AI Lab – Changes: R&R / Processes - Sogeti · Industrialization Identity & Access considerations...
Transcript of AI Lab – Changes: R&R / Processes - Sogeti · Industrialization Identity & Access considerations...
Girish AgarwalDirector AiLab : Husqvarna Group
Researcher (KTH): Artificial Intelligence & Business
330 Years of Innovation
Connectivity Hub an virtual organization inside Husqvarna
Group to empower the Digital Transformation
Connectivity Hub, ideation to communicate digital
opportunities and start concept testing
Box concept offers a new business model in
response to evolving end-customer behavior
Flexible, need-
based
availability
Sustainable
consumption
with sharing
economy model
Strengthening
position as
innovation
leader
In line with
strategy to
push battery
products
New customer
groups, incl.
try-before-buy
• Box consists of remote-controlled lockers
• Customers book products via app
• Customer open connected locker via app
for pick-up and return
• Customers get an aggregated invoice
monthly
• Partners service products and manage
daily operations
Digital Strategy : Roadmap
Connectivity
Speed Boats
Advent of Digital Service Platform
NEXTDig i t i za t i on
Trends influencing the industry
New consumer groups, urbanization and change of economic gravity
Battery and electric technology
Digital revolution eg. Big Data, IoT, Robotics
Changing consumer values and purchasing behavior
Environment. Shortage of resources eg. water, raw materials, land etc.
Our response to market trends
SustainabilityDigital
opportunitiesBattery
products
Accelerated Initiatives
We have opportunities to adress customer pain points and
our competitors are active
Strategy: We need to be effective in six key changes to be
relevant until 2020
Software is the
new normal
Direct end
customer interaction
• End-customers expect
personalization
• Enables improved and faster
insights creating new value add
offerings
• Significant adoption of software
driven tools in all markets
• Increased connectivity and data
driven smart software tools
optimizing business
Changing role
of channel
Solutions & services
adopted
• It will be important to build
comprehensive eco-systems to
stay competitive
• Improving offerings to provide
more convenience for the
customers will be important
• The importance of online channels
will increase
• This will change the dynamics
between the channel/OEM/end-
user.
Connected products
New aftermarket models
• Solutions streamlining service and
spare parts will enter the market
• This results in higher transparency
and an increase in service quality
• A significant part of products will
be connected to the internet
• The vast amount of data will be a
key part of doing business
Speedboat initiatives to accelerate digital product and
service journy
1689 Cloud is the digital platformfor co-creating the future of
innovative business ingreen & sustainable
cities and communities
Why?
To enable and continuously enhance all of our digital,
connected and data driven products & service offerings with
added customer value. This so that we can act fast to launch
enhanced and new offerings within our strategic ecosystems to
continuously live up to brand and quality expectations.
Digital Item Master
Big Data Platform
Digital Identity &
Access Management
Item Master
Mobile Application
Framework
Individdual
Product
Registration
Moile
Connectivity
PlatformDelivery
Pipeline Item
Master
Event Bus
API Management
Digital Item Master Registry
EditorialContent
ConsumerContract
Management
Digital SecurityService
EmbeddedSoftware Lifecycle
Management
Dealer Locator
Messaging & Notifications
Online Store
Payment
Service
Tech DocRepository
SubscriptionService
User Product Relationships
ConnectedProduct
Management System
Tool Selector
ConversationalAI
CustomerEngagement
Problem Solving
Husqvarna IoTPlatform
Digital Product Maintenance
Common Services
An Bi-modal IT organization to balance stability and cost with
capability for rapid deploymnet
System Of Innovation
System Of Differentiation
System Of Records
Enterprise IT designed for stability and low cost
DevOps Teams designed for agility, rapid development and short time to market
Competitor advantage
Operational efficiency
Innovation
More than 11 squads
Automower Connect
12 members
Big data
3 members
Fleet services + Fleet mobile
7 + 5 members
Common servicesOmega
9 members
Toolshed
14 members
Common services
Alpha
6 members
Plant library
3 members
Delivery Pipeline
3 members
Uptool
5 members
Cloud ApplDevelopment
2 members
Innovation in ServicesFaster time to Market
contextualize
Digital Item Master
Big Data Platform
Digital Identity &
Access Management
Item Master
Mobile Application
Framework
Individdual
Product
Registration
Moile
Connectivity
PlatformDelivery
Pipeline Item
Master
Event Bus
API Management
Digital Item Master Registry
EditorialContent
ConsumerContract
Management
Digital SecurityService
EmbeddedSoftware Lifecycle
Management
Dealer Locator
Messaging & Notifications
Online Store
Payment
Service
Tech DocRepository
SubscriptionService
User Product Relationships
ConnectedProduct
Management System
Tool Selector
ConversationalAI
CustomerEngagement
Problem Solving
Husqvarna IoTPlatform
Digital Product Maintenance
Common Services
API IoT Data
Cloud Cloud
Our foundational pillars
for digital transformation
Open interfaces that enablinginteroperability and
innovations
Everything to be connected to capturing knowledge and
ability to interact
Analyze & Learn from Data to enhance customer experience
and enable new business models
machine intelligence in action
Hu
sqva
rna
Gro
up
AiL
ab
User Community Universities Start Ups Partners
Branding Framework
- Talent Acquisition &
Retention
Legal Framework
- Terms & Conditions
- Privacy trade-offs
Digital Services Platform
- Artificial Intelligence
- Sandboxes
- Big Data Analytics
- Open APIs
- Developer Portal
Organization
- Operational
- Ideation & Research
- Start-up Team
- COE
- Core Competence
Lab Concept
Modus operandi
Internal Idea capture
Technology evaluation
Academic collaboration
Start up communities
Funnel Management
Scale out
Big Data Lake & Advanced Analytics
Ideation & research
Team structure
AiL
abSe
tup
Funneling
Use Case Design
Business Canvas
Stakeholder Onboarding
Technology solution
Data Pipeline
Sourcing, legal, IP & Compliance
Exploration Qualified Productify
POC Execution
Value Identification
Solution Evaluation
Architecture validation
Multiple Iterations
MVP Iteration
Product Design
Test Group
Industrialization
Service Delivery
Maintenance, Service & Support
▪ Big Data & AI funnel creation through Ideation with all internal & external stakeholders
▪ Ownership for AI Lab Portfolio and Responsible for traction on portfolio and ensuring progress within AI Lab Process
▪ Partnerships proposals w.r.t. Academia & Start-ups communities
▪ Beta Testing with Test Groups.
▪ Internal team coordination with Sourcing / Legal / IP / Compliance
▪MVP Iterations▪ Product / Service Design▪ Industrialization▪ Identity & Access
considerations▪Maintenance, Support &
Service Procedures
▪ Core Data Science & Mining Competence for the Group▪ Big Data & Analytics Technology Platform ownership▪ Solution Architecture for Big Data & AI Common
Services▪ Execution upon the Feature Roadmap as set by AI DBA▪ Process & Framework execution for Data Pipeline▪ Squad Management & execution or Big Data Scrum
Team▪ Sprint Planning & Execution for Big Data & Analytics
Squad▪ Offshore coordinator and management
delivery pillars
governance
platform
resources
maturity framework
AiL
abIn
gred
ien
ts t
o s
ucc
ess
▪ Onboarding New Competencies
▪ GIS BICC Sharing▪ UX Sharing
▪ Data Governance▪ Acceleration Program
Roadmaps▪ Quarterly Momentum
processes
▪ Category Support▪ Prioritization▪ Democratization
▪ Mavenoid▪ DataBricks▪ 20Tree▪ Peltarion
Partnerships
Research
Execution
Go To Market
▪ Growing number of Startups
▪ Platform Functionalities▪ Business Collaboration
▪ AI Value▪ Future Business Models▪ Price Strategies▪ Organizational Readiness
▪ Acceleration Program▪ PoC / PoV▪ Funneling & Pipelining
▪ City Green Index (KPIs)▪ Edge Models on Brushcutter▪ Chatbot on AMC▪ Robotics as a Service
Digital Service Platform
Eco-system strategiesDigital Business Models
Artificial Intelligence Lab
Turning Digital Technology & Innovation
into business opportunities enabling sustainable cities and
communities
Define, Govern and Own a group common digital back-end capabilitiesand architecture, that ensures scalable and maintainable digital services
Actively participate and enable the exploration of eco-systems from a digital perspective as well as empower eco-system thinking and processes
Increase speed of adoption of Artificial Intelligence related technologies as well as being a knowledge center to support and enable the organization to adopt AI
Drive research and business innovation in the area of new and approaching digital enabled business models
Applied Digital Innovation
Use digital to empower customer experience by testing, learning, modifying and scaling out
Way Of Working
Digital Solutions
AiLabs
1689Cloud
Exe
cuti
on
sSp
ear
he
adin
g
Blockchain
RaaS
Green Space Index
Premium Experience
ParkLifeGW/Sensors
Testbench, SmartCity
Ideation/Research
1689Cloud
AI Acceleration Programs
• Conversation AI - Premium Experience
• Predictive & Preventive Analytics
• Geo Surface Intelligence
Factory
Anomaly &
Predictions
Premium
Experience
Geo Surface
IntelligenceEdge AI
ML / Deep
Learning on
Product
Performance
R&D Lab
Support
After Sales
IntelligenceAiL
ab P
roje
ct H
igh
ligh
ts
Geo Surface Intelligence Premium ExperiencePredictive & Preventive
AiL
abG
o T
o M
arke
t
❑Green KPIs✓ Using Satellite Data✓ Identify KPIs & Smart Cities✓ Launch during Silent City
❑City Infrastructure✓ Power Lines✓ Predictive Maintenance✓ Energy Companies
collaboration
❑Park Life✓ Platform for engagement✓ Part Owner✓ CLG✓ Part visitor
❑Brushcutter✓ R15IIAT✓ Edge Model incorporation✓ Startup – Imagimob
❑Drill Feeder✓ Construction✓ Chalmers University✓ ML Model✓ Startup – Ekkono
❑Labs✓ Data Pipeline✓ Regular ML Delivery✓ Engine, Product, Construction,
P&A
❑AMC Chatbot✓ FAQ, troubleshooting
❑Robotics Sales Support✓ Selection & Installation
❑Pepper✓ Internal Use Cases✓ Office Reception✓ Concept Store✓ Dealer Support
❑Robot as a Service✓ Preparation of backend✓ Business Case detailing✓ Concept & Service Design
Why do we
do this
Approach
StartupsNew
Business
Models
Partnerships Resources
Intellectual
Property
Lear
nin
g H
igh
ligh
ts
EXPLORING SMART LIVING
Smart Living centric
Product centric
Garden Smart Garden
Smart Home ecosystems
Husqvarna Connect & Automower Connect
1. Why do we do this (Strategy)
EXPLORING SMART CITIES
Todays Fleet management system could be expanded into a
suite of automated services for Managed Cities, providing an
UBER like service for the “perfect park”.
PRODUCT
CENTRIC
Products only represents
5-7% of total operational
costs
CUSTOMER
CENTRIC
Targeting productivity
improvements services of
total operation cost
TRANSITION
1. Why do we do this (Strategy)
Expanding our Robotic/Smart Systems
Open IoT platform
Expanding into an open and flexible interoperability IoT platforms, will allow consumers
or others to build value by easily integrate the robotic lawnmower or Gardena Smart
devices into Smart ecosystems, and to further expand it by 3rd party solutions.
LOWER BARRIERS
FOR CONSUMERS Delivering an open and
flexible IoT platform, allowing
consumers or partners to
easily build and create value
in their own Smart ECO-
system
RISE BARRIERS
FOR COMPETITORS Become the must-have
Smart garden platform by
unleashing superior values at
an increasing pace thru
+
VISION Creating superior customer
satisfaction to continue to
earn undisputable global
market- and innovation
leadership
=
1. Why do we do this (Strategy)
Autonomous Operation
Today’s robotic and wheeled position can be leverage when
developing the opportunity of autonomous operation, i.e. to take
lead in automating commercial law and park maintenance work.
SERVICE
PLATFORM
Planning, monitoring
and control of
manipulated tasks
AUTONOMOUS
MACHINES
Navigation, automatization
and optimization
of platforms
1. Why do we do this (Strategy)
▪ Knowledge centric, not product centric
▪ No specification to start with!
▪ Based on Continuous learning and improvements
▪ Start small and scale out
▪ Customer in the loop development loop
Way of working: Minimal Viable Products
(MVP) & Multiple Interactions
▪ Research vs Development focus
▪ Models are generated from Data
▪ Mix of Data and Software
▪ Precision and Relevance change over time
2. Different Approach (Learning, Short, Nimble)
3. Startups (Global, Days reaction)
Gradually roll out a series
of AI models on brush
cutters enabling various
functionalities
Automatic, accurate and
timely distribution of insights.
Improving operation
productivity and extending
product longevity
Reducing risks of accidents
• Detect Faults before they occur
• Automatic Alarm for Service
• Usage based on State of the Product
• Measure Cutting equipment Performance
• Number of fell trees
• Fuel & Performance optimization
• Product Misuse tracking
Edge AI Powered Forest Cleaning (Brush cutter)
New Revenue Streams
through Data Driven
Service Offerings
Providing a unique and
strong value proposition to
customers and partners
Strengthening Husqvarna’s
position in pioneering with
emerging technologies
CUSTOMER
4. IP Collaboration (Co-creation)
Smart Cities Green Index
Measurement of “greenness” for cities to build Smart &
sustainable human centric ecosystem.
Motivating and guiding governments, citizens, social
organizations and businesses’ efforts in developing and
maintaining urban green space.
Equivalent to QS
university rankings or
Micheline Star rating
Strengthening Husqvarna’s strategic positioning within the urban
green spaces and sustainable city space
5. Partnership (Eco-System)
Smart City Gothenburg:
Testbed for smart green space maintenance
Starting 2019 we have the opportunity to launch a
unique test environment together with the city of
Gothenburg. The project will run in collaboration with
other external partners aiming to form ways of
working for smart green space management.
• It is a 3 year project
• The project is headed by Göteborgs Stads Rental
• The project is supported by Johanneberg Science Park for
external financing and political guidance
5. Partnership (Eco-System)
Robot-as-a-service
Free up time with Husqvarna Automower® as-a-service taking care of your lawn hazzle free for a monthly fee.As-a-service is our promise to you that the Automower® is always operational.
If it stops or breaks unintentionally we will fix it.
When the season is over we will pick it up, maintain and store it until the grass starts growing again.
With a new offer and business model we can reach new types of customers and by redefining cost structure and financing we can reach new low price points with improved total margin and life time value.
Customer segments:
• Residential garden / Consumers
• Commercial property
• Corporate property
• Municipalities / Infrastructure
• Sports & Golf
• Airports
6. New Business Models
City Infra Planning & Maintenance
Improving decision
confidence thus reducing
risk in infra planning
Improving operational
efficiency thus reducing
cost in infra maintenance
Generating new revenue
streams as a first data-
driven and pure digital
product offering
Making Husqvarna more
relevant within the ”Smart
Cities” space
The vision is to
improve decision
confidence in infra
planning thus manage
risk and enhance
operational
efficiency thus
reduce cost in infra
maintenance.Q4 2019
6. New Business Models
7. New ways of handling Resources
We don’t have all the answers…
… lets find them together!!