AL Mal Newspaper Profile

The Egyptian Marketing & destribution Company

Al Mal Newspaper

About Us: AL MAL is a premier daily business source for board range of

business information, providing a up to date extensive news, to its

readers, representing a wide range of entrepreneurs, decision-makers

& business minded people.

Al Mal principle is to contribute to the peaceful and democratic

development of the Egyptian economy by providing fair and impartial

news reports.

We have met this commitment through our objective

reporting, and by valuing the role of the market and of democracy. As

a result, we now enjoy a high reputation as a reliable source of

information for people in Egypt & Middle East area.

7 A Al-Sad Al -Aaly St., Dokki, Giza, Egypt

Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955

Fax: +202 3748 2956 Email:[email protected] www.almalnews.com

AL MAL Permanent Core Sections:

Banking: AL MAL shows the different banking activities, regulations

and policies including fluctuations, investments and developments on

numerous levels.

Economy & Markets: Al Mal shows an extensive coverage of the

market, the full macro - economic issues and the relation between

them.

International Economy: It shows the world economic situation with

proposals for the development

Stock market & Corporate: AL MAL shows in-depth the financial

and industrial status and accurate analysis of transactions and

technical investors in the Egyptian stock exchange.

Political Reform: Al Mal plays an active role in the presentation of

the political problems and how to fix it from the standpoint of a

neutral.

Art & Culuture: Al Mal shows briefly the latest news in the art & cul-

tures and view the ranking of some artistic and cultural activities

within a period of time “books, movies, music albums....etc”.


Al Mal Newspaper

Al Mal Special days Sections:

Insurance:Al Mal indicates the status of the insurance in Egypt and

what is the latest insurance news.

Telecommunication and IT: AL MAL shows what is the new in the

communication and IT and analysis for this

dynamic sector.

Real Estate: AL MAL provides & presents a full perspective of the

Real Estate market.

Opinion: AL MAL presenting a diffirent points of view, “Opinion Lead-

ers” views and answers the readers’

questions on various aspects influencing the political and economical

sectors.

Automotive: Al Mal shows the status of the Automotive market in

Egypt.

Fashion: new service provided by Al Mal covering all the new upcom-

ing in this field that attract many businessman and businesswomen.

Décor: Weekly coverage of new trends in decoration and architecture

designs.

Marketing & advertising: Al Mal covers all the new of this sector &

shows what is the latest methods used in .

Textile: Al Mal thoroughly analyzes and reports on the swift develop-

ments in the textiles industry, which has recently draw great interest

from international investors.


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


Al Mal is seen as a trust-

worthy & useful source

for business.

Inspired By Nielsen ResearchDec.2009


Al Mal Newspaper


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


- Almal EGP index for measuring Egyptian pound's power in for-

eign exchange markets :

Almal newspaper has introduced this index from January 2008 which

is measuring the Egyptian pound's value relative to a basket consists

of the currencies of the major trade partners with Egypt ,including

US dollar ,euro ,GBP ,Swiss franc .Thos index is published daily with

short analysis in bank's page, in addition to analyzing the recent fluc-

tuations of the index.

- Exchange rates of foreign currencies relative to EGP:

Daily published table to monitor the movement of exchange rates of

8 currencies relative to the EGP. these currencies are ,US dollar

,Euro ,Japanese yen ,GBP , Swiss franc ,Saudi rial ,UAE dirham

,Kuwaiti dinar.

- US dollar exchange rates in banks:

Almal newspaper introduces this daily service to show the dollar ex-

change rate in 39 bank which are the total number of the banks

working in the domestic market, in addition to calculating the

weighted average of the exchange rate in the CBE, in addition to the

price of the dollar between banks (INTERBANK), Almal introduce this

service due to the direct correlation between USD dollar exchange

rates and other exchange rates.

- The average interest rate between banks on the Egyptian

pound (CAIBOR):

Daily table illustrating the movement of the average of interest rates

between banks on the Egyptian pound in 6 terms , for one night , one

week ,one month ,3 months ,6 months ,year ,this table show the daily

change in these values.

- INTERBANK prices on the EGP

A table demonstrates the price of the EGP in the interbank in differ-

ent intervals ,also this table includes interbank prices in 23 bank.

- Average interest rate prices on short term deposits:

this daily table shows the interest rates on short term money which

varies from one week till a year with demonstrating the daily fluctua-

tions of this rates.

Al Mal Special Services


Al Mal Newspaper


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


- ALMAL IR index:

Almal newspaper has published this index from June 2008, to deter-

mine the change of retutn on domestic dept instruments specially

treasury bills ,this index is published on weekly basis on Monday at-

tached with analysis for the treasury bills issued by the finance min-

istry.

- Market summary:

Almal introduces a summary for the financial and monetary ,domes-

tic and internationally in a table published in the third page on daily

basis ,includes a number of financial markets' indexes ,including the

most active 30 stocks in the Egyptian stock exchange EGX 30 by

Egyptian pound and dollar ,also EGX70 index which measures the

fluctuations for small and medium stocks ,in addition to some major

indexes in Saudi Arabia ,Dubai ,Japan .

For the money market ,the table includes a summary for exchange

rates for number of major currencies in comparison to USD also it in-

cludes interest rates on treasury bonds and bills with different inter-

vals.

- Exporting chances:

Almal publish daily some nimber of exporting chances for external

markets in its sixth page ,gathering the data from the commercial

representation authority , also this service allows the Egyptian com-

panies to know the names of interested importing companies in addi-

tion to how to contact to this companies.

- Investment funds performance:

On Monday of each week ,Almal publishes a comprehensive table

referring to the investment funds performance through the week ,also

the table includes the name of the fund ,date of inception ,the invest-

ment manager ,value since inception ,last price ,percentage change

through week and through year ,its rank according to actual return

through a year ,also Almal introduces analysis of these funds.

- Small investor service:

This service is provided weekly published on Sunday of adequate in-

formation to owners of small and medium enterprises on major con-

cerns regarding the nature of their work ,starting from feasibility study

,ending with marketing the final product, also how to fund their

projects

Continue Al Mal Special Services


Al Mal Newspaper

AL MAL Potential Customer:

- Target group: The decision-makers & business minded

people in the government & private sectors.

- Positioning: premier, trusted & liberal media service acts

as a leading source of business information.

- Market penetration: approximately a full coverage of

economic environment and developing sectors.

- Circulation: The newspaper has a high profile pool of

readership.

Major Clustering ofreaders’ industries:

Banking - Finance and Insurance - Information

Technology - Telecommunication - Business services -Consultants

- Governments \ Ministries - Human

Resources - Real Estate - Tourism \ Travel - Advertising Media -

Economic Development Institutes - Automotive - Fashion - Deco-

ration - Energy - Stock Market -

Politics - Culture & Art - Textile.


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


Overall, Al Mal

seems to be per-

forming well on all

parameters when

compared to its di-

rect counterparts.


- Stocks fluctuations:

Almal publishes a series of tables that shows the movement of stocks

and market indexes which include :

Major stock market indexes :Almal publishes in the weekly edition

every Sunday a summary for EGX 30 , EGX 70 , EGX 100 indexes

through the week ,and stating the high ,low points for these indexes

for the last 52 weeks ,and since inception.

Almal also publishes in the same edition a summary of number of

trades, trading value and volume in the stock market through the

week ,the highest 5 stocks and the lowest 5 .

Also Almal publishes a table shows stocks fluctuations through the

week , the table includes the sectors in which this stocks are ,number

of shares ,high and low prices through the year ,the percentage

change on daily basis ,number of trades ,market capitalization.

The table also includes the price/equity ratio which is a new service

,Almal made this service since January 2008 ,this ratio is calculated

through the division of share price by stock's share of expected profit

for the year ,the data is obtained from the average of some brokerage

firms expectations on Reuters.


Al Mal Newspaper

Media used to stay up to date

Although newspa-

pers scored highest,

it has to be noted

that this is due to

“newspaper reading”

being a criterion for

recruitment

AIDED

SPONT

TOM

Overall awareness

Al Ahram has the

highest TOM

awareness amongst

all newspaper,

whereas Al Mal has

the highest total

spontaneous

awareness amongst

the other economic

newspapers.


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


%

%

%

%

%

%

%

%

%

%

%

%



Al Ahram Al Mal The market

challenger

Daily Business Specialized

Newspapers


Al Mal Newspaper

Overall Readership

Al Mal has the

higher readership

whether on trial or

regularly read

amongst all eco-

nomic newspaper

Frequency of reading newspapers


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


%

%

%

%

%

%

•Al Mal has the

highest frequency

of readership

amongst all eco-

nomic newspaper

on average 4

times per week.




challenger


Newspapers


challenger


Newspapers

90

3621


Al Mal Newspaper

Al Mal readers profile

Brand Imagery


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


46 - 6036 - 4525 - 35

By Age

AlexCairo

By Place

FemaleMale

By Gender

•Credibility of news

& detailed coverage

are the key factors

taken into consider-

ation for newspaper

selection, yet not a

single brand is as-

sociated with themà

Hence white space

for Al Mal to capital-

ize on


Al MalThe Market

Challenger


Al Mal Newspaper

Overall evaluation of Al Mal

78% have a positive

overall evaluation of

Al Mal

Reasons for depending on Al Mal


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955




Al Mal Newspaper

Newspaper influencing decisions the most

Al Mal is the most

newspaper that in-

fluences business

decisions across


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955



The Market Challenger Al Mal


Al Mal Newspaper

TechnicalSpecifications:

General Guide Lines

- Page height: 52 cm

- Number of columns: 8 columns

- Size of column: 4 cm

- Space between columns: 0.5 cm

- Double pages spread: 52 x 71 cm

- Full page: 52 x 34 cm

- Half page: 26 x 34 cm

( 26 cm x 8 columns)

-Quarter page: 26 x 17 cm

( 26 cm x 4 columns)

- Ear Panel ( Standard size ): 5 x 6.5 cm ( 1.6 column)

Material Requirements:

- Material required is preferred to be submitted on a CD;

(file format .jpg / high resolution, or Tiff /high resolution 250

dpi- 300 dpi).

- All Positive films are to be delivered latest on two days before in

11:00 am.

- For any further information please feel free to contact us.


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


For Advertising in Al Mal

•Al Mal is highly re-

garded as having

the best layout

amongst the eco-

nomic newspaper.



Al Mal Newspaper

Space Color Black & WhiteFirst page

Half page 43840 -

20 cm X 2 col 8768 -20 cm X 3 col 13178 -Quarter Page 21919 -1cm x 1 col 221 -

Ear Panel (stander size) 2342 -Internal Page

Full Pager 43575 36225half Page 24100 19478Quarter Page 14490 122331 cm X 2 col 154 132

Ear Panel (stander size) 1540 -Last Page

Full Page 60743 -Half Page 28980 -Quarter Page 15698 -1 cm X 2 col 171 -Ear Panel (stander size) 2090 -

The rates list for the weekly issue (Sunday)


Telephone: +202 3748 3104 - +202 3748 3105 - +202 3748 2955


Space Color Black & White

First page

Half page 41750 -

20 cm X 2 col 8350 -

20 cm X 3 col 12550 -

Quarter Page 20875 -

1cm x 1 col 210 -

Ear Panel (stander size) 2230 -

Internal Page

Full Page 41500 34500

half Page 22950 18550

Quarter Page 13800 11650

1 cm X 2 col 140 120


Last Page

Full Page 57850 -

Half Page 27600 -

Quarter Page 14950 -

1 cm X 2 col 155 -


The rates from Monday to Thursday.

All References Inspired By

Market research Dec.2009

AL Mal Newspaper Profile

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Transcript of AL Mal Newspaper Profile