Aims conference 20 3 12

Copyright © 2010 MA Consulting International Ltd

20 March 2012

Opening up AIMS’ future success…Opening up AIMS’ future success…

Managing Social Media in a Small Business: Managing Social Media in a Small Business: It’s more than just Marketing…It’s more than just Marketing…

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Proposed Agenda

• Introductions

•What is Social Media?

•Why a social media policy?

•What to write in the policy?

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What is Social Media ?

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Why do you need a Social Media Policy?

• An office worker was fired after her employer discovered her sex blog.

•A waitress was fired for venting about a customer on Facebook.

•A woman lost a job offer at Cisco because of something she said on Twitter.

•These incidents illustrate why it might be wise to create a social media policy for your employees

•A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.

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Writing a Social Media Policy

• The 1st line of defense to mitigate risk for both employer and employee.

• More than just telling employees what they can and cannot do on company computers

• Different Networks have different implications for different companies.

•You can write one complete social media policy that addresses all currently available social mediums.

•Or you can write policies as you need them

•Social media is about sharing and collaboration. Bring in your most active social media employees to collaborate and help craft your social media guidelines.

•The policy should be more about what employees can do and best practices for social media use versus all the things employees can't or shouldn't do on social media

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1. Remind employees to familiarize themselves with the employment agreement and policies included in the employee handbook.

2. State that the policy applies to multi-media, social networking websites, blogs and wikis for both professional and personal use.

3. Internet postings should not disclose any confidential or proprietary information to the company or to any third party that has disclosed information to the company.

4. If an employee comments on any aspect of the company's business they must clearly identify themselves as an employee and include a disclaimer.

5. The disclaimer should be something like "the views expressed are mine alone and do not necessarily reflect the views of (your companies name)."

What to Include?

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6. Internet postings should not include company logos or trademarks unless permission is asked for and granted.

7. Internet postings must respect copyright, privacy, fair use, financial disclosure, and other applicable laws.

8. Employees should neither claim nor imply that they are speaking on the company's behalf.

9. Corporate blogs, Facebook pages, Twitter accounts, etc., could require approval when the employee is posting about the company and the industry.

10. That the company reserves the right to request certain subjects are avoided, withdraw certain posts, and remove inappropriate comments.

What to Include?


Together we can make the future what we want it to be

MA Consulting International

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