airtel Presentation1
-
Upload
kumod-ranjan -
Category
Documents
-
view
230 -
download
0
Transcript of airtel Presentation1
-
8/3/2019 airtel Presentation1
1/17
AIRTEL COMMUNICATION
Airtel is a brand of telecommunication services in
India operate by Bharti Airtel . Airtel is the
largest cellular services provider in India in termof number of subscribers. Bharti airtel owns the
airtel brand provides the following services under
the brand name airtel:
Mobile services(using GSM technology)
Broadband & telephone services(fixed line ,
internet connectivity)
-
8/3/2019 airtel Presentation1
2/17
Airtel has presence in all 23 circles of the country
and cover 71%of the current population.
Airtel founded by:7th July 1995
Product : Fixed line & mobile telephony,broadband, fixed line internet services, digital
television, iptv and network services.
Employee :22858 (june 2011)
-
8/3/2019 airtel Presentation1
3/17
MARKETING STRATEGIES
The basic marketing strategies that are use by
the airtel company of
manufacturing process
Technology Production policy
Advertising
Collaboration
Export scenario
Future prospect
Government policies.
-
8/3/2019 airtel Presentation1
4/17
In todays world of cutthroat fierce competition ,
it is very essential not only to exist but also excel
in the market. Todays market is enormously
more complex. Hence forth , to survive in themarket , the company not only need to maximize
its profit but also needs to satisfy its customers
and should try to build upon from there.
-
8/3/2019 airtel Presentation1
5/17
COMPETITIVE STRENGTH
Bharti airtel- venture believes that the these
elements will contribute to the company success
as an integrated telecommunication services
provider in India and will provide the companywith a solid foundation to execute its business
strategy:
Nationwide footprint : approximately 92% of
Indias total mobile subscribers resided in the
companys fifteen mobile circles. These is circlescollectively accounted for approximately 56% of
Indias land mass.
-
8/3/2019 airtel Presentation1
6/17
Focus on telecommunication to enable the company to
better anticipate industry trends and capitalize on
new telecommunication . related business
opportunities.
The strong brand name recognition and a reputation
for offering high quality service to its customers.
Quality management team with vision and proven
execution skills.
The companys strong relationship with internationalstrategic and financial investors such as singtel ,
warburg pincus , international finance corporation &
asion infrastructure fund group.
-
8/3/2019 airtel Presentation1
7/17
MARKET SEGMENTATION
Geographical segment (metropolitans & cities)
Demographic segment (middle income group)
People age group of 20 to 30 years.
-
8/3/2019 airtel Presentation1
8/17
TARGET MARKET
People who living in cities and towns.
Poor or middle in come group people.
Youngsters in big cities.
Businessman.
-
8/3/2019 airtel Presentation1
9/17
MARKETING MIX
Price:-low price strategy.
Place:- maximum outlets and service centers.
Product:-verities available for various group.
Promotion:-verious schemes for pre-paid andpost-paid.
-
8/3/2019 airtel Presentation1
10/17
THE INDIAN TELECOME MARKET
Indian telecom industry is growing at a great
pace & India is expected to become a
manufacturing hub for telecom equipment.
Indian telecom equipment manufacturing sector
is set to become one of the largest sectors globally
by 2010. Due to rising demand for a wide range of
telecom equipment, particularly in the area of
mobile telecommunications, has provided
excellent opportunities to domestic and foreigninvestors in the manufacturing sector
-
8/3/2019 airtel Presentation1
11/17
ENORMOUS OPPORTUNITIES OF INDIAN
TELECOM MARKET.
The Indian telecom market is expected to grow
three fold by 2012 & market size over US $ 8
billion. Moreover the government has set a target
of 20 million broadband The National Telecom
Policy 1999 targets tele-density at 15 per cent by
2010. This will entail an investment of US $ 40-
50 billion over the next 6-8 years.it is expected
that by the year 2010 there will be over 500
million subscribers in the Indian telecom market.Cellular subscriber base is projected to grow at a
CAGR (Compounded Annual Growth Rate) of 48
per cent & expected to reach 88 million in 2012.xt
6-8 years connections by 2010
-
8/3/2019 airtel Presentation1
12/17
CORPORATE ORGANIZATIONAL HIERARCHY
CHART
-
8/3/2019 airtel Presentation1
13/17
In todays world of cutthroat fierce competition, it
is very essential to not only exist but also to excel
in the market . Todays market is enormously
more complex. Hence forth, to survive in the
market, the company not only needs to maximize
its profit but also needs to satisfy its customers
and should try to build upon from there.
-
8/3/2019 airtel Presentation1
14/17
Every organization has to achieve its
organization goals. For this it is very essential for
an organization to know about the view of
consumers and their competitive products. This
survey research may be also aimed as to estimate
potential buyer for the product. The objective of
the study is asunder:-
-
8/3/2019 airtel Presentation1
15/17
To know about customer acceptance of the
product. To suggest the steps for the sales
promotion of the product. To study the
requirement regarding to the future of the
product. To analysis the consumer perception
about the quality of the services. To find out
solution of customers problems.. To know how the
company has been successful in encountering the
aggressive marketing strategies of competitors.
-
8/3/2019 airtel Presentation1
16/17
To identify the market performance of Airtelindustry .To study the market of Airtel Industryon big scale sector. Airtel has various parametersof marketing strategies: manufacturing process,
technology adopted, production policy,advertising, collaboration, export scenario, futureprospect for the two companies and governmentpolicies. To study the level of customersatisfaction in Airtel & study customer buying
behavior and factors which influence thepurchase decision process .To study consumerpreferences.To study the consumer trend intelecommunication sector.To study competitivemarketing strategies adopted by Airtel.
-
8/3/2019 airtel Presentation1
17/17
The project is an extensive report on how theAirtel Company markets its strategies and howthe company has been able intackling the presenttough competition and how it is cooping up by the
allegations of the quality of its products. Thereport begins with the history of the products andthe introduction of the Airtel Company. Thisreport also contains the basic marketingstrategies that are used by the Airtel Company
of manufacturing process, technology, productionpolicy, advertising, collaboration, export scenario,future prospect and government policies. Thereport includes some of the key salient features ofmarket trend issues.