Aiim Minnesota Reshaping Your Business With Web 2.0
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Reshaping Your Business with Web 2.0
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keynote at AIIM Minnesota Control
Transcript of Aiim Minnesota Reshaping Your Business With Web 2.0
Reshaping Your Business with Web 2.0
Introducing BILLY
BUTWHOISBILLY
says, “BILLY is employee # 81015”
7500 Flying Cloud DriveSuite 500Eden PrairieMinnesota 55344
BILLY CRIPEDirector ~E2.0 & ECMProduct Management
phone: +1 952.564.2150mobile: +1 [email protected] (work)
[email protected] (personal)
September 2008 • Oracle Open World • San Francisco Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
says, “BILLY is
author of this book. You should buy it.”
My mom says,
“BILLY is the smartest boy I know.”
My connections say, “…talented and creative thought leader …”
“…fun and effective at what he does…”
“…master in his area of expertise…”
“…an excellent leader…”
My
connections say…
…well some of what they say shouldn’t be repeated in a lunch setting…
says I’m someone worth following
traffic logs say I’m someone worth reading
So Do
Because we’re together right now right now suggests that
says BILLY is someone you should listen to
SoWHOISBILLY
My Social Graph increasingly defines who I am
“Man is by nature a political (or social)
animal”Aristotle
ThinkSocial TechnologyIs New?
ThinkSocial TechnologyIs New?
So what has changed?So what has changed?
Easier for EveryoneEasier for Everyone
Bigger PipesBigger Pipes
Bigger PipesBigger Pipes
Faster CPUFaster CPU
Scripting & API AdvancesScripting & API Advances
<html>{JavaScript}
AJAXCSS
<xml/>
LAMPRPC
RESTJSON
SOAP
Ubiquitous ConnectivityUbiquitous Connectivity
ThinkSocial Web TechnologyIs just a Fad?
ThinkSocial Web TechnologyIs just a Fad?
If Facebook were a country, with 130 million monthly active users, it would be the 10th largest in the world
(between Japan and Russia)December 2008
If Facebook were a country, with 130 million monthly active users, it would be the 10th largest in the world
(between Japan and Russia)December 2008
Social Websites are Officially more popular than PornTime Magazine, Oct 31, 2007
Social Websites are Officially more popular than PornTime Magazine, Oct 31, 2007
That’s no Fad.That’s no Fad.
That’s Generation C.It describes a new kind of
wired individual…
*Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/
Generation C communicates in
a connected environment,
conversationally
An Ecology of
RELATIONSHIPS&
technology
If We Focus on
Business…
Traditional Models Haven’t Changed
Established in 1914
All Good Ideas Come From The Top
Traditional Models Haven’t
Changed…
(Except, We’ve Changed…)
Employees are organized hierarchically…
But work through social networks
It’s not about talking at…It’s not about talking at…
It’s not about talking to…It’s not about talking to…
It’s about talking with…It’s about talking with…
Generation C are
fans of the
collaborative enterprise
Generation C areWE
US OURSALL OF
US
the
TEAM
Partnersemployees
So, how do you create fans of your employees?
So, how do you create fans of your employees?
Create a Collaborative Enterprise.
Create a Collaborative Enterprise.
Implement the technology Create an ecosystemDeliver value.
Implement the technology Create an ecosystemDeliver value.
to
so you can
What does Generation CValue?
What does Generation CValue?
Control
Collaborators
Community
Connected
Creative
Cool
Conversation
Communicate
Channel
Consumer 2.0
Content
Collect
Co-Creators
Choices
ContextConvenient
Carry
Converse
Casual
Comfortable
Crowd
How does a Generation C ecosystemfunction?
How does a Generation C ecosystemfunction?
ME
You
Information Flow
Before Enterprise 2.0…
Push Pull requests
email, paper, chat room, one off solutions, invitation only, intentional, end point focused…
With Enterprise 2.0…
ME becomes WE
With Enterprise 2.0…
Information Flow
Continuous Creation
Continuous Requests
Ubiquitous Availability…
What about that technology part?What about that technology part?
Is it simply Web 2.0 point solutions in the
workplace ?
no
I know! It’s more social
networks.
It’s Facebook for the enterprise!
NO!
Public Web Technologies
Don’t Scale Up or Down
or In to Enterprise levels
Enterprises want Platform based Web 2.0
Enterprise 2.0 technology is providing
information in context
Enterprise 2.0 technology is
enabling participation
So let’s talk about
CONTEXT
We Operate in an
Attention Economy …
Distractions are measured in opportunities,
revenue, & efficiency
LOST
Attention is gained & maintained by
presenting information
in Context
Attention Yields
Participation
So let’s talk about
PARTICIPATION
Users PARTICIPATE with each
other on INFORMATION presented
through SYSTEMS …
… E 2.0 allows systems to surface content to users in context …
Which gains attention
Which stimulates participation
Which generates new and better
content
Which is presented contextually
The Goal of Participation:
Tap the enterprise brainAggregate inputs
Precipitate valuable outcomes
Enable employees
HOW ?HOW ?
By engaging in the
CONVERSATIONwe call
DOING BUSINESS
By engaging in the
CONVERSATIONwe call
DOING BUSINESS
HR Services Mftg.FinanceSales RawMaterials
Retail
The Enterprise Today
Essential Knowledge Hidden in Pockets
Social Web 2.0: Tap into key knowledge & passion of every employee
The Experts Agree …
AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
annotations gadl http://www.flickr.com/photos/gadl/news stand alexkehrhttp://www.flickr.com/photos/alexkehr/crowd f.trainer http://www.flickr.com/photos/fiveoftoast/monk decadence http://flickr.com/photos/decadence/monks racoles http://flickr.com/photos/racoles/flickr social graph cobalt http://flickr.com/photos/cobalt/lens ben cooperhttp://flickr.com/photos/cycleologist/bookshelf the beast http://flickr.com/photos/31847658@N00/bookshelf, neat chotda http://flickr.com/photos/santos/
Jean Sini • mailto:[email protected] • http://www.sini.net/Billy Cripe • mailto: [email protected] • http://blogs.oracle.com/fusionecmVince Casarez • mailto: [email protected] •
