All stakeholders count but the Product Manager should decide by Hadas Sheinfled VP Product at...

Who Owns the Roadmap?All Stakeholders Count, But The Product Manager Should Decide

Hadas Sheinfeld

December 4th 9:00 – 17:00 www.productx.org/2014

Quick Introduction


What we’ll talk about

•What is a roadmap?

•Roadmap Stakeholders:

- The CEO

- The sales person

- The customer

- The tech people

- The product manager

• So what do I do?


What is a roadmap?

• A roadmap details the features and platforms for future releases over the upcoming months and years. A product roadmap reveals your current plans but is not a commitment.

• A product roadmap shows the sales channel and our major customers where the product is headed and what features to expect in future product releases.

http://www.pragmaticmarketing.com/resources/Product-Roadmaps#sthash.FJDLigy6.dpuf


Do we need a product roadmap?


So we need a roadmap


The CEO


The sales person


The customer


The tech people


The product manager


The Product Manager Agenda

What is your goal?

• Income

•Retention

• Innovation

•Marketing buzz

•Brand /Positioning

•Valuation


The product manager agenda

•Who is the customer?

•How will we reach this customer?

•Market – size, key players, competition

•Development cost

• Time to market

•Profitability

•Risk/Unknowns


Innovation Pitch Contest – Apply now

During the conference

Experienced product managers giving 5 minutes pitch

Send application to [email protected]

• 4 selected product managers- Apply now

• Talk 5 minutes about your product change in front

of 600 people

Most innovative change wins:

• Online rating from the audience

• ProductX Board scoring

mailto:[email protected]


So what do I do?

- Listen


So what do I do?

- Listen

- Define goals


So what do I do?

- Listen

- Define goals

- Qualify ideas


So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide


So what do I do?

- Listen

- Define goals

- Qualify ideas


- Communicate


So what do I do?

- Listen

- Define goals

- Qualify ideas


- Communicate

- Re-evaluate and change

Thank you

[email protected]

All stakeholders count but the Product Manager should decide by Hadas Sheinfled VP Product at...

Leadership & Management

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