alternativestovideo3
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B2B Video & Storytelling Alternative Approaches . Lower Cost. Faster Sales
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In this session you will learn how to connect and sell faster by enabling video - WITHOUT the cost and complexity of traditional video production. With concrete examples from SAP, Deloitte, Avaya and others you will learn how to: - Sell faster with authentic video stories, personal, and product introductions - Produce video without the cost and complexity of traditional video shoots. - Capture and produce stories from all over the world, not headaches, no travel, lower cost - Use, reuse, and re-purpose your multimedia to drive marke
Transcript of alternativestovideo3
B2B Video & Storytelling
Alternative Approaches. Lower Cost. Faster Sales
StoryQuest…
Internal Sales Stories (audio)
External Customer
Stories - traditional video
Content Enablement - elegant digital postcard, CMS, personal video
Agenda …
1. A Story … about video stories
2. Why? … the opportunity with video
3. Why? … the problem with video
4. Alternatives … animation, digital storytelling, etc.
5. In Action … Use, Reuse, Deliver …
6. Questions …
VIDEO WITHOUT “SHOOTING” VIDEO
- Animation - Interactive Media - Digital Storytelling
- Application & Use Options
A QUICK STORY …
A Quick Story …
A Quick Story …
CFO - Bangladesh
COO - Dallas
SME CEO - London
Stories to Tell …… video not an option
An Alternative: Digital Storytelling
Phone call + photo shoot
Interview in Japan
Produced in Chicago
Photos in Bangladesh
A Quick Story …
- 6 Video stories - Multiple language versions - No travel. Lower cost
50+ stories. 300+ Videos 4 Continents. 5 Languages Customer Stories Thought Leadership
0 Travel. 0 Video Shoots Simple Process Authentic Content
A Quick Story …
VIDEO WITHOUT “SHOOTING” VIDEO
- Animation - Interactive Media - Digital Storytelling
- Application & Use Options
WHY?Do I even need “video”
Stats… be quick about it.
—B2B Content Mktg: 2012 Benchmarks, Budgets &Trends
#1. Engaging Content
#2 Enough Content
Content Drives Connection
storyquest.com/crap
Video
The Most Effective Medium?
Engagement Reach Retention Campaign Success Action
75% of Fortune 500 executives view online video at work every week.*
65% of C-Level execs visited a vendor’s website after viewing a video
Improves click thru rate 300%
50% of Online Video is traffic is video.
Google - video stands a 50x greater chance of ranking 1st vs text pages
Video rates as 400% higher engagement than static content.
Zappos claims a 6-30% increase in sales when a product video demo on page
4 Billion daily views on You Tube
Mobile Views > Desktop by 2015
Just the facts …
The Most Effective Content?
IDG Enterprise Survey - Holger Schulze
VIDEO WORKS
WHY?Do I need an alternative to “traditional” video
“Video”
.MP4 .MOV .WMV .FLV
Lips Moving Animation Other …
Traditional “Lips Moving” Video.
Traditional VideoEveryone in 1 room at 1 Time • Message / Script• Expert / Talent• Lights, camera, crew• Execute
Traditional Video.
Can Be: - Simple
- Decent / Good
- $0 – Low Cost
“Traditional” Video.
Often Is:
- Complex
- Expensive
- Painful
“Traditional” Video. (0 – Low Budget)
“Traditional” Video. (0 – Low Budget)
On Brand?
On Message?
Consistency?
Engaging?
“Traditional” Video. (Med – High Budget)
“Traditional” Video. (Med – High Budget)
Traditional Video
Everyone in 1 room at 1 Time • Message / Script• Expert / Talent• Lights, camera, crew• Execute
“GOOD” TRADITIONAL
VIDEO
OFTEN COMPLEX. $$
ALTERNATIVESWhat are my options … - Types - Process, pricing, & deliverable
Video Alternatives
Audio / Voice
Visual
Video Alternatives
Animation Script Graphics Voiceover
Self Publish PowerPoint Slideshare Brainshark
Digital Storytelling Personally told story Authentic Voice Real face
Alternatives: Whiteboard Videos
$199
2 minutes$5,000
Alternatives: Animated Videos
Tier 3: 2 mins $6000
Tier 4: 3 mins $10,000
Live: 2 mins $7,000
30 Second Pitch $2,500
Whiteboard, 2mins $5,000
Alternatives: Interactive Animation
“Mid 5 to Low 6 figures”
Alternatives: Digital Storytelling
Digital Storytelling.
Conversations are Easy
Video Shoots are Hard
Any Story. Any Where. Not Travel
No Video Shoots1 Phone Call
Digital Storytelling.
1 Photo ShootCraft Message, Brevity, Context
Awareness
Consideration
Decision
Identify problem?
Why ChangeWhy You?
Which OptionsResearch Options ROI Analysis RFP Criteria
Map to Message, Journey, Sales Tools
Why? Focus. Repurpose. 1 Client
OverviewAll in One
Why Change
SolutionWhy YouResultsText, Blogs,
Tweets
Many Stories
Micro Sites
Blogs & SocialMobile AppsSegmented Video
Email Campaigns
Why? Use, Repurpose, Repurpose, Connect
White PapersCase Studies
Introduction About them The SolutionWhy Results Partner Story All in One Transcript/Case Study/ Quotes
Match Stories to Buyers Journey
IN ACTION & EXAMPLES
What are my options …
Customer Stories & Thought Leadership
Customer References & Stories
Thought Leadership
Demand Gen & Social Content
Demand Generation
Blog & Social Content
Sales Enablement- Sales Introductions & Connection Tools- Company, Product Stories- Supporting Content, CTA- Tracking, Email Notification, - Personalized Video, Phone in Video
Sales Enablement & Training
Internal Communications - Leader messages - Sales stories - Product Rollouts / Updates - Quarterly meetings - Supporting content - On demand, mobile, authentic
Content for Partners & Events
Event Videos- Quotes - Executive Briefings
Partner & Channel Content & tools - Customer Stories - Partner Education - Partner Sales Tools - Co branded campaigns - On demand, mobile, authentic
Questions?
Learn More storyquest.com/learn_more
