Free Tech Tools X Posed Pe Jun2010 Present

Free Tech Tools Exposed

Jennifer Reissaus, MASAdvertising Specialties Alliance

CAS – 1.5 ptsTuesday, June 8, 2010

8:00 – 9:15 AM

8.Jun.2010


8.Jun.2010


Content will be available for download.

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Free Tech Tools ExposedOverview

- Marketing- Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Marketing -Slideshows

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Slideshare

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Slideshare

• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users

• Stored online; share publicly or privately. • Add audio to make a webinar. • www.slideshare.net

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Slideshows

How could you use slideshows?- Customer specific marketing ideas- Case study collection- What’s new from Promotions East 2010- ???

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Marketing –Stock Images

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crestock

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crestock

Read this!

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crestock

www.crestock.com

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iStockphoto

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iStockphoto

Read this!

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iStockphoto

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iStockphoto

www.istockphoto.com

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Marketing - Surveys

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Surveys - Zoomerang

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Zoomerang

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Zoomerang

zoomerang.com

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Surveys - SurveyMonkey

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SurveyMonkey

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SurveyMonkey

surveymonkey.com

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Marketing - Surveys

How can you use surveys?- Vote on golf tourney prizes- Choose apparel styles- ????

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- Marketing - Organization- Doing / Seeing Stuff- Alternatives to Big Software- Collaboration Tools

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Organization – Bookmark in the Cloud

“The term cloud is used as a metaphor for the Internet, based on the cloud drawing used to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents.”

- www.wikipedia.org

Cloud = Internet = Online

In the Cloud????

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Organization – Bookmark in the Cloud

del.icio.us OR

www.delicious.com

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delicious

Plays nice with Firefox……

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delicious

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delicious

Right Click to see the dialog box

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delicious

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delicious

Tags, not folders

In the cloud – access anywhere

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Organization – Web Notebooks /

Clippers

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Zoho Notebook

• Clip portions of web screens or entire screens

• Text & Images• Organize into notebooks• Sections within notebooks• Stored in the Cloud

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Zoho Notebook

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Zoho Notebook

notebook.zoho.com

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Evernote

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Evernote

• Sync between online / desktop / mobile device

• Free iPod/iPhone App

• Android now available

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Evernote

www.evernote.com

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Organization – Web Notebooks /

ClippersHow can you use Web Notebooks?

- Collect information on clients / prospects

- Collect information on upcoming events

- ????

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Organization – Email

• Email – use the filters!• “Filter” or “Organize” or “Rules”• Automatically send emails to folders (or tag)

based on sender, subject, etc.

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Organization - Email

Email – view by Thread / Conversation Topic

- Read entire thread before commenting

- Keep track of the conversation

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Before

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After

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How to (MS Outlook):

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Doing / Seeing –Viewing Embroidery

Files

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Wilcom TrueSizer

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Wilcom TrueSizer – Simulated Sewout

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Wilcom TrueSizer – Slow Redraw

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Wilcom TrueSizer

• www.wilcom.com.au/PRODUCTS/TrueSizer.aspx

• Must register at embroiderystartup.com to download

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Pulse Ambassador

• www.pulsemicro.com/ambassadordownload

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Doing / Seeing – Transferring Large Files

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Transferring Large Files

• File Transfer / Share• File Sync• Online Backup – Free to 2GB• Version History• Premium plans available• www.dropbox.com

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• FREE – Send files up to 100MB ea• Premium plans available• www.yousendit.com

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• FREE – 1GB storage, • Send files up to 25MB ea.• Premium plans available• www.box.net

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Doing / Seeing – Screen Capture

OLD WAY• PrintScreen – Copies full screen image to

clipboard. (Then paste to image editing tool to crop, crop, recopy, insert into document.)

• Alt-Printscreen – Copies active window image to clipboard.

• Right-click on image – Download image as saved file. Insert file into document.

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Doing / Seeing – Screen Capture

NEW WAYSnippy –

- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)- Press shift to draw rectangle instead of free-form.- www.bhelpuri.net/Snippy/

to download & install

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Snippy

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Doing / Seeing -Desktop Recorder

• Used for the Wilcom slow redraw slide• CamStudio 2.0• www.camstudio.org

- website link in software HELP file is incorrect.

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Doing / Seeing -Creating PDF Files

Installs as a printer

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CutePDF

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CutePDF

• Universally-readable format• CutePDF.com

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Doing / SeeingViewing EPS Files

promote.3m.com/eps_viewer/index.jsp

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Doing / SeeingShortening URLs

http://ppai.org/NR/rdonlyres/50D28EED-E869-47EC-8563-4E1DC4DF3A0D/0/DimensionalMailings.pdf

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Doing / SeeingShortening URLs

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TinyURL

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bit.ly

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bit.ly

Reports Click Traffic

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Doing / SeeingIdentifying Fonts

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Alternatives to MS Office

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Alternatives to MS Office - OpenOffice

Word

Powerpoint

Excel

Access

Publisher

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OpenOffice

- Opens Microsoft Office files- Save as Microsoft Office files- Windows, Linux, Mac version- www.OpenOffice.org

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Alternatives to MS Office - Google Docs

More than a search tool…..

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Google Docs

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Google Docs

Word

Powerpoint

Excel

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Alternatives to MS Office – Zoho

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Zoho

Outlook

Powerpoint

ExcelProject

Word Access

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Zoho

• Many apps to explore!• Zoho.com

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Alternatives to Adobe Photoshop

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Photoshop Alternatives –

The GIMP

• The GNU Image Manipulation Program

• Closest free alt. to Photoshop

• Windows, Unix, Mac• www.gimp.org• Great tutorials

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The GIMP

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paint.net

• Another close alt. to Photoshop

• Windows• www.getpaint.net• Great tutorials

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Photoshop Alternatives –paint.net

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Photoshop.com

• Store, edit images in the Cloud

• Online version of Photoshop Express

• Limited functionality• Windows, Unix, Mac• www.photoshop.com

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Alternatives to Adobe Illustrator

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Illustrator Alternatives –

Inkscape

• Opens SVG, SVGZ (gzipped SVG), PDF, and AI files• Other file types with assistance (EPS, CDR, CGM, SK1)• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI• www.inkscape.org• wiki.inkscape.org

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Inkscape

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Illustrator Alternatives –

Raven

• Online create / edit• aviary.com/tools/raven

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Raven

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Collaboration Tools

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Collaboration Tools

Why?• Keeps everyone informed.• Easier for the client – no repetitive

e-mails, everything is in one place.• If a client project – distributor gets

insight into decision makers & decision process.

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Collaboration Tools –Zoho

• Collaboration integrated into many Apps

• www.zoho.com

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Collaboration Tools –Google docs / wave

wave.google.comGoogle labs app

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Collaboration Tools –SpringNote

springnote.com

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Collaboration Tools

How would you use a collaboration tool?• Develop client’s brochure content / wording

/ design• Design promotional campaign – timelines,

content, responsibilities• ?????

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Top 3 you will use &

How you will use them

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Where do I find this stuff?

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lifehacker

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lifehacker

Read the comments!

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lifehacker

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lifehacker

lifehacker.com

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dogpile

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dogpile

dogpile.com

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Kim Komando

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Kim Komando

komando.com

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Where to get this presentation

tinyurl.com/TechToolsPE2010

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Questions?

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Please fill out the Evaluation Form

Thanks for attending

tinyurl.com/TechToolsPE2010 Jennifer Reissaus, MAS

Advertising Specialties Alliance

[email protected]

Free Tech Tools X Posed Pe Jun2010 Present

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Transcript of Free Tech Tools X Posed Pe Jun2010 Present