Aimia - Travel and Hospitality Loyalty To-Do List
1
Click here to load reader
-
Upload
dr-david-nickelson-aimia-loyalty-consulting-group -
Category
Marketing
-
view
124 -
download
3
description
Top 5 ways to leverage loyalty principals to take your travel and hospitality program to the next level.
Transcript of Aimia - Travel and Hospitality Loyalty To-Do List
– The Aimia Loyalty Lens, June 2014 USA
FIVE
Early adopters are more likely to consider their personal information as very valuable (38%) vs late adopters (27%)
38%
TRAVEL AND
HOSPITALITY
LOYALTY
TO-DO LIST
Top 5 Ways to Leverage Loyalty Principals to Take Your Program to the Next Level
BUILD A LOYALTY PROFIT CENTER
ACCOUNT FOR VARIOUS CONSUMER PRIVACY EXPECTATIONS
IMPROVE EXISTING ECONOMICS
REWARD INTERACTIONS, NOT JUST TRANSACTIONS
SHIFT TO MOBILE
– The Aimia Loyalty Lens, June 2014 USA
– The Aimia Loyalty Lens, June 2014 USA
Source: The Shift in Desktop to Mobile & Tablet Continues to Transform Hotel Bookings in Q1 2014. HeBS Digital. April 28, 2014.
> Fund through strategic program partnerships> Partners provide relevance and program breadth
> Reward all brand interactions> Drive engagement by rewarding the right behaviors
> Consumers expect seamless access via all mobile devices> Integration of loyalty app with reservations app
> Demonstrate value to Millennials in exchange for personal information
> Ensure adherence to data privacy laws and best practices
©2014, AIMIA. ALL RIGHTS RESERVED. Contact us to learn more: [email protected]
ON
E
THRE
E
TWO
FOUR
“Partnerships create a win-win-win for partners and the consumer. In the process of exchanging value, partnerships can achieve cross brand affiliation and increased customer segment relevance.”
The #1 reward preference for airline and hotel consumers is loyalty currency such as points and miles.
“ Hotel and airline consumers have the most online brand engagement compared to other industries such as supermarket and grocery, credit card providers, banks and fuel.
Q1 2013 – Q1 2014: Mobile bookings and room nights increased by 84% while mobile revenue nearly doubled as travel consumers are becoming more comfortable transacting via their smartphones and as smartphone penetration reaches an all-time high – over 50% in the U.S.
> Increase per point profit margin> Leverage merchant funded rewards and
card-linked offers
84%
50%
#1
