“Always on” content and dialogue on housing

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Transcript of “Always on” content and dialogue on housing

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Jeroen van de VenSocial Media Manager

ABN AMRO

“Always On”

Content and Dialogue on Housing

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ServiceBrand Reputation Social Selling

Strategic Goal:

Strengthen relationships, co-create value

Trust inABN AMRO.

Persistently surpassingexpectations

Selling without selling

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TARGET

‘Always on’Un

iqu

e v

isit

ors

Imp

ressio

ns

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BEFORE DURING AFTER

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Branches & Ambassadors

sharing content

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Articles with answers to customer questions

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HUMANIZING

THE BRAND

#H2H

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Takeaways:

1. Create Customer centric content

2. Use the power of employees

3. Selling without selling

4. Be ‘Always on’ 24/7

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“Being truly Social drives

Engagement, Engagement

drives Advocacy and Loyalty,

and both correlate directly to

increased Sales!”

#RonR = ROI

Ted Rubin – Author Return on Relationship™


Design with Dialogue: Conversation & Dialogue

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