Rock : metal

Colour pallet:- Mainly dark colours such as black, purple

and red. some bright blues and yellows are used and this creates an isolation of color or a mysterious feel to the album.

Target audience:- Has a target audience of young adults (18-

24) as it features swearing but is considered too loud for some elderly.

Typography:- Tends to be sharp, angled or gothic type

lettering. Big, rounded lettering is rarely used as it is associated with fun and safety which conflicts with the music.

Media Language:- Shots are mainly mid-shots (shows the

artists up to their torso) this may be to keep the artist close but also to single them out. This reinforces the message the music works to put forward. Other albums may have no image of the artist on which reinforces the mystery and distance conveyed through the music.

Iconography:- Brutal images such as fire and skulls are

used, intricate patterns or a desolate location is sometimes used and this confuses the audience and reinforces the mystery set within the music.

Setting:- Isolated dark setting such as a woods or

desert or sometimes a warehouse, this connotes a dark and mysterious atmosphere much like the music does.

Pop

Colour pallet:- bright colours such as bright pink, light

blue and small bits of red are used to convey fun and exciting content.

Target audience:- The target audience is aged between 10 –

17 as these are the ages that will enjoy fast paced music that is suitable for dancing.

Typography:- The text used tends to be big, bold fun

writing that is eye catching. This creates a fun and exciting mood around the CD which is what the music is also intended to do.

Media language:- The shots used vary from long shots to

close-ups. The close-ups tend to be of a single artist and this makes us feel closer to the artist as we associate a close up with intimacy. The long shots are usually of a band, however the band will be looking toward the audience which again we associate with intimacy through eye contact.

Iconography:- Images tend to be of recognisable and

‘pretty’ such as a beach, city or flowers. The majority of the time the artist will be on the cover which gives us a recognisable face to look at. This gives comfort as there is no mystery or confusion about the album.

Setting:- This tends to be in a recognisable city or

even a rooftop. Occasionally a beach or field may be seen and this connotes freedom and fun which is what this music genre tries to express.

Rock : Indie

Colour pallet:- The colours used are mainly neutral colours

that show a calm and mild image, similar to the ambience of the music.

Target audience:- The target audience for this type of music

tends to be teenagers to adults, people aged 16 – 35 may enjoy this music as the music tends to be quite mellow and this is good for calming the audience members.

Typography:- The type of text used for the headings on

the albums tends to be simple, allowing more attention to be paid to the image. Some covers may have more bold lettering, however it will be in a simple font that doesn’t draw too much attention.

Media language:- The shot types tend to vary from mid-shots

to close ups. When focusing on the artist a mid-shot is commonly used however if the focus is on an object it will usually be a close up in order too capture the detail. The varying shots convey a neutral impression without creating distance between the receiver and the artist.

Iconography:- Images help to transmit a calming ambience

as they include natural images such as trees, birds or flowers, some images are of guitars and other instruments.

Setting:- The setting of most covers are in places that

have a relaxing atmosphere but are also mysterious, this includes places such as beaches, waterfalls and mountains.

Rap

Colour pallet:- The colours are mainly black, reds and

white. This intimidates and darkens the album to fit the genre.

Target audience:- Due to the explicit language featured

within the music the target audience will range from around 16- 25 this is because younger audiences are shielded from the language whereas older generations will find it tasteless.

Typography:- The text type is primarily block letters,

this is almost like statement lettering and is used to get straight to the point.

Media language:- The shots are almost all mid-close ups of

the artist, this allows you to see the artist with a hint of intimacy but without the closeness that comes with a close up.

Iconography:- The artist is the main focus of the album

covers, they are usually interacting with the audience through either eye contact or through their body language in the image.

Setting:- The setting is either of an isolated place

such as a warehouse, or it is of a school setting (stage/locker room). This connotes the artist wanting to go back to their childhood which conforms to the music's message of wanting another chance to reconcile.

Country

Colour pallet:- Mellow colours such as green and blue

are used, some black and whites are used which convey innocence and darkness.

Target audience:- The target audience for this genre tends

to be an older audience ranging from 20-40. This is due to the unique sound that country produces, some youths may find it unappealing.

Typography:- The text is mainly bold patterned

writing, this makes a statement while also keeping the design fun and interesting.

Media language:- Shots are mainly medium close-ups,

however long shots are also used to show the artist. These types of shot keep the intimacy while also creating a look of separation and loneliness.

Iconography:- The main image of the album is of the

artist which means that the artist is the main selling point of the album. This keeps the album personal and also draws the audience toward the artist rather than the genre.

Setting:- For women they setting tends to be

outside, this may be in a field or just on a road but it places them closer to nature. For men however they tend to have a bar or shack setting which conveys a more rugged and manly image.