AIESEC in Ethiopia l MC Gursha National Framework

AIESEC in EthiopiaMC GURSHA 2013/14

Portfolio Flow Framework

National Focus Areas

1. Member Education

2. Mutual Beneficial Partnerships

3. Public Relations

National Drivers

1. iGCDP

2. oGCDP

LCD & Expansions

Plan OutlineMCVP Job Role/JD

MOS

Strategy/Focus

Structure

Support HR/CEED/NTT/NST

Timelines

Job Role/ DescriptionsLocal Committee

Development Strategy• Define LC Growth Model

• Development and Facilitation of LC Plan

• Develop Coach System

Education

• Align Education Cycle and Opportunities to the National and LC flow needs

• Responsible of CEED strategy

• LEAD design and implementation

• Expansion Management

• Market Analysis and Research

• Development of a Long term strategy to implement expansion universities to run TMP & TLP

• Searching for resources for expansion development

• Leading and coordination work of Expansion Managers

Job Description Cont’dEducation

• Design and implement a national framework for Engagement with AIESEC (EwA) and Life-Long Connection (LLC) phases

• Design clear products and management strategies for TMP & TLP

• Talent Management Processes in ELD

• Management Processes in ELD Overall responsible for the delivery and the quality of all the talent management processes in synergy with the global strategies delivered by AIESEC International and in synergy with the other functional areas for implementation.

Measure of SuccessTMP & TLP realizations – 600 & 200

# of newly recruited members- 200

70% of retention rate

All members with JDs

X+L raised and realized

5000 people who were engaged with any AIESEC events and activities

Overall competency development in AIESEC in Ethiopia

# of members attending International conferences- 60

A large talent pool and good talent pipeline

Strategies/ Focus

Quality Integrated AIESEC & Educational and LC Growth

Proper Talent Management Process and XP Tracking

Member Investment and R&R

Creation of more SUs with through OGX

Structure of the TeamLCD/

Expansions

IXP Manager

CEEDer/ NST

TMP/Tracking Manager

NST

SU Manager

NST

NTT CEEDer

IXP Manager- Providing members in AIESEC with dual roles in order to gain more experiences

- Focus on member development through constant trainings, LEAD, Camps and seminars

- Proper tracking of all the members and leaders in order to ensure they are achieving personal and

organizational goals.

- Introduce Mentoring and Coaching to all members with the support from Alumni and Leaders both locally

and internationally

- Position members internationally by working in collaboration with the OGX team and the sub regional for

internships and CEEDs.

- Partnership with learning partners for the professional development of members.

TMP/ Tracking ManagerEnsure the proper implementation of talent

management processes

Create a database to ensure the proper tracking of all members and leaders

Support LCs in the planning and recruitment process

TMP/TLP implementation on aiesec.net

Run Campaigns for member investment, LC growth and R&R

Membership Review each quarter

Tracking of the coaching and Mentoring System

SU ManagerMarket Research, Analysis and Segmentation

Run campaigns to sell AIESEC Products

Create partnerships with Universities to expand to more young people

Re-integration of EPs to start SUs and support in the process to become LCs

Creating resources for expansion management

Overall Coordinator of SUs’ managers

NTTResponsible for the learning growth of the entity

Use needs assessment in preparation of MEC and LEC for the entity

Responsible for the education of all members and leaders on the portfolio to execute plans

Market research to get organizations’ expectations of the youth in Ethiopia and implementation of the expectation

Organize campaigns for trainings (Camps, Seminars, LEAD and conferences)

Creation and management of learning partners

Support in creation and management of national and local conference agendas

TimelineDate Activities Responsible

1st- 10th July 2013 NPC Preparation and

Consolidation of member

and Alumni Database

MC, LCPs and TMs

11th-16th July 2013 National Planning

Conference

MC, OC and

Facilitators

17th July- 10th August

2013

Camps and Trainings MC Team

14th-16th August 2013 IC, Egypt MC and LCPs

September to Mid

October

Recruitment Process,

membership Review and

Pioneers Campaign

NSTs, CEEDer and LCPs

and TMs

15th-19th October 2013 NTMS and Pioneers

Campaign

MC and NSTs

23rd Oct- 5th Nov 2013 Pioneers MC

Nov-Feb Training s and LEAD Sessions

in LCs

MCVP LCD, Coaches

and NST

February NLDS MC, Faci and OC

Feb-April Trainings and LEAD MCVP LCD

April- May Election Process MCVP LCD

June Transition MCVP LCD

Timeline

TMP and TLP numbers in Portfolio- 10 & 5

TMP and TLP numbers in other portfolios- 5 & 2

Grand total- TMP: 15 TLP: 7 GCDP: 20 GIP: 5 CEED: 8

HR support

Strategy 1: All MCVPs, TMs and LCPs

Strategy 2: NST, MCP, IM

Strategy 3: NST and MCVPF

Strategy 4: OGX and BD

iGCDP & Project

JOB DESCRIPTIONS• Strategic pipeline management of the ICX GCDP and Projects sector

• Ensure the effective delivery of the ICX GCDP and PBOX experiences (qualitative and quantitative)

• Streamlining the ICX processes within GCDP sector

• Constant tracking, evaluation and reporting of the non - corporate exchange performance of all levels

• Support LCs in non - corporate raising/matching/tracking/delivery & servicing/integration and reintegration within GCDP sector

• Education and skill building around non - corporate exchange and leadership processes

• Identify, follow up and realize national and international cooperation & partnership opportunities within GCDP sector

• Ensure the legality of the GCDP processes within AIESEC in Ethiopia

• Develop, educate and implement Global and National GCDP Strategies to the LCs

• Delivery and Management of relevant non - corporate accounts

• Develop GCDP growth strategies/initiatives for entering new non - corporate markets

• Supply and demand management of GCDP sector

• Collaborate with MCVP BD on regular implementation of external market research and internal trend analysis

• Collaborate with MCVP BD to develop marketing strategies for ICX

WHATS GOING TO BE THE MOS?LC’s are able to create and implement their own projects

LC’s have a very good understanding of GCDP and are also in the known of the CLARITY of WHY of GCDP and AIESEC as a whole.

CUSTOMERS are satisfied

FOCUS AND AIM FOR THE PORTFOLIO

SCALING UP GCDP OPERATIONS

• EDUCATING AND TRAINING FOR THE VP iGCDPs and PROJECT MANAGERS/TEAMLEADERS(RECEPTION TEAM etc…)- training the current responsibles of the various roles to be vexed with their JDs will go along way to improve the way and manner the GCDP portfolio works

• INCREASE THE NUMBER OF NGO BASED PROJECTS TO RAISE THE FIGURE- looking at the rate projects in the entity is being poorly managed, working with NGOs as TN takers so as to supply them with EPs will be a great way to retain and keep the ICX department active at all times whiles we work on improving our project quality and implementations.

• RAISING EPs for TNs AT A FEE- A way to financially sustain the other ends of GCDP is to raise EPs for companies and NGOs at a fee. This will help get money to support the LC based projects and also bring some monies into the entity’s cofers

• CREATION OF NATIONAL PROJECT TO ADDRESS NATIONAL ISSUES-there is going to be a national project that is going tackle a National threatening issue. Main issue identified is “STREET CHILDREN”. This project will let AIESEC gain recognition in the Ethiopian community as a “caring” organization and will open up opportunities to other companies and organizations.

STRUCTUREMC VP GCDPi & PROJECT

NST-PROMOTIONS, RA MA RE, FOLLOW UPs, NPS, myaiesec.net

NST-PROJECT IMPLEMENTATION/QUALITY ISSUES-DELIVERABLES

LC VP

iGCDPs


Education and training will be done by Maestro in collaboration with MC VP LCD(TM)-Edna Kavi and MC VP IM & Comm- Nebiyu

Sultan.

Partnerships with NGOs and GO’s will be done by Maestro with the help and support of MC VP iGIP & BD-Yonatan Asrat.

Raising of financial TNs will be done by Maestro with the help and support from MC VP F,A&L-Samrawit Gateneh, MC VP

iGIP&BD-Yonatan Asrat

TIMELINESDATE AND TIME PERIOD EVENT RESPONSIBLE

14TH-21ST JULY 2013 EDUCATION AND TRAINING OF VP GCDPs MAESTRO & EDNA KAVI&NEBIYU

SULTAN

4TH -5TH JULY 2013 TRAINING OF PROJECT MANAGERS AND

TLs-

MAESTRO with LCVPs

28TH JUNE 2013 COME UP AND OUT WITH THE NATIONAL

PROJECT, MODE OF IMPLEMENTATION AND

BUDGET

MAESTRO& SAMRAWIT GATENEH

TMP AND TLPALL MEMBERS OF THE LC ARE TO BE PART OF A PARTICULAR PROJECT AT A TIME.

THERE WILL BE TEAMLEADERS ON EACH AND EVERY PERCULIAR PROJECT FROM THE LC TO ENSURE

1. SAFETY OF THE INTERNS

2. TRACKING OF THE DEVELOPMENTS OF THE EPs AND THE PROGRESS OF THE PROJECTS

THE NUMBER OF TMP WILL DEPEND ON THE NUMBER OF NEWESS RECRUITED

ESTIMATED NUMBER OF TLPs WILL BE 20 COUNTING FROM THE NSTs AND LCVPs DOWN TO THE TEAMLEADERS

TMP/TLP in Number as sub members in my portfolio from other portfolios

IM&COM

M

CR&iGIP

FINANCE

AND

LEGALITIES

OGX

TM/LCD

SUCCESSFU

L GCDP

iGIP & Business Development

MCVP iGIP and Business Development

Job Description

• Align AIESEC in Ethiopia product with that of the companies

• Find new ways to get money for AIESEC in Ethiopia

• Find funds & new ideas to generate money for AIESEC in Ethiopia & project (Eg y2b )

• Staying relevant

• Identify mutual benefit between AIESEC and company

• Product development

• ICX management

• Service management/customer care

• External positioning of AIESEC in Ethiopia

• Education and Training for CR team

• Organize event and festivals to raise money for given project

• Branding AIESEC in Ethiopia as a first chose partner

• Creating Policy ( Internal and External)

• Create a method of segmenting companies among LCS

Measure of Success MCVP iGIP and Business Development

Q1

• Educated members

• CR policy in place

• Company Segmentation in place and working

• Segmenting MC companies & start signing MOU

Q2

• Having 2+ iGIP partner in each LC

• Organize a fund raising event

• Having 1 person assigned for 1 partner

• Money start coming in to AIESEC in Ethiopia

account

Q3

• Financial Sustainability starts being visible

• Organize the second career fair

• Organizing Y2B

• Organizing Y2D

Q4

• Satisfied partners

• Having National partners

• Having Financial Sustainability

• Successful organized Career Fair,Y2B,Y2D…

Strategy MCVP iGIP and Business Development

• Educate LCVPs & intern they Educate there members

• Set down with the CR task force & create CR policy

• Segment Companies and divide it among LCs

• MC gets together and choses MC companies

• Educate LCs about iGIP & how to sell it to companies

• Create with the MC an event for fund raising

• Selecting equipped persons as account mangers

• If all the above are done, Money will start coming in

• Have adequate No of Partners

• Have a sales task force

Structure

MCVP iGIP and Business Development

MCVP

NTT NST

National Sales Task

ForceLCVP HU LCVP UU

LCVP AAU

LCVP MU

Support HR

Policy and legality – MCVP F&L and MCP

Education – MCVP LCD & Expansion

Promotion – MCVP Comm & IM

iGIP – MCVP ICX & MCP

TMP/TLP in No in my portfolio MCVP iGIP and Business Development

• 1 NTT

• 1 NST

• 4 LCVPs

• 4 National sales

task force

TMP/TLP in No need from other portfolio

• ALL MC (6 people)

Grand Total

• 16 people (Might change in the forcibly future)

Communications & IM

MCVP JD

• Managing Communications Coordinators or VPs Commission

• Transmitting strategies from global level

• Information management related to IM and Comunications Resources,

materials and Knowledge

• Creation and implementation of national communication plan and

national media Plan

• Releases and external communication (media)

• Coordination of national functional network (marketing and branding)

• National Website (content)

• Internal Communication (Newsletters, channels of communication)

• Templates design (product sheets, outputs, etc)

• Brands management to ensure good positioning of AIESEC externally and

in the network

• Development of media partnerships

• LC Coaching

• Knowledge Management and Transition

• Education on myaiesec.net

• Website management

• Make sure relevant archives and documents are available at both virtual

and physical platforms

MOS

• Project realizations,

• TMP/TLP Raises and realizations

• OGX raises

• Number of media appearances aligned with the

brand

• % of people that apply to join AIESEC with the

expectation of developing leadership abilities

• % of LCs using MyAIESEC properly (members in the

right XP stage, wikis done, etc.)

OGX (oGIP &

oGCDP)

EP Recruitment Planning Communication plan and

strategy for each focus

programme

Recruitment timeline and

goals

Supply & Demand /

Market Research

Support in running students'

market research - information

about universities on local

market

Specific needs, deadlines,

profiles, numbers, exchange

products - ex: Projects,

Countries, JDs

University Partnerships &

Youth Alliances

Relevant partnerships for EP

market - student applicants

Needs and focus on EP

Profiles

Marketing and Promotion Updated information on LC's

online & offline platforms, market

positioning on campus and

social media

Content of online/offline

materials, timeline for

recruitment

EP Recruitment (Info

Session, other events)Attracted matchable students

with the right expectations and

motivation

Guidelines for EP target

profile, steps and deadlines

for applications

Showcasing Impact Strategy and implementation of

showcasing exchange

experiences

Feedback and input from

Eps

Customer Relations

Management

Support in managing inquiries

and requests from applicants



for applications

LINK WITH OTHER PORTFOLIOS

iGCDP and

Projects

Projects Planning

Communication plan and

strategy for each focus

programme

realization timeline and

goals

Supply & Demand /

Market Research

Support in running market

research - information about

entities in the network


profiles, numbers, exchange

products - ex: EPs, Countries,

JDs

Marketing and Promotion

Updated information on LC's

online & offline platforms, market

positioning on campus and

social media

Content of online/offline

materials, timeline for

recruitment

Showcasing Impact

Strategy and implementation of

showcasing exchange

experiences

Feedback and input from

Eps

Customer Relations

Management

Support in managing inquiries

and requests from EPs



for applications

Finance

Investments for

Exchange Growth

Specific needs -

amount of money

needed, reasons for

promotion of

internships externally

and internally (within

AIESEC network and

the LC), recruitment,

events organizing, etc.

Inputs, approval of

spending

Communications

Overall Budget and

Tracking

Budget and reportingInputs, approval of

spending

Rewards and

Recognition

Have performance

assessment and reward

and recognition

systems that support

exchange growth.

Budget approval for

R&R spending

LCD/Exp.

Member Recruitment

Planning

Communication campaign

strategy, plan and materials

Profiles of members you

plan to recruit, message

for potential members

Market Research for

Talent Supply

Support in running students'

market research -

information about universities

on local market


profile and roles for

recruitment

Internal communication Promotional campaign of

opportunities and

showcasing stories

Opportunities in AIESEC

Ethiopia to promote and

content for showcasing

impact

Promotion in AIESEC

network

Marketing strategy

execution with media tools

and materials

Opportunities in the

network to promote

(GIP/GCDP/CEED,Confere

nces etc)

Showcasing Impact Strategy and

implementation of

showcasing team

experiences

Feedback and stories from

LC members

iGIP/

BD

Product Portfolio for iGIP

products

Co-creation of LC iGIP

product portfolio

Content of iGIP products,

country supply information

Internal network

positioning

Promotional campaign of

opportunities and showcasing

stories to attract EP applicants

from the AIESEC network

Content of iGIP opportunities,

company information and job

description

EP Experience Package Co-creation of EP Servicing

material - communication

and engagement

Content and planning for EP

servicing

Product Portfolio for ER

products

Co-creation of LC product

portfolio

Content of ER products to be

sold to partners

Marketing Event

Management

Communication campaign

strategy, plan and materials

External partnerships

(events/money/etc)

Media Relations Campaign strategy and tools

for media appearances

External partnership and

features

MCP

LC Representation/

LC Newsletter

Campaign strategy,

channels and media

management, newsletter creation

Information and input for

announcements and

stories from the national and global network

University

Partnerships & Youth

Alliances

Needs and focus on EP

Profiles

Relevant partnerships for

EP market - student

applicants

Internal

communication Communication

campaign strategy, plan

and materials

Co-creation of LC plan for

internal communication

MCVP Comm/IM

NST Website Manager

Graphics Design

Manager

STRUCTURE

FOCUS

EXTERNAL BRANDING/COMM within

Ethiopia

Companies and Institutions in Ethiopia

Students and Staff in Ethiopia

Finance & Legal

MCVP F&L Job Role/JD• Budgeting, tracking and expenses forecasting

• Cash Flow Management

• Bookkeeper Management

• Financial model Design, Education, Implementation and Management

• Bank Relationship with MCP

• Legal Management together

• Administration of finance, budgeting, tracking, book keeping

• Fund Raising through grants and co-operations

• Support VPICX and OGX in Cy2Cy cooperation

• Provide opportunities connected to Organizational Goals for Investors

• Financial Model Education

• Finance Processes Education [Budgeting, cash flow management, fundraising strategies]

• Final responsible of Finance coaching for the LCs

MOS

• Financial sustainability in activities and projects of LCs

• Awareness of Financial flow and legal requirements in LCs

• Revenues being generated nationally and locally (all functional areas generating profit)

• Existence of finance responsible in all LCs

• Standards for financial management established and followed

Strategy/Focus

• LC Support and education

• Financial policy and model

• Financial management

• National Fund raising

• Legal restructuring and managing

National Structure

MCVP F&L

NST TL

Fund raising( All MCVPs)

Audit responsible Education on Financial flow and tools (MCVP LCD)

Policy and Budget team

(responsible for creating financial model, the national budget and tracking)

All LCPs


NST/ two teams: a team of 3 and 5 members

Total of 8 people as can be seen in the structure.

Timelines

Funds ( July, October…throughout the year)

Education on finance to LCs (MEC) through out the year and at national conferences

-External audit report- Jan-March

-changing budget year and MC term= January

-MC registration= July 20

*Legal restructuring and management

CY2CY financial cooperation ( IC, Pioneers, Afro)

Budgeting (First week of August)

Financial Policy and model established (First week of July)

TMP/TLP in Numbers in your Portfolio

1 TLP and 8 TMP

TMP/TLP in Number as sub members in my portfolio from other [portfolios

• TMP in form of support ( 6)

• LC Support and education- LCD, OGX, ICX, ER

• -financial flow knowledge,

• Financial policy and model- MCP, Xchangers, CR

• -budgeting and tracking

• National Fund raising –ALL VPs

• -cy2cy financial cooperation, grants

• Legal restructuring and managing - MCP

Grand total my portfolio in numbers –TMP-TLP –(CEED/GCDP/GIP)

NST and budget team 9 + MCVP Support 6 = 15

Plan Outline• MCVP Job Role/JD

• MOS

• Strategy/Focus

• Structure

• Support HR/CEED/NTT/NST

• Timelines

Job Role/ DescriptionsOGX management and development:

a. Co-ordinate OGX activities in GCDP and GIP

b. Co-ordinate OGX Managers

c. Ensure that AIESEC in Ethiopia is aligned with the international OGX strategies in GCDP and GIP

d. Constantly being in touch with AIVP AIESEC Experience on AI, both GCDP and GIP

e. Create the national strategies to make both program grow

f. Run external market research and promotion campaign to boost OGX together with OGX Managers

g. Create and implement growth strategies for OGX area exploring new student markets and pools

h. Networking and country cooperation creation with all the target country for OGX development

i. Outgoing Exchange Ambassador for AIESEC in Ethiopia in the Global Network

Job Description Cont’dOutgoing Exchange planning and tracking

a. Final Responsible for national planning in Outgoing Exchange

b. Supervise National OGX Projects: planning, creation, execution, tracking

c. Tracking, evaluation and reporting of OGX goals Tracking and coaching of LC VP OGX performances

d. Supply and demand analysis, regular analysis and statistics of current performance of the country

e. DAAL files analysis

f. Final responsible to ensure that national goals set for OGX are met by all the LCs

g. Exchange Participants Preparation Responsible

External side

a. Final Responsible Account Management with Ethiopian Universities for OGX delivery

b. Build and empower relationship with institutions and Ministries that can support our Global Programes

Education

a. Provide education based training to all members working on OGX department

b. Provide advanced education and coaching to the LCVP OGX

c. Knowledge Management for the Exchange subsystems Nationally

d. Management of Exchange related conferences and meetings

Measure of Success# National project run

# Partnership created (University and Cy)

# of applicant for Exchange

# of Applicant Raised, Matched, Realized

% of OGX performance growth

# of GAP between Raise-Match-Realize

# of Revenue come from OGX for Finance

Strategies & FocusNational Project (Exchange Fair)

Student Organization Partnership

National Matching competition.

LC-LC OGX XP Sharing

Education

Showcasing Impact

Structure of the Team

MCVP OGX

NST Operational

LCVP OGX

JD: Manager Operational

• Responsible in track the promotion process in each LC

• Responsible to track the Matching process in each LC

• Involve in making the Cy partnership

• Involve in OGX regular meeting and with MCVP responsible to track the meeting result execution

• Track LC to execute the EP survey for each EPs

KPI: Manager Operational

• # of Promotion report and analysis submitted to MCVP

• # of Matching report and analysis submitted to MCVP

• # of Cy partnership created

• # of EP survey filled

• # of Meeting result executed (showed by Meeting result tracker)

AIESEC in Ethiopia l MC Gursha National Framework

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