Alumni Relations:

A Contemporary Look

Role of Alumni Relations

Generally…

• to keep alumni connected to the school.

More Importantly…

• To identify alumni with the “right “combination of $ and willingness to support the school

• To move the “right” alumni into closer connection with school mission and vision

• To raise money from alumni

• What else?

• Mostly party planning – reunions, Homecoming, Hall of Fame, etc.

• A n office to facilitate alumni getting re-connected with each other – that’s called “Facebook.”

• The newsletter/alumni webpage editing office.

• What else??

It’s not about what the school can do for its alumni, but what they can do for the school

And what it’s not…

• Strategic

– The right alumni

– The right activities

• Proactive

– Your plan

– What “we do” and what we ask “you to do”

• Accountable

– Revenue

– Connections right activities

The Model

• Regional Gatherings

• Reunions

• Awards and Honors

• Network

• Interactions with students

• Other??

Leveraging Activities

.

• Prospect Research, Identification

• A “portfolio” of prospects

• Leveraging the right events/activities

• Some party planning

• Reunion Giving

Responsibilities

Discussion

• Alumni Relations and Social Media

• The Alumni Association

• Other?