Air France / KLM MROC project: crossing the boundary of methods
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Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting Doing more with less Crossing the boundaries of qualitative research to increase business impact boundary of METHODS QUAL into QUANT QUANT into QUAL Emotional, implicit measures in quantitative testing help us to complete the picture that we obtain through qualitative research A consumer story dashboard helps to prioritize and compare qualitative insights Emotional validation Dual tasks Indication under time pressure Picture collage Direct measurement Consumer story dashboard
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21-Oct-2014 -
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Transcript of Air France / KLM MROC project: crossing the boundary of methods
Annelies Verhaeghe Head of Research Innovation, InSites ConsultingCharles Hageman Product Strategy Manager, KLM Royal Dutch AirlinesTom De Ruyck Head of Research Communities, InSites ConsultingThomas Troch Senior Research Innovator, InSites Consulting
Doing more with lessCrossing the boundaries of qualitative research to increase business impact
boundary of METHODS
Annelies Verhaeghe Head of Research Innovation, InSites ConsultingCharles Hageman Product Strategy Manager, KLM Royal Dutch Airlines
Doing more with lessCrossing the boundaries of qualitative research to increase business impact
QUAL into QUANT QUANT into QUALEmotional, implicit measures in quantitative testing help us to complete the picture that we obtain through qualitative research
A consumer story dashboard helps to prioritize and compare qualitative insights
Emotional validation
Dual tasks Indication under time pressure
Picture collage Direct measurement
Consumer story dashboard
