Alteryx 2015 Predictions Webinar - Data Blending and Advanced Analytics Predictions for 2015
Alteryx Strategic Analytics
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Transcript of Alteryx Strategic Analytics
1© 2011 Alteryx, Inc. Confidential.
Alteryx Strategic Analytics
Paul Ross: VP of Product & Industry Marketing @pjross01Damian Austin: Alteryx Guru
2© 2011 Alteryx, Inc. Confidential.
Alteryx for Retail includes:• Demographic and
behavioral analysis• Localization• Consumer profiling
and targeting• Store clustering• Target retailers• Product allocation• Demand profiling• Market and territory
optimization• Gap analysis
Walmart Transformed Their OperationsWith Alteryx Strategic Analytics For Retail
“Alteryx gives more insight to operational performance than I would have previously with Excel or Access.”Dana Pickup, Senior Manager, Strategy & Analysis
• Optimize new store investment ROI across network• Tailor each store merchandize mix to realities of local
markets• Evaluate and adjust with nightly financial audit of all
operations
3© 2011 Alteryx, Inc. Confidential.
What are the most important decisions your company will make next year?
Strategic Planning: where should we put our
next store?
CEO: how do we mitigate the risk of
M&A
Merchandizing: are we pushing the right products at
each store?
Customers: how can I ensure my
profitable customers don’t
churn
Product Strategy: do we need to acquire or
partner?
CMO: how do I ensure my social media investment
= sales
Driving more revenue from your existing business
Expanding your business with confidence
4© 2011 Alteryx, Inc. Confidential.
What are the most important decisions your company will make next year?
Strategic Planning: where should we put our
next store?
CEO: how do we mitigate the risk of
M&A
Merchandizing: are we pushing the right products at
each store?
Customers: how can I ensure my
profitable customers don’t
churn
Product Strategy: do we need to acquire or
partner?
CMO: how do I ensure my social media investment
= sales
Driving more revenue from your existing business
Expanding your business with confidence
Challenge: Answer Contemporary,
Strategic Questions with Contemporary Data and
Analysis
5© 2011 Alteryx, Inc. Confidential.
Lots of internal sources Lots of external and new sources
Making These Strategic Decisions Is Hard
Sales
Buying patterns
Customer feedback
Engineering data
Product
Marketing
Un-Structured Content
Structured Data
Social Information
Geographic Data
Weather PatternsFinancial
6© 2011 Alteryx, Inc. Confidential.
Data sources
Operational Stores
Data
Statistical analysisCalculation EngineResults
AggregatesIndexes,Data warehouseData marts
Copy
ETL
Query
The Traditional Business Intelligence Stack Is Unable to Meet the Needs of the Modern Decision Maker
Business Insight & Foresight
Business Data & Context
Slow
Expensive
Inflexible
7© 2011 Alteryx, Inc. Confidential.
Engineering data
Strategic Analytic Apps Bring Together Everything You Need For Your Most Important Decisions
But this requires the ability to:
• Understand any shape of data
• Pull in data from any source
• Define data relationships
• Keep your data clean & credible
• Overlay all this different content
• Visualize relationships between the data
• Build repeatable analytic apps for specific decisions
Unstructured data
Structured data
Geographic data
Industry trends
Weather patterns
Social data
Store data
Sales data
Buying patterns
Product data
Marketing data
Financial data
8© 2011 Alteryx, Inc. Confidential.
The Alteryx Difference
Business Insight & Foresight
Business Data & Context
Fast
Flexible
Cost Effective
Answer sophisticated business questions in
1/10th of the time
The right data to make a decision is available right
now
Know where and why an event occurs through
unique spatial capabilities
9© 2011 Alteryx, Inc. Confidential.
Business Analytics Framework and Vendor Sweet Spots
What has happened?
Why Did it Happen?
What Will Happen?
What Should Happen
Str
ate
gic
Valu
e
Type of Analysis
10© 2011 Alteryx, Inc. Confidential.
Empowering the Business Analyst To Become a Data Artisan With Easy to Use But Sophisticated Analytics
11© 2011 Alteryx, Inc. Confidential.
White Boarding The Strategic Analytic Revolution
Iterate
Access The Right Data
Do Sophisticated Analysis
Make the Right Strategic Decision
12© 2011 Alteryx, Inc. Confidential.
Capturing, Iterating, and Using The Analytic IP of The Data Artisan
Rapid Access to Any Data source
Powerful But Easy to Use Analytical Processes
Unique Spatial and Location Intelligence
Iterate
13© 2011 Alteryx, Inc. Confidential.
14© 2011 Alteryx, Inc. Confidential.
Alteryx Strategic Analytics: A complete desktop-to-cloud solution built for data artisans.
Ingest, cleanse, manage, and overlay any shape of data from any source.
Designers Desktop
Build your own strategic apps and do iterative analysis -- as many scenarios as you want!
Cloud ServicesAnalytic Apps
Share your findings, reveal new analytic apps, all in the way that fits your business.
• Expand your business with confidence• Drive more revenue from your existing business• Become a more agile company
15© 2011 Alteryx, Inc. Confidential.
Demonstration
Damian Austin: Alteryx Guru
16© 2011 Alteryx, Inc. Confidential.
Alteryx for CPG includes:• Category analysis• Correlation analysis• Assortment planning• Sales planning• Demographic and
behavioral analysis • Consumer profiling and
targeting• Demand forecasting• Competitive analysis• Network planning
analysis• Capital planning
analysis • Market potential
analysis
VF Corporation Drives Sales For Hundreds Of BrandsWith Alteryx Strategic Analytics For Consumer Products“Alteryx has allowed us to be more precise and ensure a better level of sales and, therefore, profitability for our key retailers.”Pat Garvey, Director of RFSM Services
• Deliver value add service to retail network• Optimize product mix based on location based demand
analysis• Reduce risk of overstock
17© 2011 Alteryx, Inc. Confidential.
The Alteryx Difference
Business Insight & Foresight
Business Data & Context
Fast
Flexible
Cost Effective
Answer sophisticated business questions in
1/10th of the time
The right data to make a decision is available right
now
Know where and why an event occurs through
unique spatial capabilities
18© 2011 Alteryx, Inc. Confidential.
• Strategic Analytics• Predictive Analytics• Big Data Analytics• Social Media Analytics• Data Integration• Business Analytics• Data Cleansing• Humanizing Big Data• Retail site selection• Merchandizing Optimization• Financial Analytics• Agile Business Intelligence• Analytics Platform
Key Terms
19© 2011 Alteryx, Inc. Confidential.
Next Steps –Be Social and Talk To Alteryx@alteryxVisit www.alteryx.com