An innovative and unique platform to engage your TG is here…

Read on to find out how…

Baskin & RobbinsAn all new ‘Media’ to connect with your TG

What is Baskins & Robbins?

Baskin Robbins Alliance

• Basins & Robbins is one of the largest retail chain in India.

• Pioneer of Ice-Cream parlour culture and the first

to launch the ‘Ice-Cream parlour’ concept in

India.

• Network strength:69 standalone in Mumbai

• Average Footfalls: 200 per café per day

Baskin Robbins Alliance

Baskin-Robbins Networkof 1450 parlour across India

69 Parlor

Baskin Robbins Alliance

Key Target Audience

• Major chunk of BR customers falls within the age group of 20 to 30 which accounts for 57% of the overall percentage.

• The group comprises of mainly college going students and young working professionals

Baskin Robbins Alliance

Sex Ratio & Marital Status

• There is a definite skew towards singles: 66% singles, 27% married & 7% others.

27%

66%

7%

Married Single othersBaskin Robbins Alliance

• Brand communication through traditional modes only: visual & audio modes

• Heavy spillovers

• High clutter levels

• High cost per contact

Traditional Media Vehicles

• An interactive alternative media

• Targets the ‘young at heart’ high on engagement

• Low cost per contact for a filtered TG

• Infinite possibilities of innovation and first point contact

What BR offers To Marketer?

• An opportunity to convert a typical mass media campaign to a 360 degree communication endeavor

• Uncluttered and consistent presence in a highly innovative manner

Baskin Robbins Alliance

Institute’s offering E-MBA

• Mumbai Educational Trust (MET)

• Jamnalal Bajaj Institute Management

Studies (JBIMS)

• Narsee Monjee Institute of

Management Studies (NMIMS)

• Welingkar Institute of Management

Development and Research (We

School)

• Chetanas Ramprasad Khandelwal

Institute of Management and

Research

• NL Dalmia Institute of Management

and Studies

• Aegis School of Business

• Institute Of Technology and

management (ITM).10Baskin Robbins Alliance

Promotional activity which will be mutually beneficial

• Baskin door sticker / tent cards.

• Baskin promotion throw discount

coupons of Institute.

• Free scoop to students on purchase

of 250.

• If anyone interested to open up

franchisee Baskin will provide 25%

discount.

11Baskin Robbins Alliance

THANK YOU

12Baskin Robbins Alliance