Altruism Ireland (3) (1)
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Transcript of Altruism Ireland (3) (1)
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What is Altruism Ireland?
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The problem we are trying to solve is that the cost of fundraising for charities is 30% of the donation.Consequently, 85% of charities look for more effective and efficient new fundraising options.
Source: 2into3 Fourth Annual Fundraising Report, 2016Source: PWC UK Managing in the 'new normal', 2013 3
Problem Definition
The other problem is that lack of transparency and recent scandals are causing a drop in the level of trust in the charities ecosystem.
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Our VisionOffer a free fundraising platform that helps you discover and donate to charities that embrace
transparency.
TRANSPARENCY
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Non-profit0% feeTransparency score
given to charities
We developed a transparency scoring system based on the information disclosed by the charity.
No fees on donations to charities
We developed an online fundraising platform dedicated to charities, without taking any fee on the donations.
The #1 independent non-profit platform
We are the first charity that offers a free fundraising platform to charities.
www.altruism.ie
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How Altruism works in practice
20%5-8%
0%
Costs can be cut while keeping the best available online donation features.
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Altruism vs other fundraising channels
Offline Online for Profit Online non Profit
We have strong partnerships with charities who chose Altruism to do fundraising
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Our Partnerships and Results
Charities who chose Altruism
“Ireland is consistently listed as one of world's most generous countries, and platforms like Altruism Ireland help us to maintain this status.”
“Altruism Ireland does not take any cut from our fundraising, it is fantastic and really means a lot to the people who fundraise for us”
“Altruism Ireland has helped a small charity like us to have the same online presence as the bigger ones”
RESULTS
50 Charities are already working with us, 100 more are in contact with us.
1000 users are active on the website every month.
TechCentral, The Village, Today FM spoke about us.
and many more say about us:
Why should you care?
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Source: Amárach Research “Donor Insights”, January 2015Source: Source: AstraRicerche, 2011
The level of trust into the nonprofit sector is shaken by public fears about where the money might end up.
Lack of trust is one of the top three reasons behind reduction in donations to charities.
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Benefit for the industry as a whole
77%
98%10%
Marketing
Credit card fees
10%Platform feeE.g. SMS; Leaflets...
Fundsactually
available
Others➤ 23% of funds raised by non-profits are lost in fees and marketing efforts➤ only 77% of funds retained for charitable purposes
Altruism is more efficient:➤ 0% platform margins➤ In kind marketing advisory services➤ 98% of funds available for charity
Others
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Benefit for the charity
TRANSPARENCY 1. Projects: general information about the charity and its projects for the current year2. Results: outcomes of the projects shared at the end of the year3. Financials: charity financial reports, staff information
Transparency We ask charities to share the most relevant information for the public, presented in a simple form.
Stripe accountWe ask charities to set up an account on Stripe to connect their current bank account and receive donations directly. Their processing fee is 1.4%
1. Create account: go to www.stripe.com and create an account for your charity2. Connect: link your Altruism and Stripe account3. Fees: Stripe is an online payments processor that allows you to receive donations online, applying a fee on the credit card charge. Altruism is not affiliated to Stripe.
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What is needed from your charity
Your Logo
Your Video
Fundraising goal
10/10 Transparency
Donation straight to your account
Your Projects, Results and Financials
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How your charity page can look like
Next steps
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