Alan Edgett webknowledge jun2010
2
Time Now 6 mos 12 mos 24 mos 10 Yrs 1 2 3 4 Web Knowledge Mind-graph Alan Edgett, Jun 2010 5 Level of Expertise 5 Yrs Background Info Http/HTML/BGP Internet Infrastructure Caching/ Video & Download Background Info Ad Networks Ad Exchanges PPC / SEM SEO Web Analytics Background Info Affiliate Marketing DNS/ CDN Current Blogs Social Networks Current Data Mashups/ API’s Social Media Obvious Social Web/ Social Graph Consumer rating/ reviews Social Applications Background Info Display/SEM/SEO MVT Local Directories SMB Current Mobile Advertising Data Analytics Obvious API’s for bus dev Activity Feeds FaceBook Connect “Web-scale” data Data Ubiquity Data Portability Mobile applications Current Display Algorithms Buying Audiences TV / Internet Obvious Assembled Web Real-time Web Current Real-time bidding Impression level buying Demand Side Platforms Data exchanges Obvious Location Based Services Real-time Search Addressable Audiences Automated content creation Publisher Yield Optimizers (Supply Side Platforms) Current Mobile Ad Networks Mobile Publisher Yield Optimizers Location Based Advertising Background Info Demographic Segmentation Offline Data Current Contextual Advertising
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Transcript of Alan Edgett webknowledge jun2010
TimeNow 6 mos 12 mos 24 mos 10 Yrs
1
2
3
4
Web Knowledge Mind-graphAlan Edgett, Jun 2010
5
Level of Expertise
5 Yrs
Background InfoHttp/HTML/BGP
Internet InfrastructureCaching/
Video & Download
Background InfoAd NetworksAd Exchanges
PPC / SEM SEO Web Analytics
Background InfoAffiliate Marketing
DNS/ CDN
CurrentBlogs
Social Networks
CurrentData Mashups/ API’s
Social Media
ObviousSocial Web/ Social Graph Consumer rating/ reviews
Social Applications
Background InfoDisplay/SEM/SEO
MVT Local Directories
SMB
CurrentMobile Advertising
Data Analytics
ObviousAPI’s for bus dev
Activity FeedsFaceBook Connect“Web-scale” data
Data UbiquityData Portability
Mobile applications
CurrentDisplay Algorithms Buying Audiences
TV / Internet
ObviousAssembled Web
Real-time Web
CurrentReal-time bidding
Impression level buyingDemand Side Platforms
Data exchanges
ObviousLocation Based Services
Real-time SearchAddressable Audiences
Automated content creationPublisher Yield Optimizers
(Supply Side Platforms)Current
Mobile Ad NetworksMobile Publisher Yield OptimizersLocation Based
Advertising
Background InfoDemographic SegmentationOffline Data
CurrentContextual Advertising
TimeNow 6 mos 12 mos 24 mos 10 Yrs
Current
Obvious
Background Info
Current
Current
Obvious
Current
Obvious
Real-time, Impression level buyingDemand Side PlatformsData exchanges
Location Based ServicesReal-time SearchUnified Addressable AudiencesAutomated content creationPublisher Yield Optimizers (Supply Side Platforms)
Display Algorithms Buying AudiencesTV / Internet
API’s for bus devActivity FeedsFaceBook ConnectAssembled Web * Real-time Web“Web-scale” data storage and analysisData UbiquityData PortabilityMobile applications
Data MashupsTwitter/FriendfeedMobile Advertising
Social Web/ Social Graph Consumer rating/ reviewsSocial Applications
Http/HTML/BGPInternet InfrastructureCaching/Video & Download
Ad ExchangesBlogsSocial Networks
1
2
3
4
Web Knowledge Mind-graphAlan Edgett, Jun 2010
5
Level of Current Expertise
5 Yrs
Ad NetworksPPC / SEMSEO Affiliate MarketingDNS/ CDN Web Analytics
Display/SEM/SEOMVT Local DirectoriesSMB
Mobile Ad NetworksMobile Publisher Yield OptimizersLocation Based Advertising
Current
