Alex Iskold / Founder & CEO / AdaptiveBlue

ETECH 2008

Making Your Browser Smart(er)

"It's not the documents, it is the THINGS they are about

which are important"

Tim Bernes-Lee, Inventor of World Wide Web

2008 - 1993 = 15

The browser is our companion in all information journeys around the

web. Why is it not smart(er)?

Browser does not know what we are looking at

People see this as a book Browser sees this as HTML

To make the browser smarter we need SEMANTICS.

People have been talking for a while about building

Semantic Web

Semantic Web Already Exists

It is an invisible layer connecting Things and People on top of current World Wide Web.

Humans take it for granted because it is so obvious.

Machines can not see it, because it is not represented in machine readable way.

For the past 2 years AdaptiveBlue worked to bring existing Semantic

Web into a spotlight.

BlueOrganizer - Firefox add-on featuring top-down

semantic technology.

BlueOrganizer AutomaticallyRecognizes Things

… in PAGES, LINKS and TEXT

A page about a book A text containing an address

A link pointing to a stock

BlueOrganizer Creates Common IdentifyFor Things Across the Web

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

BlueOrganizer Enables Users to Put Semantic Markers Around The Web

Widgets for SidebarWidgets in Posts

Our Technologies Create Top-Down Semantic Layer across entire Web

+ +

Blogosphere Media Sites Retail Sites

By leveraging semantic technologies we created new kind of web experience:

Contextual Browsing

“You never have to go to a search engine, you just have to surf the Web and hop from concept to concept.”

- Erick Schonfeld, TechCrunchBlueOrganizer Indigo Review

Contextual Browsing

Users interact with things not pages, text or links.

Users experience personalized web - re-wired for each individual.

Users shortcut to relevant information, reducing the need for brute search.

Users discover related things and people around the content they are looking at.

BlueOrganizer Demo

Web Browser

AdaptiveBlue.com Concepts Recognizers Shortcuts

User Information

Amazon S3BlueOrganizer

How BlueOrganizer Works

XML-based, extensible infrastructure for things, recognizers and shortcuts.

Sophisticated recognition algorithms for text, links, pages using home-grown techniques and standards.

Scalable infrastructure leveraging Amazon Web Services.

For more visit http://www.adaptiveblue.com/technology.html

BlueOrganizer for Firefox

ContextualPersonalized

Meaningful Web Wide

Contact:Alex Iskold

alex.iskold@gmail.com

201-788-9030http://www.adaptiveblue.com