AIIM Golden Gate Best Event 2011
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Transcript of AIIM Golden Gate Best Event 2011

2011 Nomination for:
AIIM Golden Gate Chapter
*Best Event

*The Event*Expert Panel on In-House E-Discovery
*Topic chosen was of general importance to practitioners
*73% of respondents indicated having plans to bring all or part of E-Discovery in-house in ESG “Trends in Electronic Discovery” survey
*Well-balanced panel of six industry experts including co-founder of EDRM as moderator, 3 inside counsel and 2 outside counsel
*Location: Law Offices of Duane Morris LLP, San Francisco Financial District
*Date: November 30, 2010
*Continuing Education Credits: 1 hour of California MCLE for The State Bar of California

*The Panelists
*George Socha (Moderator)
*President, Socha Consulting
*Co-Founder EDRM
*Browning Marean
*Senior Counsel, DLA Piper
*Eric Sinrod
*Partner, Duane Morris
*Mark Sweeney
*Litigation Counsel, Pacific Gas & Electric
*Reg Thompson
*Senior Corporate Counsel, Netflix
*Adam Sand
*General Counsel, ZL Technologies
Socha Consulting LLCinforming digital discovery decisions

*Pre-Event Marketing*Community Outreach
*AIIM Golden Gate membership
*ARMA Golden Gate membership
*ARMA Silicon Valley membership
*LinkedIn event and groups
*News Outlets
*Google News coverage
*Online PR Media press release distribution
*PR Log press release distribution
*Local Events Calendars
*San Francisco Chronicle SFGate website events calendar
*San Jose Mercury News events calendar

*Marketing Collateral*AIIM PDF Flyer
*Including speaker bios on page 2
*MS Publisher template available for reuse
*Press Release
*Google News
*PR Log
*DocStoc via Online PR Media

*Event Day*Attendees
*50 attendees
*Double initial high estimate
*Smooth operation
*Volunteer Staffing
*Photographer
*Videographer
*Catering coordinator
*Welcome committee (2)
*Custom Printing
*AIIM GG event placard
*Name tags
*Both with AIIM GG logo

*Post-Event Marketing*The Recorder
*3 page article highlighting key takeaways from the event
*Featured on the homepage of The Recorder website on January 11, 2011
*Re-published for non-subscribers by ZL Technologies at:
* http://www.zlti.com/content/press/news/articles/The%20Recorder_%20E-Discovery%20Moves%20In%20House.pdf

*A Team Effort
Socha Consulting LLCinforming digital discovery decisions

for your consideration
AIIM Golden Gate Chapter
*Thank You