Alfred Hitchcock Brand Guide

Brand Guide

Introduction

Craft

Style

Humor

Legacy

Silhouette + Wordmark

Quotes

Images

Contact

3

4

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CONTENTS

His name is Alfred Hitchcock.

Behind the camera, he pioneered new techniques in almost every aspect of film. In front of the camera, he won people over with his quick wit, easy charm, and a macabre sense of humor.

Recognizable by just his silhouette and widely known as the Master of Suspense, today’s audience knows him simply as “Hitchcock” — the visionary and affable filmmaker whose creative legacy continues to enthrall and inspire.

A prOlifiC dirECTOr. AN uNrivalEd CrAfTSMaN. ONE Of ThE grEaTEST STOryTEllErS Of Our TiME.

CrAfTWithout question a master of his craft, Alfred Hitchcock was hands-on with most aspects of his productions, innovating new techniques for fellow filmmakers to emulate.

CrAfTIn today’s marketplace, where consumers are empowered by technology to also be content creators, Hitchcock represents success in creative endeavors. His endorsement of goods, services, software, and electronics will evoke strong appeal for creative professionals and hobbyists alike.

Sample advertisement.

CrAfT

At the height of his career, Hitchcock projected the glamour and panache of the 1950s and 1960s on screens and in person. In personal interviews and candid photos, he was always well coiffed in tailored suits of the stylish era that he and his films belonged to.

STylE

With wardrobe and setting as important to the modern consumer as they are to progressing a film's plot, the Hitchcock brand is uniquely suited to promoting high-end accessories, executive decor, and other trappings of a luxury lifestyle.

STylE

Sample advertisement.

STylE

Sample application of a Hitchcock-inspired menswear collection.

STylE

huMOrIn his films, Hitchcock employed humor to relieve audience tension. In his film trailers and media appearances, he wielded charming anecdotes and a signature wit to endear viewers to his public persona — a grandfatherly figure, full of mischief.

huMOrThis established rapport presents an opportunity for advertisers to employ a playful Hitchcock narrative in promoting a wide range of consumer goods, from Insurance and automobiles, to world travel and streaming video.

huMOrSample advertisement.

lEgACy

lEgACyAlfred Hitchcock completed over sixty films in a career spanning six decades. His work is full of iconic and unforgettable scenes so firmly embedded in popular culture that everyday things like birds, trains, and shower curtains can conjure them.

lEgACyIn addition to Hitchcock’s own name and likeness, a vast trove of photographs, quotes, and actual film footage are available to be licensed for the production of consumer goods.

Sample application product inspired by Psycho.

lEgACy

Sample application product inspired by The Birds.

lEgACy

Sample application product inspired by Vertigo.

lEgACy

SilhOuETTE +WOrdMarK

SilhOuETTE Recognized around the world, the iconic Alfred Hitchcock silhouette is also available to be licensed. This newly refined silhouette updates features more geometric curves, while staying true to the original.

WOrdMarKThe official Alfred Hitchcock word mark offers an explicit connection to the filmmaker, with a typographic treatment that evokes aspects of his works, from settings to opening titles.

SilhOuETTE +WOrdMarKThe silhouette and word mark can also be used in combination. Three distinct configurations are available, empowering you to make the most of space available on tags, signage, and products themselves.

Sample application.

SilhOuETTE

Sample application.

WOrdMarK

QuOTES

Alfred Hitchcock seemed to have an endless supply of witty quips and keen observations to please audiences and interviewers. Now these too are available to be licensed for use in advertising and on consumer goods.

QuOTES

“Ideas come from everything.”

“If I won't be myself, who will?”

“I'm a writer and, therefore, automatically a suspicious character.”

“A good film is when the price of the dinner, the theatre admission and the babysitter were worth it."

“I have a perfect cure for a sore throat: cut it.”

“In feature films the director is God; in documentary films God is the director.”

“For me, the cinema is not a slice of life, but a piece of cake.”

“Self-plagiarism is style.”

“The only way to get rid of my fears is to make films about them.”

“There is no terror in the bang, only in the anticipation of it.”

“Give them pleasure. The same pleasure they have when they wake up from a nightmare.”

“The length of a film should be directly related to the endurance of the human bladder.”

QuOTES

“The paperback is very interesting but I find it will never replace the hardcover book - it makes a very poor doorstop.”

“There is nothing to winning, really. That is, if you happen to be blessed with a keen eye, an agile mind, and no scruples whatsoever.”

“The ideal husband understands every word his wife doesn't say.”

“Television has brought back murder into the home - where it belongs.”

“Television is like the American toaster, you push the button and the same thing pops up every time.”

“What is drama but life with the dull bits cut out.”

“Always make the audience suffer as much as possible.”

“Blondes make the best victims. They're like virgin snow that shows up the bloody footprints.”

“Revenge is sweet and not fattening.”

“I never said all actors are cattle; what I said was all actors should be treated like cattle.”

“In a good marriage each is the others better half.”

QuOTES

“A glimpse into the world proves that horror is nothing other than reality.”

“Suspense is like a woman. The more left to the imagination, the more the excitement.”

“Conversation is the enemy of good wine and food.”

“One must never set up a murder. They must happen unexpectedly, as in life.”

“Television is like the invention of indoor plumbing. It didn't change people's habits. It just kept them inside the house.”

“It seems to me that television is exactly like a gun. Your enjoyment of it is determined by which end of it you're on.”

“Television has done much for psychiatry by spreading information about it, as well as contributing to the need for it.”

QuOTES

Sample application.

QuOTES

iMagES

Always the showman, Alfred Hitchcock's personality and humour were captured in countless candid photographs and art directed portraits. These are just a few of the images available for commercial use under rights-managed licenses.

iMagES

iMagES

iMagESSample application.

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Alfred Hitchcock Brand Guide

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