AIChE 0411 Final
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Transcript of AIChE 0411 Final
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Cultivating a Culturefor Growth andInnovation
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What Would Steve Jobs Do?Secrets of Innovation
Innovation is about making connections, having a clear vision, and inspiringothers to shoot for bold solutions.
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http://myeastman/company/brc/Documents/brandBeliefOne-Pager.pdf -
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Solve Problems with Game-Changing Possibilities
Think DIFFERENT Break-through process technology
Think BIG
Broad market set
Think well-rounded TEAM Marketing
Applications and product development Engineering and construction Collaboration Others
Consumers get what theylove about real wood without
the things they hate aboutreal wood.
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Eastmans Culture
Innovative approachesthat
insightful
creative
collaborative
adaptive
lead to practical solutions
responsibility
expertise
Its not only your skills and training, its ALL of your personal experiences
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Game-Changing Innovation:
Creating Eastmans AcetylatedWood Platform
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Invention and Innovation
Problem: the desirable look and feel of real wood doesnot last long; alternatives dont look and feel like realwood
Invention: Real woodbetter, long lasting performance
Innovation: Sustainable product that looks and feels likereal wood, performs better, lasts longer, meets needs in a
large market
Invention comes from within; innovation must be broader
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Wood Products Lack Dimensional Stability
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Mildew
Graying, Fading
WarpingSplintering
Sun U.V. Damage
Nail Popping
Cupping
Cracking
Changing the substrate performance changes the market dynamics
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Eastmans history with wood
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Global acetic anhydride capacity (kmt)
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The Eastman connect
Eastman is the worlds largest manufacturer of acetic anhydride.
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Coal gasification plantKingsport, TN
Fibers
Acetate towAcetate yarnAcetyl chemicals
Coatings, Adhesives,
Specialty Polymers andInks
Cellulose esters
Polyester Stream
Copolyester Cellulose esters
Acetylated wood enhances Eastman's acetyl andchemicals from coal strategies.
PerformanceChemicals &Intermediates
Acetic anhydride Acetic acid
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Eastmans acetyl stream
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Over $2 billion addressable market foracetylated wood
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Decking:real wood with minimized
warping, cupping, and twisting
Siding and trim:less warping than cedarand composite materials
Windows:reduced shrink and swell,
easier opening/closing
Wide range of applicationswherever wood is usedWide range of applicationswherever wood is used.
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70% more
dimensionally stable
Resists warping,
twisting, cupping,
bowing
Physical barrier to rot,
decay, and termites Trace (1%) acetic acid
remains (oak has
acetic acid naturally)
Works & machines likewood
Weathering
Retains strength
Increased surface
hardness
Southern pine, a
renewable resource
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Eastman testing complete in these areas. Extensive research conductedwith several universities and independent wood product testing laboratories.
The results
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Innovation in Technology
Fundamental chemistry Breakthrough process development
Analytical methods
Product and applications development
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Acetylated wood
Acetic anhydride
Acetic acid
Wood is modified all the way through, changing thechemical structure by the addition of acetyl groups.
Acetylation
Recovery
Breakthrough process technologyenables high
quality acetylation at reasonable cost and leveragesour integration
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Southern pine, a
renewable resource
http://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.pnghttp://en.wikipedia.org/wiki/File:Acetic-acid-CRC-GED-3D-vdW-B.png -
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Basic Process Steps(Solid Wood Acetylation)
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Raw MaterialSelection
MoistureRemoval
Acetic AnhydrideImpregnation
Heating+ reactionexotherms
Acid Removal(drying) and
recovery
PostConditioning
Reference: Dr. Callum Hill, Acetylated Wood, The Science Behind the Material
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Southern Yellow Pine
http://web.mst.edu/~ide120/lessons/wood/cell_structure/index.html
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Dimensional Stabilization
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ASE = Anti-shrink EfficiencyS(%) = (Vwet Vdry) / Vdry ] x 100
ASE(%) = [(Sunmod Smod) / Sunmod] x 100
Reference: (Hill and Jones 1996)
The stabilization of modified
woods is primarily attributedto a bulking of the cell wall
Permanentmodificationof the wood
cellularstructure
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Inherent Variability of Wood
location of tree age species stresses type of cut
grain pattern location of cut knots density
A convoluting factor in every experiment is the uniqueness of each piece wood.Blending is not an option.
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Applications development
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Wear Track
Multiple materials
Over 100+ traversesper day
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Fence testing
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Weatherability: 5-year exposure study
Acetylation imparts improved dimensional stability
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Innovation in engineering & construction
Collaborative relationship with business Align choices with business needs
Creativity with no compromises on safety
Minimize customization
Maximize use of pre-engineered solutions Design, purchase, build to regulatory requirements and industry
norms, not beyond
creative approachpractical solution
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Aggressive innovation timeline
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2010
Process innovation andcustomer research
completed
2011
Investment in marketlaunch facility
2012
Market launch
2015-2016
Full-scale plantexpansion
Under construction Kingsport TN25
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Innovation in collaboration
Leverage external expertise vs. going it alone
60 external collaboratorsand growing Access state of the art knowledgemore quickly
Applications
development
Value chainpartners
Regulatory andcode compliance
Process design
Testing & productdevelopment
Eastmanacetylated wood
technology
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Summary
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Breakthrough technology enablesinnovation, providing consumers
a sustainable solution withouttraditional compromises