2015 AIMIA GLOBAL LOYALTY LENS

We surveyed 20,168 respondents in the following markets:

• United Kingdom

• Spain

• Italy

• Germany

• France

• Canada

• United States

• Australia

• India

• Brazil

• Middle East

TRUTH #1Customers know their data is valuable

OF RESPONDENTS SAY THEY

KNOW THEIR DATA IS “HIGHLY

VALUABLE" TO COMPANIES

31%

TRUTH #2Customers who are most savvy about their data are also those who are most willing to share

TRUTH #3People are open to a wider array of platforms in which you can communicate with them

OF U.S. CONSUMERS SAID

THEY WOULD EITHER NEVER

SHARE THEIR MOBILE NUMBER

OR WOULD ONLY SHARE IT

WITH A TRUSTED FEW

70%In 2014,

OF U.S. CONSUMERS SAY THEY

WOULD NOT BE WILLING TO

SHARE THEIR MOBILE

NUMBERS

57%IN 2015,

MOBILE LOYALTY PROGRAM MEMBERSHIP

10%

TRUTH #4Loyalty is both local and personal

OF GERMAN CONSUMERS DON’T

JOIN LOYALTY PROGRAMS

31%OF FRENCH CONSUMERS DON’T

JOIN LOYALTY PROGRAMS

46% MILLENNIAL/GENERATION Z

64% BABY BOOMERS

CONCERNS ABOUT DATA PRIVACY

TRUTH #5You can make business more personal

OF CUSTOMERS GLOBALLY

FEEL AS THOUGH THEY ARE

ACTUALLY RECEIVING BETTER

OFFERS AS A RESULT OF

SHARING THEIR DATA

8%

TRUTH #1Customers know their

data is valuable

TRUTH #2Customers who are

most savvy about their

data are also those

who are most willing

to share

TRUTH #4Loyalty is both local

and personal

TRUTH #5You can make

business more

personal

TRUTH #3People are open to

a wider array of

platforms in which you

can communicate

with them

A BIT ABOUT AIMIA

@aimiainc

media contact: krista.pawley@aimia.com

more info: www.aimia.com/loyaltylens