Ali Diaz-Tello Graphic Design History timeline
1
Arts and Crafts 1860 - 1900 (40 years) William Morris John Ruskin Emphasis on quality of craft in the face of mass produc- tion in Industrial Revolution Kelmscott Press Architecture, textile, books 1880 - 1914 (34 years) At movement popular between 1890 and 1905 -architecture, art, book and poster design, advertise- ments, magazines French for “New Art” Plant and animal motifs Featured violently curving images, termed “whiplash” Typography highly ornamen- tal, not legible but useful as display Influenced heavily by Japa- nese wood block prints Art Nouveau Futurism 1909-1930 (21 years) Social movement in addition to art Italy based Celebrates popular media and technology Shown in painting, ceramics, sculpture, graphic design, interior design, theater, film, literature, music, architecture -showecased despise of classics/antiquity Ideas of Futurism expresed through writing and manifes- tos Characteristic “divisionism” style of painting breaks light and color into dots and geometric forms Themes: technology, speed, youth, violence, cars, airplanes, industial city Influenced: cubism, art nouveau, constructivism, surrealism Combines activism with art Art Deco Suprematism 1915-1930 (15 years) Geometric forms, especially square and circle represent simplification of form Russian based Non-euclidean geometry, forms moving through space Painting, poetry, theater Doing away with the old, creating new Dadaism 1916-1922 (6 years) Cultural movement World War One,anti-war politics Art, literature, poetry, graphic design Zurich, Switzerland based Anti art, breaking away from all traditional art aesthetics -aimed to shock, protest, against blind faith and religion ”dada” nonsense, french word for hobbyhorse Collage and found objects served as major stapes in this movement Influenced: futurism, pop art, postmodernism De Stijl 1917- 1931 (14 years) Dutch for “the style” Reduction of elements to pure geometric forms and colors Based on publication of the same name Abstraction to achieve the idea of harmony and order Key figures: Hugo Ball, Hannah Hoch, Francis Picabia Bahaus 1919 - 1933 (14 years) Began in Weimar, Germany Cleanliness, utilitarianism, clear thinking Elements carefully chosen, colors divide and provide orientation Heavily influenced by Constructivism and De Stijl Influenced International Style and Modernism (1930 - 1950) 20 years Clarity over beauty Grids, bars boxes, struc- ture, balance Rule oriented 1919- 1922 (3 years) Russian based Art and architectural move- ment Art as means for social change!!! Rebuilding society as Utopia Modern American Design Constructivism New Typography Plakatstil Pink and Rose Wallpaper Design Made by, William Morris, ca. 1890 Floral pattern, William Morris 1883 The Well at the World's End Edward Burne-Jones1896 The Englishman at the Moulin Rouge ... Henri de Toulouse-Lautrec, 1892 Job, papier a cigarettes Jules Chéret 1889 Georges Richard Cycles & Auto... Eugène Grasset 1897 Bradley His Book, Prospectus Bradley, William H., 1868-1962. 1894 Atlas-Salatoele, 5 Sorten. Franz ... Hohlwein, Ludwig ca. 1910 Osram Lightbulbs Bernhard, Lucian c.1920 Grathwohl Cigaretten Ludwig Hohlwein (German ... 1921 "Kassama", Corn Flour Beggarstaffs (James Pryde & W... 1894 Orange - Composition ... Wassily Kandinsky 1923 "Vorfrühling" in the book Klänge ... Wassily Kandinsky 1911 Portrait of F. T. Ma... Prampolini, Enrico, 1894- 1924-5 Grathwohl Cigaretten Ludwig Hohlwein (German ... 1921 Coat, Evening Attributed to Paul Poiret ca. 1925 Young Woman in Green Lempicka, Tamara de 1927 Chrysler Building, New York City: ... Van Alen, William Têtes-paysage Francis Picabia 1928 "Karawane;" the author in costume ... Ball, Hugo 1916 The Beautiful Girl Hoch, Hannah 1919-1920 Poster-Beat the Whites with the Red ... Lissitzky, El, 1890-1941 1919-20 Poster: World's First ... Rozanova, Ol'ga Vladim... 1913 Illustrations for Universal War Rozanova, Olga and Aleksei Kruche... 1916 Construction of Volume .. Georges Vantongerloo 1921 Broadway Boogie Woogie Piet Mondrian 1942-43 "Karawane;" the author in costume ... Ball, Hugo 1916 Harper’s Bazaar Spread Brodovitch America’s Answer Carlu geographic atlas Bayer Alexander Rochenko Naum Gabo Lyubov Popova Merz-Matineen El Lisickij, (graphic designer) 1923 The Development of Transportation, ... Gustav Klucis 1929 geographic atlas Bayer 1915-1930 (15 years) A.M. Cassandre Began in Paris Inspired by cubism and futurism, very ornamental Response to WWI (1925 - 1950) 25 years “Make something cute and stick with it”- Paul Rand on logos ABC logo inspired by rounded bauhaus letter- forms IBM referencing egyptian hieroglyphics Chase logo, Chermayeff and Geisman, hundreds others Westinghouse Joseph Albers Alvin Eisenman Norman Ives Cipa Pineless Ernst Keller Theor Ballmer Max Bill Max Huber Armin Hofmann Josef Muller-Breckmaan Paul Rand Alvin Lustig Bradbury Thompson Saul Bass George Tschemy Thomas H Geismar Ivan Chermayeff Robert Brownjohn Anton Stankowki Alexe Brodovitch Joseph Binder AM Cassandre Herbert Bayer Herbert Matter Ladislav Sutnar Laszlo Moholy-Nagy Georgy Kepes We see, and we believe in what we see. We make fast connections. We remember. We interpret. What is the magic word? Remember. FYI (For your inspiration) 1900-1930 (30 years) Lucian Bernhard enters contest for Priester Matches Begerstaff Brothers Posters only have product name/illustration, flat colors Simplistic shapes, shadows Bold lettering Hans Rudi Erdt, Julius Gipkens, Julius Klinger M E X I C A N Typography Typography ~ ~ M E X I C A N Typography Typography Muralism very important! Aztecs very war oriented High population, crowding leads to advertising every- where in every corner imaginable Signage typically paint and wood Translates into digital world as crowded compositions with tons of effects Hand lettering common, esp where handwork is available More personal than print, more creative Designed around available space, HIGHLY interactive with environment Typical of poorer areas Express tone of voice over legibility, convey message Rotulo=artists who can paint big scale letterforms Illiteracy rate less than three percent Signage illustrative, must entertainand portray message Baseline is negotiable Some signs done with calligraphy brushes Consistent addition of orgnament and effects More is better>drop shad- ows, show wealth of resources Blackstyle used during gothic period but seen many revivals Even city signs handmade. Key dates taken from http://graphicdesign.about.com/od/history/a/timeline1.htm 15,000 - 10,000 BC The first known visual communication, with pictographs and symbols in the Lascaux caves in southern France. 3600 BC The Blau Monument, the oldest artifact known to combine words and pictures. 105 AD Chinese government official Ts’ai Lun credited with inventing paper. 1450 Johann Gensfleisch zum Gutenburg credited with perfecting the system for printing type in books. 1460 Albrecht Pfister the first to add illustrations to a printed book. 1470 Nicolas Jenson, considered one of history’s greatest typeface designers, sets news standard for Roman type. 1530 Claude Garamond opens first type foundry, developing and selling fonts to printers. 1722 First Caslon Old Style font developed, later used for the printing of the Declaration of Independence. 1760 Industrial Revolution begins, setting the stage for advances in graphic design production. 1796 Author Aloys Senefelder develops lithography. 1800 Lord Stanhope invents first printing press made of all cast-iron parts, requiring 1/10 the manual labor and 1816 First sans-serif font makes a subtle entrance as one line of a book. 1861 Williams Morris, who became a highly influential figure in design history, sets up art-decorating firm. 1880 Development of halftone screen allows for first photo printed with a full range of tones. Images from artstor MY GDES HISTORY REVIEW! Ali DT Q. how does the invention of the internet and the world wide web compare to the invention of the printing press? Q. in a world of computers with fonts, graphic templates of all sorts, and royalty free images, what is the new role of the designer? Q. taking into consideration the text of the First Things First Manifesto, what do you think that are the three biggest challenges that graphic design is facing today? Interpret this! The internet allows for instantaneous dispersal of information. When we grow used to web based design, we disconnect from sizing relationships, what is suitable for print, etc. Physical Nuance is lost Same as it ever was. Yes, anyone can be a designer, but they must practice. There is no getting around it. What are they practicing? Systems. Identity will always be important, and above the grasp of artifical intelligence or laymen Key things with notes in between now what? 1. Unless you actively try otherwise, your designs will be fueling a consumerist society. How do you know what companies are worthy? 2. Where else can we find design aside from advertis- ing? 3. How do we continue being original and embracing design as an art? Has it all been done? Are we doomed to just keep recreating the same things?
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Transcript of Ali Diaz-Tello Graphic Design History timeline
Arts and Crafts1860 - 1900(40 years)
William Morris
John Ruskin
Emphasis on quality of craft in the face of mass produc-tion in Industrial Revolution
Kelmscott Press
Architecture, textile, books
1880 - 1914(34 years)
At movement popular between 1890 and 1905-architecture, art, book and poster design, advertise-ments, magazines
French for “New Art”
Plant and animal motifs
Featured violently curving images, termed “whiplash”
Typography highly ornamen-tal, not legible but useful as display
In�uenced heavily by Japa-nese wood block prints
Art Nouveau
Futurism1909-1930 (21 years)
Social movement in addition to art
Italy based
Celebrates popular media and technology
Shown in painting, ceramics, sculpture, graphic design, interior design, theater, �lm, literature, music, architecture-showecased despise of classics/antiquity
Ideas of Futurism expresed through writing and manifes-tos
Characteristic “divisionism” style of painting breaks light and color into dots and geometric forms
Themes: technology, speed, youth, violence, cars, airplanes, industial city
In�uenced: cubism, art nouveau, constructivism, surrealism
Combines activism with art
Art Deco Suprematism1915-1930 (15 years)Geometric forms, especially square and circle represent simpli�cation of form
Russian based
Non-euclidean geometry, forms moving through space
Painting, poetry, theater
Doing away with the old, creating new
Dadaism1916-1922(6 years)
Cultural movement
World War One,anti-war politics
Art, literature, poetry, graphic design
Zurich, Switzerland based
Anti art, breaking away from all traditional art aesthetics-aimed to shock, protest, against blind faith and religion
”dada” nonsense, french word for hobbyhorse
Collage and found objects served as major stapes in this movement
In�uenced: futurism, pop art, postmodernism
De Stijl1917- 1931(14 years)
Dutch for “the style”
Reduction of elements to pure geometric forms and colors
Based on publication of the same name
Abstraction to achieve the idea of harmony and order
Key �gures: Hugo Ball, Hannah Hoch, Francis Picabia
Bahaus1919 - 1933 (14 years)
Began in Weimar, Germany
Cleanliness, utilitarianism, clear thinking
Elements carefully chosen, colors divide and provide orientation
Heavily in�uenced by Constructivism and De Stijl
In�uenced International Style and Modernism
(1930 - 1950) 20 years
Clarity over beauty
Grids, bars boxes, struc-ture, balance
Rule oriented
1919- 1922 (3 years)
Russian based
Art and architectural move-ment
Art as means for social change!!!
Rebuilding society as Utopia
Modern American Design Constructivism New Typography
Plakatstil
Pink and Rose Wallpaper DesignMade by, William Morris, ca. 1890
Floral pattern, William Morris 1883 The Well at the World's End Edward Burne-Jones1896
The Englishman at the Moulin Rouge ...Henri de Toulouse-Lautrec, 1892
Job, papier a cigarettesJules Chéret 1889
Georges Richard Cycles & Auto...Eugène Grasset 1897
Bradley His Book, ProspectusBradley, William H., 1868-1962.1894
Atlas-Salatoele, 5 Sorten. Franz ...Hohlwein, Ludwigca. 1910
Osram LightbulbsBernhard, Lucianc.1920
Grathwohl CigarettenLudwig Hohlwein (German ...1921
"Kassama", Corn FlourBeggarstaffs (James Pryde & W...1894
Orange - Composition ...Wassily Kandinsky1923
"Vorfrühling" in the book Klänge ...Wassily Kandinsky1911
Portrait of F. T. Ma...Prampolini, Enrico, 1894-1924-5
Grathwohl CigarettenLudwig Hohlwein (German ...1921
Coat, EveningAttributed to Paul Poiretca. 1925
Young Woman in GreenLempicka, Tamara de1927
Chrysler Building, New York City: ...Van Alen, William
Têtes-paysageFrancis Picabia1928
"Karawane;" the author in costume ...Ball, Hugo1916
The Beautiful GirlHoch, Hannah1919-1920
Poster-Beat the Whites with the Red ...Lissitzky, El, 1890-19411919-20
Poster: World's First ...Rozanova, Ol'ga Vladim...1913
Illustrations for Universal WarRozanova, Olga and Aleksei Kruche...1916
Construction of Volume ..Georges Vantongerloo1921
Broadway Boogie WoogiePiet Mondrian1942-43
"Karawane;" the author in costume ...Ball, Hugo1916
Harper’s Bazaar SpreadBrodovitch
America’s AnswerCarlu
geographic atlasBayer
Alexander Rochenko Naum Gabo Lyubov Popova
Merz-MatineenEl Lisickij, (graphic designer)1923
The Development of Transportation, ...Gustav Klucis1929
geographic atlasBayer
1915-1930 (15 years)
A.M. Cassandre
Began in Paris
Inspired by cubism and futurism, very ornamental
Response to WWI
(1925 - 1950) 25 years
“Make something cute and stick with it”- Paul Rand on logos
ABC logo inspired by rounded bauhaus letter-forms
IBM referencing egyptian hieroglyphics
Chase logo, Chermayeff and Geisman, hundreds others
Westinghouse
Joseph AlbersAlvin EisenmanNorman IvesCipa PinelessErnst KellerTheor BallmerMax BillMax HuberArmin HofmannJosef Muller-BreckmaanPaul Rand
Alvin LustigBradbury ThompsonSaul BassGeorge TschemyThomas H GeismarIvan ChermayeffRobert BrownjohnAnton StankowkiAlexe BrodovitchJoseph BinderAM Cassandre
Herbert BayerHerbert MatterLadislav SutnarLaszlo Moholy-NagyGeorgy Kepes
We see, and we believe in what we see.
We make fast connections.
We remember.
We interpret.
What is the magic word?Remember.
FYI (For your inspiration)
1900-1930(30 years)
Lucian Bernhard enters contest for Priester Matches
Begerstaff Brothers
Posters only have product name/illustration, �at colors
Simplistic shapes, shadows
Bold lettering
Hans Rudi Erdt, Julius Gipkens, Julius Klinger
MEXICANTypographyTypography~~MEXICANTypographyTypography
Muralism very important!
Aztecs very war oriented
High population, crowding leads to advertising every-where in every corner imaginable
Signage typically paint and wood
Translates into digital world as crowded compositions with tons of effects
Hand lettering common, esp where handwork is available
More personal than print, more creative
Designed around available space, HIGHLY interactive with environment
Typical of poorer areas
Express tone of voice overlegibility, convey message
Rotulo=artists who can paint big scale letterforms
Illiteracy rate less than three percent
Signage illustrative, must entertainand portray message
Baseline is negotiable
Some signs done with calligraphy brushes
Consistent addition of orgnament and effects
More is better>drop shad-ows, show wealth of resources
Blackstyle used during gothic period but seen many revivals
Even city signs handmade.
Key dates taken from http://graphicdesign.about.com/od/history/a/timeline1.htm
15,000 - 10,000 BCThe first known visual communication, with pictographs and symbols in the Lascaux caves in southern France.
3600 BCThe Blau Monument, the oldest artifact known to combine words and pictures.
105 ADChinese government official Ts’ai Lun credited with inventing paper.
1450Johann Gensfleisch zum Gutenburg credited with perfecting the system for printing type in books.
1460Albrecht Pfister the first to add illustrations to a printed book.
1470Nicolas Jenson, considered one of history’s greatest typeface designers, sets news standard for Roman type.
1530Claude Garamond opens first type foundry, developing and selling fonts to printers.
1722First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.
1760Industrial Revolution begins, setting the stage for advances in graphic design production.
1796Author Aloys Senefelder develops lithography.
1800Lord Stanhope invents first printing press made of all cast-iron parts, requiring 1/10 the manual labor and
1816First sans-serif font makes a subtle entrance as one line of a book.
1861Williams Morris, who became a highly influential figure in design history, sets up art-decorating firm.
1880Development of halftone screen allows for first photo printed with a full range of tones.
Images from artstor
MY GDESHISTORYREVIEW!
Ali DT
Q.how does the invention of the internet and the world wide web compare to the invention of the printing press?
Q.in a world of computers with fonts, graphic templates of all sorts, and royalty free images, what is the new role of the designer?
Q.taking into consideration the text of the First Things First Manifesto,
what do you think that are the three biggest challenges that graphic design is facing today?
Interpret this!
The internet allows for instantaneous dispersal of information. When we grow used to web based design, we disconnect from sizing relationships, what is suitable for print, etc. Physical Nuance is lost
Same as it ever was. Yes, anyone can be a designer, but they must practice. There is no getting around it. What are they practicing? Systems. Identity will always be important, and above the grasp of arti�cal intelligence or laymen
Key thingswith notes in between
now what?
1. Unless you actively try otherwise, your designs will be fueling a consumerist society. How do you know what companies are worthy?
2. Where else can we �nd design aside from advertis-ing?
3. How do we continue being original and embracing design as an art? Has it all been done? Are we doomed to just keep recreating the same things?
