AIESEC Hungary

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description

National Product Portfolio 2014

Transcript of AIESEC Hungary

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AIESEC is the world’s largest youth-driven organization, is the international platform for young people to explore and develop their leadership and entrepreneurial poten-tial to have a positive impact on society.

AIESEC is a youth network and provides op-portunity for youth to find their direction and am-bition of their future, AIESEC has an innovative approach to engage and develop the leaders needed today and tomorrow. AIESEC offers the opportunity to experience globality through our Global Internship and Volunteer Programmes while provides various opportunites to develop business skills, soft skills and improve compe-tencies such as:

Global mindsetEntrepreneurial outlookEmotional intelligenceSocial responsibility

Pro-active learning

AIESEC Globally

15000 International Volunteer Experiences

PartnerOrganisations

Universities

Countries and territories

Years of experience

Members

Team LeadershipExperiences

ConferencesAnnually

Alumni

International Internships

Local offices

500

1000000

8000

24000

5000

2400

8600

780

124

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„I have been always saying that an AIESECer would be someone with a stamp on his/her head, which is a kind of quality label for what they have done in the past…”

Karel De Baere,

Chairman of PwC

Belgium

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AIESEC in Hungary

Founded 42 years ago, AIESEC in Hunga-ry today has a wide range of activities and intense presence on the top universities. It provides international opportunities for Hungarian students and recent graduates.

Besides, AIESEC in Hungary aims to improve the Hungarian education from kindergartens to high schools, as well as corporate businesses by providing international students who can bring global perspectives and knowledge to the country.

By delivering our programmes, combined with ambitious and professional approach, our members gain practical management experi-ence and develop a proactive and innovative attitude.

Talent profile of AIESEC in Hungary

Our purpose in Hungary

Business and ManagementFinance and AccountingCommerse and MarketingHuman ResourcesLogisticsInternatonal BusinessBusiness ITEconomicsInformaticsEngineeringAgriculture

2011 2012 2013

„NEVER STOP DOING YOUR

BEST JUST BE-CAUSE SOMEONE

DOESN’NT GIVE YOU CREDIT”

Edward Estlin Cummings

Corvinus University of BudapestTechnical University of BudapestUniversity of DebrecenUniversity of PécsUniversity of SzegedUniversity of GödöllöUniversity of VeszprémUniversity of MiskolcBudapest Business School

Positive and value-drivenDare to act and achieveHave future perspective

Fauclty of Tourism and Catering

Faculty of InternationalManagement

Faculty of Finance and Accounting

we aim to contribute to a proud and united Hungary.

By providing leaders who are:

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Our purpose in Hungary

Partnership Opportunities

Youth Recruitment

Employer Branding

Central European Youth to Business Forum 2014

Social Partnership

Ambassador Programmes

Heading for the Future Conference

career.aiesec.hu

Global Internship programme

6. page7. page8. page9. page

10. page11. page12. page13. page

14. page15. page

Premium Partnership

National Excellence Training

Employer Brand Research 2014

Experience Marketing and Social Media

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Ambassador Pogramme

We provide the opportunity for companies to reach directly a desired target group that are relevant for the company for recruit-ment through seperate events or class in-volve-ment on campuses.

The aim of the Ambassador Programme is on one hand to help in higher education to involve external partners in classes, so students can gain up-to-date and practical knowledge on specific topics which extends their perspective. On the other hand it is a platform for companies to position themselves among the students on campus, as the participating students later talk about their experience and naturally become „ambassadors” of the company by spreading the name of the corporation in the effect of word-of-mouth. The professional events are organized in October-November and March-April. They can take place in the universities where we are presented, except the Technical University of Budapest, who can be reached by us on other platforms only. The number of participants vary on the type of the event, in case of class in-volvement it can be 50-100, while in case of a seperate event it is 30-50 participating students from the target group.

In the 13/14 school year

23 organised

ambassador programmes

All of the events on different universi-ties is organised centrally by AIESEC that saves time and effort from the company side

Due to our knowledge on the student market on the given campus, we help to define the topic of the workshop

Through our university relations we set the venue, time and target group for the event

Either visiting a class or organising a seperate event is possible

We organise the promotion of the event to engage the required target group

Besides the promotion we take photos and get feedback from the participants for further evaluation

What we offer

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Heading for the Future

What we offer Fluctuation is naturally big in AIESEC as it is a dynamic youth organisation for univer-sity students that is why when our members finish their university studies they start looking for other opportunities.

Every year there are several people leaving the organisation with specific experience looking for job placements.Heading for the Future Conference is a specific event for those AIESECers, who leave the or-

ganisation, mostly team leaders and executive board members from the local offices.The goal of the conference is to prepare these AIESEC members for entering the labor market and help them to find the company they would work for.The conference is held in december/january, where participating companies can show their career opportunities, hold workshops and meet those people directly who are looking for job placements in the near future.

Talent profile of the participants

Have experience in a specific function/role: President Finance Marketing Product management Talent Management Corporate RelationsYear-strategy creation experienceIntensive team experience for a year Had already several project team leader experience from previously

At least half a year team leader experience

Project management experience starting from planning to implementation

Responsible directly for the members’ experience and development of the team

Executive Board Members

Every local office works as

a seperate entity in AIESEC

with a local executive board

team, who leads the whole

entity for one year

Team Leaders

Middle managers in the entitiy,

responsible for a project team of

3-8 people or a specific area.

CONFERENCE

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carrier.aiesec.hu

Career.aiesec.hu is an online platform for ex-AIESECers and AIESEC Internship Pro-gramme participants to help their job seek-ing process by providing job opportunities from our national partners that they can browse online.

On the other hand it is an online platform, where with a seperate user account, recruiters can also look through the profiles of the subscribers and approach possible candidates who match their employee needs.

Direct acces to a closed database

Access to the profile of around 600 exAIESECers wth various back-grounds and our Global Programme participants with international expe-rience

Opportunity to promote career opportunities on the website for the subscribed youth

What we offer

Online platform

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Support in defining your needs – pro-files, background, skills need of the potential candidates

Pre-selection of the talents based on company`s requirements

Selection of the interns: AIESEC pro-vides CVs of applicants, arranges an interview with each candidate; Final decision is yours.

Preparation: we are arranging all logistic issues, legality documents, accommodation and the reception

Integration: we are responsible to make the intern feel comfortable in the Hungarian society

Evaluation: during the whole process we are seeking for your feedback and further recommendations

What we offer

Global Internship Programme

Our Global Internship Program provides an efficient solution in human resources by giving the opportunity to employ last year students or fresh graduates from around the World for the duration from 1,5 to 18 months. AIESEC arranges all logistic is-sues, the preparation of the intern and the integration into the Hungarian society.

Types of internships

Technical

Web application management, Software devel-opment, Programming, System analyses and design, Web development, Database manage-ment, Graphic design, Engineering, Construc-tion, Architecture

Management

Accounting, Finance, International business, Marketing, Advertising, HR, Project manage-ment, Organizational management

Educational

Linguistics, Language education, Cross cultur-al education, International education

Top available technical students:

400 IT profiles from Asia

540 IT profiles from CEE

Top available management students:

1467 Law profiles from CEE

1332 Business Administration pro files

from Western Europe and North America

Top available social students:

500 Language education profiles from CEE

620 Social Sciences profiles from

Western Europe and North America

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Premium PartnershipOur Premium Partners are those companies who are the main supporters of AIESEC in Hungary. They believe that AIESECers and their activity are outstanding on the labor market, therefore they want to appear on ev-ery platform where AIESEC is represented.

Premium Partnership is a minimum one year long partnership, where these partners appear on all of our materials – flyers, posters, online signature of our members, roll-ups and molinos on all of our events – organised countrywide. Also, Premium Partners participate on our AIESEC conferences and based on the need of these partners we develop unique partner-ships as well that supports their HR strategy - meaning the organisation of company specific events, or work together on common strategic projects.

Two times a year we have member promotion and our Global Pro-grammes’ promotion on 11 campuses countrywide where we use alligned printed materials - all of our premium partners appear on these

For every event that is organised by AIESEC in the country, the Premium Partners are presented on a seperate molino or roll up

All of our members have unified on-line signatures that are used in their online communication, where all the Premium Partners appear with logo

Continuous presence on all of our local websites in a well-recognisable place

Facebook and other social media appearances if requested

What we offer

of the executive

board members from

the last

3 years are working

at our Premium

Partners

80%FROM THE LAST 3 YEARS

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National Excellence Training

Possibility to hold a 90-120 minutes long workshop for a pool of students (30-50 people)

20 minutes long presentation for the whole delegation (250 people)

Appearance on the conference with molino, roll-up, promotional materials (continuous reach of 250 students for 4 days)

Online marketing appearances on our Facebook pages (thousands of reach), and in the booklet of the conference (in 2 series, 600 reach each times)

What we offerNational Excellence Training is a one-day event for our leaders and members of AIESEC in Hungary on one of our national conferences.

The aim of the event is to connect owwur na-tional partners with our membership and pro-vide platform for interaction through workshops and trainings.

While our members gain new perspectives and professional knowledge from externals, our partners have the opportunity to conduct case studies, brainstorm on new ideas and get to know directly young people and their opinions.

Last but not least is is a platform, to position the company as a future choice of employment among a wide range of students, who can channel the company’s image through word-of-mouth in their network to multiplicate the effect of the appearance on the conference.

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Employer Brand Research 2014

It has been the 19th year that AIESEC con-ducts a research on the attractiveness of Hungarian companies among students and employees that had been called the Most Desired Company research. Since 2010 we have been completing the research togeth-er with Aon Hewitt and through surveying thousands of people every year, we provide information to companies on their image among their potential future employees.

This year, there are 7700 people completed our survey and as in the previous years the top 10 most attractive employers are published in this spring. As we believe that AIESEC has the credibility to represent the opinion of youth in Hungary thanks to its intense presence, we are planning to continue the survey in the next years as well. We are striving to improve the re-ports that we present every year and for that we ask for feedback from companies to create a survey every year that really supports your corporation’s employer brand building strategy.

Company specific report:Information about the people, who marked the company desired and about the company’s rank.

Target group report A target group can be defined and all information on them is ellaborated in the report.

Mini reportShortened report with a combination of company specific and target group data.

What we offer

people participated

in the survey

100 000

In the last 5 years,

More THAN

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Engagement Marketing &Social Media

Special Events Social Media

Engaging Marketing

Reward and Recognition Every year we work out national R&Rs (e.g:

most progressive local office, best leader, best

performing entity). The awards are named after

the sponsoring company and the winners gain

recognitions, such as company branded pres-

ents, company workshop opportunity, or any-

thing else based on creativity.

Gala DinnersAt every national conference we organise a

Gala Dinner for the delegates to celebrate

specific milestones in our year. We provide the

opportunity to be the main partner of the Gala

Dinner, hold a partnership launch and position

your company on an exclusive event that cre-

ates positive impressions.

SponsorshipOn every conferences there is the possibility to brand your products among the participants, who can taste, experience, use your product and spread it through their network. We organ-ise special parties, coffee and snack corners in conference breaks just to give some examples.

Through our social media platforms we can reach increasing number of people every year (17 144 likes currently altogether on our local offices and national pages).We can enhance the effects of social media campaigns, be in-volved in content marketing partnerships and distribute interesting informations, external programmes to our network on our social plat-forms. We are constantly striving to improve our social media activity by external consultants and we are open to work out unique social media cooperations as our platforms and our reach is given.

Engagement Marketing is aiming to create a two-way communication between a brand and consumers. It can have many forms starting from letting the customer gain positive experi-ence with the brand or encouraging social me-dia interactions.

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Central European Youth to Business Forum

Organizing countries

Hungary Czech Republic

AustriaSlovakia

350participants

8-10Countries

Central European Youth to Business Forum is a regional initiative for the CEE region countries, aiming to connect youth, experts and business leaders in the region in order to discuss and exchange their ideas on topics such as inno-vation, entrepreneurship, education, social re-sponsibility, labor mobility, diversity and sustain-ability in business.

Main partners Partners

Exclusive Key Note Speech (60 min, 300 delegates)

Workshop (120 min, 60-70 delegates)

Meal Space Branding (e.g. roll-up, molino) (5 days) (1 day)

Conference materials branding

Delegate T-shirt logo (big)

Delegate T-shirt logo (small)

Website appearance

Post-conference reporting (media, website, etc.)

Delegates’ Booklet Welcome (1 page)

Delegates’ Booklet (logo)

JULY, HUNGARY

Multiple workshops Possible to hold multiple workshops

Party sponsorship Opportunity for company-branded parties

What we offer

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Social Partnership

AIESEC in Hungary provides the opportu-nity to an increasing number of Hungarian educational institutions – kindergartens, primary schools, high schools – and other non-profit organisations to work together with internationals for 6-8 weeks from all over the World. Also, AIESEC strives to help those who are not so fortunate, and partner with assosiations dealing with poor chil-dren, or immigrants.

The aim of the programme is to spread cultural awareness among Hungarian children starting from an early age, to improve foreign language speaking skills in Hungary, and to help youth to gain global perspectives and knowledge.

Given the talent shortages in Hungary we also able to help companies to reach high-school students and develop common programmes to build the attractiveness of education path in IT, engineering and other technical fields.

In AIESEC in Hungary we believe that our pro-gramme can have remarkable and even mea-surable impact on the Hungarian society given the constantly increasing volume and reach of our programme country-wide. The programme is free for the organisations and only food and accommodation is needed to be provided by them, while AIESEC provides the whole selec-tion and delivery process.

We see that with the growing number of par-ticipating students, our financial model for the programme is not sustainable, however we are also convinced that we should strive to expand the programme in the country and support even organisations who cannot afford participating, to give even more people motivation, knowl-edge and perspective.

Therefore, we are open to partner with compa-nies who can be familiar with the issues we are trying to solve and see opportunity in develop-ing a common social project. What we can also offer is to reach all of the partnering organisa-tions, promote the company and provide pro-motion opportunities on all of the materials that is related to this social programme.

More than

162 partnering schools, kin-dergartens and non-profitorganisations

484

international students in Hungarian or-ganisations for 6 weeks

„Summer for Youth”

250participants to raise entrepre-neurial mindset in high-school students

Brought foreign language speaking development, cultural understand-ing and, global perspective

to thousand of Hungarians.

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