Aldata Category Insights

5 December, 2012| © Aldata Solution 2012 | Confidentiality Level 1

Reveal the factors leading to Category Performance

AldataCategory Insights

December 5, 2012

Aldata enables category teams to seamlessly work through every phase of the category process from defining strategy, evaluating performance, modelling changes and the production of planograms at a cluster and store level. Learn more about Aldata Category Insights>>


Reveal the what, who and why of category performance

Category Development Merchandising & Implementation

Insights SpaceModelling

Category Insights

EPOS Data Analysis Market vs Account Consumer Insights Category Trends Distribution Gaps Promo Evaluation

Opportunity Assessment Assortment & Distribution Impact on retailer sales Effect of Cannibalization Strategic Assortment

Manual Space Space to Sales Assortment

Integration Optimized Store

Communicate online Drive compliance Increase Visibility Cloud execution Mobile Delivery

Shelf & MacroPlanning

Space AutomationAssortment Management Publishing

Mobile Shelf

Category Database

Consumer & Loyalty DataScan Data

Function

Area

Aldata Solutions

Space Data

Phase

Automated POG User Efficiency Cluster to Store Tactical Assort Maintain/Optimize

Platform

Inputs

Aldata Category Insights enables you to conduct a complete category assessment against the market, across retail accounts, and drill deeper into the data to uncover the effects of price and promotions.


Easily Benchmark Category Performance

ALDATA CATEGORY INSIGHTS

HIGHLIGHTS

Interrogate data at any level of granularity over user‐defined time periods

Reveal and understand all influences on your category

Evaluate performance, price and promotions across retailers

Assess retailer contribution across multiple retail accounts

Quickly understand what is happening within your category


Benefit from Dashboard‐Driven Insights

Benchmark category performance

Question‐led workflow

Dashboard driven insights

Quickly identify distribution gaps

View trends over multiple periods


Product DistributionPrice PromoIs Manuf X Winning?(vs Retailer)

Is Retailer Winning?(vs Grocery Multiples)

Opportunities

For time periods: Yre 21 Feb 09

Retailer Summary






Quick view on business KPIs







Product DistributionPrice PromoIs Manuf X Winning?(vs Retailer)

Is Retailer Winning?(vs Grocery Multiples)

Opportunities

For time periods: Yre 21 Feb 09

Retailer Summary

Market analysis

Retailer analysis

Product / Retailer Benchmarking

Pricing analysis

Range analysis

Promotions analysis

Competitor analysis


Drill‐down to view underlying trends






KEY FEATURES

Flexible dashboard with KPI status

Track performance over time(MAT, Quarterly, 4 weekly)

Customisable set of analyses

EPOS consolidated into central repository

Flexible product segmentation


Aldata Merchandising & Category Management customers


Interested to learn more?







Further leverage your investment in data

Identify relevant opportunities rapidly

Ensures consistent approach across project teams

Delivers robust analyses

Increased efficiency and accuracy

Contact us now

[email protected]

www.aldata.com

+44 (0) 1476 570 500

Aldata Category Insights

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