Reshaping IT - Reshaping Business

0 Copyright 2013 FUJITSU

Reshaping IT

Reshaping Business El impacto de las TI en las organizaciones y

en los profesionales

7 June 2013

Martin Gutberlet Mobile +49 (0) 172 2804475 Head of Enterprise Consulting

Member of the Executive Team


What are the IT & technology trends for enterprises ?

What is the impact of IT in enterprises?

What is the profile of IT Consulting and how does it change?

Agenda


4% IT Market Growth in 2013 expected

IT Spending: 3.8 Trillion USD, worldwide in 2013*

0.7 Devices

0.1 Data Center Systems

0.3 Enterprises Services

1.0 IT Services incl. IT Consulting

1.7 Telecom Services

Total Media Advertising spending 2013, worldwide:

0.5 Trillion USD** (+5 %)

GDP Spain 2013 (Estimate):

1.05 Trillion USD*** (-1%)

* Gartner IT Spending 26 March 2013

** emarketer, 2013

*** Eurostats Europe

+4% in 2013 vs. 2012


CEO Agenda is dominated by Technology

Customer Relations & Web 2.0

Organization & Generation Y Risk & IT Compliance

Innovation & Mobility

CEO

Topics

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IT Innovations revolutionize Customer & Business

Social Media Mobile Big Data Internet of Things

Customer Relations

Analysis

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Source: Berlecon Research 11/2010

IT Innovations across industries

% of Enterprises

Advertising

Retail

Software & IT

Architect

Consulting

R&D

Telecoms

Total

Tax & Auditing

Automotive

Insurance

Print

ICT Retail

Tech. planning

Manufacturing

Agree

Totally

agree


IT & Technology determine Innovations in Business

eHealth

Smart Grid &

Smart Metering

Online Stores

Car ICT

Agriculture

Cloud

eGovernment

IT


IT Innovation in Business – Example Retail

Future market:

Attract and keep customers

Optimize human resources and save space

Self-Scanning Strong customer loyalty due to loyalty card, purchasing via scanner and electronic

shopping cart, control on the basis of technical samples

Mobile Payment Payment via mobile

Near Field Communication (NFC) Micropayment: contactless exchange of data, cashless payments


Gartner CIO Agenda 2012 Only 60% of the topics are business related

Top 10 CIO Technology Priorities

1. Mobile Technologies Innovation

2. Analytics and Business Intelligence Customer Relations

3. Cloud Computing (SaaS, IaaS, PaaS) IT Internal

4. Virtualization IT Internal

5. Collaboration Technologies (Workflow) Organization

6. Legacy Modernization IT Internal

7. IT Management IT Internal

8. Security Risk

9. CRM Customer Relations

10. ERP Applications Organization





Agenda


Where is IT needed in enterprises ?

1. Internal IT

2. IT in production

3. IT to the customer


1. Internal IT – Support of the Business

Purpose: IT supports the enterprise und its staff on the basis of IT

applications and workplace equipment

Differentiation: IT is usually not involved in technology topics which change

the business

Challenges:

Possible Impact und benefit of IT are often undervalued.

Formation of IT outside the IT („Shade” IT)


2. IT in Production – Support in Development

Purpose: IT is also responsible for technology e.g. in the product

development

Systems: Computer Aided Design (CAD),

Electronic Data Interchange (EDI), etc.

Challenges:

Open innovation in the development, cooperation and

integration with third party IT systems


3. IT to the customer – Support of B2B, B2C

Purpose: IT is responsible for the management of the interface to the

end customer (direct and indirect sales)

Systems: Customer Relationship Management (CRM), Partner

Management, Call Center, Online Shops

Challenges:

Use and implementation of mobility projects, appearance in

social communities, use of wikis, integration and evaluation

of data of third parties, etc.


Interrelation of Business Model and IT

Technology Strategy

People

Process

Structure

Enterprise Governance IT Governance IT Management IT Production


IT Governance

1. IT strategy must follow the business strategy Paradigm shift: IT can determine the business strategy

2. Value contribution of IT must be measurable to the enterprise

success Paradigm shift: Value Delivery and Assessment instead of Biz Case

3. Identify and manage risks Paradigm shift: partly no managing of risk at innovation

4. Best use of resources, target-oriented und efficient Paradigm shift: from management of resources towards management

of value

Make the implementation of 1-4 measurable

(performance management)


IT Management

IT-Business Management

IT Strategy

Information

Applications

Organization

Infrastructure & Technology

Service Management

Sourcing

Security

Investment & Priorization


IT Production

IT Compliance

IT Service Management (ITSM)

Use of IT Standards like

IT Infrastructure Library (ITIL), current in V3

Control Objectives for Information and Related Technology

(COBIT), 5.0

Committee of Sponsoring Organizations of the Treadway Commission

(COSO) – Framework for Enterprise Risk Mgmt

eTOM – in Telecommunications


Project Management

Chestra

PRINCE2

Methods and Quality Standards in IT

Development Model

SSADM

Chestra

V-Modell

Risk Evaluation

CRAMM, COSO

MoR

Operation Models

ITIL (IT infrastructure Library)

eTOM (Telecom Operations Map)

SOF (Service Operation Framework)

MOF (Microsoft Operation Framework

Quality Models

Lean - Six Sigma

COBIT

ITSM Maturity Model acc. Spice

IT Service CMM





Agenda


3 different Fields of Consulting

1. In-house Consulting

2. Independent IT Consultant

3. IT Manufacturer offering Consulting


1. In-house Consulting

Definition: Employed consultants who undertake consulting tasks for an enterprise

even in the area of IT & technology

Examples: Telefonica (Telecoms), RWE (Utility), Bayer (Chemical), etc.

Sales Growth for In-house Consulting in 2012: +18%


2. Independent IT Consultant

Definition: Consultants working for independent enterprises which do not provide

any software, hardware or services portfolio

Examples: McKinsey (Business Technology Office) or Boutiques like Gartner,

Cassini

Main Focus: IT Strategy and Process Consultancy

Differentiation: No system integration or development of software


3. IT Manufacturer offering Consulting

Definition: Consultants working for enterprises offering its own software, hardware

and services portfolio

Examples: Fujitsu, IBM, HP, T-Systems

Main Focus: End-to-End delivery from IT Consulting to implementation and operation

Challenge: Positioning of own portfolio; partly not independent in recommendation of

best in class solutions


Classic IT Service Areas

IT & Technology Consulting IT Strategy

IT Sourcing

IT Business Management ( e.g. ITIL)

IT Virtualization & Cloud

IT Green

IT Infrastructure

IT Security

System Integration Application

Server

Storage

Network LAN, WAN, Mobile

IT Service Management (ITSM)

IT Security


IT Consulting Areas

1. Enterprise IT Use

Internal IT

IT in Production

IT to the Customer

2. Enterprise IT Areas

IT Governance

IT Management

IT Production

Classic

New

3. IT Business New Business Areas

New Business Models

Consulting Competence

Business Process

IT Business Solutions

Methods

IT Processes

Technology

Business

Innovation Management Org

aniz

ational &

Technolo

gic

al T

ransfo

rmation


IT Business For Example in Automotive

CAN

TCG-compliance

security chip

DCM

Controller

Chip

Wireless Network

Service-Impact-

Management Service-Desk

OEM DC

Integrated Driver Assist.

System

Telematics Service Center

Universal Enterprise Service Management - UNISEM

Driver Centric Secure Seamless IT

Characteristic for these projects is the high degree of complexity as consulting areas

1 and 2 have to be considered urgently !

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IT Jobs in the Future

There will be new job descriptions such as Search Engine

Optimizer (SEO) or IT Innovation Manager

Marketing will become a Web/IT Domain due to social

communities

Appliances - Integration of H/W & S/W and Services (optional)

will be increasingly deployed

Research & Development are linked, but work in

local/mobile/project driven teams will be intensified

Cloud Computing redefines IT Sourcing & Resource

Management


My Offer to You

We look after BA, MBA, diploma and degree work

We give trainees the chance to get to know us

We offer graduates a trainee program

Just contact:

[email protected]


Q&A

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