Belly BeanBoozled Jelly Beans 3rd Edition NEW Flavors Stinky Socks 1.6 oz $4.29 $4.40 $3.99 58 4.6 1,052 5

26 Jolly Rancher Hard Candy Assortment, 5-Pound Bag $11.72 $11.75 $10.79 99 Y Y 4.6 427 7


FastMovers


Max. Price

Min. Price

3P Sellers



27 Ferrero Rocher, Flat 48 Count $20.31 $24.92 $16.88 74 Y 4.7 1,233 5

28 PUR Gum Aspartame Free, Spearmint, 2.8 Ounce $4.58 $5.61 $4.09 15 Y Y 4.0 1,321 7

29 Dubble Bubble Gumball Refill, 8 Flavors, 3.3 lbs $15.03 $16.97 $13.16 25 Y 3.4 360 1

30 Kit Kat Minis Pouch, 8 Ounce $3.27 $10.05 $2.83 13 Y 4.1 128 5

31 Ferrero Rocher Gift Box, 24 Count $10.76 $11.99 $9.97 38 Y 4.7 1,233 5

32 LifeSavers Hard Wint-O-Green, 50-Ounce Bags (Pack of 2) $15.93 $17.05 $15.23 27 Y Y 4.7 339 6

33 Palmers Coal Chocolate Stocking Stuffers Net Wt 3.4 oz(96g) $4.15 $5.87 $1.75 22 4.3 44 2


35 Harry Potter Bertie Botts Every Flavor Beans, 1.2oz boxes ~ 6 Pack $11.92 $15.01 $10.99 27 Y 4.5 870 1

36 Mauna Loa Macadamias, Dry Roasted with Sea Salt, 11-oz. $16.12 $19.91 $12.99 22 Y Y 4.7 885 6

37 Hamburger Popin' Cookin' kit DIY candy by Kracie $3.70 $7.99 $3.39 23 3.9 778 5

38 YumEarth Organic Lollipops, 12.3 Ounce Bag $6.70 $6.73 $5.72 14 Y 4.8 1,715 5

39 Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $11.91 25 4.4 618 8

40 Broadway Basketeers Chocolate & Nut Gift Tray $25.95 $25.95 $25.94 2 Y 4.3 84 2

41 Lindt LINDOR White Chocolate Truffles ,120 Count $19.22 $20.00 $12.00 17 Y Y 4.6 1,922 9

42 mberry Miracle Fruit Tablets, 10-Count (Pack of 2) $25.00 $25.00 $25.00 2 Y 4.2 447 2

43 Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $15.32 8 Y 4.6 1,922 9

44 Orbit Sugarfree Gum, Mint Variety Box (12 Count) $11.99 $11.99 $11.99 0 Y Y 4.6 95 10

45 Ferrero Rocher, Hazlenut, 48 Count, 21.2oz $18.38 $21.99 $15.59 41 Y 4.7 1,233 6

46 M&M'S Peanut Chocolate Candy Party Size 42-Ounce Bag $8.17 $8.17 $8.17 49 4.6 329 9

47 SNICKERS Slice n' Share Chocolate Candy Bar 1-Pound $16.73 $27.99 $7.99 24 Y 4.8 165 6

48 Hershey's Milk Chocolate Bar, 1-Pound Bar $9.58 $9.98 $8.49 9 4.4 100 5

49 Godiva Chocolatier Classic Gold Ballotin, 19 Count, Net Wt 7.2 oz $30.10 $32.99 $30.00 13 Y 4.4 171 3

50 Tabasco - Spicy Dark Chocolate Wedges - Round Tin - 50g $6.85 $8.95 $4.20 12 4.3 104 3

51 Hershey's All Time Great Snack Size Assortment, 105 piece $11.37 $14.08 $10.97 25 Y Y 4.2 102 4

52 Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $8.96 14 4.7 1,233 3

53 Tummydrops Ginger (bag of 30 individually wrapped drops) $10.99 $10.99 $10.99 6 Y 3.9 543 4

54 Madelaine Chocolate Company Chocolate Advent Calendar - 8oz $8.24 $9.97 $6.86 14 Y 4.6 196 5



FastMovers



Max. Price

Min. Price

3P Sellers



55 Fancy Pickle flavored Candy Canes, 3.8 OZ $8.11 $10.92 $5.28 10 Y 3.2 105 8

56 Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $11.91 15 Y 4.6 1,922 5

57Broadway Basketeers Towering Heights Kosher Gourmet Gift Tower with an Assortment of Chocolate, Snacks, Sweets, Cookies and Nuts

$39.68 $39.95 $35.95 3 4.1 78 3

58 Lindt Lindor Truffles "8-10 Flavor Assorted Truffle Box" 100 Truffles Total $30.43 $30.99 $29.99 9 Y 4.0 53 4

59 Trident Sugar Free Gum, Spearmint,18-Count (Pack of 12) $8.14 $10.10 $7.53 19 Y Y 4.6 630 9

60 Starburst FaveREDs Fruit Chews Candy Bag, 14 ounce $2.01 $2.20 $1.98 0 Y 4.8 220 10

61 Bobs Sweet Stripes Soft Peppermint Balls - 290ct $13.14 $13.25 $12.99 18 Y 4.5 277 4

62 Grand Ghirardelli Chocolate Gift Basket $37.03 $39.99 $35.99 0 Y 3.8 77 2

63 Assorted Gumballs Refill ~ 16 oz $10.70 $14.99 $9.20 8 Y 3.9 94 5

64 Lindt LINDOR Dark Chocolate Truffles, 120 Count $29.06 $39.99 $21.59 11 Y 4.6 1,922 9

65 Ghirardelli Chocolates Tower, Sentimental, 1.75 Pound $33.02 $34.47 $31.89 0 4.5 4 2

66 Ferrero Collection, 12 Count, 4.6 Ounce (129 gm) $8.52 $9.99 $4.38 39 4.7 1,233 5

67 Ghirardelli Tower $46.09 $54.99 $29.95 7 4.3 60 3

68 Haribo Gold-Bears Minis, 72-Count, 1 Pound 9.4 Ounce $12.59 $12.75 $12.34 22 Y 4.6 478 6

69 York Peppermint Patties Miniatures, 40-Ounce Bag $11.44 $14.62 $9.98 16 Y Y 4.8 249 9

70 Jet Puffed Mallow Bits, Vanilla, 3 Ounce $1.48 $1.48 $1.48 0 Y 4.8 63 7

71 Bob's Red & White Mini Peppermint Canes, 280 Count $19.55 $26.89 $14.98 20 Y 4.4 94 4

72 Wine.com Godiva Sampler Chocolate Gift Basket $35.70 $38.73 $29.45 0 4.4 46 5

73 Hershey's Miniatures Assortment, 40-Ounce Bag $10.47 $13.15 $9.98 13 4.6 252 6

74 Ferrero Rocher Fine Hazelnut Chocolate 5.3oz $7.72 $9.50 $3.10 23 4.3 65 5

75 Dubble Bubble Gumball Refill 53 OZ Resealable Bag $14.38 $16.49 $12.53 21 Y 3.3 86 5

76 Kracie Popin' Cookin' DIY candy kit gummy animals $2.48 $4.00 $2.26 34 4.3 426 2

77 Wine Country Gift Baskets Tower of Sweets $25.93 $36.99 $24.95 4 Y 4.5 68 5

78 Godiva Chocolatier Gift Basket $53.08 $59.99 $49.29 4 Y 4.5 40 4

79 Broadway Basketeers Photo Gift Box Collection - A Unique Gift Idea $28.86 $29.95 $24.26 4 Y 4.5 30 3


FastMovers



Max. Price

Min. Price

3P Sellers



80 Kosher Nut-Free Milk Chocolate Coins Box of 24 .50 oz (14g) each, Total WT 12 oz(336g) $17.67 $19.95 $10.99 11 Y 4.8 31 9

81 Eclipse Sugar Free Gum, Polar Ice, 60 Piece Big E Bottles (Pack of 4) $10.64 $12.99 $10.39 12 Y Y 4.6 400 5

82 Lindor Lindt Chocolate Truffles, Assorted, 15.2 Ounce $10.62 $10.62 $10.62 2 Y 4.2 373 5

83 Jelly Belly Bean Boozled Jumbo Spinner 12.6 Ounces $24.11 $25.04 $21.99 33 Y 4.7 13 4

84 Hershey's Holiday Shapes Chocolate Assortment, 23.1-Ounce Bag $8.44 $8.92 $8.19 8 4.5 82 3

85 Nestle Assorted Miniatures Bag, 40-Ounce $10.63 $14.65 $9.98 25 Y 4.5 154 9

86 Atkins Endulge Chocolate Caramel Mousse Treat Bar, 1.2 oz., 5 Count Bars $5.16 $5.16 $5.16 21 Y 4.3 234 4

87 Kracie Popin Cookin 9 Item Bundle with Sushi, Hamburger, Bento, Takoyaki, Cake Shop and More $21.02 $27.00 $15.01 6 4.7 434 3

88 Godiva Holiday Collection Assorted Chocolates $28.16 $32.80 $24.89 19 Y 4.4 93 6

89 Bergen Marzipan M-1 Assorted Fruit, 8 Ounce $7.91 $12.99 $7.44 10 Y Y 4.1 299 6

90 Trident Sugar Free Gum, OriginalFlavor, 18-Count (Pack of 12) $11.47 $17.73 $8.39 41 Y Y 4.6 630 10

91 Lindor Assorted Chocolate Truffles, 21.2 ounce $17.07 $21.99 $12.24 32 Y 4.2 373 5

92 Lindt Chocolate Swiss Luxury Selection Box, 4.9 Oz $15.19 $17.99 $12.20 10 Y 4.2 62 6

93 Kisses Holiday Milk Chocolate, 36-Ounce Bag $19.55 $24.99 $9.98 16 Y 4.8 77 10

94 Reese's Peanut Butter Cup Miniatures, 40 Ounce Package $11.54 $19.37 $9.98 16 Y 4.7 230 7

95 Lindt Excellence Supreme Dark Chocolate 90% Cocoa, 3.5-Ounce Packages (Pack of 12) $29.66 $34.45 $28.56 23 Y 4.6 519 7

96 Wine.com Godiva Dark Chocolate Gift Basket $33.57 $45.93 $26.64 0 4.2 49 4

97 Lindt Signature Collection 13.5 Oz (384g) Premium Chocolates $19.53 $23.99 $18.69 22 Y 3.9 64 5

98 Giant Gummy Bear approx 5 Pounds - Cherry Flavored Giant Gummy Bear $31.40 $35.99 $22.97 12 Y 4.6 644 1

99 Lindt LINDOR Assorted Chocolate Deluxe Sampler Gift Box, 20.7oz $28.45 $50.00 $19.98 10 Y 4.5 108 6



Amazon FastMovers

US Grocery December 2015 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


38New Arrivals


$1897Average Price

83%Prime-Eligible

13%Prime Pantry

39%Subscribe & Save



2,463AverageReviews

6AverageImages


FastMovers


KIND 6

Lindt 6

Golden State Fruit 4

San Francisco Bay Coffee 4

Insights

The average price increased 16%, to $18.97, in December 2015

Lindt entered the Grocery & Gourmet Food FastMovers 100 in December with six products--and tied for the #1 brand spot with KIND

22 product titles contained “chocolate,” and 18 contained “gift”

$18.97Average

Price

#1Brand

22Products


FastMovers

New Arrivals


Max. Price

Min. Price

3P Sellers



Golden State Fruit Pacific Coast Classic Dried Fruit Tray Gift $25.33 $25.95 $24.30 3 Y 4.4 364 2

Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $11.10 26 Y 4.6 518 1

Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $35.90 2 4.6 200 3

Jelly Belly Bean Boozled Spinner Gift Box Game, Net Wt 3.5oz $7.45 $9.30 $3.86 43 Y 4.7 420 3

Oh! Nuts Holiday Freshly Roasted Nuts Gift Basket (Jumbo Nuts Gift Tray) $35.00 $35.00 $35.00 2 Y 4.9 798 5

Pepperidge Farm Milano Cookies, Double Chocolate, 7.5 Oz $2.76 $3.69 $2.50 0 Y 4.5 318 7

mberry Miracle Fruit Tablets, 10-Count $14.88 $14.99 $13.90 2 Y 4.0 1,169 4

Golden State Fruit Pacific Coast Deluxe Dried Fruit Tray with Nuts Gift $36.60 $36.95 $33.06 2 Y 4.5 251 1

Five Star Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $27.24 $32.95 $25.95 2 Y 4.6 1,016 8

Zombie Cajun Hot Sauce Gift Set, Gourmet Basket Includes 4 (6oz) Bottles of the Best Louisiana Hot Sauce - Garlic, Jalapeno, Habanero, and Cayenne Pepper, Plus a Zombie Gifts Book

$28.98 $28.98 $28.98 0 Y Y 4.8 594 3


Hula Delights Deluxe Roasted Nuts Holiday Gift Basket, 7-Section $35.41 $43.95 $35.00 2 Y 4.7 880 5

Hickory Farms 4-Piece Farmhouse Sampler Gift Pack 12.1 oz $22.47 $26.90 $16.99 70 Y 4.1 84 1

Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $11.91 25 4.4 618 8

Anthon Berg, Chocolate Liqueurs with Original Spirits, 64 Pieces / Gift Set by Anthon Berg [Foods] $25.98 $27.90 $24.49 23 Y 4.6 52 5

Reese's Holiday Peanut Butter Cups, 1-Pound Package $16.32 $21.99 $9.98 33 Y 4.6 353 5

Lindt LINDOR Milk Chocolate Truffles ,120 Count $27.90 $36.99 $22.19 14 Y Y 4.6 1,922 5

Fall And Winter Seasonal Flavors Coffee,Cappuccino,Tea,Cocoa For Keurig K Cup brewer Sampler Pack,30 Count $24.86 $24.99 $22.90 3 Y 3.5 279 2

Tea Forte Single Steeps Loose Leaf TEA CHEST, 28 Different Single Serve Pouches - Black Tea, Green Tea, White Tea, Herbal Tea $26.10 $28.00 $21.00 0 Y 4.8 157 8

Plant Theatre Bonsai Trio Kit, 3 Distinctive Bonsai Trees to Grow $16.99 $16.99 $16.99 1 Y 3.7 31 3

Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $11.91 15 Y 4.6 1,922 5

Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $8.96 14 4.7 1,233 3

Madelaine Chocolate Company Chocolate Advent Calendar - 8oz $8.24 $9.97 $6.86 14 Y 4.6 196 5

Gourmet Food Nuts Chocolate Holiday Gift Basket, 3 Different Delicious Nuts! Kosher, Vegan, Vegetarian Friendly Gift Tray. Perfect for Any Occasion, Love It or Its Free! -Five Star Gift Baskets

$20.34 $21.95 $19.95 0 5.0 347 6

Café Escapes Chai Latte, K-Cup Portion Count for Keurig Brewers, 24-Count $16.15 $23.00 $12.74 26 Y 4.6 1,970 9


FastMovers



Max. Price

Min. Price

3P Sellers



Lindt LINDOR White Chocolate Truffles ,120 Count $19.22 $20.00 $12.00 17 Y Y 4.6 1,922 9

Nespresso Capsules the Intense Family Pack, 50-Count $43.41 $43.49 $43.30 13 Y 4.4 277 3

LARABAR Fruit & Nut Food Bar, Apple Pie, Gluten Free 1.6 ounce , 5 count $6.10 $6.99 $5.68 5 4.3 386 8

27 Favorites Food Gift from The Swiss Colony $32.05 $32.95 $23.95 0 4.1 82 3

Tea Forte Classic SINGLE STEEPS Loose Leaf Tea Sampler, 15 Single Serve Pouches - Green Tea, Herbal Tea, Black Tea $14.17 $16.50 $12.00 5 Y 4.5 279 7

Golden State Fruit Flora Dried Fruit and Nut Gift Tray $41.76 $42.95 $39.00 2 Y 4.6 106 7

Planters Pistachio Mix, Deluxe, 14.5 Ounce $11.46 $11.46 $11.46 17 Y Y 4.5 2,087 7

GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $23.97 24 Y 4.4 51 5

Broadway Basketeers Thinking of You Chocolate Gift Set $20.79 $21.95 $19.95 2 Y 4.0 142 3

Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $15.32 8 Y 4.6 1,922 9

Broadway Basketeers Chocolate Heaven Gift Set $23.23 $29.90 $17.06 3 3.8 29 3

Kit Kat Minis Pouch, 8 Ounce $3.27 $10.05 $2.83 13 Y 4.1 128 5



FastMovers

Movers Up

Movers Down


Max. Price

Min. Price

3P Sellers



-63 Frito-Lay Chips Classic mix Multipack, 20 Count $7.22 $9.46 $6.98 34 Y 4.6 1,513 10


-49 Mad Monkey Coffee Capsules, Swingin Bold, 48 Count $22.17 $40.95 $19.99 14 4.3 1,254 5

-49 Kicking Horse Whole Bean Coffee, Kick Ass Dark Roast, 2.2 Pound $30.81 $35.16 $29.88 20 Y Y 4.5 1,862 3

-46 Earth's Best Organic, Infant Formula with Iron, 23.2 Ounce $28.41 $30.62 $26.00 37 Y Y 4.4 1,271 9

-45 Orgain Creamy Chocolate Fudge, 11-oz. Container (Count of 12) $27.59 $32.99 $26.97 13 Y Y 4.3 1,056 10

-44 Brooklyn Beans Assorted Variety Pack Single-Cup coffee for Keurig K-Cup Brewers, 40 Count $22.36 $26.54 $22.00 0 Y Y 4.1 4,351 5

-42 Healthworks Pesticide and Chemical-Free Chia Seeds, 32 Ounce $10.31 $10.95 $10.00 10 Y Y 4.7 2,478 6

-42 Planters Lightly Salted Cashew Halves & Pieces, 8 Oz $3.97 $3.97 $3.97 0 Y 4.5 2,088 6

-42 Coffee-mate Coffee Creamer, Original Liquid Singles, 0.375-Ounce Creamers (Pack of 180) $9.59 $9.59 $9.59 29 Y 4.5 967 11


Max. Price

Min. Price

3P Sellers



74 Golden State Fruit Pacific Coast Classic Dried Fruit Tray Gift $25.33 $25.95 $24.30 3 Y 4.4 364 2





62 Death Wish Ground Coffee, The World's Strongest Coffee, Fair Trade and USDA Certified Organic - 16 Ounce Bag $20.60 $38.42 $19.99 11 Y 4.6 2,370 5

59 Oh! Nuts Holiday Freshly Roasted Nuts Gift Basket (Jumbo Nuts Gift Tray) $35.00 $35.00 $35.00 2 Y 4.9 798 5

55 Pepperidge Farm Milano Cookies, Double Chocolate, 7.5 Oz $2.76 $3.69 $2.50 0 Y 4.5 318 7




FastMovers



Max. Price

Min. Price

3P Sellers




2 Coffee Variety Sampler Pack for Keurig K-Cup Brewers, 40 Count $25.99 $25.99 $25.99 8 Y Y 3.8 1,604 6

3 Jelly Belly Bean Boozled Jelly Beans 3.5 oz with Spinner Wheel Game, 3rd Edition $8.03 $9.50 $5.36 36 4.6 1,326 5

4 San Francisco Bay OneCup, French Roast, 80 Single Serve Coffees $26.37 $27.50 $22.50 23 Y Y 4.5 21,369 7

5 The Original Donut Shop Regular, Keurig K-Cups, 12 Count (Pack of 6) $39.84 $48.31 $35.97 30 Y Y 4.6 2,594 8

6 Nespresso Variety Pack for OriginalLine, 50 Capsules $42.92 $42.99 $42.31 22 Y 4.4 791 6


8 Sunshine Cheez-It Original Baked Snack Crackers, 12.4 Ounce $2.76 $3.67 $2.68 0 Y 4.6 405 7

9 San Francisco Bay OneCup, Fog Chaser, 80 Single Serve Coffees $27.87 $29.00 $23.89 22 Y Y 4.5 21,366 8


11 Carrington Farms Organic Extra Virgin Coconut Oil, 54 Ounce $17.52 $24.14 $14.39 23 Y Y 4.6 1,635 6

12 San Francisco Bay OneCup, Breakfast Blend, 80 Single Serve Coffees $27.87 $29.00 $24.00 21 Y Y 4.5 21,366 7

13 Nature's Way Extra Virgin Organic Coconut Oil, 32-Ounce $16.02 $20.67 $13.23 59 Y Y 4.7 3,767 6

14 Viva Labs The Finest Organic Extra Virgin Coconut Oil, 16 Ounce $11.49 $12.00 $10.79 3 4.8 14,170 4

15 Skittles Original Candy, 9 Ounce $1.29 $1.29 $1.29 28 4.8 712 9

16 smartwater, 6 ct, 1L Bottle $7.42 $10.99 $6.98 13 Y 4.7 481 7

17 Green Mountain Coffee Breakfast Blend, Keurig K-Cups, 72 Count $40.49 $50.00 $35.97 27 Y 4.6 9,299 8


19 Twinings English Breakfast Tea, Keurig K-Cups, 24 Count $11.99 $11.99 $11.99 32 Y Y 4.5 4,042 8

20 Grove Square Hot Cocoa, Milk Chocolate, 24 Single Serve Cups $10.32 $17.95 $8.91 24 Y 4.3 3,634 5

21 Amazing Grass Green SuperFood Original, 30 Servings, 8.5 Ounces $19.92 $21.99 $15.17 43 Y Y 4.3 6,465 7

22 Death Wish Ground Coffee, The World's Strongest Coffee, Fair Trade and USDA Certified Organic - 16 Ounce Bag $20.60 $38.42 $19.99 11 Y 4.6 2,370 5

23 Nestlé Pure Life Purified Water, 16.9-ounce plastic bottles, 12 Count $3.34 $3.97 $1.73 0 Y 4.7 297 5

24 Eight O'Clock Coffee The Original, Keurig K-Cups, 72 Count $36.35 $38.97 $31.17 26 Y Y 4.6 2,250 8

25 Vita Coco Coconut Water, Pure, 11.1 Ounce (Pack of 12) $15.66 $15.68 $14.99 52 Y Y 4.3 2,852 4


FastMovers


Max. Price

Min. Price

3P Sellers



26 Grove Square Cappuccino, French Vanilla, 24 Count Single Serve Cups $10.55 $11.99 $7.92 20 Y Y 4.3 5,982 9

27 Golden State Fruit Pacific Coast Classic Dried Fruit Tray Gift $25.33 $25.95 $24.30 3 Y 4.4 364 2

28 Lavazza Super Crema Espresso - Whole Bean Coffee, 2.2-Pound Bag (Packaging May Vary) $25.21 $25.57 $25.15 32 Y Y 4.4 1,355 7


30 Oreo Double Stuf Sandwich Cookie, 15.35 Oz $2.98 $2.98 $2.98 0 Y 4.7 477 6

31 Haribo Gummi Candy Gold-Bears, 5-Pound Bag $15.68 $20.06 $12.99 31 Y Y 4.6 2,123 4

32 Healthworks Raw Certified Organic Cacao Powder, 1 lb $10.50 $10.50 $10.50 13 Y Y 4.8 2,618 7

33 Planters Deluxe Whole Cashew, 18.25 Ounce $7.98 $7.98 $7.98 12 4.5 2,087 6



36 Sparkling ICE Variety Pack, 17oz (Pack of 12) $10.10 $11.77 $9.99 14 Y Y 4.5 510 5


38 Slim Jim Original Snack Sticks, 0.28 Ounce, 14 Count $3.27 $7.74 $2.68 16 4.4 276 5

39 Hershey's Nuggets Chocolates Assortment, 38.5-Ounce Bag $10.04 $10.49 $9.44 40 Y Y 4.7 640 4

40 Heinz Tomato Ketchup, 32 Ounce $2.96 $2.98 $2.90 0 Y 4.8 310 6

41 FIJI Natural Artesian Water, 16.9-Ounce Bottles (Pack of 24) $26.39 $29.99 $24.72 42 Y Y 4.6 803 3




4530-count Top Brand Coffee, Tea, Cider, Hot Cocoa and Cappuccino K-Cup Variety Sampler Pack, Single-Serve Cups for Keurig Brewers

$28.79 $36.95 $20.96 9 Y 3.8 1,537 2


47 The Spice Lab's - ( Food Grade ) Himalayan Crystal Salt - Dark Pink - (Coarse) - 1 Kilo 2.23 Lbs $8.95 $8.95 $8.95 5 Y 4.8 843 5





FastMovers



Max. Price

Min. Price

3P Sellers



50 Jif Creamy Peanut Butter, 40 Oz $5.22 $6.05 $4.98 0 Y 4.8 378 5

51 Wonderful Pistachios, Roasted and Salted, 32-oz. Bag $20.75 $27.99 $18.64 20 Y Y 4.5 900 6

52 Annie's Homegrown Organic Bunny Fruit Snacks Variety Pack 0.8 Oz (24 ct) $13.68 $16.07 $11.17 24 Y Y 4.5 389 8

53 San Francisco Bay OneCup, Fogchaser, 120 Single Serve Coffees $41.80 $43.49 $35.99 12 Y Y 4.5 21,366 9


55 Moose Toys Chocolate Bar Maker $16.94 $19.78 $9.99 100 Y 4.1 198 2

56 Golden State Fruit Pacific Coast Deluxe Dried Fruit Tray with Nuts Gift $36.60 $36.95 $33.06 2 Y 4.5 251 1

57 Five Star Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $27.24 $32.95 $25.95 2 Y 4.6 1,016 8

58Zombie Cajun Hot Sauce Gift Set, Gourmet Basket Includes 4 (6oz) Bottles of the Best Louisiana Hot Sauce - Garlic, Jalapeno, Habanero, and Cayenne Pepper, Plus a Zombie Gifts Book

$28.98 $28.98 $28.98 0 Y Y 4.8 594 3


60 Hula Delights Deluxe Roasted Nuts Holiday Gift Basket, 7-Section $35.41 $43.95 $35.00 2 Y 4.7 880 5

61 Hickory Farms 4-Piece Farmhouse Sampler Gift Pack 12.1 oz $22.47 $26.90 $16.99 70 Y 4.1 84 1

62 Pringles Sour Cream and Onion, 5.96 Oz $1.55 $1.69 $1.50 0 Y 4.3 261 4

63 Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $11.91 25 4.4 618 8


65 Reese's Holiday Peanut Butter Cups, 1-Pound Package $16.32 $21.99 $9.98 33 Y 4.6 353 5


67 Fall And Winter Seasonal Flavors Coffee,Cappuccino,Tea,Cocoa For Keurig K Cup brewer Sampler Pack,30 Count $24.86 $24.99 $22.90 3 Y 3.5 279 2


69 Green Mountain Coffee Caramel Vanilla Cream, K-Cup Portion Count for Keurig K-Cup Brewers, 24-Count $14.44 $14.99 $11.99 36 Y 4.6 859 9

70 Spicy World Peppercorn (Whole)-Black Tellicherry, 16 Oz. bag $14.57 $19.11 $13.49 25 Y Y 4.8 755 3

71Baetea Weight Loss Tea: Detox, Body Cleanse, Reduce Bloating, & Appetite Suppressant, 14 Day Teatox, with Potent Traditional Organic Herbs, Ultimate Way to Calm and Cleanse Your Body

$25.00 $25.00 $25.00 0 Y 4.3 1,625 11

72 Similac Go & Grow Stage 3 Milk Based Formula, Powder, 22 Ounces (Pack of 6)(Frustration Free Packaging) $107.64 $107.64 $107.64 0 Y Y 4.8 569 8


FastMovers



Max. Price

Min. Price

3P Sellers




74 Tea Forte Single Steeps Loose Leaf TEA CHEST, 28 Different Single Serve Pouches - Black Tea, Green Tea, White Tea, Herbal Tea $26.10 $28.00 $21.00 0 Y 4.8 157 8

75 Plant Theatre Bonsai Trio Kit, 3 Distinctive Bonsai Trees to Grow $16.99 $16.99 $16.99 1 Y 3.7 31 3

76 Planters Lightly Salted Cashew Halves & Pieces, 8 Oz $3.97 $3.97 $3.97 0 Y 4.5 2,088 6

77 Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $11.91 15 Y 4.6 1,922 5

78 Coffee-mate Coffee Creamer, Original Liquid Singles, 0.375-Ounce Creamers (Pack of 180) $9.59 $9.59 $9.59 29 Y 4.5 967 11


80 Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $8.96 14 4.7 1,233 3

81 Madelaine Chocolate Company Chocolate Advent Calendar - 8oz $8.24 $9.97 $6.86 14 Y 4.6 196 5

82 Green Mountain Coffee Dark Magic, Keurig K-Cups, 72 Count $43.61 $44.97 $35.97 21 Y Y 4.6 9,299 9

83Gourmet Food Nuts Chocolate Holiday Gift Basket, 3 Different Delicious Nuts! Kosher, Vegan, Vegetarian Friendly Gift Tray. Perfect for Any Occasion, Love It or Its Free! -Five Star Gift Baskets

$20.34 $21.95 $19.95 0 5.0 347 6


85 Café Escapes Chai Latte, K-Cup Portion Count for Keurig Brewers, 24-Count $16.15 $23.00 $12.74 26 Y 4.6 1,970 9

86 Viva Labs Organic Extra Virgin Coconut Oil, 32 Ounce $15.79 $15.79 $15.79 3 Y Y 4.8 14,170 4

87 Lindt LINDOR White Chocolate Truffles ,120 Count $19.22 $20.00 $12.00 17 Y Y 4.6 1,922 9

88 Nespresso Capsules the Intense Family Pack, 50-Count $43.41 $43.49 $43.30 13 Y 4.4 277 3


90 27 Favorites Food Gift from The Swiss Colony $32.05 $32.95 $23.95 0 4.1 82 3

91 Tea Forte Classic SINGLE STEEPS Loose Leaf Tea Sampler, 15 Single Serve Pouches - Green Tea, Herbal Tea, Black Tea $14.17 $16.50 $12.00 5 Y 4.5 279 7

92 Golden State Fruit Flora Dried Fruit and Nut Gift Tray $41.76 $42.95 $39.00 2 Y 4.6 106 7

93 Planters Pistachio Mix, Deluxe, 14.5 Ounce $11.46 $11.46 $11.46 17 Y Y 4.5 2,087 7




FastMovers



Max. Price

Min. Price

3P Sellers



96 Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $15.32 8 Y 4.6 1,922 9

97 Broadway Basketeers Chocolate Heaven Gift Set $23.23 $29.90 $17.06 3 3.8 29 3

98 Kit Kat Minis Pouch, 8 Ounce $3.27 $10.05 $2.83 13 Y 4.1 128 5

99 Kicking Horse Whole Bean Coffee, Kick Ass Dark Roast, 2.2 Pound $30.81 $35.16 $29.88 20 Y Y 4.5 1,862 3



Amazon FastMovers

US PrimePantry December 2015 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


25New Arrivals


$518Average Price

100%Prime-Eligible



657AverageReviews

6AverageImages

100%Prime Pantry


FastMovers


Cottonelle 3

Kleenex 3

Lysol 3

Quaker 3

SCOTT 3

Tide 3

Ziploc 3

Insights

The average price increased 8%, from $4.78 in November 2015 to $5.18 in December

The top Mover Up was “Resolve Laundry Stain Remover, 22 fl oz,” which was new to the Prime Pantry FastMovers 100 at #24

Seven of the top 10 FastMovers were personal or household items; three were food or beverages7

FastMovers

#24Product

$5.18Average

Price


FastMovers

New Arrivals


Max. Price

Min. Price

3P Sellers

Prime Eligible

Star Rating Reviews Images

Resolve Laundry Stain Remover, 22 fl oz $3.05 $3.40 $2.48 0 Y 4.8 169 3


Softsoap Hand Soap, Lavender & Chamomile, 7.5 Fl Oz $1.25 $1.49 $0.99 0 Y 4.7 367 4

Resolve Carpet Triple Oxi Advanced Carpet Stain Remover, 22 Oz $4.38 $4.99 $3.94 0 Y 4.7 166 4

Frosted Flakes, 26.8 Oz $3.94 $4.16 $3.78 0 Y 4.8 114 6

Chicken Of The Sea Tuna Chunk Light In Water 5 Ounce Cans (Pack of 4) $3.68 $3.68 $3.68 0 Y 4.3 38 5

Finish Powerball Tabs Dishwasher Detergent Tablets, Fresh Scent, 32 Count $5.54 $10.39 $4.93 0 Y 4.4 130 5

Scott Extra Soft Double Roll Bath Tissue, 12 Count $6.26 $7.56 $5.97 0 Y 4.4 48 3

Glad Food Storage Bags Zipper Sandwich 100 Count $2.82 $3.30 $2.63 0 4.5 85 5

Method All Purpose Natural Surface Cleaner, Lavender, 28 Ounce $2.99 $2.99 $2.99 0 Y 4.7 630 4

Lysol Disinfecting Wipes, Lemon & Lime Blossom Scent, 80 Count $4.66 $4.66 $4.66 0 Y 4.7 2,639 10

Tide Plus A Touch Of Downy April Fresh Scent HE Liquid Laundry Detergent, 92 oz, 48 loads $11.86 $11.99 $10.99 0 Y 4.5 2,458 7

Quaker Chewy Quinoa Granola Bars, Yogurt Fruit and Nut $1.83 $2.00 $1.54 0 Y 4.7 94 7

Mr Clean Magic Eraser Extra Power, 4 Count $3.58 $4.74 $1.83 0 Y 4.7 169 3

Nestle Pure Life Splash Water Beverages with Natural Fruit Flavors, Lemon 16.9-ounce plastic bottles (Pack of 6) $1.50 $1.50 $1.50 0 Y 4.3 94 6

Mrs. Meyer's Clean Day Liquid Hand Soap, Rhubarb, 12.5 Oz $2.89 $3.25 $2.76 0 Y 4.3 121 5

Dove Beauty Bar, Sensitive Skin 4 oz, 8 Bar $7.82 $7.82 $7.82 0 Y 4.6 1,801 7

Finish Jet Dry Dishwasher Rinse Aid, 16 Ounce $6.68 $6.69 $6.68 0 Y 4.6 450 5

Chex Snack Mix, Bold Party Blend, 8.75 Oz $1.99 $2.10 $1.98 0 Y 4.5 356 5

Frito-Lay Variety Pack, Party Mix, 32 Count $10.42 $16.76 $9.98 0 Y 4.5 31 10

Cottonelle Ultra Comfort Care Big Roll Toilet Paper, 18 Count $11.75 $13.49 $9.44 0 Y 4.0 89 3

Dove Antiperspirant Deodorant, Fresh 2.6 oz, Twin Pack $3.51 $4.62 $2.89 0 Y 4.5 77 5

Scott Naturals Flushable Cleansing Cloths, Tub, 51 Count $1.78 $1.99 $1.73 0 Y 4.5 129 3

Crest Pro-Health Advanced Smooth Mint Toothpaste Twin Pack, 8 Ounce $5.43 $5.47 $5.21 0 Y 4.2 27 2

Ziploc Storage Bags Quart , 48 Count $4.46 $4.46 $4.46 0 Y 4.8 124 5


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers

Prime Eligible


77 Resolve Laundry Stain Remover, 22 fl oz $3.05 $3.40 $2.48 0 Y 4.8 169 3


70 Lysol Clean & Fresh Multi-Surface Cleaner, Sparkling Lemon and Sunflower Essence, 40 Fl Oz $2.42 $2.47 $2.39 0 Y 4.8 142 5

69 Softsoap Hand Soap, Lavender & Chamomile, 7.5 Fl Oz $1.25 $1.49 $0.99 0 Y 4.7 367 4

58 Resolve Carpet Triple Oxi Advanced Carpet Stain Remover, 22 Oz $4.38 $4.99 $3.94 0 Y 4.7 166 4


47 Chicken Of The Sea Tuna Chunk Light In Water 5 Ounce Cans (Pack of 4) $3.68 $3.68 $3.68 0 Y 4.3 38 5

45 Scott Towels Mega Roll Choose-A-Sheet, 2 Count $2.98 $2.99 $2.97 0 4.5 81 4

44 Lysol Disinfecting Wipes Value Pack, Lemon and Lime Blossom, 240 Count $9.97 $10.19 $9.70 0 Y 4.9 131 9

44 Finish Powerball Tabs Dishwasher Detergent Tablets, Fresh Scent, 32 Count $5.54 $10.39 $4.93 0 Y 4.4 130 5

Movers Down


Max. Price

Min. Price

3P Sellers

Prime Eligible


-70 Tide PODS Ocean Mist HE Turbo Laundry Detergent Pacs 72-load Tub $17.78 $17.97 $17.12 0 Y 4.6 4,171 7

-64 Palmolive Ultra Original Dish Liquid, 25 Ounce $2.96 $4.38 $2.47 0 Y 4.5 235 3

-63 Smartfood Popcorn, White Cheddar, 9 Ounce $3.58 $3.82 $2.98 0 Y 4.8 99 5

-62 Barilla Pasta, Rotini, 16 Ounce $1.91 $2.24 $1.38 0 Y 4.8 123 7

-58 Honey Bunches of Oats, Crunchy Honey Roasted, 18 Oz $3.78 $4.49 $2.65 0 Y 4.5 148 6

-57 Crest Complete Toothpaste, Peppermint Flavor (2 Count, 6.2 Oz Each) $6.45 $6.80 $4.97 0 Y 4.6 1,735 6

-55 San Pellegrino Sparkling Fruit Beverages, Aranciata Rossa/Blood Orange, 11.15-ounce cans (Pack of 6) $6.49 $6.49 $6.49 0 Y 4.7 92 9

-52 Ziploc Sandwich Bag, 90 Count $3.46 $4.09 $2.98 0 Y 4.8 34 6

-50 Rold Gold Pretzels, Tiny Twists, 16 Oz $2.93 $2.98 $2.73 0 Y 4.6 113 5

-49 Angel Soft Double Rolls Bath Tissue, 18 Count $11.21 $14.99 $9.94 0 Y 4.4 2,995 5


FastMovers



Max. Price

Min. Price

3P Sellers

Prime Eligible


1 Q-tips Cotton Swabs, 500 ct $2.96 $2.98 $2.69 0 Y 4.8 635 6


3 Kleenex Ultra Soft & Strong Facial Tissues, 3 Pack, 120 Count Each $3.86 $5.99 $3.45 0 Y 4.7 2,113 6

4 Lysol Cling Gel Toilet Bowl Cleaner, Country Scent,Twin Pack, 24 Fluid Ounce each, 2 Count $4.12 $4.71 $3.72 0 Y 4.6 196 3

5 Cascade ActionPacs Dishwasher Detergent, Fresh Scent, 60 Count $10.96 $11.29 $9.34 0 Y 4.6 829 3

6 Nestlé Pure Life Purified Water, 16.9-ounce plastic bottles, 12 Count $3.34 $3.97 $1.73 0 Y 4.7 297 5


8 3M Scotch-Brite No-Scratch Multi-Purpose Scrub Sponge, 3 Count $2.95 $2.96 $2.79 0 Y 4.7 312 6

9 Quilted Northern Ultra Plush Double Roll Bath Tissue, 12 Count $6.95 $6.97 $6.29 0 Y 4.6 5,403 6

10 Viva Paper Towels, Choose-A-Size, Regular Roll, 6 Count $6.79 $6.79 $6.79 0 Y 3.8 228 5

11 Heinz Tomato Ketchup, 32 Ounce $2.96 $2.98 $2.90 0 Y 4.8 310 6

12 Dixie 8 1/2" Plates, 160 Count $6.72 $6.72 $6.72 0 Y 4.8 394 6



15 Ziploc Freezer Bag, Gallon, 28 Count $4.45 $4.59 $3.82 0 Y 4.8 188 6


17 Jif Creamy Peanut Butter, 40 Oz $5.22 $6.05 $4.98 0 Y 4.8 378 5


19 Clorox Disinfecting Wipes Value Pack, Fresh Scent and Citrus Blend, 150 Count total $7.97 $7.97 $7.97 0 Y 4.8 287 3

20 Lysol Disinfecting Wipes Value Pack, Lemon and Lime Blossom, 240 Count $9.97 $10.19 $9.70 0 Y 4.9 131 9


22 Cottonelle Clean Care Big Roll Toilet Paper, 12 Count $6.64 $7.31 $6.46 0 Y 4.4 89 5


24 Resolve Laundry Stain Remover, 22 fl oz $3.05 $3.40 $2.48 0 Y 4.8 169 3


26 Bounty Big Roll Paper Towels, Prints, 6 Count $10.99 $10.99 $10.99 0 Y 4.4 270 10


FastMovers


Max. Price

Min. Price

3P Sellers

Prime Eligible


27 Cottonelle Fresh Care Flushable Cleansing Cloths Tub, 42 Count $2.40 $2.59 $2.02 0 Y 4.6 218 3


29 Lysol Clean & Fresh Multi-Surface Cleaner, Sparkling Lemon and Sunflower Essence, 40 Fl Oz $2.42 $2.47 $2.39 0 Y 4.8 142 5

30 Pepperidge Farm Goldfish Crackers, Cheddar, 30 Oz $7.34 $7.48 $6.92 0 Y 4.6 359 6

31 Downy Ultra Liquid Fabric Softener, April Fresh, 103 Oz $8.35 $8.47 $7.59 0 Y 4.8 202 7

32 Softsoap Hand Soap, Lavender & Chamomile, 7.5 Fl Oz $1.25 $1.49 $0.99 0 Y 4.7 367 4

33 Sparkle Paper Towels, 6 Big Rolls, Pick-A-Size, Hint of Color $5.99 $5.99 $5.99 0 Y 4.3 150 5

34 Glad OdorShield Tall Kitchen Drawstring Trash Bags, Fresh Clean, 13 Gallon, 40 Count $8.46 $8.46 $8.46 0 Y 4.6 200 9

35 Quilted Northern Ultra Plush Bath Tissue-18 Double Rolls $11.24 $12.79 $8.99 0 Y 4.6 5,403 8

36 Diet Coke Fridge Pack Cans, 12 Count, 12 fl oz $4.55 $4.68 $4.28 0 Y 4.5 160 6

37 Neutrogena Make-up Remover Cleansing Towelettes Refill, 25 Count $4.93 $4.99 $4.74 0 Y 4.5 699 4

38 Kraft Easy Mac Macaroni Microwavable Cup, 8.2 oz $3.45 $3.59 $3.42 0 Y 4.2 499 6

39 TERRA Original, Sea Salt, 1 Ounce $0.85 $0.90 $0.77 0 Y 4.1 1,160 7

40 Glad Press'n Seal Plastic Wrap, 70 sq ft $2.98 $3.20 $2.94 0 Y 4.7 229 12

41 Sparkle Pick-A-Size Big Roll Paper Towels, White, 6 Count $6.26 $6.99 $5.74 0 Y 4.4 3,237 7

42 Gillette Simply Venus Pink Disposable Women's Razor, 4 Count $5.73 $7.49 $5.49 0 Y 4.2 437 4

43 Resolve Carpet Triple Oxi Advanced Carpet Stain Remover, 22 Oz $4.38 $4.99 $3.94 0 Y 4.7 166 4

44 Coca-Cola Fridge Pack Cans, 12 Count, 12 fl oz $4.58 $4.92 $4.28 0 Y 4.6 226 6

45 Tide PODS Spring Meadow HE Turbo Laundry Detergent Pacs 72-load Tub $17.91 $17.97 $16.09 0 Y 4.6 4,171 7

46 Pringles Original, 5.68 Oz $1.66 $1.69 $1.63 0 Y 4.0 262 6

47 SURGE, 12 ct, 16 FL OZ Cans $14.00 $14.00 $14.00 0 Y 4.8 4,882 7

48 Cascade Gel Dishwasher Detergent, Fresh Scent, 75 Oz $6.48 $8.09 $5.52 0 Y 4.4 144 3

49 Scott Towels Mega Roll Choose-A-Sheet, 2 Count $2.98 $2.99 $2.97 0 4.5 81 4


51 Kellogg's Frosted Mini Wheats Original, 24 Ounce Box $3.39 $4.36 $3.05 0 Y 4.7 147 7

52 Pop-Tarts, Frosted Brown Sugar Cinnamon, 16 Count $3.78 $3.99 $3.50 0 Y 4.7 213 4



FastMovers



Max. Price

Min. Price

3P Sellers

Prime Eligible


53 Handi-Snacks Ritz Crackers, Crackers 'N Cheese Dip, 5.7 Oz, 6-pack $2.95 $2.98 $2.68 0 Y 4.5 119 9

54 Chicken Of The Sea Tuna Chunk Light In Water 5 Ounce Cans (Pack of 4) $3.68 $3.68 $3.68 0 Y 4.3 38 5

55 Bounce Outdoor Fresh Fabric Softener Sheets 240 Count $8.94 $8.94 $8.94 0 Y 4.8 86 4

56 Finish Jet Dry Dishwasher Rinse Aid, 8.45 Ounce $3.57 $3.57 $3.57 0 Y 4.8 63 2

57 Finish Powerball Tabs Dishwasher Detergent Tablets, Fresh Scent, 32 Count $5.54 $10.39 $4.93 0 Y 4.4 130 5

58 Wheat Thins Original 100% Whole Grain Crackers, 16 Ounce $3.88 $3.88 $3.88 0 Y 4.4 180 9

59 Angel Soft Double Roll Bath Tissue, 12 Count $6.34 $6.63 $4.99 0 Y 4.4 2,995 9


61 Clorox ScrubSingles, Bathroom, Rain Clean, 12 Count $4.15 $4.15 $4.15 0 Y 4.6 98 3

62 Scott Extra Soft Double Roll Bath Tissue, 12 Count $6.26 $7.56 $5.97 0 Y 4.4 48 3

63 Glad Food Storage Bags Zipper Sandwich 100 Count $2.82 $3.30 $2.63 0 4.5 85 5

64 Lysol Power and Free Toilet Bowl Cleaner Value Pack, 2 Count $5.42 $6.98 $4.67 0 Y 4.8 58 3

65 Method All Purpose Natural Surface Cleaner, Lavender, 28 Ounce $2.99 $2.99 $2.99 0 Y 4.7 630 4

66 Lysol Disinfecting Wipes, Lemon & Lime Blossom Scent, 80 Count $4.66 $4.66 $4.66 0 Y 4.7 2,639 10

67 Kleenex Ultra Soft & Strong Facial Tissues, Low Count Cube, 75 ct, 4 Pack, $5.84 $6.18 $5.32 0 Y 4.9 80 3

68 Chef Boyardee Ravioli, Beef, (4 Count, 15 Ounces Each) $4.85 $5.62 $3.62 0 Y 4.5 245 6

69 Tide Plus A Touch Of Downy April Fresh Scent HE Liquid Laundry Detergent, 92 oz, 48 loads $11.86 $11.99 $10.99 0 Y 4.5 2,458 7

70 Quaker Chewy Quinoa Granola Bars, Yogurt Fruit and Nut $1.83 $2.00 $1.54 0 Y 4.7 94 7

71 Mr Clean Magic Eraser Extra Power, 4 Count $3.58 $4.74 $1.83 0 Y 4.7 169 3

72 Nestle Pure Life Splash Water Beverages with Natural Fruit Flavors, Lemon 16.9-ounce plastic bottles (Pack of 6) $1.50 $1.50 $1.50 0 Y 4.3 94 6

73 Mrs. Meyer's Clean Day Liquid Hand Soap, Rhubarb, 12.5 Oz $2.89 $3.25 $2.76 0 Y 4.3 121 5

74 Dove Beauty Bar, Sensitive Skin 4 oz, 8 Bar $7.82 $7.82 $7.82 0 Y 4.6 1,801 7

75 Clorox Disinfecting Bleach Free Bathroom Cleaner, 30 Ounce $3.28 $3.28 $3.28 0 Y 4.3 71 5

76 Ghirardelli Double Chocolate Brownie Mix, 18 Ounce $2.04 $2.29 $1.80 0 Y 5.0 30 7



FastMovers



Max. Price

Min. Price

3P Sellers

Prime Eligible


78 Hefty Ultimate Easy Grip Cups, Red, 18 Oz, 50 Count $4.01 $4.75 $3.48 0 Y 3.9 221 6

79 Kleenex Go Pack Everyday Facial Tissues, 10 ct, 3 Pack $0.97 $1.12 $0.88 0 Y 4.9 101 3

80 Finish Jet Dry Dishwasher Rinse Aid, 16 Ounce $6.68 $6.69 $6.68 0 Y 4.6 450 5

81 Angel Soft Double Rolls Bath Tissue, 18 Count $11.21 $14.99 $9.94 0 Y 4.4 2,995 5

82 Tide Liquid Laundry Detergent, Original Scent, 50 Fl Oz, 32 Loads (Pack of 2) $11.95 $11.97 $11.94 0 Y 4.5 2,458 9

83 Quaker Instant Oatmeal, Variety Pack, 18 Count $5.00 $5.00 $5.00 0 Y 4.6 304 7

84 Chex Snack Mix, Bold Party Blend, 8.75 Oz $1.99 $2.10 $1.98 0 Y 4.5 356 5

85 Rold Gold Pretzels, Tiny Twists, 16 Oz $2.93 $2.98 $2.73 0 Y 4.6 113 5


87 Glad Tall Kitchen Drawstring Trash Bags, 13 Gallon, 90 Count $14.14 $14.98 $12.50 0 Y 4.5 1,778 6

88 Bounty Select-A-Size Paper Towels, White, 2 Huge Rolls $5.47 $5.47 $5.47 0 Y 5.0 25 9

89 Frito-Lay Variety Pack, Party Mix, 32 Count $10.42 $16.76 $9.98 0 Y 4.5 31 10

90 Cottonelle Ultra Comfort Care Big Roll Toilet Paper, 18 Count $11.75 $13.49 $9.44 0 Y 4.0 89 3

91 Dove Antiperspirant Deodorant, Fresh 2.6 oz, Twin Pack $3.51 $4.62 $2.89 0 Y 4.5 77 5

92 Scott Naturals Flushable Cleansing Cloths, Tub, 51 Count $1.78 $1.99 $1.73 0 Y 4.5 129 3

93 Ziploc Sandwich Bag, 90 Count $3.46 $4.09 $2.98 0 Y 4.8 34 6

94 Doritos Flavored Tortilla Chips, Party Size Nacho Cheese, 15.5 Ounce $3.98 $3.98 $3.98 0 Y 4.6 72 5

95 Crest Pro-Health Advanced Smooth Mint Toothpaste Twin Pack, 8 Ounce $5.43 $5.47 $5.21 0 Y 4.2 27 2

96 Vanity Fair Everyday Napkins, 300 Count $4.98 $4.99 $4.98 0 Y 4.7 404 7

97 Reynolds Wrap Aluminum Foil, 200 Sq Ft $8.39 $8.99 $8.09 0 Y 4.8 110 9

98 Lucky Charms Cereal, 20.5 Oz $3.98 $3.98 $3.98 0 Y 4.8 84 8

99 Ziploc Storage Bags Quart , 48 Count $4.46 $4.46 $4.46 0 Y 4.8 124 5

100 Coca-Cola, 8 ct, 7.5 FL OZ Mini-Can $3.01 $3.31 $2.86 0 Y 4.5 423 6


Amazon FastMovers

US SnackFoods December 2015 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


30New Arrivals


$1245Average Price

79%Prime-Eligible

38%Prime Pantry

33%Subscribe & Save



804AverageReviews

6AverageImages


FastMovers


KIND 9

Planters 7

LÄRABAR 5

Clif Bar 4

Quaker 4

Insights

The Snack Foods FastMovers 100 had 30 new arrivals in December 2015, compared to just 17 in November

33% of Snack Foods FastMovers were eligible for Subscribe & Save, down from 50% in November

Seven of the top 10 Movers Up were gifting items

30New Arrivals

33%S&S

Eligible

7FastMovers


FastMovers

New Arrivals


Max. Price

Min. Price

3P Sellers



Oh! Nuts Holiday Freshly Roasted Nuts Gift Basket (Jumbo Nuts Gift Tray) $35.00 $35.00 $35.00 2 Y 4.9 798 5

Five Star Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $27.24 $32.95 $25.95 2 Y 4.6 1,016 8

Golden State Fruit Pacific Coast Deluxe Dried Fruit Tray with Nuts Gift $36.60 $36.95 $33.06 2 Y 4.5 251 1

27 Favorites Food Gift from The Swiss Colony $32.05 $32.95 $23.95 0 4.1 82 3

Broadway Basketeers Gift Tower of Sweets $30.25 $32.95 $29.95 2 3.9 84 4

KIND Healthy Grains Granola Bars, Peanut Butter Dark Chocolate, 1.2oz Bars, 15 Count $9.30 $10.79 $7.45 11 Y 4.2 1,277 10

The Swiss Colony Holiday Treasure Food Gift Holiday Treasure $12.95 $12.95 $12.95 0 3.8 39 3

Broadway Basketeers Chocolate Heaven Gift Set $23.23 $29.90 $17.06 3 3.8 29 3

M&M'S Peanut Chocolate Candy Party Size 42-Ounce Bag $8.17 $8.17 $8.17 49 4.6 329 9

Holiday Mixed Nuts Gift Box - 9 Gourmet Variety Pack 45 Oz - Great for Gift Giving Or As an Everyday Snack - Oh! Nuts $36.62 $39.95 $25.95 2 Y 4.9 231 3


Wine Country Gift Baskets Italian Collection $35.47 $39.90 $31.92 4 Y 4.4 24 4

Quaker Chewy Chocolate Chip Granola Bars Reduced Sugar, 8 Count $2.26 $3.75 $1.99 0 Y 4.9 28 6

Cheez-It Snack Mix, Baked Snack Assortment, 10.5 Ounce $2.88 $2.88 $2.88 0 Y 5.0 21 11

Planters Pistachio Mix, Deluxe, 14.5 Ounce $11.46 $11.46 $11.46 17 Y Y 4.5 2,087 7

Golden State Fruit Savory Favorites Assorted Nuts Gift Tray $24.69 $26.95 $21.56 2 Y 4.2 63 2

Kashi Layered Granola Bar, Dark Chocolate Coconut, 6 count $3.01 $3.99 $2.98 0 Y 4.3 300 7

Betty Crocker Fruit Roll-ups Fruit Snacks, Strawberry, 10 Count $2.50 $2.62 $2.49 0 Y 4.7 79 6

Oh! Nuts Freshly Roasted Holiday Nuts Gift Basket, Nut Gift Tray 6-section Medium Gift Tray $24.13 $26.95 $21.95 2 Y 4.9 798 5

Pop Secret Snack Size Movie Theater Butter Microwavable Popcorn, 17.5 Ounce $4.72 $5.59 $2.49 0 Y 4.5 872 8

Jack Link's Meat Snacks Beef Jerky, Original, 16 Ounce $20.28 $25.00 $13.88 11 4.3 1,582 5

Walkers Shortbread Fingers, 2-Count Cookies Packages (Count of 24) $15.24 $15.35 $15.00 18 Y Y 4.7 628 10

Create-a-treat Gingerbread House Kit, 2.20 lb $19.91 $24.95 $13.95 43 Y 3.3 34 5

Broadway Basketeers Photo Gift Box Collection - A Unique Gift Idea $28.86 $29.95 $24.26 4 Y 4.5 30 3

Wine.com A Cut Above Gift Box $32.20 $37.08 $29.99 2 Y 3.6 41 8


FastMovers



Max. Price

Min. Price

3P Sellers



Cookies Chips & Candies Variety Pack Bundle Assortment Includes Doritos Goldfish Laffy Taffy Rice Krispies Sour Patch Oreos & More Includes Recipes By Custom Varietea Bulk Sampler 40 Count

$19.99 $19.99 $19.99 0 Y 3.8 80 4

LARABAR Fruit & Nut Food Bar, Apple Pie, Gluten Free 1.6 ounce , 5 count $6.10 $6.99 $5.68 5 4.3 386 8

GoGo SqueeZ applecinnamon, Applesauce on the Go, 3.2-Ounce Pouches (Pack of 48) $41.16 $44.85 $38.25 7 Y Y 4.7 633 9

Planters Mixed Nuts With Pure Sea Salt, 56 oz. Tin $16.57 $27.85 $15.98 28 Y Y 4.3 1,261 6

Town House Crackers, Original, 13.8 Ounce $2.85 $3.38 $2.50 0 Y 4.6 50 5


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers




76 Five Star Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $27.24 $32.95 $25.95 2 Y 4.6 1016 8



48 Broadway Basketeers Gift Tower of Sweets $30.25 $32.95 $29.95 2 3.9 84 4

47 KIND Healthy Grains Granola Bars, Peanut Butter Dark Chocolate, 1.2oz Bars, 15 Count $9.30 $10.79 $7.45 11 Y 4.2 1277 10

46 Orville Redenbacher Popcorn Kernel Jug, 5 LB 12 oz $18.32 $21.26 $16.79 17 Y 4.5 311 5

46 The Swiss Colony Holiday Treasure Food Gift Holiday Treasure $12.95 $12.95 $12.95 0 3.8 39 3



Movers Down


Max. Price

Min. Price

3P Sellers




-57 Smartfood Popcorn, White Cheddar, 9 Ounce $3.58 $3.82 $2.98 0 Y 4.8 99 5

-56 Annie's Homegrowns Variety Snack Pack, 36 Packs, 2 lbs 4 ounce Net Wt $16.20 $24.99 $14.59 49 4.5 108 5

-46 Barnum's Animal Crackers Snak-Saks, 8 Oz $4.13 $12.98 $2.00 0 Y 4.5 131 6

-46 Planters Cashew Halves and Pieces Jar, 26 Ounce $13.90 $20.58 $10.84 9 Y Y 4.5 2,087 7

-42 KIND Nuts & Spices Chocolate Bar, Dark Chocolate Mocha Almond, 1.4 Ounce, 12 Count $17.18 $17.99 $15.29 69 Y Y 4.6 4,561 10

-39 Blue Diamond Almonds 100 Calories Per Bag - 32 Grab and Go Bags,.625 Oz (Individual),20 Oz (net Weight) $19.84 $20.99 $18.68 29 Y 4.4 285 2

-37 KIND Nuts & Spices, Dark Chocolate Cinnamon Pecan, 1.4 Ounce, 12 Count $14.18 $14.22 $12.94 68 Y Y 4.6 4,561 10

-37 KIND Nuts & Spices Bars, Maple Glazed Pecan & Sea Salt, 1.4 Ounce, 12 Count $14.22 $14.22 $14.22 62 Y Y 4.6 4,561 9

-36 KIND Nuts & Spices, Madagascar Vanilla Almond, 1.4 Ounce, 12-Count Bars $14.50 $15.22 $12.94 53 Y Y 4.6 4,561 10


FastMovers



Max. Price

Min. Price

3P Sellers








6 Planters Deluxe Whole Cashew, 18.25 Ounce $7.98 $7.98 $7.98 12 4.5 2,087 6

7 Slim Jim Original Snack Sticks, 0.28 Ounce, 14 Count $3.27 $7.74 $2.68 16 4.4 276 5




11 Annie's Homegrown Organic Bunny Fruit Snacks Variety Pack 0.8 Oz (24 ct) $13.68 $16.07 $11.17 24 Y Y 4.5 389 8


13 Wonderful Pistachios, Roasted and Salted, 32-oz. Bag $20.75 $27.99 $18.64 20 Y Y 4.5 900 6







20 Pepperidge Farm Goldfish Crackers, Cheddar, 30 Oz $7.34 $7.48 $6.92 0 Y 4.6 359 6

21 Frito-Lay Chips Classic mix Multipack, 20 Count $7.22 $9.46 $6.98 34 Y 4.6 1,513 10


23 Great Northern Popcorn, 8-oz. Portion Counts (Count of 24) $37.53 $38.93 $36.19 15 Y Y 4.4 2,335 5

24 TERRA Original, Sea Salt, 1 Ounce $0.85 $0.90 $0.77 0 Y 4.1 1,160 7


FastMovers


Max. Price

Min. Price

3P Sellers



25 Five Star Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $27.24 $32.95 $25.95 2 Y 4.6 1,016 8

26 Larabar Gluten Free Fruit & Nut Food Mini Bars, Variety Pack of Cherry Pie, Apple Pie, Cashew Cookie, 12 - 0.78 Ounce Bars $8.95 $9.09 $7.73 15 Y 4.1 298 7


28 Pringles Original, 5.68 Oz $1.66 $1.69 $1.63 0 Y 4.0 262 6

29 Clif Kid Zbar 191805 Organic Energy Bar, Chocolate Chip 1.27 oz (18 Bars) $12.11 $13.99 $10.24 29 Y Y 4.7 512 7

30 Handi-Snacks Ritz Crackers, Crackers 'N Cheese Dip, 5.7 Oz, 6-pack $2.95 $2.98 $2.68 0 Y 4.5 119 9

31 KIND PLUS, Cranberry Almond + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $16.07 $17.97 $14.22 69 Y Y 4.6 3,122 8

32 Planters Nut 24 Count-Variety Pack, 2 Lb 8.5 Ounce $9.95 $9.99 $8.99 54 4.4 962 5

33 Wheat Thins Original 100% Whole Grain Crackers, 16 Ounce $3.88 $3.88 $3.88 0 Y 4.4 180 9


35 Orville Redenbacher Popcorn Kernel Jug, 5 LB 12 oz $18.32 $21.26 $16.79 17 Y 4.5 311 5

36 Pirate's Booty, Aged White Cheddar, 1-oz. Bags (Count of 24) $19.45 $19.58 $17.62 25 Y 4.6 460 5

37 CLIF ENERGY BAR - Chocolate Brownie - (2.4 oz, 12 Count) $11.82 $15.20 $9.98 38 Y 4.5 1,433 10

38 Mauna Loa Macadamias, Dry Roasted with Sea Salt, 4.5 Ounce Container $5.13 $5.99 $4.88 11 Y 4.7 267 6


40 Healthworks Certified Organic Goji Berries, 16 Ounce $16.20 $16.79 $15.49 10 Y Y 4.4 1,123 6


42 Rold Gold Pretzels, Tiny Twists, 16 Oz $2.93 $2.98 $2.73 0 Y 4.6 113 5


44 Mauna Loa Macadamias, Dry Roasted with Sea Salt, 11-oz. $16.12 $19.91 $12.99 22 Y Y 4.7 885 6

45 Easy-Bake Refill Chocolate Chip Cookie Mix 3.2 Oz $10.28 $16.33 $5.24 36 Y 4.5 70 5

46 Skinny Pop Popcorn, Original, 0.65 Ounce (Pack of 30) $19.22 $19.53 $13.50 20 Y 4.7 350 5


48 Doritos Flavored Tortilla Chips, Party Size Nacho Cheese, 15.5 Ounce $3.98 $3.98 $3.98 0 Y 4.6 72 5

49 Oreo Mega Stuf Chocolate Cookies, 13.2 Ounce $2.98 $2.98 $2.98 9 4.2 980 5



FastMovers



Max. Price

Min. Price

3P Sellers



50 Nature Valley Crunchy Granola Bars, Variety Pack of Oats 'n Honey, Peanut Butter, and Maple Brown Sugar, 24 Count $5.07 $5.38 $4.98 0 Y 4.5 131 8

51 Cheez-It Crackers, Original, 1.5-Ounce Packages (Pack of 36) $19.63 $20.83 $18.71 19 Y Y 4.6 358 5

52 Kellogg's Nutri-Grain Bars, Strawberry, 16 count $4.64 $5.79 $3.98 0 Y 4.6 155 4

53 Broadway Basketeers Gift Tower of Sweets $30.25 $32.95 $29.95 2 3.9 84 4

54 KIND Healthy Grains Granola Bars, Peanut Butter Dark Chocolate, 1.2oz Bars, 15 Count $9.30 $10.79 $7.45 11 Y 4.2 1,277 10

55 The Swiss Colony Holiday Treasure Food Gift Holiday Treasure $12.95 $12.95 $12.95 0 3.8 39 3

56 Wonderful Pistachios,16-ounce bag, Roasted and salted. $8.98 $8.98 $8.98 0 Y 4.5 82 5

57 Planters Honey Roasted Peanuts, 12 Oz $3.99 $3.99 $3.99 0 Y 4.6 1,251 6


59 Chips Ahoy! Chewy Chocolate Chip Cookies, 13 Oz $2.50 $3.56 $2.00 0 Y 4.1 194 6

60 Chex Snack Mix, Bold Party Blend, 8.75 Oz $1.99 $2.10 $1.98 0 Y 4.5 356 5

61 Bob's Red Mill White Corn Popcorn, 27-Ounce (Pack of 4) $16.44 $21.45 $11.08 9 Y Y 4.5 806 8

62 M&M'S Peanut Chocolate Candy Party Size 42-Ounce Bag $8.17 $8.17 $8.17 49 4.6 329 9

63 Holiday Mixed Nuts Gift Box - 9 Gourmet Variety Pack 45 Oz - Great for Gift Giving Or As an Everyday Snack - Oh! Nuts $36.62 $39.95 $25.95 2 Y 4.9 231 3


65 Larabar Gluten Free Fruit & Nut Food Bar, Blueberry Muffin, 16 - 1.6 Ounce Bars $16.92 $19.25 $15.01 37 Y Y 4.4 2,173 7

66 Planters Peanuts, Salted Caramel, 6 Ounce $1.96 $2.72 $1.48 0 Y 4.0 152 6

67 Viva Labs #1 Premium Himalayan Organic Goji Berries, Noticeably Larger and Juicier, 1lb bag $15.76 $16.95 $15.49 3 Y Y 4.6 1,293 5

68 Wine Country Gift Baskets Italian Collection $35.47 $39.90 $31.92 4 Y 4.4 24 4

69 Ritz Crackers, Original, 20.6 Ounce Box $3.55 $4.20 $3.50 0 Y 5.0 20 6


71 Cheez-It Snack Mix, Baked Snack Assortment, 10.5 Ounce $2.88 $2.88 $2.88 0 Y 5.0 21 11

72 Planters Pistachio Mix, Deluxe, 14.5 Ounce $11.46 $11.46 $11.46 17 Y Y 4.5 2,087 7

73 Golden State Fruit Savory Favorites Assorted Nuts Gift Tray $24.69 $26.95 $21.56 2 Y 4.2 63 2

74 Larabar Gluten Free Fruit & Nut Food Bar, Chocolate Chip Cookie Dough, 1.6 OZ Bars 16 count $16.16 $16.93 $14.40 36 Y Y 4.4 2,173 9


FastMovers



Max. Price

Min. Price

3P Sellers



75 Kashi Layered Granola Bar, Dark Chocolate Coconut, 6 count $3.01 $3.99 $2.98 0 Y 4.3 300 7

76 Popchips Potato Chips 4 Flavor Variety Pack, 0.8 Ounce (Pack of 24) $25.15 $25.15 $25.15 15 Y Y 4.4 1,535 4

77 Betty Crocker Fruit Roll-ups Fruit Snacks, Strawberry, 10 Count $2.50 $2.62 $2.49 0 Y 4.7 79 6

78 Quaker Chewy Granola Bars, Variety Pack, 18 Count $3.91 $5.02 $3.71 0 4.4 65 5

79 Oh! Nuts Freshly Roasted Holiday Nuts Gift Basket, Nut Gift Tray 6-section Medium Gift Tray $24.13 $26.95 $21.95 2 Y 4.9 798 5

80 Pop Secret Snack Size Movie Theater Butter Microwavable Popcorn, 17.5 Ounce $4.72 $5.59 $2.49 0 Y 4.5 872 8

81 Jack Link's Meat Snacks Beef Jerky, Original, 16 Ounce $20.28 $25.00 $13.88 11 4.3 1,582 5

82 Smartfood Popcorn, White Cheddar, 9 Ounce $3.58 $3.82 $2.98 0 Y 4.8 99 5

83 Annie's Homegrowns Variety Snack Pack, 36 Packs, 2 lbs 4 ounce Net Wt $16.20 $24.99 $14.59 49 4.5 108 5

84 CLIF BUILDER'S - Protein Bar - Crunchy Peanut Butter - (2.4 oz, 12 Count) $17.73 $19.79 $15.74 49 Y Y 4.5 1,154 5

85 Walkers Shortbread Fingers, 2-Count Cookies Packages (Count of 24) $15.24 $15.35 $15.00 18 Y Y 4.7 628 10

86 Pepperidge Farm Goldfish Crackers, 30 Count Variety Pack, 29.4 Ounce $14.54 $14.62 $14.49 13 Y Y 4.6 108 6

87 Old Wisconsin Snack Sticks, Turkey, 28-Ounce $14.80 $15.51 $14.63 3 Y Y 4.1 903 5

88 Create-a-treat Gingerbread House Kit, 2.20 lb $19.91 $24.95 $13.95 43 Y 3.3 34 5

89 Broadway Basketeers Photo Gift Box Collection - A Unique Gift Idea $28.86 $29.95 $24.26 4 Y 4.5 30 3

90 Wine.com A Cut Above Gift Box $32.20 $37.08 $29.99 2 Y 3.6 41 8

91 CLIF ENERGY BAR - Crunchy Peanut Butter - (2.4 oz, 6 Count) $5.94 $5.99 $5.92 0 Y 4.6 217 7

92

Cookies Chips & Candies Variety Pack Bundle Assortment Includes Doritos Goldfish Laffy Taffy Rice Krispies Sour Patch Oreos & More Includes Recipes By Custom Varietea Bulk Sampler 40 Count

$19.99 $19.99 $19.99 0 Y 3.8 80 4


94 GoGo SqueeZ applecinnamon, Applesauce on the Go, 3.2-Ounce Pouches (Pack of 48) $41.16 $44.85 $38.25 7 Y Y 4.7 633 9

95 Honey Maid Grahams Crackers 14.4 Ounce, $3.39 $4.39 $2.98 0 Y 4.7 69 6

96 Barnum's Animal Crackers Snak-Saks, 8 Oz $4.13 $12.98 $2.00 0 Y 4.5 131 6

97 Quaker Chewy Granola Bars, Chocolate Chip, 18 Count $4.22 $4.59 $3.66 0 Y 4.4 472 7


FastMovers



Max. Price

Min. Price

3P Sellers



98 Planters Mixed Nuts With Pure Sea Salt, 56 oz. Tin $16.57 $27.85 $15.98 28 Y Y 4.3 1,261 6

99 Town House Crackers, Original, 13.8 Ounce $2.85 $3.38 $2.50 0 Y 4.6 50 5

100 KIND Nuts & Spices Bars, Maple Glazed Pecan & Sea Salt, 1.4 Ounce, 12 Count $14.22 $14.22 $14.22 62 Y Y 4.6 4,561 9


Amazon FastMovers

US Soft Drinks December 2015 Report


FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs


20New Arrivals


$1555Average Price

78%Prime-Eligible

35%Prime Pantry

22%Subscribe & Save



405AverageReviews

5AverageImages


FastMovers


Zevia 12

SodaStream 11

Pepsi 9

Coca-Cola 7

Fever-Tree 6

Insights

Prime eligibility dropped from 90% in November 2015 to 78% in December 2015

The average FastMover had 4 3P sellers; 9 out of the top 10 FastMovers had no 3P competiton

7 out of the top 10 FastMovers were sold on Prime Pantry

78%Prime

Eligible

43P Sellers

7FastMovers


FastMovers

New Arrivals


Max. Price

Min. Price

3P Sellers



Ralph's Sodamix 12 Sample Variety Pack $18.99 $18.99 $18.99 0 3.1 27 1

Coca-Cola Life Cans, 12 Fluid Ounce (Pack of 6) $2.49 $2.61 $2.44 0 Y 4.5 8 2

Toysmith Soda Can Fizz Playset, 6 Count, 1.48 oz $4.74 $4.97 $4.28 15 Y 3.9 52 1

Keurig Kold Coca Cola Coke Kold Pods Sampler (Box of 4) $13.98 $15.61 $9.99 13 2.1 18 1

Kool-Aid Bursts, Cherry, 6.75-Ounce Bottles (Pack of 12) $2.00 $2.00 $2.00 4 Y 4.5 47 8

Dr Pete Soda Mix 16.9 fl $10.85 $11.93 $5.10 19 3.8 1,304 5

Vernors Ginger Soda - 12 PK $18.66 $18.89 $17.93 12 4.4 50 7

Crystal Light Green Tea Peach Mango Drink Mix (Makes 10-Quarts), 1.85 Ounce Canisters (Pack of 12) $29.74 $29.76 $29.31 10 4.6 910 8

Sur La Table Fever-Tree Ginger Beer, 4 Pack $8.00 $8.00 $8.00 0 5.0 6 1

Pepsi Made with Real Sugar, Wild Cherry Bottles (8 Count, 12 Fl Oz Each) $4.17 $4.42 $4.05 0 Y 4.2 6 8

Keurig Kold Rita's & Tina's Classic Margarita $14.56 $15.49 $9.99 6 Y - 0 1

SodaStream Ocean Spray Cranberry Raspberry Syrup, 500ml $13.03 $21.99 $10.99 16 4.5 27 4

Ramune Japanese Marble Soft Drink Mix Variety 8 Flavors 8 Bottles $33.93 $36.95 $33.60 5 Y 3.9 16 4

SodaStream Fountain Mist Syrup, 500mL $17.80 $19.98 $15.99 10 Y 3.8 1,304 5

SodaStream Diet Cola Syrup, 14.9 Fluid Ounce $13.29 $27.97 $5.88 11 Y 1.6 70 1

Buffalo Rock Ginger Ale (12 Count, 12 Fl Oz Each) $12.99 $12.99 $12.99 0 Y 4.8 20 5

Sprite, 8 ct, 12 FL OZ Bottle $4.58 $4.80 $4.28 0 Y 5.0 23 6

Coca-Cola Aluminum Bottles, 8.5 fl oz (Pack of 24) $32.90 $44.94 $29.28 2 Y 4.6 5 7

Canada Dry Ginger Ale, 12 oz Can (Pack of 24) $19.98 $20.00 $19.97 20 4.3 23 1

Diet Coke - 32/12 oz. cans $26.33 $28.00 $26.00 9 3.0 10 1


FastMovers

Movers Up


Max. Price

Min. Price

3P Sellers



52 Ralph's Sodamix 12 Sample Variety Pack $18.99 $18.99 $18.99 0 3.1 27 1

40 Coca-Cola Life Cans, 12 Fluid Ounce (Pack of 6) $2.49 $2.61 $2.44 0 Y 4.5 8 2

39 Toysmith Soda Can Fizz Playset, 6 Count, 1.48 oz $4.74 $4.97 $4.28 15 Y 3.9 52 1

39 Flying Cauldron Butterscotch Beer (6 Pack) $26.18 $28.99 $26.00 2 4.3 101 1

36 Keurig Kold Coca Cola Coke Kold Pods Sampler (Box of 4) $13.98 $15.61 $9.99 13 2.1 18 1

33 SodaStream SodaMix - Lemon Lime 16.9 fl oz $11.82 $22.60 $5.19 26 Y 3.8 1304 5

32 SodaStream My Water Variety All Natural, 3ct, 40ml - Unsweetened Soda Mix, includes Lemon Orange Rasberry $15.92 $18.85 $14.99 11 Y 3.7 62 5

32 Kool-Aid Bursts, Cherry, 6.75-Ounce Bottles (Pack of 12) $2.00 $2.00 $2.00 4 Y 4.5 47 8

31 Ramune (Japanese Soda) Assorted Flavors 6pk $26.93 $27.95 $25.30 6 Y 4.4 57 2

27 SodaStream Orange Syrup, 500mL $13.16 $19.99 $10.25 34 Y 3.8 1304 4

Movers Down


Max. Price

Min. Price

3P Sellers



-64 Pepsi Perfect Cola, 16.9 Ounce - Limited Collector's Edition - - - 0 1.8 1,427 6

-44 SodaStream Diet Pink Grapefruit Syrup, 16.9 Ounce $22.12 $24.99 $14.96 10 Y 3.8 1,304 4

-37 Mountain Dew Code Red Cans (12 Count, 12 Fl Oz Each) $4.17 $4.75 $3.33 0 Y 4.8 44 6

-33 SodaStream Energy Drink Syrup, 16.9oz $24.34 $30.23 $18.99 8 Y 4.2 546 4

-32 Hansen's Diet Tangerine Lime Soda, 12 Ounce Cans (Pack of 24) $15.72 $17.60 $14.63 10 Y Y 4.3 39 10

-31 SodaStream Diet Root Beer Syrup, 500mL $18.46 $22.99 $11.92 4 3.8 1,304 4

-28 Sierra Mist Cans (12 Count, 12 Fl Oz Each) $4.66 $4.71 $4.63 0 Y 3.8 30 5

-26 Diet Orange Soda Mix - 1 Pack,16.9oz $16.85 $28.99 $13.10 12 3.8 1,304 5

-25 Fever-Tree Naturally Light Tonic Water, 16.9-Ounce (Pack of 8) $34.76 $34.76 $34.76 11 Y 4.7 1,174 7

-23 Hansen's Creamy Root Beer, 12 Ounce Cans (Pack of 24) $21.53 $38.11 $14.58 6 Y Y 4.3 107 5


FastMovers



Max. Price

Min. Price

3P Sellers



1 Diet Coke Fridge Pack Cans, 12 Count, 12 fl oz $4.55 $4.68 $4.28 0 Y 4.5 160 6

2 SURGE, 12 ct, 16 FL OZ Cans $14.00 $14.00 $14.00 0 Y 4.8 4,882 7

3 Coca-Cola Fridge Pack Cans, 12 Count, 12 fl oz $4.58 $4.92 $4.28 0 Y 4.6 226 6

4 Coca-Cola, 8 ct, 7.5 FL OZ Mini-Can $3.01 $3.31 $2.86 0 Y 4.5 423 6

5 Coca-Cola Zero Fridge Pack Cans, 12 Count, 12 fl oz $4.72 $4.99 $4.28 0 Y 4.6 97 6

6 Zevia Naturally Sweetened Drinks, Rainbow Pack, 24 Count (Pack of 24) $23.66 $25.04 $22.73 0 Y Y 3.9 464 2

7 SodaStream My Water Variety All Natural, 3ct, 40ml - Unsweetened Soda Mix, includes Lemon Orange Rasberry $15.92 $18.85 $14.99 11 Y 3.7 62 5

8 Sprite, 8 ct, 7.5 FL OZ Mini-Can $3.02 $3.42 $2.88 0 Y 4.7 138 6

9 Zevia Naturally Sweetened Drinks, Cola, 24 Count (Pack of 24) $21.78 $25.16 $18.84 0 Y Y 2.6 161 3

10 Sprite Fridge Pack Cans, 12 Count, 12 fl oz $4.72 $4.99 $4.28 0 Y 4.8 72 6

11 Coca-Cola Bottle (8 Count, 12 Fl Oz Each) $4.27 $5.03 $3.98 0 Y 4.8 58 6

12 Diet Coke Bottle (8 Count, 12 Fl Oz Each) $4.48 $4.75 $3.98 0 Y 4.9 66 6

13 Mug Root Beer Cans (12 Count, 12 Fl Oz Each) $4.96 $5.99 $3.33 0 Y 4.7 75 6

14 Diet Coke, 8 ct, 7.5 FL OZ Mini-Can $3.00 $3.00 $3.00 0 Y 4.5 423 6

15 Mountain Dew Cans (12 Count, 12 Fl Oz Each) $4.96 $5.99 $3.33 0 Y 4.7 51 6

16 Coca-Cola Zero, 8 ct, 7.5 FL OZ Mini-Can $3.10 $3.47 $2.79 0 Y 4.5 423 6

17 Fanta Orange, 8 ct, 7.5 FL OZ Mini-Can $6.90 $16.45 $2.73 0 Y 4.7 76 6

18 Diet Mountain Dew Cans (12 Count, 12 Fl Oz Each) $4.93 $5.99 $3.33 0 Y 4.9 51 6

19 Fever-Tree Premium Indian Tonic Water, 6.8-Ounce Glass Bottles (Pack of 24) $35.99 $35.99 $35.99 16 Y 4.7 1,174 6

20 Diet Pepsi Cans (12 Count, 12 Fl Oz Each) $4.10 $4.58 $3.33 0 Y 4.7 39 5

21 Pepsi Made with Real Sugar Cans (12 Count, 12 Fl Oz Each) $4.74 $4.87 $4.57 0 Y 4.5 93 6

22 Caffeine Free Diet Coke Fridge Pack Cans, 12 Count, 12 fl oz $4.71 $4.99 $4.50 0 Y 4.5 8 6

23 Coca-Cola Cherry Zero Fridge Pack Cans, 12 Count, 12 fl oz $5.77 $6.49 $4.68 0 Y 4.9 14 6

24 Fanta Orange Fridge Pack Cans, 12 Count, 12 fl oz $4.97 $14.94 $4.28 0 Y 4.9 49 6

25 Surge Citrus Flavored Soda 16fl oz. 12 cans $45.59 $59.95 $27.10 17 Y 4.8 4,882 8

26 Fever-Tree Naturally Light Ginger Beer, 16.9-Ounce Glass Bottles (Pack of 8) $23.89 $36.70 $23.46 11 Y 4.7 1,174 5


FastMovers


Max. Price

Min. Price

3P Sellers



27 Mountain Dew Game Fuel Citrus Cherry, 16 Fl Oz (Pack of 15) $10.00 $10.00 $10.00 0 4.2 242 8

28 Fever-Tree Spring Club Soda, 6.8-Ounce Glass Bottles (Pack of 24) $42.97 $43.41 $36.99 8 Y 4.7 1,174 2

29 Coke Zero Bottle (8 Count, 12 Fl Oz Each) $4.58 $5.03 $4.33 0 Y 4.8 36 6

30 Hansen's Club Soda, 8 Ounce Cans (Pack of 24) $14.99 $14.99 $14.99 8 Y Y 4.4 158 9

31 Seagram's Ginger Ale Fridge Pack Cans, 12 Count, 12 fl oz $6.49 $6.49 $6.49 0 Y 3.2 10 6

32 Gosling's Ginger Beer $31.75 $31.75 $31.75 3 4.4 85 1

33 Zatarain's Root Beer Concentrate, 4 Ounce Plastic Bottle $5.93 $7.49 $4.74 12 Y 4.4 118 2

34 bai5 5 Calorie 100% Natural Antioxidant Infused Beverage, Molokai Coconut, 18 Fluid Ounce (Pack of 6) $10.07 $10.27 $9.93 0 Y 4.2 30 7

35 Fever-Tree Spring Club Soda, 6.8-Ounce Glass Bottles (Pack of 24) $29.23 $35.21 $23.79 5 Y 4.7 1,174 2

36 Zevia Naturally Sweetened Drinks, Caffeine Free Cola, 24 Count (Pack of 24) $22.91 $25.16 $12.60 0 Y Y 3.9 464 2

37 Zevia Naturally Sweetened Drinks, Ginger Root Beer, 24 Count (Pack of 24) $21.67 $25.16 $12.60 0 Y Y 3.9 464 2

38 Zevia Naturally Sweetened Drinks, Ginger Ale, 24 Count (Pack of 24) $23.14 $23.56 $11.80 0 Y Y 3.9 464 1

39 Mountain Dew Throwback Cans (12 Count, 12 Fl Oz Each) $3.99 $3.99 $3.99 0 Y 4.7 36 6

40 Ramune (Japanese Soda) Assorted Flavors 6pk $26.93 $27.95 $25.30 6 Y 4.4 57 2

41 Zevia Naturally Sweetened Drinks, Dr. Zevia, 24 Count (Pack of 24) $22.94 $24.76 $10.56 0 Y Y 3.9 464 2

42 Fever-Tree Premium Indian Tonic Water, 16.9-Ounce Glass Bottles (Pack of 8) $24.31 $35.21 $23.92 8 Y 4.7 1,174 4

43 Zevia Naturally Sweetened Drinks, Cream Soda, 24 Count (Pack of 24) $22.97 $25.82 $11.80 0 Y Y 3.9 464 2

44 Hansen Beverage Tonic Water, 8-Ounce Cans (Pack of 24) $19.25 $19.25 $19.25 12 Y Y 4.4 158 5

45 Pepsi Wild Cherry Cans (12 Count, 12 Fl Oz Each) $3.57 $3.99 $3.33 0 Y 4.6 34 6

46 Flying Cauldron Butterscotch Beer (6 Pack) $26.18 $28.99 $26.00 2 4.3 101 1

47 Pepsi True, 10 Fluid Ounce Cans, Pack of 24 $19.85 $21.15 $18.25 0 4.5 35 6

48 SodaStream SodaMix - Lemon Lime 16.9 fl oz $11.82 $22.60 $5.19 26 Y 3.8 1,304 5

49 Ralph's Sodamix 12 Sample Variety Pack $18.99 $18.99 $18.99 0 3.1 27 1

50 Diet Pepsi Bottle (8 Count, 12 Fl Oz Each) $3.98 $3.99 $3.98 0 Y 4.3 30 4

51 Hansen's Diet Tonic Water, 8 Ounce (Pack of 24) $16.53 $16.89 $15.64 7 Y Y 4.4 50 5



FastMovers



Max. Price

Min. Price

3P Sellers



52 Zevia Naturally Sweetened Drinks, Black Cherry, 24 Count (Pack of 24) $23.43 $23.56 $22.26 0 Y Y 3.9 464 2

53 SodaStream Orange Syrup, 500mL $13.16 $19.99 $10.25 34 Y 3.8 1,304 4

54 Pepsi Made with Real Sugar, Wild Cherry Mini-Cans (8 Count, 7.5 Fl Oz Each) $3.60 $3.73 $3.54 0 Y 4.4 7 8

55 Zevia Naturally Sweetened Drinks, Mountain, 24 Count (Pack of 24) $23.52 $24.36 $22.43 0 Y Y 3.9 464 2

56 Guarana Antarctica 11.83 oz. (350ml) (Pack of 12) $22.05 $22.07 $21.90 11 4.4 143 7

57 Diet Mountain Dew Bottle (8 Count, 12 Fl Oz Each) $4.84 $8.06 $4.32 0 Y 4.8 27 4

58 Bundaberg Ginger Beer Non-alcoholic Beverage (Australia) 4-pack 375ml $14.29 $24.99 $13.50 7 4.4 81 1

59 Barrs Originals Soft Drinks Irn-Bru, 16.9 Fluid Ounce (Pack of 12) $31.13 $34.65 $29.33 3 Y 4.4 185 5

60 Zevia Naturally Sweetened Drinks, Cherry Cola, 24 Count (Pack of 24) $23.33 $24.36 $22.35 0 Y Y 3.9 464 2

61 Coca-Cola Life Cans, 12 Fluid Ounce (Pack of 6) $2.49 $2.61 $2.44 0 Y 4.5 8 2

62 Toysmith Soda Can Fizz Playset, 6 Count, 1.48 oz $4.74 $4.97 $4.28 15 Y 3.9 52 1

63 Blue Sky Organic Ginger Ale, 12 Ounce Cans (Pack of 24) $19.96 $19.96 $19.96 5 Y Y 4.0 843 6

64 Fever-Tree Naturally Light Tonic Water, 6.8-Ounce Glass Bottles (Pack of 24) $41.96 $41.96 $41.96 0 Y 4.7 1,174 2

65 Keurig Kold Coca Cola Coke Kold Pods Sampler (Box of 4) $13.98 $15.61 $9.99 13 2.1 18 1

66 Zevia Naturally Sweetened Drinks, Grape, 24 Count (Pack of 24) $23.07 $23.56 $22.35 0 Y Y 3.9 464 2

67 SodaStream SodaMix - Cola - 16.9 Fl. 0z. $15.67 $16.74 $15.36 12 Y 3.8 1,304 4

68 Zevia Naturally Sweetened Drinks, Fruity Pack, 24 Count (Pack of 24) $25.13 $25.64 $23.65 0 Y Y 3.9 464 1

69 Kool-Aid Bursts, Cherry, 6.75-Ounce Bottles (Pack of 12) $2.00 $2.00 $2.00 4 Y 4.5 47 8

70 Mountain Dew Voltage Cans (12 Count, 12 Fl Oz Each) $3.99 $3.99 $3.99 0 Y 4.4 27 6

71 Barr's Irn-Bru, 16.9-Ounce (Pack of 6) $17.60 $19.99 $17.09 4 Y 4.4 185 9

72 Q Tonic Soda, 12 Ounce (Pack of 12) $23.74 $25.97 $21.06 3 Y Y 4.5 64 7

73 SodaStream Cherry Cola Syrup, 500ml $15.55 $18.88 $14.79 11 Y 3.8 1,304 4

74 Coke Life Reduced Calorie Coca Cola with Stevia 12 Oz Cans - Case of 24 $22.77 $23.03 $21.00 5 4.4 66 4

75 Gosling's Diet Stormy Ginger Beer $33.00 $33.00 $33.00 2 4.5 62 6

76 Hires Big H Root Beer Extract, Make Your Own Root Beer $10.73 $10.99 $9.00 2 4.3 33 5


FastMovers



Max. Price

Min. Price

3P Sellers



77 Mountain Dew Code Red Cans (12 Count, 12 Fl Oz Each) $4.17 $4.75 $3.33 0 Y 4.8 44 6

78 Pepsi Made with Real Sugar, Vanilla Mini-Cans (8 Count, 7.5 Fl Oz Each) $3.66 $3.78 $3.55 0 Y 5.0 8 8

79 Dr Pete Soda Mix 16.9 fl $10.85 $11.93 $5.10 19 3.8 1,304 5

80 Hansen's Diet Creamy Root Beer, 12 Ounce Cans (Pack of 24) $15.26 $16.91 $14.58 5 Y 4.1 78 5

81 Vernors Ginger Soda - 12 PK $18.66 $18.89 $17.93 12 4.4 50 7

82 Crystal Light Green Tea Peach Mango Drink Mix (Makes 10-Quarts), 1.85 Ounce Canisters (Pack of 12) $29.74 $29.76 $29.31 10 4.6 910 8

83 Sur La Table Fever-Tree Ginger Beer, 4 Pack $8.00 $8.00 $8.00 0 5.0 6 1

84 Pepsi Made with Real Sugar Mini-Cans (8 Count, 7.5 Fl Oz Each) $3.57 $3.68 $3.48 0 Y 4.0 6 8

85 Pepsi Made with Real Sugar, Wild Cherry Bottles (8 Count, 12 Fl Oz Each) $4.17 $4.42 $4.05 0 Y 4.2 6 8

86 Keurig Kold Rita's & Tina's Classic Margarita $14.56 $15.49 $9.99 6 Y - 0 1

87 Coca-Cola Mini-Cans, 7.5 fl oz (Pack of 24) $22.00 $22.00 $22.00 7 4.5 423 2

88 Q-Ginger Soda, 12 Ounce (Pack of 12) $20.51 $21.04 $19.49 4 Y Y 4.5 64 6

89 SodaStream Ocean Spray Cranberry Raspberry Syrup, 500ml $13.03 $21.99 $10.99 16 4.5 27 4

90 SodaStream Diet Ginger Ale Syrup, 500mL $17.11 $18.97 $13.24 7 Y 3.8 1,304 5

91 Ramune Japanese Marble Soft Drink Mix Variety 8 Flavors 8 Bottles $33.93 $36.95 $33.60 5 Y 3.9 16 4

92 SodaStream Fountain Mist Syrup, 500mL $17.80 $19.98 $15.99 10 Y 3.8 1,304 5

93 SodaStream Diet Cola Syrup, 14.9 Fluid Ounce $13.29 $27.97 $5.88 11 Y 1.6 70 1

94 Barrs Originals Soft Drink, Ginger Beer, 330 ml Can (Pack of 24) $38.77 $62.88 $35.76 2 Y Y 4.1 88 4

95 Buffalo Rock Ginger Ale (12 Count, 12 Fl Oz Each) $12.99 $12.99 $12.99 0 Y 4.8 20 5

96 SodaStream Diet Pink Grapefruit Syrup, 16.9 Ounce $22.12 $24.99 $14.96 10 Y 3.8 1,304 4

97 Sprite, 8 ct, 12 FL OZ Bottle $4.58 $4.80 $4.28 0 Y 5.0 23 6

98 Coca-Cola Aluminum Bottles, 8.5 fl oz (Pack of 24) $32.90 $44.94 $29.28 2 Y 4.6 5 7

99 Canada Dry Ginger Ale, 12 oz Can (Pack of 24) $19.98 $20.00 $19.97 20 4.3 23 1

100 Diet Coke - 32/12 oz. cans $26.33 $28.00 $26.00 9 3.0 10 1


FastMovers

Data Collection and Methodology

In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products’ performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon’s Product Taxonomy:

•New Arrivals identifies products that appear in a given month’s FastMovers ranking and did not appear in the previous month

•FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon’s public best sellers lists

•Movers Up refers to products that ascend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•Movers Down refers to products that descend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•S & S refers to Amazon’s “Subscribe & Save” program

About Profitero Profitero is a global provider of eCommerce intelligence for retailers and brands, collecting data on more than 300 million product pages at more than 4,000 online retailers every day. Profitero provides retailers with their competitors’ prices, promotions and full product assortment information. More than 50 global retailers and brand manufacturers including Waitrose, Morrisons, and Ocado rely on Profitero’s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical eCommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, email [email protected] visit www.profitero.comor call +1 844 342 7464

Use the Amazon Fastmovers Reports to: • Identify strong-selling new products in your category, including launches from competitors • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes • Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime

Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation.

To receive future updates to this report, please visit our blog: http://insights.profitero.com/amazon-fastmovers-reports.html



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Countries

United Kingdom United States

Categories

BabyBeautyChocolateClothingElectronicsGrocery & Gourmet FoodHealth & Personal Care Office ProductsPet FoodPrime Pantry (Amazon US only) Toys & GamesWatches

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