Overview of AllSight Customer Intelligence Management System

AllSight Customer Intelligence Management System

AllSight Differentiation

1. Complete – Synthesize All Data into A Realistic Customer Likeness

2. Cognitive – Automatically enrich the customer likeness with deep Intelligence and evolve as data changes

3. Consumable – Actionable intelligence integrated into all business applications

Customer Intelligence Management System

Synthesize Reason Recall Learn

A Pre-built Customer System – Data + Analytics

Pre-Integrated Big Data Technologies - Hadoop, Machine Learning, Contextual Matching & Analytics

You’ve Tried to Fit Customer Data Into Existing SystemsBut You’re Making Compromises and Misrepresenting the Customer

CRM AppsDon’t manage all data or

make it intelligent

MDMStructured data only, do not manage big data or

add intelligence

Hadoop (Data Lake)Stores all data, but doesn’t

synthesize or add intelligence – requires lots of other tools

& in-house build

Big Data VisualizationOnly a tool to visualize what’s in a big data repository. Doesn’t synthesize data or manage it.

Data WarehouseOnly handles structured data, and most are at-capacity for

current workloads

Analytics & BILack data management & enrichment (intelligence) – predictive analytics needs

data from somewhere.

External DataNot integrated to internal

data and becomes another data silo.

A Customer Intelligence Management SystemCentralizes Customer Data & Insights to Enable Deep Intelligence

Marketing Applications

Customer Care Apps

Sales Force Automation

Customer Self Service

Prospect Lists

Social Data

TransactionSystems

Data Warehouses

Data Marts

Master Data Management

Hadoop Data Lake

External Data

Mktg. Data Mgmt Platform

Customer Intelligence Management System

Analytics

BusinessIntelligence

Big Data Visualization

Buying a Pre-built Customer Intelligence Management System Just Makes Sense

A pre-built CIM System offers significant benefitYou Could Build a CIM System yourself

with technology, expertise, and time ….

Synthesize Reason Recall LearnContextual Matching

Analytics

Business Rules

Machine Learning

Columnar Data Store

Graph Data Store

Hadoop File System

Pre-built Capabilities for the Customer Domain

Models, Text Analytics, Classifiers, Analytics, Rules, Machine Learning, Services APIs, Uis …...

• Pre-integrated Big Data Technology • Pre-built Customer Intelligence Functionality • Built from our Deep Customer Expertise • Faster Time to Value • Lower Project RiskBut it is a lot of work that has signifcant

time, cost, and risk

Overview of AllSight Customer Intelligence Management System