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P u b l i c A w a r e n e s s C o m m u n i c a t i o nA L B A N Y C A L I F O R N I A

Chief Marc McGinn, Warning about the Deadly Ionization Smoke

Alarms in Hundreds of Millions of Homes around the World

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Public Awareness Communication - Overview

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Note: This Public Awareness

Communication (PAC) advises

the public about photoelectric

smoke alarms and is designedfor use by any Fire Department.

Customizable templates will

soon be available

for all artwork.

Ideas/feedback welcome and

appreciated (see last page).

Passenger Side

page 7

Signwri t ing pages 5-6

Fi lms pa

TV Advert is ing

Driver Side

TShir t

Door-Hangers page 4

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“I was appalled when I heard Kidde was going to

be here and I was appalled when I heard

Underwriters Laboratories was going to be here. 

They are here for one reason - profits. They want

to protect their monetary interest . . . We want to

protect your kids.”

Doug Turnbull

A Message from Chief McGinn

Dean Dennis at the Albany City Council Meeting to 

legislate for photoelectric smoke alarms. 19 July, 2010 Credit: Emilie Raguso Credit: Emilie Raguso

Chief Marc McGinn

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Public Awareness Communication - Door Hangers (actual size)

Note: Above artwork is subject to approval - final artwork will be posted once available.

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Albany Fire Department Firefighter/Paramedic, Eric Ortenblad

Public Awareness Communication - Sign Writing

Albany Fire Chief Marc McGinn with Albany City Manager, Beth Pollard

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irefighter/Paramedics James Sanders & Brett Schlueter

Public Awareness Communication - Films

All World Fire Safety Foundation films have

been designed to help the public, fire

fighters and fire industry professionals gain

a better understanding of fire safety in the

home.

The Foundation is working with US Fire

Department on the customization of its film

for the benefit of their citizens.

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Public Awareness Communication - TV Advertising

Not For Profit TV is working with Fire Departments across America and the World

Fire Safety Foundation to create a series of smoke alarm TV ads.

The first ads are planned to be screened in Californiaʼs SanFrancisco Bay area and

in Australia in September 2010.

Businesses and members of the public will be able to sponsor the TV ads to help

spread this life-saving message.

See the TV ad Here > > >

Albany Fire Chief Marc McGinn Jennifer Mayerle, CBS Atlanta

Public Awareness Communication - Media

PLEASE - Help Spread the Word . . .Albany has made a no-compromise stand on smoke alarms. .

Please help the Foundation spread this vital, life-saving message by:

1. Advising all your family and friends, and your local fire department, and

2. Tell us your ideas for the Global Public Awareness Campaign.

Thank you - from the team at the World Fire Safety Foundation.

E-mail Us YOUR Bright Ideas

Please E-mail your bright idea/s to:

ab@thewfsf.org or click Here > > >.

(Note: ALL E-mails are answered personally.)

Public Awareness Communication - Spreading The Word