Visual Identity Case Study

Objective

family friendliness enviromentally friendliness

+

Metaphor

Love Growth

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Elements

curvy green

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Elements: Typography

curvy / love

=

Elements: Color

=

green

Elements: Symbol

Elements: Symbol

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Elements: Symbol

Elements: Symbol

Elements: Symbol

Moving forward

Elements: Symbol

Elements: Symbol

1

23

4

5

Elements: Symbol

1

23

4

5

5 Pillars of Islam

Unity

Suggested Stationary

Suggested Stationary

Johari SarminVice President

Office: 6584 0214Mobile: 9854 3355Fax: 6584 2335Email: johari@mawaddah.org.sgwebsite: www.mawaddah.org.sg

Address: No.3 Sengkang Rd Singapore 522354

Namecard

Suggested Stationary

Letterhead

Masjid Al-Mawaddah | No.3 Sengkang Rd Singapore 522354 | Office: 6584 0214 | Fax: 6584 2335 | info@mawaddah.org.sg | www.mawaddah.org.sg

Body of Cover Letter

The body of your cover letter lets the employer know what position you are applying for, why the em-ployer should select you for an interview, and how you will follow-up.

First Paragraph: The first paragraph of your letter should include information on why you are writing. Mention the position you are applying for. Include the name of a mutual contact, if you have one. Be clear and concise regard-ing your request.

Final Paragraph: Conclude your cover letter by thanking the employer for considering you for the position. Include informa-tion on how you will follow-up. State that you will do so and indicate when (one week’s time is typical). You may want to reduce the time between sending out your resume and follow up if you fax or e-mail it.

Complimentary Close:

Respectfully yours,

Signature:

Johari SamsudinManager

Suggested Color

C 26 - M 1 - Y 99 - K 0R 200 - G 215 - B 46

C 42 - M 5 - Y 96 - K 0R 162 - G 196 - B 64

C 42 - M 5 - Y 96 - K 0R 162 - G 196 - B 64

1 22

Suggested Typography / Font

Header

Body

Frutiger Next Linotype Medium Condense

abcdefghijklmnopqrstuvwxyz

Frutiger Next Linotype Regular Condense

abcdefghijklmnopqrstuvwxyz