Amarillo globe news
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Transcript of Amarillo globe news
Bethany Beck
Social Media Coordinator
• Job started in the summer of 2013
• Post once an hour
• Duties:
• Traffic updates• Video production• Social Media
• Weekly videos• Announcements• PR releases
“We want to be the voice of Amarillo’s community.”
Morris Communications
• 1800s – Morris Family in Augusta, Georgia
• 1945 – Southeastern Newspaper creates modern company
• 1970s – modern company• Purchased Augusta’s radio and TV station• Added two newspapers in Savannah and Athens• Purchased Florida Publishing Company in 1983• The company expanded overseas in 1998
“Media of the 21st Century”
Amarillo Globe News
• Founded 1887 as Amarillo Daily News
• Dr. Nunn, a Baptist deacon, became owner in 1920s• Amarillo Daily News (Daily
Panhandle & Tribune)• Amarillo Post
• Howe created Amarillo Globe in 1923
• Sold to Howe (Kansas) in 1926 forming Globe News Publishing Company
Mission Statement• No set mission
statement
• Try to provide fair unbiased news
• Quote on the front of AGN• “A newspaper may be
forgiven for lack of wisdom, but never for lack of courage.”
Social Media @AmarilloGlobeFacebook• Most frequently used
• Receives the most engagement
• Uses photos
Twitter• Many accounts from journalists
Instagram• Light hearted
• Hard to maintain while onsite
Pintrest, Google+, Tumblr• Not utilized as much
• Beginning to revive them
• All social media pushes back to website.
• Multiple reporters have access to the accounts.
Tracking
Chartbeat
• They check in every few seconds
• Monitors:• How many people are viewing on mobile vs. website• Current visits• Traffic sources: direct, links, social media, search,
internal• Top links
Works CitedMorris Communications. (n.d.). Retrieved May 3, 2015, from http://www.morris.com/
Chartbeat: Real-Time Web Analytics Software. (n.d.). Retrieved May 3, 2015, from https://chartbeat.com/
History of the Globe-News. (n.d.). Retrieved May 1, 2015, from http://amarillo.com/agn100/history/