all classical all the time - ZoomerMedia · MISSION STATEMENT The New Classical 96 ... SHOPPERS...
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MEDIA KIT 2017 media kit 2017 all classical all the time
Transcript of all classical all the time - ZoomerMedia · MISSION STATEMENT The New Classical 96 ... SHOPPERS...
MEDIA KIT 2017
media kit 2017
all classicalall the time
classicalfm.camedia kit 2017
MISSION STATEMENT
The New Classical 96.3 FM, home of Toronto’s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1 FM). On August 30th, 2014 we expanded our signal across the Georgian Triangle with Classical 102.9 FM.
We offer listeners the greatest music of all time plus up-to-the minute news, weather, traffic, ZoomerReports and arts reports. All this, plus uniquely intimate and interactive “Live From the Concert Lobby” performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.
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THE NEW CLASSICAL FM IS TORONTO’S ONLY COMMERCIAL RADIO STATION PLAYING ALL CLASSICAL MUSIC.
• We are English Canada’s only all classical music radio stations.
• We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover.
• We are a new attitude for one of the oldest art forms in Western Civilization
• Programmed by Paul Thomas – popularizes classical music to make it more accessible to the public at large.
classicalfm.camedia kit 2017
OUR AUDIENCE
937,000
WEEKLY REACH
36%UNIVERSITY
EDUCATED
34%TRAVEL OUTSIDE OF
CANADA IN PAST YEAR
50%ARE
HOMEOWNERS
50%DRIVE
IMPORTED
VEHICLES
93%TRAVELED
ON VACATION
IN PAST YEAR
49%MORE LIKELY TO
HAVE SAVING AND
INVESTMENTS OF
$100,000 OR MORE*
58%HOME
IMPROVEMENT
SPENDERS
42%MORE LIKELY TO HAVE
VISITED A FINE DINING
RESTAURANT IN
THE PAST 30 DAYS
46%ATTEND MOVIES
IN THE PAST
4 MONTHS
63
37
4.3
MILLION HOURS EVERY WEEK
NET WORTH
$819,000
FEMALE
41%HAVE HOUSEHOLD
INCOME GREATER
THAN $75K+**
MALE
AVERAGE
AGE
55
19%AGE
35-64
63%AGE
45+
57%ARE
PRINCIPAL
GROCERY
SHOPPERS
Source: Numeris, Full coverage, R1/Q2 (November 28, 2016 – February 26, 2017). *RTS Toronto Cntl. **Working Households
classicalfm.camedia kit 2017
ART LOVERS
SHAW FESTIVAL
FOUR SEASONS CENTRE OF THE PERFORMING ARTS
STRATFORD FESTIVAL
ROYAL ALEXANDRA
CANADIAN STAGE
PANASONIC
ELGIN & WINTER
PRINCESS OF WALES
ROSE THEATRE
290 222 216 177 176171168156140
Index | Venue
TORONTO SYMPHONY ORCHESTRA
ROY THOMSON HALL
FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
TORONTO CENTRE FOR THE ARTS
SONY CENTRE
LIVING ARTS CENTRE
213 204 203152
145 127
Index | Venue
Source: Numeris RTS Fall 2016, Base Adults 18+
Classical FM listeners attend
THEATRE
Classical FM listeners attend
CONCERTS
classicalfm.camedia kit 2017
LAKE ERIE
GEORGIANBAY
COLLINGWOOD
TORONTOLAKE ONTARIO
COBOURG
102.9 POPULATION: 307,714103.1 POPULATION: 409,24996.3 POPULATION: 6,387,114SOURCE: STATISTICS CANADA CENSUS PROFILES
COVERAGE AREA
Source: Numeris, Full coverage and Toronto Central, R1/Q2 (November 28, 2016 – February 26, 2017). Mon-Sun 5a-1a. Persons 2+
AVERAGE MINUTE AUDIENCE
30,500Full Coverage
24,300Toronto Central
DAILY CUME396,000
Full Coverage 280,000
Toronto Central
WEEKLY CUME937,000
Full Coverage 670,000
Toronto Central
NATIONAL & INTERNATIONAL
COVERAGEClassicalfm.ca
Bell ExpressVu Channel 963Rogers Digital 964
Digital Audio Channel 9
classicalfm.camedia kit 2017
The New Classical FM & Zoomer Radio are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,465,000! Source: Numeris PPM, R1/Q2 (November 28, 2016 - February 26, 2017). Full coverage, Mon-Sun 5a-1a. Persons 2+, Average Weekly Cume of the CFMZ and CFZM.
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTSZoomer Radio $205,000
Classical FM $188,000
AMONG THE TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH
Zoomer Radio $851,000
Classical FM $819,000
Source: Numeris RTS Toronto Fall 2016. 18+ (calculated as average home value + average savings & investments – debts & liabilities) * Commercial Radio Stations
Buy both Zoomer Radio & The New Classical FM and balance your Zoomer targeted buy.
AVERAGE AGEZoomer Radio 61
Classical FM 55
A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+Zoomer Radio 37% 63%
Classical FM 40% 60% Source: Numeris PPM, R1/Q2 (November 28 , 2016 – February 26, 2017). Full coverage, Mon-Sun 5a-1a. Persons 2+, Average Age (2+ AMA) & A45+ % Comp Weekly Cume.
A POWERFUL COMBINATION
CONCERT PIANIST - LANG LANG
WHY TWO ISBETTER THAN ONE
classicalfm.camedia kit 2017
INTEGRATED MEDIA OPPORTUNITIES
Leverage The Full Power Of ZoomermediaZoomerMedia’s brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.
/ZoomerMedia @ZoomerMedia
REST OF NETWORK INCLUDES: VisionTV.ca, JoyTV.ca, HopeTelevision.ca, OneTV.ca, ZoomerRadio.ca, ClassicalFM.ca, ZoomerShow.com,
EVENTSDIGITAL
RADIOTELEVISION
classicalfm.camedia kit 2017
Live fromThe New Zoomer Hall
The New Zoomer Hall plays host to a variety of events and exclusive performances. The New Radio Concert Hall Series is the premier profile-raising stop for classical artists and contemporary icons. Artists are interviewed and perform in front of an exclusive group of listeners.
In the past, we’ve been proud to host Heidi Melton, Lang Lang, Anne-Sophie Mutter & Mutter Virtuosi, Matt Dusk, Measha Brueggergosman and more!
The ZoomerShows are Canada’s largest consumer lifestyle expos for men and women 45+. Attendees receive the latest trends and information on positive aging in catagories such as Health & Wellness, Financial Planning, Fitness, and Technology & Travel. An efficient, effective face-to-face platform for targeting Zoomers across Canada.
EVENTS
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classicalfm.camedia kit 2017
CONTACTS
General Manager, Vice President of Broadcast SalesDan Hamilton
Director of Sales, Radio Division Grace Howley
Vice President of Marketing & PromotionChristopher Randall
Target Broadcast Sales Inc.Stephen Sienko, President
General inquiries 416.367.5353
Mailing AddressThe New Classical FM70 Jefferson Avenue
Toronto, OntarioM6K 1Y4
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