aktaPD Marketability, Not Marketing Oct2016 v5aktapd.com/wp-content/uploads/2016/10/aktaPD... ·...
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The science behind pharmaceutical development is Not about... The Attention Economy Outbound vs. Inbound Marketing SEO and SEM Pitch Campaigning Search Marketing The Invisible Audience Digital Relationships Dog-and-Pony Shows The above are all marketing buzzwords. But, in the drug development business, you need a longer-lasting, more sustainable, and meaningful approach–and it needs to start with that first glimmer of a great, no, brilliant idea. A Marketability presence can help you do that smarter, faster, better. What’s the difference between Marketing and Marketability? Marketing is about trying to persuade people to believe the story you tell them. Marketability is about inviting people to write your story with you. Because the success of your great science is more than just telling your story, it’s about being able to sell it. It means having something specific and relevant to say, and welcoming feedback and participation throughout the evolution of your drug/product or device development. Marketability is inclusive, efficient, and about your science, your product, your people, early in–and all along–your development / discovery journey. In our competitive, fast-paced industry, understanding that your job–first, last, and always–is to cultivate investors, excite the community, align with strategic partners, and prepare patients for life-changing solutions is vital. Here are just a few of our current Marketability Successes: • Thanks to a dialogue with staff about the impact of faster and better outcomes on the development pipeline, we helped a client complete their clinical trials on schedule and under budget. • By carefully listening to community needs, we focused the lens on the importance of a study on patient health and saved a client $2 million dollars by redesigning an early phase clinical program. • We refuse to accept mediocre output. When a client’s vendor delivered sub-par performance, we partnered with our client to correct the work to ensure key milestones were met accurately, professionally, and cost-effectively. We protect our clients’ reputations with quality work, non-negotiable, end of story. We believe true success happens at the intersection of preparation and opportunity. We are the preparation experts. We can help you sell your development story, and at a time when you need it most. Contact us and we’ll help you shift to a Marketability focus: [email protected], 919.845.0900 (x 202). www.aktaPD.com. Marketability, Not Marketing: Marketability, Not Marketing: The Success of Your Science Is Not About The Success of Your Science Is Not About Telling Your Story, It ’s About Being Able to Sell It! Telling Your Story, It ’s About Being Able to Sell It! Meet aktaPD’s Marketing & Support Team of Experts Jill Aphreka Jamie Kim Randy Lou Sheree Melanie Steve Parker Dorthea
Transcript of aktaPD Marketability, Not Marketing Oct2016 v5aktapd.com/wp-content/uploads/2016/10/aktaPD... ·...
The science behind pharmaceutical development is Not about...
The Attention Economy Outbound vs. Inbound Marketing
SEO and SEM
Pitch Campaigning
Search Marketing
The Invisible Audience
Digital RelationshipsDog-and-Pony Shows
The above are all marketing buzzwords. But, in the drug development business, you need a longer-lasting, more sustainable, and meaningful approach–and it needs to start with that first glimmer of a great, no, brilliant idea. A Marketability presence can help you do that smarter, faster, better.
What’s the difference between Marketing and Marketability? Marketing is about trying to persuade people to believe the story you tell them. Marketability is about inviting people to write your story with you. Because the success of your great science is more than just telling your story, it’s about being able to sell it. It means having something specific and relevant to say, and welcoming feedback and participation throughout the evolution of your drug/product or device development.
Marketability is inclusive, efficient, and about your science, your product, your people, early in–and all along–your development / discovery journey. In our competitive, fast-paced industry, understanding that your job–first, last, and always–is to cultivate investors, excite the community, align with strategic partners, and prepare patients for life-changing solutions is vital.
Here are just a few of our current Marketability Successes: • Thanks to a dialogue with staff about the impact of
faster and better outcomes on the development pipeline, we helped a client complete their clinical trials on schedule and under budget.
• By carefully listening to community needs, we focused the lens on the importance of a study on patient health and saved a client $2 million dollars by redesigning an early phase clinical program.
• We refuse to accept mediocre output. When a client’s vendor delivered sub-par performance, we partnered with our client to correct the work to ensure key milestones were met accurately, professionally, and cost-effectively. We protect our clients’ reputations with quality work, non-negotiable, end of story.
We believe true success happens at the intersection of preparation and opportunity. We are the preparation experts. We can help you sell your development story, and at a time when you need it most.
Contact us and we’ll help you shift to a Marketability focus: [email protected], 919.845.0900 (x 202).
www.aktaPD.com.
Marketab i l i ty, Not Market ing :Marketab i l i ty, Not Market ing :The Success of Your Science Is Not About The Success of Your Science Is Not About Te l l ing Your Story, It’s About Being Able to Sel l I t !Te l l ing Your Story, It’s About Being Able to Sel l I t !
Meet aktaPD’s Marketing & Support Team of Experts
Jill Aphreka
Jamie
Kim
Randy
LouSheree
Melanie
Steve
Parker
Dorthea
