Alumni Relations Management in AIESEC

Sitting on a Gold Mine…


To get it started… How many people have gone through AIESEC in your country for the years of its

existence? How many of your alumni is your country (MC+LCs) currently in touch with? What is the approximate percentage of the alumni you are in touch with who

are holding a leadership role in the organizations they work at? If in the next 2 3 years you manage to build a relationships with 50% of the

people that have been in AIESEC in your country how will this impact the operations and the success of AIESEC on the ground (in your LCs and in the MC)?

How can you build a relationship with 50% of the people that have been in AIESEC in your country within the next 2 3 years?

How can you build a relationship with 50% of the people that have been in AIESEC in your country within the next 2 3 years?


Why is Alumni Relations Management

“Good”?


Why is Alumni Relations Management

“Not Good Enough”?


What is the GAP?No of Alumni vs Alumni countries are in touch with


What can ARM mean to a Country?

AIESEC India | Results for a 6-month period

8’000 Euro in alumni donations 20’000 Euro partnerships resulting from

alumni400 – internships raised through alumni300 alumni - non- financial support


What if…

… the network doubles this impact over the next year?

What will the network receive over 1 year if we merely double the current state?


How to make ARM area

“Good Enough”?


Clarity: What is Alumni Engagement? Value Exchange- AIESEC Provides alumni value

and expects value back Long term project that requires sustainability Stakeholder relationship with several key

elements: managing contacts Providing regular information about AIESEC providing opportunities for involvementCapitalizing on established relationships


Where is Alumni Engagement in the Business Logic of AIESEC?


SU

STA

INA

BIL

ITY

TH

E W

AY

WE

DO

IT

HIGH VOLUME OF HIGH QUALITY @XPSHIGH VOLUME OF HIGH QUALITY @XPSIM

PA

CT

INCREASING EXCHANGE XPS


PROVIDING HIGH QUALITY AIESEC XPS

PROVIDING HIGH QUALITY AIESEC XPS

GENERATING LEADERSHIP XPS


RECRUITMENT & INDUCTIONRECRUITMENT & INDUCTION MANAGING TALENTMANAGING TALENT

CU

STO

MER

SIN

TER

NA

L P

RO

CES

SES

LEA

RN

ING

&

CA

PA

CIT

Y

OFFERING THE RIGHT OPPORTUNITY FOR OUR

MEMBERS

OFFERING THE RIGHT OPPORTUNITY FOR OUR

MEMBERS

CAPITALISING ON NETWORKS, MARKETS

AND ISSUES

CAPITALISING ON NETWORKS, MARKETS

AND ISSUES

RELATIONSHIP MANAGEMENT WITH PARTNERS AND

ALUMNI

RELATIONSHIP MANAGEMENT WITH PARTNERS AND

ALUMNI

PLANNING & REVIEWPLANNING & REVIEWMANAGING INFORMATIONMANAGING INFORMATION

IT INFRASTRUCTUREIT INFRASTRUCTURE

GOVERNANCE & ACCOUNTABILITY


FINANCIAL SUSTAINABILITYFINANCIAL SUSTAINABILITY

MARKET ANALYSISMARKET ANALYSIS

MEMBERSHIP

ADMINISTRATIVE MANAGEMENT

MARKET AND RELATIONSHIP MANAGEMENT

OPPORTUNITIES

EXTERNAL POSITIONING FOR STUDENTS AND

ORGANISATIONS

EXTERNAL POSITIONING FOR STUDENTS AND

ORGANISATIONS


RECRUITMENT & INDUCTION

Talent Promotion

Talent Promotion

Talent Selection

Talent Selection

MANAGING TALENT

Talent Allocation

Talent Allocation


External Board

Management

External Board

Management

Internal & External

Reporting

Internal & External

Reporting

AccessibilityAccessibility

RELATIONSHIP MANAGEMENT

Account Management

Account Management

PLANNING & REVIEW

Plan & BudgetPlan & BudgetOrganizational Performance Management

Organizational Performance Management

MANAGING INFORMATION

Knowledge Management

Knowledge Management

Internal Communicatio

n

Internal Communicatio

nUsage of IT

Systems

Usage of IT Systems

CAPITALISING ON NETWORKS, MARKETS AND ISSUES

Sales Management and TN Raising

Sales Management and TN Raising

Product PositioningProduct Positioning

Product DevelopmentProduct Development

Alumni manageme

nt

Alumni manageme

nt

MARKET ANALYSIS

Analysis of Supply & Demand

Analysis of Supply & Demand

Segmentation

Segmentation

Brand perception

Brand perceptionResearchResearch


Exchange Matching

Exchange Matching

Exchange Servicing

Exchange Servicing

QUALITY OF AIESEC XPS

Competency Management

Competency Management

AIESEC XPs Quality

Measurement

AIESEC XPs Quality

Measurement

LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETYLEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY

Organizational Structure Revision

Organizational Structure Revision

Internal Promotion for X & X Raising

Internal Promotion for X & X Raising


Talent Planning

Talent Planning

Talent Induction

Talent Induction

Administration IT Systems

Administration IT Systems

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MER

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TER

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ING

&

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PA

CIT

YTH

E W

AY

WE

DO

IT

IMP

AC

T

Legal Compliance

Legal Compliance

CSFs Processes

Alumni network

capitalization

Alumni network

capitalization

Reward & Recognition

Reward & Recognition

Talent Performance

Appraisal

Talent Performance

Appraisal

GIVING THE RIGHT OPPORTUNITY

Talent Goal Setting &

Orientation

Talent Goal Setting &

Orientation

Revenue generation

Revenue generation

FINANCIAL SUSTAINABILITY

Internal Promotion for LR and LR

Offered

Internal Promotion for LR and LR

Offered

SU

STA

INA

BIL

ITY

Reserves & investment

management

Reserves & investment

management

IT INFRASTRUCTURE

EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS

Public Relations

Public Relations

Promotion & Marketing

Promotion & Marketing


RELATIONSHIP MANAGEMENT WITH

PARTNERS AND ALUMNI

RELATIONSHIP MANAGEMENT WITH

PARTNERS AND ALUMNI

Key Performance Indicators

“”

The relationship with our partners and alumni results in a high retention and engagement towards the organizational activities.

1. Retention rate of partners (without TN Takers)

2. Number of alumni with up to date information on a DB (contacts, current organization and position)?

Processes

Account Management

Account Management

Alumni Manageme

nt

Alumni Manageme

nt


CAPITALIZING ON NETWORKS, MARKETS

AND ISSUES

CAPITALIZING ON NETWORKS, MARKETS

AND ISSUES

Processes

Key Performance Indicators1. Number of TN Raised

2. Amount of money received from individual alumni donations and partnerships resulting from Alumni support

“”

We increase the quality and quantity of diverse AIESEC Experiences by making properly use of our networks, markets and relevant issues.

Sales Management

and TN Raising

Sales Management

and TN Raising

Product Positioning

Product Positioning

Product Development

Product Development

Capitalize on Alumni network

Capitalize on Alumni network

3. Number of TNs Raised from alumni contacts

4. Conversion rate on sales

Processes Performance Indicators


How to make get the area in placeAuditing Key Processes Create a plan and allocate resources Database management Information release – keeping alumni informed about

AIESEC Providing platforms for connections

Physical platforms - events Virtual – MyAIESEC.net, others• Providing relevant Engagement Opportunities with AIESEC• Manage Relationship with Alumni Associations


Create a plan & Allocate Resources

Specify concrete objectives why do you want to develop the area

Create a measurable target listCreate a system for tracking the outcomeTo build infrastructure and create tangible

value- be ready to invest at least 2 yearsAllocate resources


Database Management

Map & leverage the available connectionsMap and fill in the inter- generational gaps – top-

bottom approachCreate a system for capturing the outflow of

membersConsider how well are you leveraging on

MyAIESEC.net for Alumni


Keeping Alumni Informed About AIESEC

Create a system for keeping your alumni informed about AIESEC – newsletter, news through MyAIESEC.net for Alumni, e-mail list, etc.

Create a standard structure, news release cycleSend relevant information which inspires actionOnce the tool is institutionalized – think of ways

to make a product out of it


Providing Platforms for Connections

Alumni Events - Awards Ceremonies, Open Member Conferences, non- formal gatherings

Virtual platforms (MyAIESEC.net or others): promote and educate Communicate with your alumni; Build the pipeline – current members Work with your national alumni association


Engagement Opportunities with AIESEC AIESEC Awards Mentoring Campaigns Raising TNs campaigns Conferences and Trainings Leveraging on their networks Donations Partner opportunities Support on communicating AIESEC to external audiences


Relations with Alumni Associations

Implement the Alumni Association Principles Partner with Associations to reach more

alumni Leverage on their networks to attract more

alumni to MyAIESEC.net


Leveraging on MyAIESEC.net for Alumni

Alumni Relations Management in AIESEC

Education

Transcript of Alumni Relations Management in AIESEC