Researching the Lecture a Mystery in Organizational Practice
Lecture 3.2 researching your audience lecture slides student notes
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Transcript of Lecture 3.2 researching your audience lecture slides student notes
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Researching your audienceLecture 3.2
University of Alberta
ALES 204
Nancy Bray
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2
Housekeeping
Questions about the assignment iClickers
3
Important information about grading
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The bind of teaching
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Grade Distribution at U of A
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What’s an A? What’s a B?
What’s a C? What’s a D?
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Lecture Outline
1.Why research your audience?
2.How to research your audience
3.Example: Who are your professors?
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Define communication and understand a model of communicationDescribe the role that culture, hierarchy, perception, language, non-verbal behaviour, and generation play in communication
Informative Persuasive
Rhetorical Purpose
InterpersonalSmall GroupsPublicMass Communication
Context
Oral Written Visual Online
Channel
Analyze a communicative situationPlan an approach
Identify strengths and weakness of your approach
Course Map
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YouAnother person
Culture
Perception
Hierarchy
Language
Non-verbal
Generation
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1. Why research your audience?
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Why bother?
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2. How to research your audience?
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How to research
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What you want to know:
Demographics Psychographic
)
Relationship to you
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AudienceProfiles
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Audience Personas
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Build a persona
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Who are your professors?
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Demographics
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Your best guesses
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Education
23Source: Matthew Might
24Source: Matthew Might
25Source: Matthew Might
26Source: Matthew Might
27Source: Matthew Might
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After the PhD - Part 1
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After the PhD - Part 2
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What do your professors do?
Research Teaching Service
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Others at the university Lecturers:
Adjunct professors.
Researchers
Administrators
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Difficulties of an academic life
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The perks
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Build a profile
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Take Away
Know how to research your audience
Know how to build a audience profile and persona
Knowing about your audience can change your perception and attitudes
Read Chapter 4 in the textbook
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Photo Credits
Slide 7: divide by mafleen Slide 9: audience by thinkmedialabs Slide 13: mystery man by Peter Remnemark Slide 23: professor from tulane university Slide 24: graduation by Goodimages Slide 25: professor by San Mateo County Library Slide 26: mystery man by Peter Remnemark Slide 27: profile by misteraitch Slide 28: persona by Community Photography 'now & then' Slide 29: personas by nona cachilup