Airbiquity david jumpa

11/28/2011 1 Airbiquity Confidential & Proprietary © 2011

DELIVERING THE VEHICLE

TO YOUR CONNECTED WORLD

David Jumpa Senior Vice President Business Development


AIRBIQUITY ENABLES THE CONNECTED VEHICLE

Combines advances in SOFTWARE, COMMUNICATIONS AND WIRELESS technologies

Enables an OPEN AND FLEXIBLE service delivery platform for vehicle manufacturers and corporate and commercial fleets

Operates a LIFECYCLE SERVICE DELIVERY PLATFORM for comprehensive OEM management of the ecosystem of providers that comprise their connected services

Success is built on SOLID INTELLECTUAL PROPERTY and many YEARS OF FIELD-PROVEN EXECUTION with the worlds largest companies


2011

2013–2015

2012

SEATTLE, USA 47.6046, -122.3378

LEGEND

Expansive Service Footprint Global service delivery platform for connected vehicles


Let’s talk about China

► Passenger sales market growth remains buoyant

Despite tax incentives being withdrawn, 4%-10% YoY growth

Mercedes 36+%, GM 10+%

2012 may slow down, but relatively, still the fastest growing market

Maturing market

► Chinese consumer market

Nascent, maturing

Mix of national and regional content

High desire for technology and mobile

Brands are fleeting

Word of mouth essential


Recent Survey on Chinese Consumer


What It Means for Connected Vehicles

Opportunity for global platform with local flavor

Consumer adoption of technology will explode

Vehicle sensor data pertinent to local markets

“Family” accounts, with personalization to Driver

Smartphone integration a must

Assistance with travel


Demographics Point to Increasing Tech


Demographics Point to Increasing Tech

Young market Technology-focused Auto purchasers

Disposable income Maturing interests Leisure, travel

Expanding market Millions of consumers High referenceability


Sign of Fast Evolving Markets


Still Mainly a Local Initiative


Similar Market for Connected Vehicle Services


With Similar Data Flow Requirements


Choreo Ecosystem Management Adaptive connected vehicle program design

Vehicles Data Transport GSM, CDMA, 3G, 4G, LTE

Packet Data, DOV, SMS

App Stores

Mobile Device ODMs

MNO

Content Providers


Connected Vehicle Solutions

► Solutions for each OEM, so they can customize and adapt to their own market objectives

► Prepackaged services and infrastructure bundles accelerate service introduction

► Built for rapid partner integration, based on OEM market and strategic objectives

► Cost-optimized private connected vehicle cloud, Airbiquity Choreo

► Global scale


High Level Mobile Integration Integrate device and cloud apps into the vehicle experience

Content, Services &

Apps

Command & Control

Brought In Built In Head Unit

HMI Display

Speaker

& Mic

Function

s

WEB PORTALS BILLING MANAGEMENT

ANALYTICS BUSINESS LOGIC

SERVICE MANAGEMENT TELEMATICS

PROTOCOL SUBSCRIBER

MANAGEMENT

POLICY MANAGEMENT


Airbiquity’s Advantages

Proven OEM Experience

► Successful program development and execution for OEMs with MORE THAN 16 MILLION PRODUCTION VEHICLES

► EXTENSIVE EXPERIENCE with automotive Tier 1 suppliers

► UNPARALLELED KNOWLEDGE AND EXPERTISE in connected vehicle service delivery

Proven Solution

► Connection and content agnostic, INFRASTRUCTURE FOCUS

► Global private cloud for CONNECTED VEHICLE SERVICE DELIVERY

► TOTAL CONTROL over application access and behavior

Service For All OEM Customers

► Uniquely able to ensure MAXIMUM MARKET ADDRESSABILITY with future-proof flexibility to accommodate fickle consumer preferences

Rapid Development Cycle

► Track record of successful, on-time project delivery and service management


DELIVERING THE VEHICLE

TO YOUR CONNECTED WORLD

David Jumpa SVP Business Development e: [email protected] t: +1 206 219 2700

Airbiquity david jumpa

Business

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