Airtel Advertisement

8/8/2019 Airtel Advertisement

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INTRODUCTION INTRODUCTION FlagshipFlagship companycompany of of BhartiBharti

EnterprisesEnterprises..

IndiasIndias largest largest integratedintegrated andand thethefirst first privateprivate telecomtelecom servicesservicesproviderprovider..

StructuredStructured intointo threethree strategicstrategicbusinessbusiness unitsunits -- MobileMobile services,services,TeleTele mediamedia servicesservices andand EnterpriseEnterpriseservicesservices..

Businesses are structured into twoBusinesses are structured into twomain strategic groupsmain strategic groupsMobility and Infotel.Mobility and Infotel.

MobilityMobility provides GSM mobileprovides GSM mobileservicesservices

InfotelInfotel provides telephoneprovides telephoneservices and Internet accessservices and Internet accessover DSLover DSL



VISION VISION MISSIONMISSION

By 2010 AIRTEL will beBy 2010 AIRTEL will bethe most admired brandthe most admired brandin INDI A:in INDI A:

. Loved by more. Loved by morecustomers.customers.

. Targeted by top talent.. Targeted by top talent.

. Benchmarked by more. Benchmarked by morebusinessesbusinesses

. Recruit and maintain. Recruit and maintaincaliber working staff.caliber working staff.

. Provides customer. Provides customerspecific softwarespecific softwaresolution.solution.

. Continues improvement . Continues improvement in software quality.in software quality.



Some Some Firsts Firsts about about AIRTEL AIRTEL

First First toto launchlaunch CellularCellular serviceservice inin IndiaIndia..

First First toto launchlaunch nationwidenationwide roamingroaming operationsoperations..

First First toto crosscross thethe oneone millionmillion andand thethe fivefive millionmillion customercustomer

marksmarks.. India'sIndia's first first paperlesspaperless electronicelectronic rechargingrecharging facilityfacility forfor

prepaidprepaid customerscustomers..

First First privateprivate fixedfixed--lineline serviceservice providerprovider inin IndiaIndia..

First First toto launchlaunch 3232K K SIMSIM cardscards..

First First telecomtelecom companycompany inin thethe worldworld toto receivereceive thethe ISOISO90019001::20002000 certificationcertification fromfrom BritishBritish StandardsStandards InstituteInstitute..

First First operatoroperator toto revolutionariesrevolutionaries thethe concept concept of of retailingretailingwithwith thethe inaugurationinauguration of of Airtel Airtel Connect Connect (exclusive(exclusiveshowrooms)showrooms)



COMPETITIVE ANALYSISCOMPETITIVE ANALYSIS



MA RKET STRUCTUREMA RKET STRUCTURE

MA RKET LE A DE R MA RK E T LE A DE R A IRT E L A IRT E L

MA RK E T CH A LLENGE R MA RK E T CH A LLENGE R VOD A FONE VOD A FONE

MA RK E T FOLLOWE R MA RK E T FOLLOWE R

IDE A , T A T A ,IDE A , T A T A ,R E LI A NC E R E LI A NC E



Chhota Recharge



Strong competitive moves should

always be blocked

Chhota Recharge concept and Night Calling concept.

Introduced by VodafoneIntroduced by Vodafone

Immediately launched the offerImmediately launched the offerafter Vodafoneafter Vodafone



MARKET EXPANSION STR ATEGY MARKET EXPANSION STR ATEGY

Growth sales withGrowth sales withExisting ProductsExisting Products

Growth sales with newGrowth sales with newand innovative servicesand innovative services

Provide existing servicesProvide existing servicesfor better performance.for better performance.

various sales promotionvarious sales promotiontechniquestechniques

Enhance own market Enhance own market

Incr ease mar ket byIncr ease mar ket byproviding updat ed v ersions .providing updat ed v ersions .

Start sto p s ervic es Start sto p s ervic es

News s ervic es News s ervic es

Insuranc e s ervic es Insuranc e s ervic es

Bill pa yment s ervic es Bill pa yment s ervic es



Advertisement Description Advertisement Description

Emotional

60%

funny

5%

Informative

10%

Creative

25%



Airtel express yourself ad Airtel express yourself ad



C AP TIONS USE D C AP TIONS USE D

Two words can bring down an empireTwo words can bring down an empire

One dream can change the worldOne dream can change the world

One raised finger can break a billion heartsOne raised finger can break a billion hearts

... and two can win a war... and two can win a war

a whisper can inspire hopea whisper can inspire hope

one touch can instill faithone touch can instill faith

some voices can move a nationsome voices can move a nation

yet some others can dissolve boundariesyet some others can dissolve boundaries

one act of defiance can spark a revolutionone act of defiance can spark a revolution

one hundred thousand candles can end a warone hundred thousand candles can end a war



Vidy a balan ad



P RO M OTION AL EFFE CTIV E N ESS

P romotional campaign influencedecision of respondents to shift to the A irtel

Uses two appeals :

E motional

Rational

Signed on music composer A.R.Rehman

Adopted the ´Express Yourself´

Youth icons like Shahrukh khan and Sachin

Tendulakar brought in as brand ambassadors



AIRTEL DELHI HALF

MARATHON



AWA RD S A ND A CHI E V E M E NT S AWA RD S A ND A CHI E V E M E NT S

PrestigiousPrestigious Techies Techies AwardAward forfor 'being'being thethe BestBestCellularCellular ServiceService ProviderProvider..· ·

¶ Voice¶ Voice && DataData Award· Award· forfor beingbeing India'sIndia's largestlargestcellularcellular serviceservice providerprovider..

Top Top 1010 bestbest performingperforming companiescompanies inin thethe worldworld..

´2nd Most Trusted Service Brandµ ´2nd Most Trusted Service Brandµ -- 20082008

WirelessWireless ServiceService ProviderProvider of of thethe YearYear..

CompetitiveCompetitive ServiceService ProviderProvider of of thethe YearYear..



CONC L U S ION CONC L U S ION

Good services is the way to retain the consumers Good services is the way to retain the consumers

BEST NETWO RK CO VER AGE.BEST NETWO RK CO VER AGE.

GOO D REL ATION S HIP WI TH CU STOMERS .GOO D REL ATION S HIP WI TH CU STOMERS .

L ARGE MARKET CO VER AGE.L ARGE MARKET CO VER AGE.

BhartiBharti Airtel Airtel L imited, a group company of L imited, a group company of BhartiBhartiEnterprises, is Asias leading integrated telecom servicesEnterprises, is Asias leading integrated telecom servicesprovider with operations in India and S ri L anka and hasprovider with operations in India and S ri L anka and hasan aggregate of over 88 million customers as at end of an aggregate of over 88 million customers as at end of

December 2008.December 2008. BhartiBharti Airtel Airtel L imited has been voted asL imited has been voted asIndia's most innovative company, in a survey conductedIndia's most innovative company, in a survey conductedby The Wall S treet Journal.by The Wall S treet Journal.

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